How to Create an EFFECTIVE Social Media Strategy

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  • เผยแพร่เมื่อ 26 มิ.ย. 2024
  • In this video, I break down (in soooo much depth) how to create a BOMB social media strategy to grow your brand and business!
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    I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!

ความคิดเห็น • 294

  • @SY-sp8uo
    @SY-sp8uo 3 ปีที่แล้ว +531

    Whoever reads this: You can do it!

    • @simply_sino.n9191
      @simply_sino.n9191 3 ปีที่แล้ว +5

      These simple words were much needed. Bless you

    • @laprinciahobdy
      @laprinciahobdy 3 ปีที่แล้ว +2

      Thank you so much and the same to you 💗💗

    • @IRobynVictoria
      @IRobynVictoria 3 ปีที่แล้ว +1

      Needed this today, thank you!

    • @tianashiggins4818
      @tianashiggins4818 3 ปีที่แล้ว

      @@simply_sino.n9191 you got this. Don’t give up on yourself. 😊

    • @tianashiggins4818
      @tianashiggins4818 3 ปีที่แล้ว

      @@IRobynVictoria you got this! Don’t give up on your dreams . 😊

  • @SelfMadeWealth
    @SelfMadeWealth 3 ปีที่แล้ว +230

    Social media is not a media. The key is to listen, engage, and build relationships.

  • @tianashiggins4818
    @tianashiggins4818 3 ปีที่แล้ว +154

    💫IF YOU’RE READING THIS, I HOPE YOU EXPERIENCE SOCIAL MEDIA GROWTH THIS YEAR! 💫😊

    • @SAmourMusic
      @SAmourMusic 3 ปีที่แล้ว +1

      Same to you Tiana!!! Cheers to you and a year of successful social media growth!!!

    • @misswendyblack5851
      @misswendyblack5851 3 ปีที่แล้ว

      Yes!!!! Same to you!!!

    • @queenBarbie444
      @queenBarbie444 3 ปีที่แล้ว +1

      Thank you Same to you ♥️

    • @tianashiggins4818
      @tianashiggins4818 3 ปีที่แล้ว +1

      @@queenBarbie444 You are welcome.

    • @tianashiggins4818
      @tianashiggins4818 3 ปีที่แล้ว

      @@SAmourMusic Thank you so much.

  • @girlapeutic
    @girlapeutic 3 ปีที่แล้ว +82

    “Stop doing what you think is the right thing and just get into the rhythm of posting” whew 😅 -Giving gems! 💎

  • @MizzShawdyPink
    @MizzShawdyPink 3 ปีที่แล้ว +66

    What I love about Erin on Demand is how she can draw you in and grab your attention. She is so motivating; the way she delivers information in bite-size pieces that I can actually apply without feeling overwhelmed is such a blessing 🙌🏽 thank you for this free game!!

  • @NeckidMinds
    @NeckidMinds 3 ปีที่แล้ว +31

    Every time I’m feeling insecure about being a BOSS I come to watch Erin on demand! She gives me courage to keep going! Thanks Queen!💜💜💜

  • @unmatched9491
    @unmatched9491 2 ปีที่แล้ว +1

    people love to look fancy and use empty words like strategy.
    finally found someone who doesn't try to make it seem like something it's not. it's just a plan of actions to achieve some goals on social media (and these goals are approximately the same for all businesses: awareness and sales)

  • @TheForeverAshley
    @TheForeverAshley 3 ปีที่แล้ว +17

    Attention = Intention
    Intend on what your end goal is and never lose focus. Clear intentions will lead to clear results! 🎯

  • @LinsayMoore
    @LinsayMoore 3 ปีที่แล้ว +10

    "You don't have to be everywhere!" Yes to all of this!!! Experiment and see what works best for you!

    • @lotusflower1065
      @lotusflower1065 3 ปีที่แล้ว

      This makes me feel relieved lol!

  • @xinyi_yap
    @xinyi_yap 3 ปีที่แล้ว +18

    The comment section here is so encouraging like 😭😭 I’ve been procrastinating filming and producing content to experiment with TH-cam despite watching tons of your videos on it. Definitely need to put myself out there and transform my ideas into videos out soon!

