My hometown football club, União de Leiria (from Portugal), has done that this year. All home matches were completely free. We were in the portuguese third division and managed to get an average attendance bigger than most clubs in the first division. By doing so, most people started to support more the club, by buying shirts, scarves, etc. The amount of money made was way bigger than previous years, where we had payed tickets. The ambient in the stadium this season was way better and we managed to get a promotion with that. For next season we still don't know whether the tickets will be free or not, but it will most likely keep like that
@@TUGAPARASEMPRE Muito obrigado. Espero poder encontrar-vos rapidamente na primeira divisão. Levar o grande dérbi do centro à primeira, onde merece estar!
When I read just the title I really thought Z was going to talk about Leiria. Well not completely free, you have to take some food items for the Food bank (like a kg of rice, or pasta, or milk) but still, pretty good initiative and got us promoted to second tier in Portugal
@@tiagopena7750 Actually, this year you didn't have to do that. If we had, then I stole União, since I went in most games and didn't give any food item lol
My hometown club in Portugal did free tickets for all home games for home and away fans the whole year. The results were incredible we had the 6 biggest average attendee in Portuguese football despite playing in the 3rd tier, a semi-professional division. We got promoted to the 2nd tier of Portuguese football and are back to professional football after 11 years. The merchandising sales went through the roof, we could see scarves and shirts everywhere in the stadium something that is not that common outside the bigger clubs in Portugal and we plan or continue doing it next year. Right now it's still seen as an investment and it's not lucrative but it's a long-term plan. I have no idea if Fortuna-Dusseldorf saw what we did here or was or had the same idea but it's great to see!
@@antonioeliseu7727 LOL, you and @rodrymcf need to do a game vlog for us. Amazing that two fans of the same third-tier Portuguese team would just so happen to be in the comments of a football video made by an American Football Manager streamer.
@@Prederick Hahaha I can't vlog but in the TH-cam channel of the club there are behind the scenes with players and fans and match highlights if you are curious. Zeeland is probably the most popular FM streamer, I don't watch is content regularly, but I know him. This video got to my recommended, and I wanted to share my experience. Everyone in our hometown talks about the club and hyped for next season the the 2nd tier. The free tickets the investment and marketing changed the club and we belive in a few years we are going back to the first division where we belong.
It's nice to see not only German football being mentioned but also the club you currently manage in your Journeyman save. Part of the reason why I moved to Düsseldorf specifically was the RL decision to hand out free tickets.
Gotta say I love to see a video covering my hometown club, a significant part that maybe got a bit lost or was just not mentioned in the articles is the fact that the club was losing some fans because of decisions that were made in the recent past. I was born in Düsseldorf and lived there for 22 years, i loved going to the games when i was young, even though we were playing in the 4. Division. Now giving everybody poor or rich, young or old the possibility to celebrate football with their hometown team just makes me feel so incredibly happy and also proud to be a fan of Fortuna Düsseldorf.
A lot of ice hokey teams has this here in Sweden, they call it the "1 crown game" (Swedish currency is the crown) and you get tickets of the teams site and go for free whilst the sponsors pays for the cost of the game
It's possibly a genius move. There is one small error in this video though: Werder Bremen tried a similar concept in the past which couldn't be maintained. Also the communication with their fans was awful, there was no discussion, etc.
This has actually been done this season in Portugal, by Liga 3 (Portuguese 3rd league) champions União de Leiria. Unlike Fortuna's plan, União de Leiria didn't make a 3 year plan, they outright made all tickets for all games free. Like Fortuna they made deals with sponsors and bet heavily in merchandise sales, something that most 3rd league sides don't have. The main reason for it? To connect with the City. União de Leiria has struggled for long to get good attendences (even though they have a stadium with 24k capacity built for Euro 2004). The result? this season they beat the record for the biggest attendence in 3rd division match (just over 22k), they avereged almost 8k (over 5k more than when they were in the Primeira Liga a decade ago). Such average would put leiria 6th amogst Primeira Liga teams, only behind Benfica, Porto, Sporting, Vitoria SC and Sporting Braga. The president claims they covered the ticket sales with merchandise sales alone and they intend to keep free tickets in the second division next season.
My local Superliga club OB (Odense Boldklub) in Denmark has done this for at least a decade. We have 3-4 home games every season where sponsors buy the ticket, and you can pick them up for free. Granted, it's "only" 15.000 tickets, but the fact that it's been going on for so long tells me it's a good move for everyone.
My local non league team sort of did this, it was a bit odd, free season tickets with a £30 admin fee, so not really free but a great price. They’ve gone up massively since and a lot of the fan base has left 😔
With the food/drink income, I could kinda see that going up as well with people almost seeing it as a 'tip' of sorts. Like, if I'm not paying £50 for a ticket, I'm more open to using some of that money that I would have spent on a burger or whatever. Kinda like the idea of the universal basic income stimulating spending. How would a season ticket work though? If free tickets are a lottery then you're going to miss out a lot of the time and some people obviously want to go to every game. Maybe you'd have the freebies only account for a portion of the allocation or they'd open up only after the season tickets are factored in and after X amount of time of tickets being on general sale. That way if there's like 5000 empty seats, they can just comp those.
