Given their abysmal cash flow, I see why they feared a royalty deal but they should have had confidence in Kevin as he is the perfect partner for a wine product company
I feel like if Kevin could lower their customer costs, a royalty might make sense. Because the positives might just outweigh the negatives. But also good for them for standing their ground!
Yeah but they're burning money and Kevin hasn't given them a great idea of how much more he could reduce it so they are eventually cash flow positive. That deal was not a good deal for them.
For those who are unaware. Mark Cuban has a pharmacy in Tx that offers people like me, stricken w severe cancer, a low cost avenue to get our chemotherapy medication. Although I didn't win my war against the disease and will succumb to it, I am so deeply thankful an individual like this is out there helping the desperate sufferers Mark deserves more recognition for the work he quietly does ! Thanks Mark❤
@ThatGuyFromSpace101 Thabks for taking the time brother. I'm still walking this earth but it's coming close to the end. I appreciate you taking the time mate. Stay well out there
Just take Kevin's deal with the royalty until he gets his 300k back and then give him between 5-8% equity. Don't see why they never offered a deal like that!
They didn’t really seemed prepared for any counter offers she took away his royalty and offered even less than he asked for they were clearly not on the same page.
@@Arab_Choi_Science Pretty sure Kevin can lower the CAC by at least $2, so how about thinking it this way? "I will take only $2 out of the money I work for, until I reach $1 million, then it goes away and you keep all the money I worked for" Sounds like a great deal to me. I would even say looking at their stupidly high CAC, even a perpetual royalty is a good deal. If Kevin helps them lower the CAC by say $10, even a perpetual royalty means Kevin just take $2 out of the $10 he worked for and the remaining $8 goes to the company forever.
Kevin would've lowered their customer acquisition cost enough to easily cover those royalties he wanted, and he only wanted 10% too. Bad decision in my opinion.
It's crazy how some entrepreneurs don't know how to counter a royalty offer. If the strategic goal of the business is bring someone on board to expand distribution channels and capture more market share, then it would make sense to compensate royalty from the new channels and not the existing channels. This means that Kevin has to work his ass to acquire new distribution channels for them to earn the royalties.
This is dumb. Their CAC is sky-high. Pretty sure Kevin can easily bring that CAC down by more than $2, so essentially the royalty he is asking for will just be part of the money he works for
the CAC is coming down anyway just by them appearing on the show. Pretty sure that’s what they were banking on, have the thing blow up and sell through word of mouth afterwards to bring that CAC down.
They should have taken Kevin offer it’s a fair and reasonable offer the royalties will not last forever and u only give away 10 percent of the company Kevin is literally the wine 🍷 expert these entrepreneurs are fools for being greedy and having no vision
yeah because after about 12 consecutive season of Kevin making absolutely extortionate offers, he was getting looked over almost every single time. So hes obviously adjusted his approach. He is extremely intelligent, financially savvy and is like a human calculator. He would famously wait for all the others sharks to be out before offering a complex multi faceted deal when no other options were available. Being put on the spot with a time limit resulted in numerous deals that no sane person with financial guidance would take. It was a slimey way to manipulate the entrepreneur and thats why i believe many of his deals didnt go through post show.
I think a counter of a royalty of his investment, not more and 5% - even up to 10% wouldn't have been terrible. My assumption is his name/connections/tied into what he has would easily be worth more than that
At a CAC of $57, $2 is not even 5% of the CAC. So essentially these clowns are foolish enough to not even think Kevin could lower the CAC by at least 5%
Lol, Gwenyth seriously dropped EBITDA? There’s a reason no Sharks ever ask about that metric: it’s useless, particularly for startups which are highly leveraged (heavily funded through debt). It stands for Earnings Before Interest, Deprectiation, Amortization. EBITDA is used to make unprofitable companies appear profitable. For high growth companies (all startups), cash flows are the primary driver of valuation (ignoring the insanity that is/was the PE tech bubble 2.0). There are dozens of reasons why EBITDA is ignored in this context. But don’t take my word for it, Warren Buffett and Charlie Munger have railed against its use in valuation for decades.
I wonder why people hate royalty deals so much, correct me but isnt it better than a line of credit…. Because rather you are selling the product or not you still owe the money but with a royalty they only get paid if you sell something…. I think thats fair 🤷🏾♀️
I think most people that show up here don't value the sharks enought. And the "good" thing about a Royality deal. If he makes a royalty deal with you he will fight to sell those units to get his money!