    • @JdaPhoeniX9
      @JdaPhoeniX9 3 ปีที่แล้ว +1

      Xin Yi Yap! I can relate!
      -You can do it!
      May you further develope & progress on what ever piece / pieces of your vision that’s meant for you to bring forth to the world!
      All the best🙏🏾💯✨💫

    • @xinyi_yap
      @xinyi_yap 3 ปีที่แล้ว

      Thank you Jay Jones for your kind words! May you find success and happiness in whatever that you strive to do as well! 💯✨

    • @dreamersadies
      @dreamersadies 3 ปีที่แล้ว

      Same 😅

    • @noovernightguests
      @noovernightguests 2 ปีที่แล้ว

      YES!!

    • @xinyi_yap
      @xinyi_yap 2 ปีที่แล้ว

      Update: I DID IT! I have my channel and first video/trailer up on th-cam.com/channels/c9gD3ZzESQ_C5WABzEHXkA.html. Here's to putting ourselves out there 🥂

  • @GrowWithWill
    @GrowWithWill 3 ปีที่แล้ว +3

    Focus, focus, focus -- that's one of the keys to long-term success.

  • @vendlikeaboss6971
    @vendlikeaboss6971 3 ปีที่แล้ว +8

    Also because marketing trends change so often I feel being more human actually drives more traffic and interest towards your business. Old fashion know, trust and love !

    • @tianashiggins4818
      @tianashiggins4818 3 ปีที่แล้ว +3

      It’s all about building a community that wants to support you.

  • @JenLauren
    @JenLauren 3 ปีที่แล้ว +9

    ok i was here the SECOND you uploaded as i'm planning out content. MEANT TO BE!!

  • @mayonce6561
    @mayonce6561 3 ปีที่แล้ว +59

    Everybody is talking about all the knowledge she is sharing meanwhile I’m over here like, can I get a makeup tutorial?

  • @michellesun-forbes30under38
    @michellesun-forbes30under38 3 ปีที่แล้ว +17

    *Spend each day trying to be a little wiser than you were when you woke up.* - Charlie Munger
    Got wiser today, by watching this video - Thanks Erin!! 💪🏻🚀🌟

  • @TheStoryOfus
    @TheStoryOfus 3 ปีที่แล้ว +8

    Erin is coming through with the gems from the drop that literally we would pay thousands of dollars for (sometimes you need to pay don’t get it twisted) but someone you just want a launch pad and this is it!
    Thanks Erin 😍😍

  • @mzllanay
    @mzllanay 3 ปีที่แล้ว +3

    As always Erin, you've blessed us again! This was needed. I've been working on my SM a lot this year. You've given me a lot more to think about and act upon. Thank you!!!

  • @appetite4chic878
    @appetite4chic878 3 ปีที่แล้ว +6

    It’s like you’re always on time Erin! I’m currently trying to figure out how I want to implement my content on social media and this video is so helpful. Thank you 🙏🏾 ☺️

  • @leboleope5142
    @leboleope5142 2 ปีที่แล้ว +3

    Wow! I have been researching videos on how to become a good content creator for months and I am so happy I found this video. This is the most valuable, straight-to-the-point, no nonsense video I have seen since my research started. Thank you 🙏🏽 🙂

  • @misswendyblack5851
    @misswendyblack5851 3 ปีที่แล้ว +3

    Yes! This is so helpful for someone like myself just starting on TH-cam! Thank you Erin for always dropping these gems! 💯

  • @SherikaFitnessBombshells
    @SherikaFitnessBombshells 3 ปีที่แล้ว +1

    Love how you identified the back end work. Planning is key but creating finding the reasons you are producing certain content.

  • @chelseafreeman5533
    @chelseafreeman5533 2 ปีที่แล้ว

    So grateful to have discovered your channel! I started my business in July and have struggled with content creation and strategy ever since. I've just be binge watching your videos for most of my day and I've learned so much! I really appreciate you.

  • @terynaliya
    @terynaliya 2 ปีที่แล้ว +2

    Your channel is definitely one of my favs right now. Very straight forward and informative, but with relatable delivery. I love that I learn from your videos without feeling like I'm back in college again. It feels more like a friend giving advice. Awesome!

