The Speed Camera Lottery - The Fun Theory
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- เผยแพร่เมื่อ 11 พ.ย. 2010
- Follow us on / thefuntheory
The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden. - บันเทิง
This is evidence that rewarding good behavior is more effective than punishing bad behavior.
This is an amazing idea, and maybe going 2mph more than permitted may seem like nothing, but the purpose of this is making people doing the right thing.
I love the concept behind it. I don't care for the cameras though. On the other hand it does save gas and forces people to not only slow down in their vehicles, but it may also get people to slow down internally. Yes I'm on the fence. :)
I think it will increase traffic in the long term. Best idea for me so far were "the piano stairs".
This is such an interesting concept!
I wish this could be implemented in the school zones here in the USA. I am a crossing guard and would be in rapture if cars would slow down to only 35 MPH in my school zone which is suppose to be 25 MPH.
LOVE THIS THEORY!!!
Very nice!!
Gamification
Very Good initiative
Really interested in any results for this - both short term, but also long term impact on speeding. Does anyone know if they have been published. Finding it hard to find anything on the web...
Thanks
@Chicharrero91 I'm agree, my comment said something like yours. So I think that people should not value the money they earn by going slowly, but you should value the lives that do not threaten.
This is pretty smart! Passing it along...
Now that's a great idea... we ought to have this on U.S. highways, too.
I'll keep driving through there again, again , again, and again.. If the reward was good enough.
Just need to limit one participation per vehicle
Finally, the most important message to take away from this was not that we should all be careless drivers but that the violent monopoly we know as government is doing far worse things to entire populations than any single person that breaks the speed limit.
Now we need a 'Maker:' group to publish plans for how to make these signs, even without the camera it would be something fun on the road sides!
Does anyone know the name of the song played on the video?
AWESOME! Udmaerket! Hvor var det en god ide.
I think the idea is just cute. Even though everybody knows things like this is no solution it's just a fun and different way of dealing with problems in society. Like it!
@MasterFleisch Yeah, you would need a control group to tell if this is making a difference. Cool idea though.
I lived down the block from this genius! His daughter used to have a huge crush on me, before she became a model. Perhaps she will get a crush on me again after I get elected to Congress.
Kör lagligt tjäna deg, perfekt!
really cool and smart
@dawitekid20 the way ive seen that done isnt really a "leash". in our town the daycare has a long rope with many little hand loops, the kids, when on field trips to the farmers market, just hold on and walk together, able to let go. no-one is strapped or clipped in. entirely voluntary and seems like fun to the kids.
as soon as one of these shows up in my town, I'm going to be the only car photographed. If not that, then I'll at least get a few hundred entries every day.
Ok but what was the rate of accidents before and after the experiment? Was it even a big issue there to begin with or was this just the only city that said yes to the idea?
when they say, "fun can obviously change behavior for the better," it seems 'fun' is just another way of saying 'money.' either way, it's a very clever idea. bravo.
I think we need this camera to spread across the world to slow everyone down.:-)
Would be a lot easier and cheaper to limit all private vehicles speed based on their GPS location.
The music of the video sound to me to Swedish bands like Lacrosse. Does anyone know the performers of the music? Thanks
Oscar
Great idea, great country!
Like it or not like it. It works in this location effectively, which is obviously urban enough to warrant moderate speed. Speed is better suited for the open road.
Nice!!!
awsome!
The best theory
Cool idea
What happened to the project where is it today
Depends on the levels of enforcement, in areas where the speed limit is 75, people drive 80-85. Now, in order to maintain the same average speed, lawmakers probably will have to set the speed limit to 90 in order to have people drive at the same average speeds as before.
@kokafones I'm pretty sure the animation was made by an American but they actually used the lottery in Sweden.
@TheDragonAlan In some areas there are Minimum Speed limits as well.
If you are impeding the flow you are a problem. Just because you don't have anything to do but feed the cat and collect Hummels doesn't mean that line of cars behind you has the same intents. If you are doing 20 mph less than the flow of traffic YOU ARE THE JAM!
@Guitarrassdeamor you are perfectly right and there is no doubt speed is usually not the cause of an accident. with that said speed in an accident will be the cause of fatality. the laws are not there for enjoyment of individuals they are there to protect the common people and we know the common people do not have common sense...
in my humble opinion lack of direction proper sight and driving skills is the cause for most driving accidents add to that a few poorly maintained cars and well...
@yoanxp I agree but maybe it would be an even better idea to increase the speed limit in the USA on highways like they do in other countries and then turn the cameras in town where the speed limit is slow into this idea....
@SmallCityLiving this isnt necessarily a lottery/gamble as much as it is the possibility of getting rewarded for doing the right thing.. so this is in no way a violation of anyones anything, youre just looking for a possible wrinkle in a novel idea.
Bravo! Si vous connaissez le chef de police de votre région, ce serait une idée "le fun" à lui suggérer. Motiver par le plaisir serait beaucoup plus efficaces que de distribuer des contraventions! Super volkswagen!
@dawitekid20 You've never seen that before? I've seen it used at a lot of daycares as a handy method for keeping kids together.
@yoanxp
actually I'd think it's pretty fun just to see if you would win
NICE!
@yoanxp well, in fact, fun itself has a lot to do with rewarding experience...
30km/h is such a small limit, that you don't even need to worry about someone passing it.
@fergalson It's actually psychological fact and the proof is when speed limits were first enforced a lot more people started dying in crashes than before the speed limits
The Speed Camera Lottery: Making highway robbery more fun since 1959.
@Airclot if you reduce fatalities due to speeding or otherwise violating traffic laws, why is there a problem? it's just an inverse ticket: A deposit on a dvd that is returned to you if you bring the dvd back on time works the same way.
