This has been my dream camera for a year and, not gonna lie, once the 90V started being reviewed I started looking at stores and doing some math. Let me be clear: I absolutely do not need this, and financially it makes zero sense for me to get it. But it's so good, and perfect for me. I absolutely love the fact that it doesn't do video.
This is how I feel as well. Street Photography (esp at night) is my passion. I shoot Canon R5 and just pickd up the 50mm 1.2 prime...but the Hasselblad is my dream camera and I may make the plunge
I was with you up till the end. Your last sentence makes no sense. If it does everything you need for taking the photographs you want, then whether or not it takes videos should have no relevance to you. To be clear, I'm not suggesting that anyone try doing videos on medium format cameras, but I just can't understand the mindset of not wanting a feature that you may end up needing in the future or that may add to your resale value in the future.
@@falxonPSN If it did video, it means they would have invested in that feature. Either it would be more expensive, or its other capabilities would be lesser. It's a shame that so few companies make cameras dedicated to stills nowadays.
Not everything is about financial sense. Most bad photography decision is based on what buyers think makes financial sense. You aren’t an accountant. You are a photographer. If the world makes financial sense then we would buy the cheapest food out there. Buy the cheapest cars and living in a box. As a person who used to work at a camera store dealing with people whose whole world is about financial sense, they can’t understand the level they really want to be. That’s your goal as an artist who wants to be the photographer you want to be. Besides you’ll end up spending even more on accessories to make your shots better and better
@@ChrisM-yq2pq Well, justified or not, I was prudent and decided to get the two lenses I needed before buying the body. I received the first just fine, but had to camp the Hasselblad store for months for a chance to buy the second... and they didn't send it to me. They put another tracking number in there to make it seem like my order had been fulfilled. Took two months of them being super evasive and they issued a refund (which I specified I didn't want, I just wanted the lens that I bought). So I have given up on getting into this system.
I'll just repeat myself every time you feature HDR on this channel: I'm loving the HDR video. I can't wait for HDR photography (HEIF / AVIF etc) to be better supported.
Heif photos are already supported by Apple, Adobe, PhotoMechanic, ApolloOne, etc. And the M-series Macs do a decent job of handling/rendering those files thanks to their built-in H265 support. With my Sony cameras, I now use HIFs as my backup format (replacing JPGs.).
@@petrub27that makes sense now, I shoot raw and in my editing software I have an option for HDR but it always looked awkward because my pc monitor doesn’t support hdr, have to export and view on my iPad once
I used to hate on you tony. Because of too many canon recommendations. Now you are my favorite photography TH-camr in the world. Your content is always fun and you can elaborate your thoughts really well. I love listening to you now. Keep it up
OK my 2 cents :). A larger sensor does not mean more the X2D captures more light or that it has more dynamic range. The physics are more closely tied to the pixel pitch/well depth and related factors. The actual pixels of the X2D and A7RV sensors are the same size (3.76 microns) In your test if you take the A7RV shot with a more recent lens like the 50mm/1.2 or 135mm 1.8 and apply lens corrections in LightRoom you will see that the colour fringing issues don't exist. The images in real life scenarios are virtually indistinguishable. If you download Manny Ortiz's shots in the same studio setup with the A7RV and X2D - you'll be surprised how identical they look. The out of camera colour is slightly better on the X2D but it's easily corrected on the A7RV. You also have the 85mm at 1.4 where it has more imperfections. If you put that 85mm up to 2.5 like you have on the 90 those imperfections start to disappear. On the web / social media - impossible to tell apart. Even in print these images you can't tell them apart. The X2D will have slightly more detail only when you look at it in photoshop / lightroom and zoom in. Because the focusing is superior on the Sony you're still at an advantage in image clarity / hit rate. Resolution is nothing if your image is out of focus. X2D focusing is still not that good. If you are shooting still objects like a ship you can shoot with the pixel shift option of they A7RV and you still win with the Sony. DOF of the 2.5 on the 90mm is kinda like a 2.0 on a 70-85mm - still not better. Speaking on the A9III - just bought 2 of them - phenomenal instrument - both for photo and video. For 99% of my work (including commercial, glamour, boudoir etc) I never need more than 24MP. When I do - I pull out the A7RV. The body and minimalist design of the X2D is beautiful - I've used it many times. On another note - recall the 2019 article of Steve Huff comparing the X1D II to the A7RIV - honestly couldn't believe how convinced people that the Hasselblad is better. The A7RIV looked great. It was shot with a 24-70 zoom (MK1) in the test. If that was shot with a more recent prime (like the Hasselblad) it would have looked virtually indistiguisable. The one major advantage over the A7RV is the leaf shutter for higher flash sync - that's the "one reason" I may still buy one LOL :). Unless Sony come out with a 60 MP Global Shutter camera with a lesser frame rate at the same price as the Hasselblad :).
