What I've learnt... - It's not enough to have cool images, they have to all gel together to paint a picture outlined by the brief. Do this by harmonizing the colours, overlays, repeating elements and grouping similar subjects. - Font selection is very important. They have personalities so use fonts that communicate the intent of the brand or the brief. - Contrast makes for an interesting design. Different elements contribute to the general theme better when their hierarchy has been clearly established. - the futur team is very very selfless! Good work you guys :)
thanks, Matthew this is summary for the Stylescape the Stylescape is a communication tool that helps to clarify the direction for both of the clients and the designer by using organized elements, photos, typography, colors, intended user and anything that serve the project.
The critique videos like this have been among my favorite. Catching the small details that are overlooked helps me improve. This is a good critique session.
this video is very informative, self-motivated, and it's very nice to get a course but I cannot afford it for now, but I will someday I will invest in it, big thank you to the futur academy.
Looove Feedback Fridays! I know you have done videos before with critiques on different kinds of work... but now it has a day and a name👌 can't wait for the next episode
Thanks for this useful course! I've been looking for something like this for a long time. How to do these first steps, how to generate ideas before the start do. Because variation colors, fonts, forms huge. How to find the beginning of the path - it was always number one question for me. Therefore I also searched some abstr-associative images to search for shapes and colors. Then put them in a folder. And now i see this is part of the design called - Stylescape. So it is very useful, this is when a novice designer asks himself "how to start?" This is the beginning.
That was really helpful ! Can you show few examples of actual designs in which we execute the stylescape ? so that we can understand the further application of it. Thank you !
I think this is very helpful we now know if we want to look to the Stylescape more objectively without being emotionally touched with it (the passionate detachment ). so thanks!!
you could invite some designers over to have a conversation about their work to check if you're getting their "message" Or have "random people" or the target audience make comments if the design is connecting w/ them.. These are random thoughts but awesome video as always 😁
Thanks Matthew, learning a lot! Had few questions, please help :) Since stylescape is not the actual design, how do you convince a client based on it? For instance in the Hamilton use case, the stylescape presented and the end product had a different look. What if the client expected an exact translation of the stylescape? How do i make a client visualise the end result based on a stylescape?
Did a spit take when I heard the first business was called Manko Marketing...mostly because I know what "manko" means in korean/japanese (and I'm sure other asian languages that share the term)... I definitely wouldn't use that in my business haha
Hey Mathew, I have a couple a couple of questions regarding stylescapes. I have worked for a couple of clients but I never sent them any kind of a moodboard or a stylescape in the whole process. I wanted to ask that is the stylescape sent before you start to work on the Logo project of the brand? What should the stylescape actually convey to the client? Is it just another way of telling the client how the branding will look on different mockups and what vibe the branding will give with the help of tye colour schemes? Or is their any other specific message a stylescape is supposed to convey? I loved the episode and did learn quite a loy of new stuff but these questions still remain unclear. It will be of great help if I get answers of these questions in tye near futur. Thanks alot!
Sometimes when I do stylescaping, I tend to get a lot of pegs from a one brand because of similar personalities, whenever that happens I try to veer away from it cuz it might end up the same :P. Do you guys have some sort of process on how to prevent it and how you look for pegs/references on building the stylescapes without making it look like a clone from another brand?
i bought the logo design and stylescapes courses but i didnt get invited on the slack group. can you guys please invite me? and as always thank you for deliver such a good value. appreciate it so much thank you
For me it's nice that this proportion doesn't have any associations with any application. So your (clients) review focuses more on both the total experience as well as details from a more abstract perspective. Which is perfect if you're in the initial phase of the brand identity
I love these feedback sessions.... but they are way too long! I would love you to condense this awesome feedback into a 30min edited video, I don’t feel the need for them to be live - the length puts me off watching which sucks because I know there’s really valuable nuggets of information
What I've learnt...
- It's not enough to have cool images, they have to all gel together to paint a picture outlined by the brief. Do this by harmonizing the colours, overlays, repeating elements and grouping similar subjects.
- Font selection is very important. They have personalities so use fonts that communicate the intent of the brand or the brief.
- Contrast makes for an interesting design. Different elements contribute to the general theme better when their hierarchy has been clearly established.
- the futur team is very very selfless! Good work you guys :)
@@MatthewEncina :) Can't wait for the next ep.
Thanks for sharing! These are great points.
PLEASE do another week of Stylescape critiques! So cool!
thanks, Matthew
this is summary for the Stylescape
the Stylescape is a communication tool that helps to clarify the direction for both of the clients and the designer
by using organized elements, photos, typography, colors, intended user and anything that serve the project.
The critique videos like this have been among my favorite. Catching the small details that are overlooked helps me improve. This is a good critique session.
Awesome content! Matt is my favorite! Love how he takes more time to absorb the design than he does just jumping into critiques. Keep it up!
Amazingg! I always watch the futur vids as a refresher whenever Im about to start on a project.
Leave a time stamped comment below of the most helpful tips/information
this video is very informative, self-motivated, and it's very nice to get a course but I cannot afford it for now, but I will someday I will invest in it, big thank you to the futur academy.
