B2C2B in Digital Health, a founder's playbook
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- เผยแพร่เมื่อ 5 ส.ค. 2024
- B2C2B - also known as bottom up - has helped companies like Slack, Zoom, Dropbox, and other software companies break into B2B. Now B2C2B is coming to digital health, as a wave of startups are first selling products and services directly to consumers, and then when they reach a critical mass moving into insurance companies, employers, and other organizations.
But executing these two go-to-markets in parallel adds complexity. In this video, our team talks to six leading digital health builders - from Maven, Benchling, Buoy Health, Marley Medical, Bold, and Butterfly - for their takes on eight of the most important questions B2C2B digital health startups have to answer.
*How do you acquire users? [9:02]
*How do you build an engaging consumer product? [12:37]
*How do you price for consumer? [15:27]
*When do you go B2B? [18:54]
*How do you find your B2B buyer and product-market fit in the enterprise? [20:43]
*How do you sell B2B? [22:41]
*How do you balance two GTMs at scale? [25:33]
*What's the role of professional services? [27:40]
For more on building digital health companies: a16z.com/digital-health-builders. - วิทยาศาสตร์และเทคโนโลยี
Very high quality content. This is great
This is exactly what I’ve been working with digital health startups on but didn’t have the same motion phrasing. Thanks for the clarity!
Thanks Natasha!
Thanks, Natasha!
This is fantastic on how digital health startups’ GTM are manifested and the general incubation of healthcare startups!
Thanks, David! Glad you enjoyed it.
This was great. Very interesting discussion and well produced. Great strategies for healthcare go to market motion.
Thanks, Michael!