I must say Crypto and stock market is the investment anyone can invest on right now. I bought BTC in February 2020, 1 BTC cost 0.003 until the end of March 2022. With a transition of 2.011 and 2.012 BTC...
Glad to see you win. Can you show me ways, do you have any suggestions or tips I will be grateful if there's any means i could communicate with you advisor.
I would have countered to Kevin. $2 royalty until he gets $600,000 back with a 8% stake. They're aquistion cost is $57, Kevin could help lower that and the royalty would have paid for itself.
I really like the product - great idea. Most likely after its airing they will be selling the company or at least attracting a licensing contract. Surprised everyone didn't jump on it
I tell you what, in the end of the day they still will be fine. I do believe that Mr. Wonderful (because he is The wine shark) would be a significant benefit for them. I also think that this women knew that just show up here in the show it will generate the sales because of people see the product and potentially getting another investor outside the Shark Tank
@dontbedummy8101 like the Scrubbie. I don’t have a dishwasher, and have used them for years. One done? Ok replace I love this product. This ain’t that type of product. I would’ve taken Kevin
Kevin could give them access to millions of wine customers. He could multiple their company value easy. So trade some equity for royalty! They missed a good opportunity.
So you lose 470k in advertising the previous year. Somebody with a massive following, owns his own wine, is an expert in the area, and going to pay you 300k to grow your business 10 fold to make you profitable but you don't want to reward them and would rather risk losing another few hundred thousand or millions. 1 million to Kevin in royalties, which is what they lost in 2 years advertising and 10% for life to gain millions and make life 20x easier and you don't accept
The cost of the product is way too high. That should have been at a 29.95 price point. That's why their customer acquisition cost is so high, they have to find somebody willing to spend 50 bucks on it.
Why would they not take Kevin deal, I understand more cash flo and losses and decrease in margin % but If they are being given capital they should take it AND A 3M VALUATION. Am I right?
I hate companies that are not profitable and still ask for too much like my friend your company can go bankrupt the next day you need a shark only way out
I agree with Barbara, it really doesnt look elegant at all... it would be really well suitable for nice restaurants if they made the design a bit more fancy, and not so china-plasticy
horrible business...their product has a low repurchase rate, so they have to be profitable on first order...if it was something consumable, they can go in the red...and get profitable as they scale through LTV...but their product has low LTV and high CAC = bankrupt business in several months to a year
I disagree with Barbara, but I don't drink or even like advertising something that cause so much trouble in people's lives, so for those reasons, im out.
Barbara adds nothing to the show. Just have a recording playing on her chair - I think you're a brave and impressive person, your product is clever and ingenuous, your sales are impressive and for those reasons, I'm out.
Given their abysmal cash flow, I see why they feared a royalty deal but they should have had confidence in Kevin as he is the perfect partner for a wine product company
300k to return 1m and free equity? Yea no.
@@shemmy95he's a big wine guy, him name alone on it will get them huge sales.
Amen! I HOPE THEY FAIL AND DIE' hahahaha
@@shemmy95coulda countered with royalty till he gets $500k back at that valuation, its shark tank after all they're gonna be greedy
I agree.
Barbara “I have a beautiful kitchen and for those reasons, I’m out” 😂
Such a stupid reason to be out...
Jajaja has to hide it out jajaia
I feel like if Kevin could lower their customer costs, a royalty might make sense. Because the positives might just outweigh the negatives.
But also good for them for standing their ground!
Great point out, agree!
Yeah but they're burning money and Kevin hasn't given them a great idea of how much more he could reduce it so they are eventually cash flow positive. That deal was not a good deal for them.
Incorrect. Kevin could have easily lowered their CAC by $2+, thus making the royalty insignificant
They had the right idea to keep their ground, especially with Kevin’s royalties that don’t match their personal goals and values.
For those who are unaware. Mark Cuban has a pharmacy in Tx that offers people like me, stricken w severe cancer, a low cost avenue to get our chemotherapy medication.
Although I didn't win my war against the disease and will succumb to it, I am so deeply thankful an individual like this is out there helping the desperate sufferers
Mark deserves more recognition for the work he quietly does !