  • @drivermacguyver
    @drivermacguyver 3 ปีที่แล้ว +4

    I never started planning it out, but I'm highly reflecting and taking notes on what makes me, me... and how others can identify... boom! I got it! Thx Erin On Demand, for making everything click!

  • @byaamia
    @byaamia 3 ปีที่แล้ว +4

    Love this! I think the biggest mistake new business owners make is trying to do too much at once. These are great tips!

  • @IdentityByKT
    @IdentityByKT 3 ปีที่แล้ว +1

    Master the art of communication. Keeping people's attention is a science so pay attention to how you communicate

  • @DeannaMaurice
    @DeannaMaurice 3 ปีที่แล้ว +4

    Literally perfect timing , my husband and I were just talking about social media strategies for our personalized gifts and good business Week Twenty Four, last night. God sent, thank you.

  • @rameesafaisal
    @rameesafaisal 3 ปีที่แล้ว +2

    This is amazing!!! This is the first time someone has explained a SM strategy so well that I could actually understand!!!!❤️❤️❤️❤️thank you! You just gained a new subscriber! Keep it up Queen👸🏾👸🏾👸🏾👸🏾

  • @cheyennebriggs5440
    @cheyennebriggs5440 3 ปีที่แล้ว +1

    This video is EXACTLY what I needed. Thank you so much Erin!

  • @robertadams7132
    @robertadams7132 3 ปีที่แล้ว +1

    I'm glad I came across this video. I recently started podcasting and while I didn't initially aim for it to be anything major, I also want to set myself up for potential opportunities of success that may come up. I've only been going for a few months and still learning and figuring what social media platforms to fully settle on. Right now my stuff is mostly audio only and long form so trying to figure out a good balance between that and other platforms. Listening to this has been helpful and reassuring.

  • @juliennempoko9859
    @juliennempoko9859 3 ปีที่แล้ว

    This is probably one of the best vids I’ve watch regarding in this topic. Thank you for articulating this so well!

  • @michellewithless
    @michellewithless 2 ปีที่แล้ว +2

    Thank you so much for this, Erin! I've been fantasizing about podcasting and blogging for years, but did not have the courage until now. You're very inspiring and this information was very helpful. I'll be buying your brand transformation guide as well :)

  • @Mommysodes
    @Mommysodes 3 ปีที่แล้ว +1

    I just got a plan together for my Instagram so this video is right on time.
    That Quality/Quantity sweet spot is the struggle. Knowing when I'm rightfully stretching myself[cos stretching is sometimes necessary] and when I'm starting to sacrifice quality.

  • @healthyhappybri
    @healthyhappybri 3 ปีที่แล้ว +2

    this is EXACTLY the video that my youtube and instagram needed!!! thank you so much for all of the inspiration and information!!

  • @celena.rochelle
    @celena.rochelle 2 ปีที่แล้ว

    Erin you are SUCH A QUEEN. THANK YOU.

  • @moboop32
    @moboop32 3 ปีที่แล้ว +2

    Erin you have my husband complaining about me being on TH-cam! I love your videos so informative and down to earth. You break it down so well its crazy! I was looking for the video for the link or instructions on how to get a personal consult appointment.

  • @cookiesgoods
    @cookiesgoods 2 ปีที่แล้ว

    Wow! Erin, I am so happy I watched this. You brought out some very important points I didn't think about. Your first mention on thinking about what I respond to and WHY is so on point. Thank you so much for the breakdown.

  • @thedonovansvenom2848
    @thedonovansvenom2848 ปีที่แล้ว

    LOVE LOVE LOVE THIS! Thank you for teaching and sharing your gift!

  • @rudig5698
    @rudig5698 3 ปีที่แล้ว +3

    You’ve helped me so much with your videos, thank you! Keep going, you even inspired me to start my own TH-cam channel, Erin!🥺❤️

  • @GiselaSilva07
    @GiselaSilva07 3 ปีที่แล้ว +2

    Hi Erin, just wanna say thank you, I’ve learned a lot from your videos, they’re very helpful for my businesses.
    Much love from Mozambique/Africa.
    🇲🇿♥️

  • @mixxedclipz
    @mixxedclipz 3 ปีที่แล้ว +1

    This was so helpful Erin! I definitely utilized your tips to create a better social media strategy AND.....being part of your Ebrand club is a gem because there are other like minded individuals that want the same thing for their business as much as I do eventhough we all have different niches! 😊