Song at 0:28?
@dawitekid20 A way to keep them together and organized. No need for caps...
@itodd then just use a normal speed camera?
Bring to the US!!
Great idea but people generally slow down for that 3 metre stretch.
Then speed back up again once they have passed the camera.
@puretroubleman well except that the ultimate goal is not for individuals to win money but to have a safer road.
People weren't speeding down because they were entering a lottery.. it's a rational reflectional reaction to a blinking shinny speed meter.. Sorry, but this is a biased trial of gamification. But getting people motivated through vids like this to create social helpful staff, is always a good thing.
You have literally no evidence to back up your claim, but even if it were true, so what? Isn't it the net effect that matters?
To know either way with more certainty, there would have to be comparison studies or a comparison to other camera or blinker systems that don't include a lottery. Are people slowing down because they see their speed is being taken, to avoid a ticket, to win money, or some combination...
My Outlier class in Psychology brought me here.
It does not matter if you call it a minimum or maximum. It is suggested. That was my point. Going 61 in a 60 does not cause cars to explode and people to die. I may be wrong about the speed limit and congestion, but I seriously doubt that those who conducted the study took 300,000 cars and got them all to space properly and follow the speed limit in order to test their hypothesis. The study was probably just an analysis of conditions that were current at the time.
@westborn
congrats, wow you must be really smart to find out that one. You know it's a number that indicates how fast were MOST cars passing, yes there have been ones with 36 and some with 28, but they are the extreme cases, MOST cars were passing with 30-34 that gives an average of 32. Now these numbers may changed to 34-26, and 28-32 which means MOST cars are now 2km/h slower. How is that different from what I said?
The point is not to slow everyone down and insure that they waste more time travelling, out of fear of retribution or out of greed. The point is to prevent accidents on the road, by making people know more about accidents and how to prevent them, or making the driving practical test harder, etc. This is enforcing the letter of the law but totally not the spirit.
slight problem with this, in that the more people who find it fun and obey the law, the less money there is to win.
@Guitarrassdeamor running red lights can be done with a lot of common sense, not putting anyone in danger - if it's 4am on an open junction where you can see each direction for at least 200m and it's clear, who are you putting in danger?
I like this, but I find it odd and disappointing that 'fun' is used to mean 'more money for me!'.
entered in a drawing and checked for warrents
@MasterFleisch One UK County Council has scrapped speed Cameras with some saying they were making too much money and they were just a money making exercise. Clearly, speed fines by themselves are not working well enough then.
@lalit008 And as soon as they stop obeying the limit, the lottery gets big again. So there's always a strong incentive not to speed.
Yes, but people know that they will, most likely, not win. It's the thrill of tthe chance to win the prize that makes them drive slowly.
indeed not really gamification, but a nice idea and implementation anyway
Supercool, how many motorcycles have won? hahahaha. Guess its hard to gain anything out of this if your numberplate is in the back. :P
The problem with this is, if everyone knew about those then people would slow down just to get entered into the lottery. Then if you had the patience you could drive by it a dozen times a day just to get more entries to improve you odds.
Good Word
If I see a flashing sign that posts my speed I tend to slow down...
They don't give a fck about lower speeds and road safety: they want the money.
More obedience has never hurt the system, though! :)
Fuck off spammer
If you like this idea, and have other gamification ideas to share, please connect with me on twitter K_Richardson
KPH - 0:47
MPH - 1:05
I'm confused
I would probably rocket down the road and brake just before the speed camera. Like every speeder does nowadays, seeing how speed cameras are announced 1km before.
Not so much "Fun", but the "money" factor. Money makes the world go round, and can make people do almost anything.
I want to go there..... :D( Sorry for my bad English, But I am from Slovakia)
True
Doesn't it seem strange that we are rewarding people for doing something that they are legally obligated to do? 0_o
I think the hefty ticket for speeding had a lot more to do with speed reduction than the 'fun' of possibly winning some money.
@westborn fine
1:28 IT'S BARRY!!!
I saw a single-digit speed in a split second. LOLWUT that car must've been crawlinggg
Definitely a cool concept, but I'd say greed drives the drivers to drive slowly.
love the idea #gamification12
@yoanxp Its fun because you get a chance to win money if you obey the speed limit, thus for making it "fun"
If winning a lottery is not fun, then what is?
Here in Saudi Arabia, we have cameras if you exceed the speed limit , you're fined !!!!
It has better effect , though
You can read all about it in my new book "Faster than the speed of love."
Pretty sweetttt...
Lack of the comparison of what kind of sign stood there before. So I wonder the driver slows down only because of the big speed number of their car and the camera behind it, but not the lottery. I don't how much percent the gamification weighted in this situation. Otherwise, a big sign of camera would work the same.
This works well until I try to see what happens when you triple digits, just so see what it will display
this is a great idea and certainly works......but unfortunately it doesn't stop people from speeding AFTER initially going past the camera under the speed limit.
The only speed enforcement that works successfully IMO are point-to-point average speed reading cameras becuase the average person can't do the math to work out if he can afford to speed or not.
Now combine the speed camera lottery with a point-to-point system and you've got a near perfect solution.
They can make it count few zero below decimals..and then reward the car with most unique speed value posted....that way people wont be going with snail speed
@cupsandballsmagic
At which point success is achieved. People will still abide to the speed limit just to take that small chance.
whoa 32km/h thats crazy
Actually, one "type" of fun according to a certain (to use a hype term) gamificationist is "winning". This qualifies.
However! I do not want a picture of my license plates taken. This invades my privacy. I'm afraid, this is not a good idea - for this reason.
Was it really 'fun' that changed their behavior, or the threat of being ticketed? I also agree with the incentive of money being the reason rather than fun, but I guess winning money is fun.