How To Check Competitor Keywords (Using Ahrefs & Semrush)

Ever wondered what keywords your competitors are targeting? In our latest video, we dive into competitor keyword analysis to help you come up with fresh content ideas and optimize your own keyword strategy.
🔑 Key Takeaways:
Why Analyze Competitor Keywords?
-Generate new content ideas
-Find keywords that might not have been identified otherwise
Favorite Tools:
-Ahrefs
-Semrush
-Note: While there are many tools out there, we focus on these two due to their popularity
Two Primary Reports to Review:
-Organic Keywords
-Top Pages
These show you what keywords competitors rank for organically and which pages are driving them the most traffic.
The Power of Content Gap Analysis:
-Compare keyword rankings across multiple competitors simultaneously.
-Identify where your site might be missing out.
Export & Analyze:
-Work with the data in spreadsheets for a more visual understanding. This can help in formulating actionable plans.
Whether you're aiming to find gaps in your own strategy or just curious about where competitors are excelling, this analysis is crucial for anyone looking to boost organic visibility.

[@martha3496]

Awesome Content. 😉

[@johnreinesch]

Thank you!

[@hugoreyesolloqui4899]

Content GAP it's awesome for competitor reports. It's not something like that on semrush right? Comparition of the position of the same kw from different competitors. Thank You

[@johnreinesch]

Yes, you can use either Semrush or ahrefs to run a content gap 👍

[@user-bq2vm3kj6s]

Hi John, Can you give me the spreadsheet please? I am a top subscriber of your channel. Very nice spreadsheet!😍

[@johnreinesch]

On my newsletter I have my full template library with 10+ templates so far that are free to download.
exponentialgrowthmarketing.substack.com/
Let me know if you would like to see any new specific templates built.