Your truly honest, unbiased, intellectual, informative comment. Needs to get pinned. You saved people not only lots of money. But disappointing experiences from the Hasselblad as well.
@@ariesmight6978 - Thank you !! Running my 2 A9IIIs and 1 A7RIV - and zero issues for all my shooting scenarios. I didn't buy the X2D btw and not going to :). Hasselblad needs to bring those prices closer to Fuji's MF and then I'll consider it (only if they fix the focus) lol
@paulscinemareel5671 I am thinking very hard. On starting up my own youtube channel. I do not know if I want to go with the new Sony A7RV. Or the Nikon Z9. Both have a lot of very attractive features. At this point, I do not think. That I could go wrong either way. It is just nitt picking at this point. The Fuji medium format. Is my top pick for still photography as well. Even Fuji's videos are better than. The more expensive Hasselblad's. LOL
Really nice review with good explanation of why a professional portrait photographer might spring for a $14,K camera/lens. As an amateur, I'll depend on taking amateur portraits with my current mirrorless full frame gear and getting better at approaching what better tools might make easier.
I love love love my hasselblad 907x I actaully use it on my 500cm often. I have the 38mm xcd too and its a joy to use. Its dated but still that medium format sensor blows me away.
I've had the X2D for 8 months and LOVE it. In Svalbard I used this with the XCD 4/21 AND my Nikon Z8 with the z100-400. I have to say I used the Hasselblad way more often. I have all 3 V lenses and while not perfect, the 90V has fabulous IQ. though it has the loudest shutter. This is a great review. Thanks
I bought a Hassy 2 months ago. I already have 3 lenses for it. The 120, 65mm 1.4 and the 45p. It’s a specialized camera and not for most of your viewers so I’m glad you are willing to explain Hasselblad lenses and cameras. It’s a beautiful camera and takes beautiful photos. Not something you buy as first time camera user.
Excellent video. I have recently received the 90V f2.5 to with my X2D. It is fantastic and so portable for travel etc. A considerably smaller footprint than the GFX 100 and their 80mm lens, which I used to have. The whole X2D system with the four V lenses takes me back to large format days. Many thanks
First, love you guys, big fan. With the a9 iii people are saying you can sync your strobes at all shutter speeds like you can with leaf shutters while not using HSS. However, strobes can’t put out 100% of their power at 1/4000th let alone 1/80,000th. You’re going to be limited to the light output speed of your strobes. Which will then reduce the amount of useable light from your strobes. Some strobes are faster than others but usually that also means more expensive. I feel like this should be talked about more. I could see some people making some very costly mistakes if not aware of this. Tony, you love the geeky nerdy stuff. Seems right up your alley to explain this to your viewers.
it's not everyday that a medium format system gets to be the faster camera out there ! thanks Sony for bringing the focus on flash sync speed ! and thanks again Tony and Chelsea for the great video about flash sync.
Extra points from Sweden for the way you say Hasselblad! ( It means Hazel leaf ) It´s a typical surname in Sweden. + Inside info the man himself Victor Hasselblad had a dog named Leica!
When bought my first digital camera over 20 years ago the sales pitch was identical, this is the best portrait camera ever. The camera had a 2.74mp sensor and although I printed plenty of 8x10 headshots it was a relatively small sensor compared to today’s sensors.
Thanks for the review. Certainly not a camera for me. Seriously considering the A9III. Have had a play with it and love it. Currently use GH5s for videos & OM-1 for all other stuff. I think dynamic range around 12~13 is very adequate especially considering most display monitors in the world are around 8 stops with less than 1% offering 10 Stops or greater (and these are neither cheap nor readily available.). Expose properly and most things will nicely fall into place regarding.
Camera makers, design a pro version of DJI’s Osmo Pocket 3 with a larger sensor, crystal clear zoom, bigger display/touch screen, ease of use, reasonably priced 🙏🏾 larger enclosure welcomed to house all of the upgrades/pro features. Thanks for listening and look forward to see your version!
As always very nice and informative videos! Thank you. I am a more landscape very amateur not even photographer. But I really like a better quality on the image and sometimes I think that I have very nice shots... Would you advice me to go and try the Hasselblad X2D with that lens if I could afford it? Greetings from Eastbourne!!
