#CMWorld
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- เผยแพร่เมื่อ 19 ม.ค. 2025
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Marketers are learning there's minimal value in fictional buyer personas built from internal knowledge or interviews with a few customers. In this clip from Content Marketing World 2018, Adele Revella, Founder & CEO of Buyer Persona Institute, shares how to see deep inside the actual customer buyer experience.
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