It's possible that this is really a chance for clubs especially in germany to make it like Düsseldorf. As exsample, my favourite club and on of the rivals of Düsseldorf, MSV Duisburg in the 3rd division (unfortunately) already said the club is looking at the project with interest and if it works for them Duisburg could be walking the same path but only when we are back in the second division because you can't afford it in the 3rd division. But not only our club but many other clubs in germany already told that they will looking at Düsseldorf and know about the potential if this works like planned. I hope really they have success with it, even they are our rivals
There is more to the story then just free tickets. Fortuna Düsseldorf will invest 20% of the 45 million into their female and youth teams. Another 20% goes towards digitalisation and the arena. And lastly 10% will be used to finance other sports and a diverse set of sport programs in the city of Düsseldorf. Fortuna for all is about the club reconnecting to its fans and their city after some years of growing dissent between the club and fans.
I think it's a great idea. Normaly when I go to a match i'll eat and have a drink before I go into the ground, as it is over priced. But if I had a freeicket, I would not mind paying that bit more so the club benifits, and maybe buy a top or some other merch.
In Brazil, sometimes when a big club is fighting relegation, the club management reduces the ticket price to R$10 or R$5, and allows free entry for women and children.
I guess if you add the vip and business seats, the average ticket price for Eintracht Frankfurt could be 145€, but these seats are alwaysfully booked anyways, a normal ticket costs between 40 and 60€
The statistic of £125 per ticket at top European teams’ games is wrong, that’s only in the resale market on Ticketmaster etc… Saw my team Southampton in that graphic, I pay £30 per match tops, at Liverpool it’s still only £50-60
yeah for liverpool the prices range from £9 in the main stand upper to £60 for main stand lower, with the kop being £40, which is reasonable considering how desireable the tickets are
Ticketmaster is a ripoff. Six Premier League teams are playing friendlies here in the US this summer: Aston Villa, Brighton, Brentford, Chelsea, Fulham, & Newcastle. Games are in Red Bulls Arena (Harrison, NJ), Lincoln Financial Field (Philadelphia), FedEx Stadium (Washington DC), Mercedes Benz Stadium (Atlanta) & Exploria Stadium in Orlando Florida. Live in NJ, so looking at games in NJ, Philly, and possibly DC. The ticket prices are INSANE, especially through Ticketmaster. Worse, pricing alone indicates that there is a Chelsea SURCHARGE!! For example, the cheapest seats (nosebleed section, upper deck, last row) for the Brighton Chelsea game in Philly is $61, however, the next day in Philly, one tickets gets you 2 games - Fulham vs Brentford and Newcastle vs Aston Villa. The price for BOTH games is just $40! Why does it cost just $40 to see TWO matches, but costs $60 just to watch one Chelsea game? Same elsewhere, a surcharge for Chelsea games. Any seat that doesn't require an oxygen tank and a telescope to see the players, prices range from $150 to over $1,000 per ticket. Plus there is the $22 "fee" per ticket that Ticketmaster charges. Just another reason to HATE Chelsea! As of now looks like will go to the Brighton vs Newcastle game in NJ, and the doubleheader in Philly - although as a Brighton fan, would have preferred the Brighton-Chelsea game.
whew, that was a reality check, i cant believe anyone would pay 160 euros to watch augsburg or southampton with all respect to those teams. At that rate i am would rather watch some second division teams in europe.
The food prices were already higher than usual before they decided to make tickets free. This, actually, is the closest thing you get to actual free stuff in this world. Fortuna doesnt try to recoup the money by food and drinks (and therefore you) but their sponsors are buying the tickets (so they actually still make ticket money) which allows those sponsors to act like a good samaritan and get some good publicity for gifting thousands of sports tickets to the citizens. It should work since Fortuna already has great attendance numbers, the club is not losing a penny, the sponsors have great publicity and the fans are more willing to spend that money on any other of Fortunas products.@@nathanolson3135
To be honest i don't mind paying to see live football in Ireland because Tickets are relatively cheap... but even if Dusseldorf brought in a free or pay what you can they might make a little more? Its interesting! Even in the future, if tickets aren't free they shouldn't be extortionate prices... football is the working class game, while the average ticket for a PL game is ridiculous... people can say its because of quality on show but even the premier league with all its quality will produce less exciting games than maybe your local club or 2. Bundesliga or League of Ireland or whoever! PL or top league games should not be so expensive!
I have been wondering when someone was gonna try this. Fill the building, turn matchday into booze and food. (and merch as suppliment) But more importantly you grow club profile and fan base which turns into more merch. Great niche when the modern day seems to be paywalls in front of everything and the sports world seems to be in cash out on fans mode.
Definitely thinking outside the box, fair play Düsseldorf. Only criticisms I can think of would be: excluding your diehard fans who buy season tickets, they may prefer to have security knowing they have a decent seat rather than random draw, albeit free. Also, older generations would struggle because a Nokia 3310 is still cutting edge tech to them. However, if they have thought this far outside the box I'm sure they'll have something in place to deal with it.
