I have watched so many video related to Google ads and it's really helpful... On thing, I would like to know if we target TH-cam videos as placement in Google Display ads so how and where the banners appear on TH-cam videos?
I wrote a blog a few years ago about TH-cam placements for Display. It's a little old, but most of it still holds up. www.wordstream.com/blog/ws/2020/01/29/youtube-display-ads
Very useful tips! with a PPC automation we have less & less control and that is unsettling! Google recommendation to upgrade keywords to broad because allows our ad to show on searches don't contain the keyword term, so for full coverage. In my wish list I will like to see a video that focuses on keywords performance before/after the switch
Hi there, for the most part, the strategies we talk about with Google keywords would also apply to Microsoft. The overall Search environment is mostly the same when reviewing performance.
Some of these i have known before and put it in action, but this video have lots more useful tips
Glad it was helpful!
I have watched so many video related to Google ads and it's really helpful... On thing, I would like to know if we target TH-cam videos as placement in Google Display ads so how and where the banners appear on TH-cam videos?
I wrote a blog a few years ago about TH-cam placements for Display. It's a little old, but most of it still holds up. www.wordstream.com/blog/ws/2020/01/29/youtube-display-ads
Very useful tips! with a PPC automation we have less & less control and that is unsettling! Google recommendation to upgrade keywords to broad because allows our ad to show on searches don't contain the keyword term, so for full coverage. In my wish list I will like to see a video that focuses on keywords performance before/after the switch
Hi Marianna, thanks for the suggestion! That would be an interesting case study. We'll see what we can come up with!
what significance does using AdWords as an example have if i'm using Bing?
Hi there, for the most part, the strategies we talk about with Google keywords would also apply to Microsoft. The overall Search environment is mostly the same when reviewing performance.