Design and Marketing of a New Product - Case Study of the Toyota Camry (XV10) - 1994 (Australia)

A case study video of the Toyota XV10 series Camry/Vienta in Australia, including body design, interior materials, accessories, drivetrain, development and road testing, and much more.
Copyright Classroom Video Pty Ltd and Toyota Motor Corporation of Australia, 1994. VHS digitisation courtesy of David Diekman.

[@BlairSauer]

Glad i found this video. It reassures the fact that the toyota Camry's were great cars and still are. The XV10 series certainly improved the basis that the previous SV21 model had set. I own a camry myself, however mine is the later version of the SXV20 and MCV20 series. I have the V6 version of that model which is the MCV20 which the engine designation is 1-MZ-FE. Never had a single problem with it in the six or seven years that I've owned it. No matter what model camry it is whether its the very first camry model introduced to Australia way back in 1983, or the first gen widebody camry which was the SV21 and was released in 1987 or any other camry afterwards, they're all great cars and all possess the typical Toyota reliability and dependability.

[@detonater1348]

I have this tank in a tuxedo, Lexus ES300, and to spice things up a notch…it came with an exclusive and last for the ES model, 5 speed manual transmission

[@alexlarson2466]

I noticed the industrial design scenes were of the UCF10 Lexus LS400. Easy mistake to make though, since the XV10 Camry's shape and styling/proportions were so heavily influenced by the development of the first gen LS400. Or maybe it was intentional to show the designing of the LS400 since this gen camry was again so heavily influenced by the big Lexus. Both cars in this day remain famous for being engineering benchmarks, so it's cool to see the engineers, designers and techs that helped make it all happen

[@hrodvitnisson6586]

this is an incredible video

[@munnsie100]

Glad that you enjoyed it!

[@CHEVROMAX]

So much for the golden future. Every time i work on my ´92 XV10 I think about those people and robots who built this timeless sedan. Toyota: I love what you did for me.

[@munnsie100]

Agreed, I own a ‘97 XV10 with 82,000KMs on it, I think much the same.

[@aidanmik1464]

Very interesting and informative video 👍👍👍

[@munnsie100]

I am sure that you thoroughly enjoyed it

[@ritchievalensII]

Great video, any chance to find some design sketches of those cars?

[@munnsie100]

I would love to see them, but sadly I cannot find any. I have a full Australian press release kit for this model, I will eventually scan it.

[@ritchievalensII]

That would be awesome@@munnsie100

[@ritchievalensII]

I have 2 sketches from an article 20 years ago, that I found online
@@munnsie100

[@nuueq]

NON-overlap crash test is insulting 🤬

[@munnsie100]

I’m fairly certain ANCAP completed offset frontal collision testing with this model. However, I am yet to come across documentation of it - this was over 30 years ago now!