My team in brazil Santos where neymar and pele played also have this in a similar way, we have what we call "entrada gratuita" which is free entry games where anyone can enter
I'd love to see Australian teams do this. No team ever fills out their stadiums (possibly except for the finals), because they're all built for cricket and NRL which get a much higher attendance. My local club for example, Central Coast Mariners, have an average attendance of 7,604 and their home stadium, which is one of the smallest in the league, seats 20,059. No team approaches 50% capacity of their stadiums for normal games.
Getting sponsorship to cover the cost of tickets so that they can then be given away to fans for free seems like a good idea. However some owners who perhaps also own a small oil or gas rich state might be able to use it as another way to funnel money into a club to get around FFP.
I used to go to football regularly during the 1980s and early 1990s! I stood in the cages when football was frowned upon! The price of the ticket was not an issue back then and you could easily tout a ticket outside! The extortionate prices nowadays are the only barrier for me to regularly go to Premier League matches! However, I do go to see Welling United or Dulwich Hamlet every now and then (which is much more affordable)! £125 average ticket price for a Premier game is a joke! I can't do it, simple!
thats crazy because economically speaking with those sponsor deals they could even lower their normal ticket prices. They getting the money anyway so if they lower the other tickets they draw even more fans to their games. Increase merch and beverages slightly for match day and you got yourself something close to 20%-40% income over the season which is insane considering matchday income is getting less and less all over europe.
average ticket is £125?! I go to aston villa games nearly every home game and my ticket is £30-£40 maybe 50 if we're against a big team and I think villa are one of the more expensive clubs
Nobody: Absolutely nobody: Zealand: BOONdesliga Just kidding mate 🤣 Would love for teams in England to bring something like this in, most of their income is from match day anyway and it would get lot of bums on seats and entice new fans to get involved in supporting the club who previously may have been priced out of the opportunity, it's actually a very smart move imo
I don't know how season tickets work in European football but in America, year in and year out you sit in the same seats. So over the years you form a community in your section and you make friends and part of the fun is seeing your friends every other Sunday. A lottery for every game, for me at least, would be a big bummer because that community wouldn't be a thing. But maybe it's just different in Europe anyway.
If i'd have the chance to go to three of my club's games for free, I would definately buy the shirt and would be inclined to spend money on other stuff as well in the stadium, given the initial saving. Not everyone would do the same, but I'm pretty sure that more people would do it compared to the number of people doing it nowadays, and that has to be another driving factor
The University of Tennessee women’s soccer matches are free because of a sponsor. It definitely puts more butts in seats for matches that otherwise would be poorly attended. Benefits everyone. 👍🏼
Zealand "this mystery club" (shows blurred out club badge) Me "its fortuna dusseldorf ....their litterally wasnt much point in blurring that club badge i can still see what it is" 😂
I went to red star belgrade, radnicki nis and OFK belgrade in the last week and all offered free tickets for their promotion/title/relegation play off games
Your "average ticket price" takes into account hospitality, which is going make the figures look WAY worse than they are. I've been to see Man Utd many times and never paid over £50 for a ticket.
Don’t believe that £125 is the average price of a ticket at a PL game…I’m calling BS! Edit: The most expensive season ticket in the league is Spurs at £2,025 which = £106 per game. And this is the MOST expensive!
@@martijnkosters9024 but a majority of tickets sold ARE season tickets. The comparatively few match day tickets sold aren’t going to raise the average price by that much! And there are teams who’s season tickets cost HALF of what Spurs charge! Lowering the average even further
I pay €365 for a seasonticket. It is pretty reasonable, even for some lower incomes if you are good with your money. But in some countries, the 'normal' people cant even afford to go to every game. That is so unfair by clubs. Going to games should be accesable for everyone. That results to the best atmospheres.
Very interresting. But a little caveat; as you kind of point after having made the mistake a few times, ticket-revenue and matchday-revenue is not the same thing.
Düsseldorf can't get their Stadium full in the 2. Bundesliga. So they give the Tickets away for free and more people are there to buy Beer, Food and Merch. That's were the Money lies. That's what clubs in Germany hurt the most during the pandemic. Not the Ticketrevenue, but all the other income during a Matchday. Plus they probably get more new fans this way, maybe even people, that never would have paid a cent for a Football Match.
Question: wouldnt the team just increase prices for the other things that people buy at a stadium which ends up leveling out the cost for the consumer?
Unfortunately, there is one thing you’re missing here. Fortuna Düsseldorf do not own their stadium - the City of Düsseldorf owns the Merkur Spiel-Arena. As a result, the city is the main beneficiary of food and alcohol sales inside of the stadium, not the club. So any increase in food and beverage sales as a result of the higher attendances wouldn’t significantly benefit Fortuna, although merchandise sales would.
Make a video about Hamburg and there fans! They are a second Bundesliga Team with ancredible fans, always sold out with an attendance of 57.000 People a game. One of Germanys biggest clubs of all time with several titels and even an CL Title.
@@ilijastrainovic3141 That's wrong, the only club from Duisburg playing in the 3rd division is MSV Duisburg. KBC Duisburg is a non professional club somewhere in the lowest leagues in Germany if they still compete at all. But KBC may be a weird mixup with KSC (Karlsruher SC) who play in the 2nd tier but I don't know it just might be a mistake overall.