Thanks Mark❤
Praying for you brother 🙏
Praying for you brother
Hey brother, just checking in and hope you're doing well. Sending prayers 🙏
@ThatGuyFromSpace101 Thabks for taking the time brother. I'm still walking this earth but it's coming close to the end. I appreciate you taking the time mate. Stay well out there
@@PetePaulIII hope you’re okay bro
Just take Kevin's deal with the royalty until he gets his 300k back and then give him between 5-8% equity. Don't see why they never offered a deal like that!
She's the boss of the house
They didn’t really seemed prepared for any counter offers she took away his royalty and offered even less than he asked for they were clearly not on the same page.
The royalty is until he “recouped a million $” and I’m not sure that’s sustainable for the business.
@@Arab_Choi_Science Pretty sure Kevin can lower the CAC by at least $2, so how about thinking it this way?
"I will take only $2 out of the money I work for, until I reach $1 million, then it goes away and you keep all the money I worked for"
Sounds like a great deal to me. I would even say looking at their stupidly high CAC, even a perpetual royalty is a good deal. If Kevin helps them lower the CAC by say $10, even a perpetual royalty means Kevin just take $2 out of the $10 he worked for and the remaining $8 goes to the company forever.
They always give Kevin a hard time. It's a show and I appreciate his stories
Ikr
Kevin would've lowered their customer acquisition cost enough to easily cover those royalties he wanted, and he only wanted 10% too. Bad decision in my opinion.
Probably the worst decision on the show ever. And Kevin is the wine guy. Idiots.
These clowns somehow has it ingrained in their brain that royalty = bad deal, without thinking it through.
I agree
What a crap counter. Dropped the royalty AND lowered the equity? They clearly weren't there for a deal. They just wanted the publicity.
It's crazy how some entrepreneurs don't know how to counter a royalty offer. If the strategic goal of the business is bring someone on board to expand distribution channels and capture more market share, then it would make sense to compensate royalty from the new channels and not the existing channels.
This means that Kevin has to work his ass to acquire new distribution channels for them to earn the royalties.
This is dumb. Their CAC is sky-high. Pretty sure Kevin can easily bring that CAC down by more than $2, so essentially the royalty he is asking for will just be part of the money he works for
the CAC is coming down anyway just by them appearing on the show.
Pretty sure that’s what they were banking on, have the thing blow up and sell through word of mouth afterwards to bring that CAC down.
Who are you?
@@TheArchsage74 Someone who has a brain unlike you
Barbara can be so rude sometimes there was no need to be that rude just say you are out
It wasn't rude, it was her opinion, nowadays there's bozos like you that think everything that is straight up , is being rude because your soft
Because that’s what makes good television. People being nice and polite…
It's all a TV show
@@arynrowland862I came here to say this.
Honest
I would have taken that Kevin Deal
You gotta love Kevin
The $2 Kevin asked for in royalty would of been earned by him reducing the cost of quisation by at least $4.
Kevin's deal was good. I thought he'll take more equity.
there's a reason Kevin sits front and center, he carries the show, even when a "A" lister is sitting up there
They should have taken Kevin offer it’s a fair and reasonable offer the royalties will not last forever and u only give away 10 percent of the company Kevin is literally the wine 🍷 expert these entrepreneurs are fools for being greedy and having no vision
Fr 90% of a million in profits is a lot more than 100% of no profits 😂
Tenth like
Lately, I've been seeing a lot of people that should've taken Kevin's offer. This is just the latest.
yeah because after about 12 consecutive season of Kevin making absolutely extortionate offers, he was getting looked over almost every single time. So hes obviously adjusted his approach. He is extremely intelligent, financially savvy and is like a human calculator. He would famously wait for all the others sharks to be out before offering a complex multi faceted deal when no other options were available. Being put on the spot with a time limit resulted in numerous deals that no sane person with financial guidance would take. It was a slimey way to manipulate the entrepreneur and thats why i believe many of his deals didnt go through post show.
That was the best answer to the question of "When do I get my money back".
An absolutely blind mistake. It could have been profitable in record time… (they’d be rich) with a simple push by Mr. O’Leary.
How did everyone miss Kevin saying he could help shrink their cac 😂😂😂
😂😂
Your sus bozo
Legend!!!
Cuz it means customer acquisition cost
No one missed it. We’re just not 8 years old.
1.8 million with 0 profit what a joke
Seriously they're paying to give away the product 😂😂
1:05 The way she said “compromising” is exactly how my girl talks while drinking wine.🍷
How about countering the royalty, 300k back with $1 per unit and 8%??