Hi, great video, but the price!! Well, maybe there's a way to get around that....... I was agonising whether to go from my 500 CM with a CVF50 digital back to an XCD2 set up. Here in the UK the camera and lens will set you back £11,500 (ish!). As you point out in the video, that's a lot to pay out - even if the results are spectacular. So, there I was in the local Liverpool camera shop and looking in the used sales display there was an early XCD1 with a mint 30mm lens. The camera cost £2,200 and the lens about the same. Now then, I thought - at that price I could buy it just to play with and trade it in for an upgrade if I got on with it. I probably wouldn't lose much on the deal. I thought about it overnight and went back the next day to find they were in the sale. The camera was reduced to £1675.00 and the lens to £2005.00. Guess what happened next.... I went around Albert Dock here in Liverpool taking photos of the Liver and the Cunard buildings as well as the docks. When I pulled up the images in Phocus I was blown away. My word, the images were stunning and the 30mm lens was perfect for capturing the architecture. So I suggest that if you would like to have stunning medium format images but can't stretch to a brand new XCD2, there are XCD1's coming on the market at really affordable prices and although they may be 50 MP instead of 100 MP - take it from me, you will get mind-bendingly beautiful images at prices less than a new full frame DSLR. If you buy from a reputable dealer (like the one you promote) I don't think you can go wrong. I'm more than happy to continue as is and wait for used XCD2's to come on the market. Keep up the great videos!
Super combo and great review. I’m just about to pick up the new 907X and the 90mm. I’ve already bought the 38 in anticipation of the incoming Blad. Being a portrait guy though… the 90 looks the biz!
I agree this is the dream setup!! As always fantastic video, you guys are amazing! But the 85 mm is not a very sharp lens for comparison (in fact some portrait photographers like it because it is somewhat soft/forgiving), probably a better comparison would be the 90 mm macro, which is one of the sharpest lenses, would've actually been a more accurate one. But I understand that you don't have every lens available. your work is greatly appreciated.👏👍
Thanks for your work, guys! I wonder if Hassel specialists read our reviews? I would like to wish the Hasel staff to create eye autofocus and improve it in the dark! And I would really like to install a joystick for focus! In terms of technical characteristics, Hasel lags behind Fuji! Thank you, good luck everyone!
I’ll just have to stick to my 90mm f3.2 for now. It’s one of the better autofocusing lenses from the first generation of xcd lenses. Lenses like the 65mm (that focus hunt a lot) though… man, the stepping motor in the 55V would be nice to have.
I wish for a 65… pancake f4 version, like the 28. The 65 has amazing quality and it’s great for studio, but having a lightweight kit should be amazing.
Tony, you can put the Pentax 67 105 2.8 on that body with a Kipon reducer. It would give you crazy subject separation at 35mm equivalence of like f1.6. At least you can do that with my gfx100... I think the hasselblad can still fire an electronic shutter when it has an adapted lens? Right????
I will freely admit that I am not in the target audience for something like this, but your samples do give excellent examples of what this thing can do, and I certainly get why so many people lust after these things. But even making decent money, I'm nowhere near the point where I can afford to spend almost 20 grand on a camera + lens combo. Not being a full-time pro, income from photography would not be enough to offset getting this. 😢
Excellent video. But I'm 100% sure dynamic range has nothing to with the sensor size. It's all to do with full well capacity of a sensor. That's why arri can pull off 18stops of Dr even with an apsc sensor.
@TonyandChelsea will you two test that 28mm f/4 "P" lens, please? Not seeing a lot of quality coverage of it online. Living vicariously through y'all until I can justify my first Hassy ;)
Interesting about the bokeh shapes. Only other time I've seen that was with a faulty Fujifilm 60mm 2.5 X mount lens. Do Fuji still make lenses for Hasselblad? That could explain some of the phenomenon.
My mouth was watering thinking of Hot Rod wings. I've spent some great times out on their deck! Nice camera, BTW. Sorry to hear Chelsey's retirement is deferred ;-)
It can be. Personal preference. While one portrait photographer is seeking as much sharpness as possible, the other one is busy smearing vaseline on his lenses. And of course it also depends who you're shooting. Sharp images can reveal flaws that some people would prefer not be visible. Quite a few models absolutely hate super sharp images, and it may take some fancy editing to get the results that you want, especially if you want some parts of the picture sharp and others softer.
