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- เผยแพร่เมื่อ 13 ธ.ค. 2023
- SPOTIFY GROWTH SWITCH: hypeddit.krtra.com/t/Ot1hZSz2...
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Very helpful thanks!
Hi John, question about the budget. If we start with a higher budget, doesn't it mean that the campaign will also optimise and get better quicker than on a lower budget? Because it can show the ads to more people and gets more data faster?
Hey Simon - yes, higher budget = faster results = faster learning. It still gives you some inefficiency because higher budget on FB always mean FB has to push out our ads beyond the most die-hard fans on the platform. There's no right or wrong. It's really just about priorities. I think about it as in "MOST results for budget vs FASTEST results for budget". Hope that makes sense.
@hypeddit The only problem with using Hypddit for ads is that you can only upload an image for the ad. My band has great video content that makes for great ads, if only Hypeddit would allow for video uploads (ex of band members talking, live footage, clips of music videos etc.) then you would really be a force to reckon with and you'd have a new long-term customer from me, and many others!
PS - what is that Music Wins tab? That's not on my Dashboard (maybe I haven't won anything yet..)
Ha! Great catch, Chris! This is something new I'm testing right now... COMING SOON! :)
I recently got an official "This Is" playlist on Spotify for my artist profile. Should I send listeners to that one instead of the one I created myself which I'm also able to edit?
Great question! I've been in the same situation and I continue to send fans to my own playlist. That's because I control what songs and in what order I have on that playlist. And because I could rebrand that playlist in the future if I ever wanted to. So those are benefits with to me.
@@Hypeddit yeah that's the same conclusion I had, but just wanted to make sure I'm not missing out on potential benefits of having that official playlist.
Hi John, I have a question. You say the promotion is laser targeted, but If my genre is not inside, how this can be? I think the exact genre is the most important thing to target the group you wanna reach, not only a similar genre.
Great question! The genre is primarily used to know for which Hypeddit Top 100 Charts we should track the song. There is some genre consider for the targeting in our algorithm, but we've found this to work well for listeners/streams. The ads targeting is mostly influenced by the sound-alike artists (or other music related interests) you select.
@@Hypeddit thank you for your answer! So I can also choose music interests and sound alike artists? Cause I want to reach my genre in spotify, when It works like that, than this would be good. The next point is, that my music fits maybe around 7 genres. There I had the question whether it would make sense to make different campaigns for every genre, or whether this is bad cause it confuses the spotify algorithym? Thanks very much
Deep links on Spotify desktop have stopped working. Any chance of finding out why they stopped working?
same here :(
Yes, this appears to be a bug in the desktop app. I reported this bug to Spotify here: community.spotify.com/t5/Spotify-for-Developers/Bug-Report-Deep-Links-broken-in-Desktop-App/m-p/5748085#M11877
If you like, add a like/upvote to it. This may help get it more attention.
Heya! I took a look at this and it seems interesting. Are one able to use a link to a landing page instead of a e.g song URL? Or is this service automatically creating one?
Great question! The landing page, the pixel integration, the conversion setup - it's all done automatically. That's why it's only asking for the song URL. The goal is to make FB ads as easy as possible and do as much as we can automatically. So you don't have to set up any landing page - it happens automatically.
@@Hypeddit Nice. It would be good to maybe eventually add the ability to add more destinations though, I'd probably want Apple Music and TH-cam at least to allow personal preference?
@@GoranBackmanMusic I personally do Spotify only cause I don't want traffic to "leak" anywhere else. But you can easily add more links. Just launch your campaign in Hypeddit - then switch to the Smart Links tab on your Hypeddit Dashboard. That's where you see the Smart Link that was automatically created. You can edit it by addition more links. For best Spotify results I don't recommend it :) and I don't personally do it - but the feature is there, so you can absolutely do it if you prefer.
@@Hypeddit Ah got it. Perfect, and thanks for your thoughts on it. I think I’ll take your advice!