I feel like that first ticket price graphic is pretty inflated and must be from some super expensive 3rd party site. At least in the premier league, if you know the ways you can pretty much always get a match ticket for under £100 unless it's literally Man Utd v Liverpool or similar
Doing this might also increase the income in food and beverages, because people wouldn't felt bad spending too much in foods and beers if they didn't have to think about tickets price
Lets say a top team does this exept for VIP section. 60k stadium. 60000x120x18 home games= 129600000. This would never work at a elite club who sells out every game. It is to hard to get this kind of money I think and that some People sells those free tickets. What they can do is give some free tickets away to certain organisations local
No top division club is going to do this. If you can fill your stand while charging expensive ticket prices, why would you make it free? props to fortuna though for this brilliant idea.
I thought the idea was going to be with free tickets people are more likely to spend on food, drink, merchandise etc and if they get a lot more people through the door that could cover the cost or at least a decent chunk of it, the advertising on a website where you get the tickets is smart.
If a team can't fill the stadium, cheaper tickets makes sense, I don't know if free is ideal but €5 tickets or something. If you already fill the stadium I don't know.
OMG! Thiy are taking the mobile freemium gaming approach. You get it for free, than pay for skins (merchandise) and quality of life items (beer and food), plus you must watch a few adds...
Freemium can be good or bad. For example, whether you like them or not, LOL and LOR are beautifully done freemium games. Play the full game no charge and no disadvantage, if you want to tip them for some cosmetics, go for it.
This is literally free to play video games. Game is free, but everything in game is expensive as fuck, but in your mind you justify those expenses, then just get used to buying things in-game. It also helps with player counts, which I imagine is the same here. More people in means a better atmosphere, means more fun, means more willing to spend money and invest in the team.
There are some problems with the idea of all tickets being free to all games. Everyone likes free stuff and people that aren't really arsed but wanna just go the the game as something to do because it's Free, whether local or tourists will take away tickets from the fans that genuinely want to go. Now lets just assume it's all just fans applying, now you have a situation where it's basically a raffle and the chances are a fan might never actually manage to get hold of a ticket all season and that might alienate their love for the team. There are negatives to such a system. If you try to counteract the raffle system by making it 1 per season, now you have the problem of building a hardcore fan base. How would you make diehard fans that stick with you through thick and thin if they can only watch you once a year.
Okay, so let's say Liverpool did this. Wouldn't that just mean that the season ticket holders could sell their tickets on the black market for the same price as today? So it would just be a financial aid to the local population. When the prices are high it's because people are willing to pay it.
It is true that the Bundesliga is a farmers league. But st the same time, i appreciate all of the culture behind the league. A shame that Bayern has ultimate dominance
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My hometown football club, União de Leiria (from Portugal), has done that this year. All home matches were completely free. We were in the portuguese third division and managed to get an average attendance bigger than most clubs in the first division. By doing so, most people started to support more the club, by buying shirts, scarves, etc. The amount of money made was way bigger than previous years, where we had payed tickets. The ambient in the stadium this season was way better and we managed to get a promotion with that. For next season we still don't know whether the tickets will be free or not, but it will most likely keep like that
Grande União de Leiria.
Perdi contra ti(sou da Académica de Coimbra)
Parabéns ao clube histórico de Leiria!
@@TUGAPARASEMPRE Muito obrigado. Espero poder encontrar-vos rapidamente na primeira divisão. Levar o grande dérbi do centro à primeira, onde merece estar!
@@rodrymcf pois,temos de conseguir!
Abraços de Coimbra!
When I read just the title I really thought Z was going to talk about Leiria. Well not completely free, you have to take some food items for the Food bank (like a kg of rice, or pasta, or milk) but still, pretty good initiative and got us promoted to second tier in Portugal
@@tiagopena7750 Actually, this year you didn't have to do that. If we had, then I stole União, since I went in most games and didn't give any food item lol
My hometown club in Portugal did free tickets for all home games for home and away fans the whole year. The results were incredible we had the 6 biggest average attendee in Portuguese football despite playing in the 3rd tier, a semi-professional division. We got promoted to the 2nd tier of Portuguese football and are back to professional football after 11 years.
The merchandising sales went through the roof, we could see scarves and shirts everywhere in the stadium something that is not that common outside the bigger clubs in Portugal and we plan or continue doing it next year.
Right now it's still seen as an investment and it's not lucrative but it's a long-term plan.
I have no idea if Fortuna-Dusseldorf saw what we did here or was or had the same idea but it's great to see!
whats the name of the club?
@@deanto7576 União de Leiria, was the club Mourinho coached before going to Porto
@@antonioeliseu7727 LOL, you and @rodrymcf need to do a game vlog for us. Amazing that two fans of the same third-tier Portuguese team would just so happen to be in the comments of a football video made by an American Football Manager streamer.
@@Prederick Hahaha I can't vlog but in the TH-cam channel of the club there are behind the scenes with players and fans and match highlights if you are curious.
Zeeland is probably the most popular FM streamer, I don't watch is content regularly, but I know him. This video got to my recommended, and I wanted to share my experience.
Everyone in our hometown talks about the club and hyped for next season the the 2nd tier. The free tickets the investment and marketing changed the club and we belive in a few years we are going back to the first division where we belong.
