im currently an advertising major working 2 different marketing internships, so these videos are definitely helping me understand the industry in more depth. thank you!!
Glad you followed up Cause Marketing with Organization Marketing specifically pointing out that getting people to donate is really the end goal. The proliferation of so many Cause Marketing campaigns actually brought about *_slacktivism_* where millions of people wore ribbons or pushed hashtags but did little else. Lots of interesting studies on slacktivism. Loving this series. Each video is like a mini in-service.
Hi Mark, maybe you can make some future videos about some marketing campaign fails. It would be interesting. Also, maybe you can talk a little about cross-cultural market and why the big companies have different advertising campaigns around the world.
Those are all part of the plan :) stage one is build basic marketing and TH-cam training videos then move to the next level of marketing and business. But more will come
im currently an advertising major working 2 different marketing internships, so these videos are definitely helping me understand the industry in more depth. thank you!!
I'm not even in your class and I watch your videos because the help me with marketing in high school
Glad i can help
Thank you for clarifying this!!
Glad you followed up Cause Marketing with Organization Marketing specifically pointing out that getting people to donate is really the end goal. The proliferation of so many Cause Marketing campaigns actually brought about *_slacktivism_* where millions of people wore ribbons or pushed hashtags but did little else. Lots of interesting studies on slacktivism. Loving this series. Each video is like a mini in-service.
Very true. And the difference is real. Getting people to commit dollars is very different than getting people to wear a ribbon or shirt
thank you very much
Thanks Mark, great video (and awesome student photo bomb towards the end)
They are the best
Hi Mark, maybe you can make some future videos about some marketing campaign fails. It would be interesting.
Also, maybe you can talk a little about cross-cultural market and why the big companies have different advertising campaigns around the world.
Those are all part of the plan :) stage one is build basic marketing and TH-cam training videos then move to the next level of marketing and business. But more will come
Any marketing books u recommend?
Textbook wise I use my own textbook. Marketing guru wise I havent been inspired to be honest
First
123rd :)
Oh Im Not first
I'm sure there are a couple videos on here with no comments yet :)