Can we get the revenue that we invested? Is it profitable? Hoping your reply how long we need to run to make profit funding?
Hey buddy - great question! I discuss that in this video here th-cam.com/video/r-Iohgv4Qmw/w-d-xo.html
Hey John! I started my campaign for a instrumental track today. Altough it has a lot of clicks (over 100 in 12 hours with a budget of 5 dolars a day), it has had only a few clicks to spotify. My ads were very Nice, with nice cover art and videos. That leads me to think People are liking the ads because of the videos/audio snippets, but once they get to the landing Page, they wanna listen the song immediately instead of going to Spotify. Do you a thought on this? Thanks
Sorry i mean it has a lot of visits
@@thiagoimola5695 Got it... was just about to ask if it got clicks or visit. When you launch a campaign, 50 - 100 visits come from Facebook's US and Ireland servers to examine your landing page. Don't count those as actual fan visits. What I do for my campaigns is essential ignore launch day numbers because of that. So way to early to evaluate your campaign. I would say wait a week to really look at stats - and even 4 weeks before you see how the campaign really goes.
@@Hypeddit thanks so much John, didn't know that they performed tests from Facebook servers. Good to know. I'll keep it running them and see how it performs in the long rua. Thanks for answering so fast 😊
@@Hypeddit Hey John, the campaign's been running for 9 days now. Up until Saturday it Was gaining momentum (higher visit/click ratio, more clicks and more streams to my playlist) but since yesterday (Sunday) number of clicks is going down. Any reason for this? I was starting to Get excited but for some reason it stopped optmizing (i didnt't tweak it) thanks.
@@thiagoimola5695 I got the same thing. Some of my campaigns suddenly dipped this weekend. Either a big advertiser jumped in or FB had a glitch with their algo this weekend. My numbers look to have been bouncing back to normal today though...
Hi John
what happened if my FB account doen't accept to run sponsored add?
Here's what I recommend: Reach out to or support team (head over to hypeddit.com and click on SUPPORT on the top of the page) with a screenshot of what error message you see in FB and we'll point you in the right direction.
@@Hypeddit
FB is no longer accepting to Sponsored on my account.I think this was due to credit card lateness to credit .
@@limusikprod3087 Then you gotta reach out to Facebook's Ad Live Chat Support. They will be able to let you know how to fix your payment issue and how to reactive your account (or how to create a new account).
@@Hypeddit i did it several times and they never reply and fixed the issue.
@@limusikprod3087 Yes, if you send a message, chances are you won't hear back from Meta. I recommend to only reach out to them via their Live Chat. That way you get a real person to help you on the spot.
Do you ever just use the promote "song option" instead of the playlist?
I personally don't. Here's why: If you have more than 5 songs out on Spotify, I'd definitely create a playlist and promote that with the "Grow My Playlist" template. It gets more results.
@Hypeddit gotcha! So far it's doing pretty good it just threw me off that the clicks weren't reflecting the streams of the song, so I assume they just went to a different song
@@LilCCorleone In order to count a stream, Spotify needs someone to listen for 30 seconds or more of a song. So if a fan drops off before 30 seconds, Spotify won't count it. That's for all streams on Spotify - no matter where the traffic comes from.
What I'd expect is that the # of listeners is lower than the number of listeners (because some listeners always drop off) - and the number of streams is HIGHER than the number of clicks IF you use the playlist strategy because manu listeners will stream more of your music right away.
@@Hypeddit true true!
FB ads is luxurious 😢
One problem I have encountered on a number of campaigns is if you have the Advantage budget option clicked, Meta will direct all of your budget to where the AI decides it should be and pause everything else. This can create negative results.
Ah, great comment! You do want the advantage budget option ON. But you don't want ads to be paused automatically. If that happens, you may have some automatic rules enabled in your account. I'd check on that and delete any active rules that interfere with your campaigns.
Can i have a one on one conversation with u
I have multiplied my followers on Spotify 4 times this year only because John's AI. Thank you @john