  • @chloesutton9090
    @chloesutton9090 3 ปีที่แล้ว

    You hit the nail on the head w/jumping to the calendar with no background work

  • @noovernightguests
    @noovernightguests 2 ปีที่แล้ว

    I'm one of the solopreneurs trying to do all the things. I want to accomplish everything you went over, raise awareness, educate, convert and sales. I am still new (1 year) into using social media for these purposes and I've found the most engagement comes from sharing more personal stories that tie into my business. I have an online store HeyRedShop, where I sell secondhand goods and when I talk about my favorite pieces, some handed down or given as gifts, that creates a stronger connection. However I'm not used to sharing on social media, so I'll divert to other related topics. I think your advice about paying attention to your own behavior and finding a format and platform that fits my comfort level will make a big difference. Thank you Erin!

  • @tacrewgirl
    @tacrewgirl 3 ปีที่แล้ว

    I think I like your videos because of the way you effortlessly codeswitch all while staying professional and delivering great information. Thanks.

  • @dannystanley_
    @dannystanley_ 2 ปีที่แล้ว

    Sis… thank you so much for existing 💚

  • @invadersym
    @invadersym ปีที่แล้ว

    I really love your content any time that I watch any one of your videos. Thank you sooo much!

  • @PrincessSachiko
    @PrincessSachiko 3 ปีที่แล้ว

    thank you so much for this video. i have been wondering about social media strategy. it all seems so mysterious to me. i can create content well, but when it comes to strategy, i get lost. this video made things so much clearer. thanks again!! 😊

  • @gabrielaballesteros8291
    @gabrielaballesteros8291 3 ปีที่แล้ว

    She does it again! Thanks Erin❣️

  • @livenubian-homedecordiylif8384
    @livenubian-homedecordiylif8384 3 ปีที่แล้ว +2

    This is so helpful for small entrepreneurs! Thanks for all the tips !

  • @MissFlawlessTV
    @MissFlawlessTV 3 ปีที่แล้ว +1

    Yessss gemssss🙌🏽 growing my TH-cam channel and social media presence💗✨

  • @SoulOmMomsFlow
    @SoulOmMomsFlow 3 ปีที่แล้ว

    So very very helpful Erin! Thank
    You Sis! I’ve sat down to create a social media plan, but have never followed through out of overwhelm! And, I’ll be getting the Brand Transformation kit! Thanks again!

  • @bygodsgraceglobalregroup3853
    @bygodsgraceglobalregroup3853 2 ปีที่แล้ว +1

    Love your delivery Erin! Im so excited to get my feet wet and GOD will take control! Stepping out on faith! I just need to give Him something to work with!!!

  • @AshlieghG
    @AshlieghG 3 ปีที่แล้ว

    Thanks Erin I’m posting my second video today and I need to improve its quality after listening to this. You’re a gem 💎

  • @JoyceWSolomon
    @JoyceWSolomon 3 ปีที่แล้ว +3

    Erin, I love your content. Keep up the good work

  • @2sheenz224
    @2sheenz224 3 ปีที่แล้ว

    Let’s gooo Thank you Erin 🙏🏿💙

  • @VianncawithaV
    @VianncawithaV 3 ปีที่แล้ว +1

    Yessss love this! So important 🥰🥰🤍👏🏽

  • @JusRay
    @JusRay 3 ปีที่แล้ว +1

    Yes !! Good tips girl ! Thank you so much

  • @funozzy
    @funozzy 2 ปีที่แล้ว

    Girl I just love you !!! And your videos!!!

  • @lyndaelletv829
    @lyndaelletv829 3 ปีที่แล้ว +4

    Mastering quality AND quantity can definitely seem daunting at first, but once you find that sweet spot.... 🔥💰

  • @HeyyyHR
    @HeyyyHR 3 ปีที่แล้ว +2

    I’ve got the 7 day guide! Can’t wait to get started!

  • @KatrinaSherokee
    @KatrinaSherokee 3 ปีที่แล้ว +1

    This is a great video! definitely will be rewatching and taking notes!