Me managing Fortuna Dusseldorf in FM: Go out there and give these fans their money's worth!
Players: That's not how it works boss
It's nice to see not only German football being mentioned but also the club you currently manage in your Journeyman save. Part of the reason why I moved to Düsseldorf specifically was the RL decision to hand out free tickets.
Would be cool to see this implemented into fm
Gotta say I love to see a video covering my hometown club, a significant part that maybe got a bit lost or was just not mentioned in the articles is the fact that the club was losing some fans because of decisions that were made in the recent past.
I was born in Düsseldorf and lived there for 22 years, i loved going to the games when i was young, even though we were playing in the 4. Division.
Now giving everybody poor or rich, young or old the possibility to celebrate football with their hometown team just makes me feel so incredibly happy and also proud to be a fan of Fortuna Düsseldorf.
A lot of ice hokey teams has this here in Sweden, they call it the "1 crown game" (Swedish currency is the crown) and you get tickets of the teams site and go for free whilst the sponsors pays for the cost of the game
That's my hometown club! So happy you're covering the story
Ewige Liebe !
Tolle Aktion, grüße vom Zebra
It's possibly a genius move. There is one small error in this video though: Werder Bremen tried a similar concept in the past which couldn't be maintained.
Also the communication with their fans was awful, there was no discussion, etc.
This has actually been done this season in Portugal, by Liga 3 (Portuguese 3rd league) champions União de Leiria. Unlike Fortuna's plan, União de Leiria didn't make a 3 year plan, they outright made all tickets for all games free. Like Fortuna they made deals with sponsors and bet heavily in merchandise sales, something that most 3rd league sides don't have. The main reason for it? To connect with the City. União de Leiria has struggled for long to get good attendences (even though they have a stadium with 24k capacity built for Euro 2004). The result? this season they beat the record for the biggest attendence in 3rd division match (just over 22k), they avereged almost 8k (over 5k more than when they were in the Primeira Liga a decade ago). Such average would put leiria 6th amogst Primeira Liga teams, only behind Benfica, Porto, Sporting, Vitoria SC and Sporting Braga. The president claims they covered the ticket sales with merchandise sales alone and they intend to keep free tickets in the second division next season.
My local Superliga club OB (Odense Boldklub) in Denmark has done this for at least a decade. We have 3-4 home games every season where sponsors buy the ticket, and you can pick them up for free. Granted, it's "only" 15.000 tickets, but the fact that it's been going on for so long tells me it's a good move for everyone.
My local non league team sort of did this, it was a bit odd, free season tickets with a £30 admin fee, so not really free but a great price. They’ve gone up massively since and a lot of the fan base has left 😔
With the food/drink income, I could kinda see that going up as well with people almost seeing it as a 'tip' of sorts. Like, if I'm not paying £50 for a ticket, I'm more open to using some of that money that I would have spent on a burger or whatever. Kinda like the idea of the universal basic income stimulating spending.
How would a season ticket work though? If free tickets are a lottery then you're going to miss out a lot of the time and some people obviously want to go to every game. Maybe you'd have the freebies only account for a portion of the allocation or they'd open up only after the season tickets are factored in and after X amount of time of tickets being on general sale. That way if there's like 5000 empty seats, they can just comp those.
Zealand, please do a video about Amara Diouf, he's a 14 year old Senegalese that took the golden boot at the U17 AFCON
It's possible that this is really a chance for clubs especially in germany to make it like Düsseldorf. As exsample, my favourite club and on of the rivals of Düsseldorf, MSV Duisburg in the 3rd division (unfortunately) already said the club is looking at the project with interest and if it works for them Duisburg could be walking the same path but only when we are back in the second division because you can't afford it in the 3rd division. But not only our club but many other clubs in germany already told that they will looking at Düsseldorf and know about the potential if this works like planned. I hope really they have success with it, even they are our rivals
Nur der MSV ❤
❤ Wir sind überall
As a Duisburg fan its hard to admit, but Fortuna made a great decision and i respect them alot for this move.
There is more to the story then just free tickets. Fortuna Düsseldorf will invest 20% of the 45 million into their female and youth teams. Another 20% goes towards digitalisation and the arena. And lastly 10% will be used to finance other sports and a diverse set of sport programs in the city of Düsseldorf. Fortuna for all is about the club reconnecting to its fans and their city after some years of growing dissent between the club and fans.
DÜSSELDORF MENTIONED DÜSSELDORF MENTIONED
Never thought my Club was gonna be feautured here lots of love ❤
I think it's a great idea. Normaly when I go to a match i'll eat and have a drink before I go into the ground, as it is over priced. But if I had a freeicket, I would not mind paying that bit more so the club benifits, and maybe buy a top or some other merch.
It's just nice to see that my club being reconized😊
Glad that CBBC source was cited 😂
At haringey borough we have free season tickets 😤
proper club
In Brazil, sometimes when a big club is fighting relegation, the club management reduces the ticket price to R$10 or R$5, and allows free entry for women and children.
