ฝัง
- เผยแพร่เมื่อ 30 ก.ย. 2024
- Kelly's of Cornwall has released its second ad spoken entirely in the Cornish language - a challenge only compounded this time by an unpredictable seaside location and the starring appearance of a cow.
The ice cream brand released its first Cornish-language ad in 2016, which was followed on by an educational language campaign fronted by Dawn French this year. The idiosyncratic format has been a success for Kelly's in a market where it battles with global conglomerates with bigger budgets, such as Unilever's Ben & Jerry's and General Mills' Häagen-Dazs.
For the 2017 iteration, incumbent agency Isobel reunited with the original director Alex Turner to create a spot paying homage to three distinct Cornish personalities and households: the surfer chick, the farmer and the family.
Each is housed in their own personalised beach hut on the Cornish shore and each has a favourite flavour of ice cream; in perfect Cornish they explain why they favour either Honeycomb Crunch, Clotted Cream or Salted Caramel Chocolate Brownie.
For the summer ad, Isobel and Turner refined the original spot's casting process.
"We stripped the script down, sent it out and we got people to actually learn their lines," said Ben Stump, creative director at Isobel. "For the first ad, we were getting people in who were trying to speak Cornish on the day, and it didn't work at all. We ended up having to do weeks of casting."
Subscribe & Follow The Drum
TH-cam: / thedrumreel
Website: www.thedrum.com/
Facebook: / thedrumpage
Twitter: / thedrum
Instagram: / thedrummag
Pinterest: / thedrum