  • @CourtneyBellYoga
    @CourtneyBellYoga 2 ปีที่แล้ว +2

    My favorite way to make social media strategies are with stacks of computer paper and a pen! I thrive on the ability to rearrange the pages when I want rather than having the binding of a notebook, and I definitely like non-lined paper :) Google docs is also quickly becoming a new favorite. Great video! Thanks Erin!

    • @miamsmia
      @miamsmia ปีที่แล้ว

      Are you my twin lol the cpp is so me! I’ll even hole punch it😂

  • @Foutamdiallo
    @Foutamdiallo 3 ปีที่แล้ว +4

    Dropping by to give credit where it’s due. It insightful video! 👌🏾

  • @oooliviaroseee
    @oooliviaroseee 3 ปีที่แล้ว

    This was so insightful. Great job Erin!

  • @899tamara
    @899tamara 2 ปีที่แล้ว

    Loved this Erin!!!! Thank you and you just got a new purchase of your guide! Keep on inspiring

  • @Octopus_ENT.
    @Octopus_ENT. 9 หลายเดือนก่อน

    EOD, God bless you!!!! I want to take the long route to say thanks you, thank you, thank you, thank you so much!!!! You explain this thing in the language I can understand and then give examples. That is how I so learn. Not only are you the teacher for someone like me, but you are great at details. You pay very close attention to details and are thorough in their explanations. Super intelligent, you can explain a complex situation to me and make it simple. This was shown in your opening. You explain what SMS (social media strategy) was. I didn't know. Sometimes we assume that people know and we forget about the curious and newbies who stumbled upon this concept while surfing for other youtube content. That was me. I click off a video because I couldn't follow what speaker was saying due this minor missing detail. Then you added minor but so potent detail, not only that but gave a synonym for Strategy (plan). That right there help me to see that you had the content I was looking for even though it was not in the title. I have an Idea for building a social media website. But your content was just a much needed. That was brilliant. When I learn something new, I need a reference and that's what you did, you speak in reference. Thank you. Your nickname for now on will be the 'REF EOD (Erin on Demand) lol. The lords choice blessings in your endeavors and all that you do. I mean this from the bottom and the top of my heart!!!!

  • @TalesFromtheThirdDegree
    @TalesFromtheThirdDegree 3 ปีที่แล้ว

    Thank you! THANK YOU! You are so inspirational, easy to listen to, and have so many great ideas. Thank you!

  • @evelynjulia6787
    @evelynjulia6787 3 ปีที่แล้ว

    This was amazing Erin! Thank you 🙏🏼🙏🏼🙏🏼💯

  • @alexisheyser6007
    @alexisheyser6007 2 ปีที่แล้ว

    I haven’t made a social media strategy before due to fear. This video has made me feel better and I’m gonna begin working on one.

  • @NaomiShapumba
    @NaomiShapumba 3 ปีที่แล้ว +1

    You are so amazing Erin and your tips are amazing ❤️

  • @b.theholisticdisruptor
    @b.theholisticdisruptor 3 ปีที่แล้ว

    Thank you so much for this, it was clear and detailed yet concise. This was very helpful.

  • @iamdominiquetamara
    @iamdominiquetamara 3 ปีที่แล้ว +1

    This is great! Thanks Erin!

  • @CarasPlace
    @CarasPlace 3 ปีที่แล้ว +2

    Yesss! 💛 great tips. I’m definitely implementing these strategies for my IG.

  • @mellisamaweni1705
    @mellisamaweni1705 2 ปีที่แล้ว

    Just stumbled upon this gem. Thank you so much Erin, this is so helpful as I start on my content creation journey.

  • @user-ny6bl8mm4b
    @user-ny6bl8mm4b 4 หลายเดือนก่อน

    dropped so many gems god bless hunny xx

  • @prosp3rity111
    @prosp3rity111 ปีที่แล้ว

    I’ve never done a social media strategy. I honestly don’t know where to start. I would love to manage pages for me and my kids. I love creating videos but I get burnt out and overwhelmed with managing my time and having time to post quality and frequent like you said. Overall I enjoy it and it’s actually becoming my favorite thing to just create.