Zealand's hair making a comeback like rashford then dissapaearing again.,💀
I guess if you add the vip and business seats, the average ticket price for Eintracht Frankfurt could be 145€, but these seats are alwaysfully booked anyways, a normal ticket costs between 40 and 60€
The statistic of £125 per ticket at top European teams’ games is wrong, that’s only in the resale market on Ticketmaster etc…
Saw my team Southampton in that graphic, I pay £30 per match tops, at Liverpool it’s still only £50-60
Paid £30-40 depending on where I sat at Newcastle this season, not £220 lol
yeah for liverpool the prices range from £9 in the main stand upper to £60 for main stand lower, with the kop being £40, which is reasonable considering how desireable the tickets are
Yeah same at Brighton, for 125 you're getting lounge access. Normal pricing is anywhere from 30-50 quid.
Ticketmaster is a ripoff. Six Premier League teams are playing friendlies here in the US this summer: Aston Villa, Brighton, Brentford, Chelsea, Fulham, & Newcastle. Games are in Red Bulls Arena (Harrison, NJ), Lincoln Financial Field (Philadelphia), FedEx Stadium (Washington DC), Mercedes Benz Stadium (Atlanta) & Exploria Stadium in Orlando Florida.
Live in NJ, so looking at games in NJ, Philly, and possibly DC. The ticket prices are INSANE, especially through Ticketmaster. Worse, pricing alone indicates that there is a Chelsea SURCHARGE!!
For example, the cheapest seats (nosebleed section, upper deck, last row) for the Brighton Chelsea game in Philly is $61, however, the next day in Philly, one tickets gets you 2 games - Fulham vs Brentford and Newcastle vs Aston Villa. The price for BOTH games is just $40! Why does it cost just $40 to see TWO matches, but costs $60 just to watch one Chelsea game? Same elsewhere, a surcharge for Chelsea games.
Any seat that doesn't require an oxygen tank and a telescope to see the players, prices range from $150 to over $1,000 per ticket. Plus there is the $22 "fee" per ticket that Ticketmaster charges.
Just another reason to HATE Chelsea! As of now looks like will go to the Brighton vs Newcastle game in NJ, and the doubleheader in Philly - although as a Brighton fan, would have preferred the Brighton-Chelsea game.
whew, that was a reality check, i cant believe anyone would pay 160 euros to watch augsburg or southampton with all respect to those teams. At that rate i am would rather watch some second division teams in europe.
Very nice of Fortuna Düsseldorf ❤
Thanks for making a video about this
As a Fortuna fan, I could confirm that F95 already has very affordable tickets...but their food do cost more than other clubs ngl 😂😂😂
I was Wondering the same , I knew they had to be a catch somewhere. Nothing is ever free in this world 😭💀
The food prices were already higher than usual before they decided to make tickets free.
This, actually, is the closest thing you get to actual free stuff in this world.
Fortuna doesnt try to recoup the money by food and drinks (and therefore you) but their sponsors are buying the tickets (so they actually still make ticket money) which allows those sponsors to act like a good samaritan and get some good publicity for gifting thousands of sports tickets to the citizens.
It should work since Fortuna already has great attendance numbers, the club is not losing a penny, the sponsors have great publicity and the fans are more willing to spend that money on any other of Fortunas products.@@nathanolson3135
To be honest i don't mind paying to see live football in Ireland because Tickets are relatively cheap... but even if Dusseldorf brought in a free or pay what you can they might make a little more? Its interesting! Even in the future, if tickets aren't free they shouldn't be extortionate prices... football is the working class game, while the average ticket for a PL game is ridiculous... people can say its because of quality on show but even the premier league with all its quality will produce less exciting games than maybe your local club or 2. Bundesliga or League of Ireland or whoever! PL or top league games should not be so expensive!
I have been wondering when someone was gonna try this.
Fill the building, turn matchday into booze and food. (and merch as suppliment) But more importantly you grow club profile and fan base which turns into more merch. Great niche when the modern day seems to be paywalls in front of everything and the sports world seems to be in cash out on fans mode.
Definitely thinking outside the box, fair play Düsseldorf. Only criticisms I can think of would be: excluding your diehard fans who buy season tickets, they may prefer to have security knowing they have a decent seat rather than random draw, albeit free. Also, older generations would struggle because a Nokia 3310 is still cutting edge tech to them. However, if they have thought this far outside the box I'm sure they'll have something in place to deal with it.
They actually do guarantee Tickets to Paying long term members of the Club
them prem ticket prices are so wrong tho ?
My team in brazil Santos where neymar and pele played also have this in a similar way, we have what we call "entrada gratuita" which is free entry games where anyone can enter
I'd love to see Australian teams do this. No team ever fills out their stadiums (possibly except for the finals), because they're all built for cricket and NRL which get a much higher attendance. My local club for example, Central Coast Mariners, have an average attendance of 7,604 and their home stadium, which is one of the smallest in the league, seats 20,059. No team approaches 50% capacity of their stadiums for normal games.
My club Bolton Wanderers do a couple of £10 a ticket matches each year and it always brings a good crowd.
Getting sponsorship to cover the cost of tickets so that they can then be given away to fans for free seems like a good idea. However some owners who perhaps also own a small oil or gas rich state might be able to use it as another way to funnel money into a club to get around FFP.
I used to go to football regularly during the 1980s and early 1990s! I stood in the cages when football was frowned upon! The price of the ticket was not an issue back then and you could easily tout a ticket outside!