I think a counter of a royalty of his investment, not more and 5% - even up to 10% wouldn't have been terrible. My assumption is his name/connections/tied into what he has would easily be worth more than that
At a CAC of $57, $2 is not even 5% of the CAC. So essentially these clowns are foolish enough to not even think Kevin could lower the CAC by at least 5%
Lol, Gwenyth seriously dropped EBITDA? There’s a reason no Sharks ever ask about that metric: it’s useless, particularly for startups which are highly leveraged (heavily funded through debt). It stands for Earnings Before Interest, Deprectiation, Amortization. EBITDA is used to make unprofitable companies appear profitable. For high growth companies (all startups), cash flows are the primary driver of valuation (ignoring the insanity that is/was the PE tech bubble 2.0). There are dozens of reasons why EBITDA is ignored in this context. But don’t take my word for it, Warren Buffett and Charlie Munger have railed against its use in valuation for decades.
Barbara: I wore a yellow dress today and for those reasons, I’m out.
I wonder why people hate royalty deals so much, correct me but isnt it better than a line of credit…. Because rather you are selling the product or not you still owe the money but with a royalty they only get paid if you sell something…. I think thats fair 🤷🏾♀️
I hope everyone is having a good lunch break 😊
It's interesting that this episode aired 2nd after Kevin closed Square Keg and alcohol cooling product
make the volume louder please
I think most people that show up here don't value the sharks enought. And the "good" thing about a Royality deal. If he makes a royalty deal with you he will fight to sell those units to get his money!
NOTHING CAN STOP YOU ALL THE WAY UPPPP
Barbara has an old hag's taste in style. How it looks is the coolest aspect! Pun intended
Barbara: can you tell me what you sell it for and how much to make? And because of that, am out!
She asks that a lot and at this point I believe its scripted to make her say something other than I'm out.
Mark Cuban: It's a great company...and for that reason I'm out!
I must say Crypto and stock market is the investment anyone can invest on right now. I bought BTC in February 2020, 1 BTC cost 0.003 until the end of March 2022. With a transition of 2.011 and 2.012 BTC...
Congratulations dear
That's impressive you are doing so well, how can I reach to your Advisor...
Glad to see you win. Can you show me ways, do you have any suggestions or tips I will be grateful if there's any means i could communicate with you advisor.
@@ulrichlchegounbalogoun5123
I invested in Crypto with a guidelines of an expert trader Mrs Dawn Fitzpatrick.
Why is Gwyneth there not ONCE have I seen her make a deal
what a nice looking lady on the far right, I wonder if she perhaps sells candles of some sort I would love to see her creative scents.
I love Mr.Wonderful
I would have countered to Kevin. $2 royalty until he gets $600,000 back with a 8% stake. They're aquistion cost is $57, Kevin could help lower that and the royalty would have paid for itself.
Lori is the sweetest
I really like the product - great idea. Most likely after its airing they will be selling the company or at least attracting a licensing contract. Surprised everyone didn't jump on it
Gwyneth Paltrow...? GET HER OFF
Barbara is so.....weird lol
Update: They’re netting 6 million as of September of this year.
Barb has beautiful things. Did you all write that down. Log that away. 😂
Any update on this?
barbara rude smh
Not a damn thing rude about what she said.
Actually not a bad deal witb the royalty if theyre spending so much on marketing, and Kevin can dramatically reduce that.
I tell you what, in the end of the day they still will be fine. I do believe that Mr. Wonderful (because he is The wine shark) would be a significant benefit for them. I also think that this women knew that just show up here in the show it will generate the sales because of people see the product and potentially getting another investor outside the Shark Tank
The Shark Tank effect is usually very short-lived unless you have a product that has great customer retention
@dontbedummy8101 like the Scrubbie. I don’t have a dishwasher, and have used them for years. One done? Ok replace I love this product.
This ain’t that type of product. I would’ve taken Kevin
@@KeithSpeaks1 Speaking of Scrubbie, did they change the logo that was obviously a knock-off of scrubdaddy?
How is everyone’s lunch break
Kevin would've reduced their CPA by more than $2... So it would've made sense but I can also underatand their fear.