  • @WelcomeToTiffineys
    @WelcomeToTiffineys 3 ปีที่แล้ว

    Girrrl! You are all into my thoughts! Thank you for these amazingly helpful tips! I just merged my brand new Home Decor channel with my original channel, so I am undergoing some changes here. This first channel, I had no idea what I was doing, so there are many types of videos here. I did hide many of them due to my change. I am currently trying to integrate my home decor niche with the successful product reviews on this channel. Thank you again. This is so encouraging! God bless!

  • @RamandPie
    @RamandPie 3 ปีที่แล้ว

    Great advise Erin!

  • @Exxiim
    @Exxiim 3 ปีที่แล้ว +1

    This is great advice! Thank you for sharing this with us ❤️❤️

  • @meaghanmariiee4877
    @meaghanmariiee4877 2 ปีที่แล้ว

    Thank you Erin! This was super helpful and useful! You are a very clear speaker and your points were easily digestible ! Thank you :)

  • @LondonTayy
    @LondonTayy 3 ปีที่แล้ว +1

    Notification squad ! I need this !!

  • @YemmyRafaels
    @YemmyRafaels 3 ปีที่แล้ว

    Lots of great tips here!!! Erin is the best!

  • @marquita83
    @marquita83 3 ปีที่แล้ว

    thank you for this!! had my channel for a while and this def will help!!

  • @ViseMiami
    @ViseMiami 3 ปีที่แล้ว

    UNDERSTAND YOUR PURPOSE... I felt that... 🙌🙌🙌

  • @estherdigital
    @estherdigital ปีที่แล้ว

    Thank you so much, Social Media Strategy sounded so complicated to me but you made it look so simple to understand and implement.😃

  • @soshicarlo
    @soshicarlo 2 ปีที่แล้ว

    This was sooo incredibly helpful thank you so much!

  • @gwendolynblue4149
    @gwendolynblue4149 3 ปีที่แล้ว

    Erin you right on time with this

  • @Charlisanse
    @Charlisanse 3 ปีที่แล้ว

    Thank you Erin! I’ve learned so much from you. Love from korea ❤️❤️❤️

  • @subconsciousexpress876
    @subconsciousexpress876 3 ปีที่แล้ว +2

    I have not made a social media strategy HOWEVER, this video has definitely given me a lot of direction. I need to step away from social media and beging my assessment so that i can be more intentional going forward.

    • @tianashiggins4818
      @tianashiggins4818 3 ปีที่แล้ว

      You might find it helpful to analyze your current audience. Find the people in your current audience that falls into your target audience . Then just start networking with them.

  • @pearlygaga3155
    @pearlygaga3155 3 ปีที่แล้ว

    Iove these tips
    I will definitely be taking all of them 🙌🏾🙌🏾🙌🏾

  • @sangichan
    @sangichan 3 ปีที่แล้ว +1

    Thank you Erin! 🙌🏽

  • @ReneeStarms
    @ReneeStarms 2 ปีที่แล้ว

    Great advice! Now I'm really excited about putting my content calendar together.

  • @mabutlatheplanner8525
    @mabutlatheplanner8525 3 ปีที่แล้ว +2

    This video just rescued me. I have a nice Instagram following and I am building my TH-cam channel and I didn’t know what to post where. Thank you so much. 🤗

  • @KiaraMesha
    @KiaraMesha 3 ปีที่แล้ว +1

    Ah this was SO HELPFUL! 😍

  • @malundujane3508
    @malundujane3508 2 ปีที่แล้ว

    Thank you so much Erin. I definitely learnt a lot from this video.👏🏾👏🏾👏🏾👏🏾

  • @MarketingHarry
    @MarketingHarry 3 ปีที่แล้ว

    You gave useful examples and tips for creating a winning strategy to grow your social media! Building visibility is so important nowadays and the possibilities are endless.

  • @chopituppodcast
    @chopituppodcast 2 ปีที่แล้ว

    Great stuff 👏🏽👏🏽👏🏽 thank you Arin.

  • @lailani7617
    @lailani7617 2 ปีที่แล้ว

    This is great stuff! Thank you for sharing your knowledge!

  • @sdmcclai
    @sdmcclai 2 ปีที่แล้ว

    This was amazing!

  • @gypsylivinn
    @gypsylivinn 2 ปีที่แล้ว

    I love your vocabulary 🤩 thanks for the great video