The extortionate prices nowadays are the only barrier for me to regularly go to Premier League matches! However, I do go to see Welling United or Dulwich Hamlet every now and then (which is much more affordable)!
£125 average ticket price for a Premier game is a joke! I can't do it, simple!
thats crazy because economically speaking with those sponsor deals they could even lower their normal ticket prices. They getting the money anyway so if they lower the other tickets they draw even more fans to their games. Increase merch and beverages slightly for match day and you got yourself something close to 20%-40% income over the season which is insane considering matchday income is getting less and less all over europe.
average ticket is £125?! I go to aston villa games nearly every home game and my ticket is £30-£40 maybe 50 if we're against a big team and I think villa are one of the more expensive clubs
Yeah I’m not sure where that statistic came from.
You have to take into account the top tickets in the best seats as well for each club which can rise to ridiculous prices especially at the top clubs
Free tickets, If only my ticket to Germany was free as well 😅
Düsseldorf: how do we fill seats and make money in a lower league?
Also Düsseldorf: let’s make the tickets all *FREE* and *REVOLUTIONISE THE GAME!!!*
Nobody:
Absolutely nobody:
Zealand: BOONdesliga
Just kidding mate 🤣
Would love for teams in England to bring something like this in, most of their income is from match day anyway and it would get lot of bums on seats and entice new fans to get involved in supporting the club who previously may have been priced out of the opportunity, it's actually a very smart move imo
I don't know how season tickets work in European football but in America, year in and year out you sit in the same seats. So over the years you form a community in your section and you make friends and part of the fun is seeing your friends every other Sunday. A lottery for every game, for me at least, would be a big bummer because that community wouldn't be a thing. But maybe it's just different in Europe anyway.
Typically it’s the same in England at least. You sit in the same sits year on year if you want the same seat.
my local non league club does free tickets for u18s in england, we just got promoted
If i'd have the chance to go to three of my club's games for free, I would definately buy the shirt and would be inclined to spend money on other stuff as well in the stadium, given the initial saving. Not everyone would do the same, but I'm pretty sure that more people would do it compared to the number of people doing it nowadays, and that has to be another driving factor
The University of Tennessee women’s soccer matches are free because of a sponsor. It definitely puts more butts in seats for matches that otherwise would be poorly attended. Benefits everyone. 👍🏼
Zealand "this mystery club" (shows blurred out club badge)
Me "its fortuna dusseldorf ....their litterally wasnt much point in blurring that club badge i can still see what it is" 😂
Liga MX would never ever dare to execute that plan or they would re-sell those tickets.
Even the 29k that were already attending with paid tickets will probably just pay the difference in more beer 😂😂😂
I went to red star belgrade, radnicki nis and OFK belgrade in the last week and all offered free tickets for their promotion/title/relegation play off games
They did something like that in Northern Ireland and it was a failure
In Brazil, most of the fans affiliates enter for free in home games
It’s the free water scenario. The packaging becomes the advertising so the cost to the consumer is 0.
Your "average ticket price" takes into account hospitality, which is going make the figures look WAY worse than they are. I've been to see Man Utd many times and never paid over £50 for a ticket.
Don’t believe that £125 is the average price of a ticket at a PL game…I’m calling BS!
Edit: The most expensive season ticket in the league is Spurs at £2,025 which = £106 per game. And this is the MOST expensive!
That's not how it works, you can't buy a 106 GBP ticket as it is part of the season ticket (2025 GBP).
I think they mean single match tickets.
Utterly moronic comment.
@@martijnkosters9024 but a majority of tickets sold ARE season tickets. The comparatively few match day tickets sold aren’t going to raise the average price by that much! And there are teams who’s season tickets cost HALF of what Spurs charge! Lowering the average even further
@@GIBBO4182 general admission tickets are being used
@@jamesstewart2176 so it’s not the “average price” then? Which is what is claimed in the video
Could be a sustainable business model in the Serie A
I pay €365 for a seasonticket. It is pretty reasonable, even for some lower incomes if you are good with your money. But in some countries, the 'normal' people cant even afford to go to every game. That is so unfair by clubs. Going to games should be accesable for everyone. That results to the best atmospheres.
Wonder if this will be in the new FM be an interesting save to balance the finances in-game.
Teams Stonking rn!
Düsseldorf
Heidenheim
Luton
Carlisle
La Havre
Very interresting. But a little caveat; as you kind of point after having made the mistake a few times, ticket-revenue and matchday-revenue is not the same thing.
i don't remember Z once saying the correct currency (pound, dollar, euro) when referencing an article 😆
Düsseldorf can't get their Stadium full in the 2. Bundesliga. So they give the Tickets away for free and more people are there to buy Beer, Food and Merch. That's were the Money lies. That's what clubs in Germany hurt the most during the pandemic. Not the Ticketrevenue, but all the other income during a Matchday.
Plus they probably get more new fans this way, maybe even people, that never would have paid a cent for a Football Match.
Question: wouldnt the team just increase prices for the other things that people buy at a stadium which ends up leveling out the cost for the consumer?
Let’s hope not because then it defeats the purpose.
People would just sneak food into the stadium if that was the case
If they can get this to work, it's genius.