Looove Feedback Fridays! I know you have done videos before with critiques on different kinds of work... but now it has a day and a name👌 can't wait for the next episode
Love watching the Futur team give feedback. Great work Matthew!
Fantastic video! Keep them lengthy as it makes for a very immersive experience. Cannot wait for the next one.
It was a super useful critique video, especially as I started to make stylescapes for clients. Thank you!
I really love the way you give feedback! Really eye-opening.
Thank you very much for this! It has been incredibly helpful, and I'm excitedly looking forward for the next episode!
Thanks for this useful course!
I've been looking for something like this for a long time. How to do these first steps, how to generate ideas before the start do.
Because variation colors, fonts, forms huge. How to find the beginning of the path - it was always number one question for me.
Therefore I also searched some abstr-associative images to search for shapes and colors. Then put them in a folder. And now i see this is part of the design called - Stylescape. So it is very useful, this is when a novice designer asks himself "how to start?"
This is the beginning.
Thanks for sharing your experience!
That was really helpful ! Can you show few examples of actual designs in which we execute the stylescape ? so that we can understand the further application of it. Thank you !
Love it. Also would greatly appreciate if you would do tutorials for colour correction or how to pull relevant images that convey the brand qualities.
Good idea
I think this is very helpful we now know if we want to look to the Stylescape more objectively without being emotionally touched with it (the passionate detachment ).
so thanks!!
@@MatthewEncina yeah every single information that you share it with us it's letterly improving my life so why not KEEP IT UP
BIG FAN FROM EGYPT ;D
Another Stylescape Critique please 🥺
that's amazing
This is dope! Can't wait to see more!
First time I heard the term Stylescape. I'm really intrigued, and I can really see the potential. It looks like a loose form of a brand guideline
you could invite some designers over to have a conversation about their work to check if you're getting their "message"
Or have "random people" or the target audience make comments if the design is connecting w/ them.. These are random thoughts but awesome video as always 😁
Thanks for the feedback
we miss content like this ~~
So Useful my goodness
24:07 Creating Visual flow is an awesome tip!
Super helpful，always can learn from you guys every episode, can’t wait to see next! Excellent!
Thanks futur. Inspiring content!
When is the next episode coming up @Matthew?
Thanks Matthew, learning a lot! Had few questions, please help :)
Since stylescape is not the actual design, how do you convince a client based on it? For instance in the Hamilton use case, the stylescape presented and the end product had a different look.
What if the client expected an exact translation of the stylescape?
How do i make a client visualise the end result based on a stylescape?
great question...
very informative . I love how you explain things. I am just confused what is the perfect size in pixels for stylescape
Is there a standard dimension for a stylescape?
Did a spit take when I heard the first business was called Manko Marketing...mostly because I know what "manko" means in korean/japanese (and I'm sure other asian languages that share the term)... I definitely wouldn't use that in my business haha
Hey Mathew,
I have a couple a couple of questions regarding stylescapes. I have worked for a couple of clients but I never sent them any kind of a moodboard or a stylescape in the whole process. I wanted to ask that is the stylescape sent before you start to work on the Logo project of the brand? What should the stylescape actually convey to the client? Is it just another way of telling the client how the branding will look on different mockups and what vibe the branding will give with the help of tye colour schemes? Or is their any other specific message a stylescape is supposed to convey?
I loved the episode and did learn quite a loy of new stuff but these questions still remain unclear. It will be of great help if I get answers of these questions in tye near futur. Thanks alot!
And forgot to say that Feedback Friday is going to be a really really great series though. What a solid idea! Totally loved it
It is a pity that you did not answer your question. I also had the same question :(
When is the next episode coming up guys?
What sizes has the Hamilton stylescape ? (the Format )
Cooler word than fannypack? Not possible my friend ;)
Sometimes when I do stylescaping, I tend to get a lot of pegs from a one brand because of similar personalities, whenever that happens I try to veer away from it cuz it might end up the same :P. Do you guys have some sort of process on how to prevent it and how you look for pegs/references on building the stylescapes without making it look like a clone from another brand?
We definitely try and pull from multiple sources. It makes the end result more unique.
i bought the logo design and stylescapes courses but i didnt get invited on the slack group.
can you guys please invite me?
and as always thank you for deliver such a good value. appreciate it so much
thank you
Are stylescapes usually confidential and only for the client-designer to see?
Yes
Is there a way to submit my Stylescape for the next episode without taking the course?
Not at the moment. Right now we’re giving this as an added perk to our students.
Why the stylescape is in these proportions? For example why is it not A3 ect?
For me it's nice that this proportion doesn't have any associations with any application. So your (clients) review focuses more on both the total experience as well as details from a more abstract perspective. Which is perfect if you're in the initial phase of the brand identity
Building A brand Season 2, please😭😢
I love these feedback sessions.... but they are way too long! I would love you to condense this awesome feedback into a 30min edited video, I don’t feel the need for them to be live - the length puts me off watching which sucks because I know there’s really valuable nuggets of information
If you're on mobile double press on the right side to skip 10 seconds, on desktop use L or right arrow