I cannot understand their fear because that's just plain stupidity if they somehow don't think Kevin can bring down their sky-high CAC by more than $2
Barbara be like: Your sales are healthy and the product is amazing .However, today is Thursday ,for that reason I'm out
I remember the last time I saw a cooler pitched inside the tank, Kevin destroyed the entrepreneurs.😂
The beach cooler that chilled 2 drinks at a time?
passing fad at best. Another appliance that will be in garage sales everywhere
Yep they should have taken the deal!
More of a novelty than a real business
You have no idea how I hate to say this.. but I agree with Barbara. And for that reason, I’m out.
looks like a cast for your glass
Gwyneth, there is truth in advertising.
Kevin could give them access to millions of wine customers. He could multiple their company value easy.
So trade some equity for royalty!
They missed a good opportunity.
CATEGORY: Useless Gifts your Aunt gives you.
A deal with a royalty deal until he gets his money back wouldve been fair, i just didnt think they needed the money, what they needed is a partner.
So you lose 470k in advertising the previous year. Somebody with a massive following, owns his own wine, is an expert in the area, and going to pay you 300k to grow your business 10 fold to make you profitable but you don't want to reward them and would rather risk losing another few hundred thousand or millions. 1 million to Kevin in royalties, which is what they lost in 2 years advertising and 10% for life to gain millions and make life 20x easier and you don't accept
The cost of the product is way too high. That should have been at a 29.95 price point. That's why their customer acquisition cost is so high, they have to find somebody willing to spend 50 bucks on it.
Why would they not take Kevin deal, I understand more cash flo and losses and decrease in margin % but If they are being given capital they should take it AND A 3M VALUATION. Am I right?
Barbra: "I love this product, I will absolutely be a customer, and more importantly I love you guys. For that reason, I'm out."
chevalier de test de vin!!!!
I think we got to put Mark and Kevin in a boxing ring just for kicks 😂😂 who agrees?
I’m out! And for those reasons I’m Barbra! 😂😂😂
this show is good big ups too nbc
This is an abc show.
They shoudve countered on $1 royalty,and wjat about the patent.....suprised no one asked....
I reckon they should've asked for a lower royalty. A meditation between the two.
Bartender for over 20 years, they have a product that people do need and want.
No doubt, but looking at their CAC they are NOT getting their words out there...
Brad Pitt.Didnt he dump her for Jennifer Aniston & then Anglina Jolie, who dumped him for Billy Bob Thornton?😅
Being on shark tank was the deal itself
How do you give someone a martini without telling them😂
im actually the sick freak that loves warm wine, it gets you drunk faster
The lady in green hardly invested in any company when she was a guest shop
Cold red wine it’s a crime if you like wine
for once kevin offer sounds ok, they are literally losing money and asking for a 6m valuation, crazy
If I drank wine I wouldn’t let it get warm
So they wanted someone to take them out of this loss making business, turn it into a successful one while still keeping 92% of the business, WOW..!!
I hate companies that are not profitable and still ask for too much like my friend your company can go bankrupt the next day you need a shark only way out
They didn't come for a deal, they came for the publicity since its cheaper then however many hundreds of thousands they spend on marketing
@@oelsay4You didn't listen from the beginning if someone accepted their offer they would have accepted it too 5% 300000
Diarrhea paltrow
Getting my grandma one asap 😂
I agree with Barbara, it really doesnt look elegant at all... it would be really well suitable for nice restaurants if they made the design a bit more fancy, and not so china-plasticy
Unfortunately the product isnt appealing to the eye and the evaluation was bonkers. See ya....
horrible business...their product has a low repurchase rate, so they have to be profitable on first order...if it was something consumable, they can go in the red...and get profitable as they scale through LTV...but their product has low LTV and high CAC = bankrupt business in several months to a year
Should have taken the deal
They are stupid for not taking Kevin's deal it's his space
They were not here for a deal, just free advertisement..!
My name is Barbra and for that reason I’m out.
I disagree with Barbara, but I don't drink or even like advertising something that cause so much trouble in people's lives, so for those reasons, im out.
Barbara adds nothing to the show. Just have a recording playing on her chair - I think you're a brave and impressive person, your product is clever and ingenuous, your sales are impressive and for those reasons, I'm out.
She’s hot
Unless it lasts more than five glasses I'm not buying it
She looking for money after losing it in court😂
This is the sunken cost fallacy...they really need to abandon this.
Gwyneth constantly wants to show off how privileged and rich she is. We get it.
dumb idea in my opinion. Who would pay $40+ for a cup holder?