🇬🇧 The Billboard Effect | explained by an ex-Booking.com Employee
ฝัง
- เผยแพร่เมื่อ 18 ธ.ค. 2024
- Abonniere unseren TH-cam-Kanal & verpasse kein Video mehr 😊 +🏡 = 💶 🌱
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Buche jetzt dein kostenloses Erstgespräch mit Agnes & Jacek:
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FEWOLINO
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Über uns:
Agnes & Jacek helfen Vermietern, in der Ferien- und Kurzzeitvermietung 4-5 stellige Provisionen einzusparen, eine starke Marke aufzubauen und unabhängiger von Buchungsportalen zu werden.
Dabei unterstützen wir unsere Kunden als Dienstleister und diejenigen, die gerne selber umsetzen, mit Coachings und 1zu1 Beratung.
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grow your FEWO 🌱
#bookingcom #airbnb #fewolino #kurzzeitvermietung
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You want to get more direct bookings and save on commissions? Awesome! You might want to look into the so called "billboard effect".
In this video, Jacek explains which 6 steps are important for your holiday home rental to maximise the effect for you and save massive commissions!
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This video as a blog article (only in German):
"What the billboard effect has to do with your FEWO rental".
➡️ fewolino.com/b...
"What is the billboard effect and how do I use it for my holiday rental?" (only in German):
➡️ ferienamwasser...
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Background
The "Billboard Effect" became known in 2009 through a study by Chris Anderson, Ph.D., from Cornell University in the USA.
The original study was called "The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume" and can be read on the homepage of Cornell University (School of Hotel Administration).
Link to the study, 2009:
PDF The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume
➡️ ecornell-impac...
Link to the study, 2017:
PDF The Billboard Effect: Still Alive and Well
➡️ sha.cornell.ed...
Love your videos! Great job ;)