The Role of Generative AI in Enabling Service-to-Sales Transformation in Contact Centers

As customer expectations grow, CX leaders are tasked with balancing top-notch service with real business growth. With over half of companies setting sales targets for their service agents, contact centers face a new reality: resolving issues isn’t enough-there’s a need for a powerful service-to-sales approach. This shift opens doors for customer loyalty and revenue generation, and AI is proving to be a game-changer in helping agents seamlessly integrate sales into service.
In this on-demand webinar, Metrigy CEO Robin Gareiss and James Russell, Cresta's Customer Strategy Director, reveal how generative AI is reshaping the landscape of customer service and sales within contact centers. They explore essential strategies, share industry insights, and highlight real-world examples of AI-driven revenue growth.
Watch to Learn:
Assessing Readiness: Determine if your contact center is prepared for this transformation with key insights on evaluating agent skills, leveraging data, and aligning business goals.
Market Trends & Emerging Insights: Discover the latest trends shaping service-to-sales transformations and the impact on CX and business growth.
Practical Strategies: Get actionable strategies for integrating a service-to-sales framework in your contact center.
Proven Revenue Gains: See examples of companies already documenting revenue growth through AI-powered solutions.
Tune in to learn how you can leverage AI to elevate your contact center’s capabilities, foster loyalty, and drive sales growth!