Unfortunately, there is one thing you’re missing here. Fortuna Düsseldorf do not own their stadium - the City of Düsseldorf owns the Merkur Spiel-Arena. As a result, the city is the main beneficiary of food and alcohol sales inside of the stadium, not the club. So any increase in food and beverage sales as a result of the higher attendances wouldn’t significantly benefit Fortuna, although merchandise sales would.
Make a video about Hamburg and there fans! They are a second Bundesliga Team with ancredible fans, always sold out with an attendance of 57.000 People a game. One of Germanys biggest clubs of all time with several titels and even an CL Title.
I don’t understand the price graphic at the beginning. What does it refer to? 0:12
In the name of Gio Reyna, how DARE you wear a Bayern top after this past weekend 😂
0:11 Where's Nottingham Forest?
0:11 What is KBC? It is grouped with the Bundesliga but I have never heard of it.
KBC duisburg they are are in 3th thier of german football
@@ilijastrainovic3141 That's wrong, the only club from Duisburg playing in the 3rd division is MSV Duisburg. KBC Duisburg is a non professional club somewhere in the lowest leagues in Germany if they still compete at all.
But KBC may be a weird mixup with KSC (Karlsruher SC) who play in the 2nd tier but I don't know it just might be a mistake overall.
I feel like that first ticket price graphic is pretty inflated and must be from some super expensive 3rd party site. At least in the premier league, if you know the ways you can pretty much always get a match ticket for under £100 unless it's literally Man Utd v Liverpool or similar
Seeing the price that Liverpool are charging for tickets explains why their FFP is so good
I bet the Fortuna CEO didn't use the term "soccer" in that quote....
Those ticket prices are just plain wrong.
Doing this might also increase the income in food and beverages, because people wouldn't felt bad spending too much in foods and beers if they didn't have to think about tickets price
Lets say a top team does this exept for VIP section. 60k stadium. 60000x120x18 home games= 129600000. This would never work at a elite club who sells out every game. It is to hard to get this kind of money I think and that some People sells those free tickets. What they can do is give some free tickets away to certain organisations local
No top division club is going to do this. If you can fill your stand while charging expensive ticket prices, why would you make it free? props to fortuna though for this brilliant idea.
I mean, if advertisers could offer much more than what they could gain from tickets, this is plausible.
Keynote, "IF"
you should do a video abou the Vinijr incident Z
I thought the idea was going to be with free tickets people are more likely to spend on food, drink, merchandise etc and if they get a lot more people through the door that could cover the cost or at least a decent chunk of it, the advertising on a website where you get the tickets is smart.
can some one tell me the music from the start
If a team can't fill the stadium, cheaper tickets makes sense, I don't know if free is ideal but €5 tickets or something. If you already fill the stadium I don't know.
OMG! Thiy are taking the mobile freemium gaming approach. You get it for free, than pay for skins (merchandise) and quality of life items (beer and food), plus you must watch a few adds...
Freemium can be good or bad. For example, whether you like them or not, LOL and LOR are beautifully done freemium games. Play the full game no charge and no disadvantage, if you want to tip them for some cosmetics, go for it.
Let's go FORTUNA DÜÜÜÜÜSSELDORFFF
This is literally free to play video games. Game is free, but everything in game is expensive as fuck, but in your mind you justify those expenses, then just get used to buying things in-game. It also helps with player counts, which I imagine is the same here. More people in means a better atmosphere, means more fun, means more willing to spend money and invest in the team.
There are some problems with the idea of all tickets being free to all games.
Everyone likes free stuff and people that aren't really arsed but wanna just go the the game as something to do because it's Free, whether local or tourists will take away tickets from the fans that genuinely want to go.
Now lets just assume it's all just fans applying, now you have a situation where it's basically a raffle and the chances are a fan might never actually manage to get hold of a ticket all season and that might alienate their love for the team.
There are negatives to such a system.
If you try to counteract the raffle system by making it 1 per season, now you have the problem of building a hardcore fan base. How would you make diehard fans that stick with you through thick and thin if they can only watch you once a year.
Resale, does that mean scalpers? No wonder they’re expensive.
The 50+1 rule is good but does it really matter when your club can not even compete to win the league.
Zekel Arteta
Also the obvious thing, if your fans haven't spent money on a ticket they have more money each to spend on food, drink and merch.
Okay, so let's say Liverpool did this. Wouldn't that just mean that the season ticket holders could sell their tickets on the black market for the same price as today? So it would just be a financial aid to the local population. When the prices are high it's because people are willing to pay it.
don't know where your getting your ticket prices from
Düsseldorf might be the only club in Germany who could profit from this (Maybe RatBall) but they are not a club tho
$575?! Eff that!
Germany is just the best place to be a football fan
It is true that the Bundesliga is a farmers league. But st the same time, i appreciate all of the culture behind the league. A shame that Bayern has ultimate dominance
I watched Hertha get slapped by Werder Bremen for €30
Once a year, FC Copenhagen is giving free tickets to people playing in their affiliate clubs.
I hope they get promoted to the Bundesliga after doing this. I'd say I hope they win if Schalke wasn't also in the Bundesliga 2 next season
Dieseldorf🤣
Does Zealand quit making FM content here?