@@ricknicholson5894 Unfortunately I'm a sharpness monster and unapologetic pixel-peeper. I cannot do soft. 85mm is just a little longer of a focal length than I like. Because this camera is medium format, it has a crop factor of 0.79, which means the lens functions like a 71mm. That's real nice. Just about perfect for me.
haha - when you where showing the zoom i was like - "i was like yea but how does it compare with the A7RV and then the next clip was that exact comparison" 😊
@@maziatr when I tried it day one it didn’t have much. Including focus peaking, live histogram, focus bracketing , pixel shift , custom profiles, no continuous auto focus , no video , etc etc . But yes, as I said, nice colours , resolution and the camera itself , design wise
I love the X2D and almost bought it, and I probably would have bought 4 to 5 lenses for it as well. However, no AF joystick was an absolute deal breaker. I shoot with my left eye so using the touchscreen to find AF points was a no go, and I don't want to depend on the company's brand new face-detect AF for critical focus. It's too bad. The X2D is a fantastic camera otherwise. Maybe they will come out with an AF joystick on the X3D when it comes out.
@@maziatr Yeah, I realize that but it's not intuitive to move up and down with a dial that goes left to right. They just need to put a joystick on it or even better, a sensor like a couple of the new Canon cameras have.
More details than any other camera? I am pretty sure the Fuji GX100S (that was on sale for 4k new recently!) renders the same amount of detail. Same sensor anyway.
@tony - you are shooting a the same scene with two sensors - one 60MP and the other one 100 MP. Of course, the 100 MP will be sharper. For an apple to apples, should you not reduce the size of 60 MP frame (while shooting) by a factor or 1.66, then shoot and then compare the same. That way, the 60MP will have just as many pixels in the target area.
I love your channel. I'm wondering whether you could help explain something. Why do al the third-party lenses for Hasselblad X system seem to be manual-focus only and absent a leaf shutter, relying on a slow electronic shutter? (I ask because I'm ogling the old x1dii 50c at greatly reduced prices., and I'm trying to envision how a move to Hasselblad could somehow be more affordable in terms of lens acquisition.)
I dunno. It could be a patent or legal restriction, but the third-party manufacturers probably just haven't figured out the tech. Leaf shutters in particular are pretty unheard of in modern cameras. And the electronic shutter is really, really bad.
@TonyAndChelsea The leaf shutters have been in existence. For many many decades. If you are going to become a successful engineer. In the field of photography. You will dive deep into the years. Before it existed and when it was first conceived. In the mind, then birthed into a physical reality. All the way up to modern times. All I am hearing from the individual. Who posted this comment. Is a very sad excuse period.
Kind of hard to compete with Hasselblad with lenses that have a leaf shutter and autofocus. You’d have to convince people it’s worth buying over them and the price difference makes enough sense with multiple lenses. When you buy at this level, I’m pretty sure most people aren’t budget shopping for a lens that is sort of like a Hasselblad but is Hasselblad. It’s not like Leica where the price is similar to Leica lenses. Voigtlander 7artisans ttartisans etc can make headways as budget alternatives but to do this at medium format levels where there are fewer owners of hasselblads and most are pros doing pro work is not people who cheap out. You got to go into this system knowing you will be spending tons of money on lenses and hoping to get some used ones cheaper which is hard since most people tend to keep their lenses when you buy at this level
And the first studio image has the Sony lens is at f2.0, not stopped to the 2.5 of the Hassy. It's like they were trying to make the Hasselblad look as good as possible..
Does the face detect keep the eyes sharp though, or concentrate on less desirable aspects like the nose or forehead? Very important for portrait photography! While the bokeh seems awful! 😬 are those swirls on all out of focus light points?
From the other reviews I've watched, the focus is usually on the eyes, usually the one closest to the camera. But sometimes it gets the other eye instead, and it's not as good in low light. I suppose it might be a concern if you like super shallow depth of field.
SO I wish I had discussed this more in the video but my broader experience has been that you should NOT use face detect for shallow depth-of-field portraits. It did miss quite a bit, often back-focusing a bit. So It's fine for wider shots or when you're shut down but I still just use a single AF point. Lack of good AF is my current biggest gripe with the system. They really need faster readout sensors from Sony.
I own the X2D as well and the first lens I bought was the XCD35-75mm f/3.5-4.5. You want and need a camera for different situations. The 35-75mm makes it for me a lot easier to use the camera as I want to use it. Hasselblad needs to focus on making the X2D more versatile.
The company Hasselblad has Chinese owners, but who actually designs the products? it seems very obvious that it is a camera designed in the West, but I don't know.
The top plate of an X2D states "Hand Made in Sweden" The bottome plate (which is where normal companies put their origin mark) also states "Made in Sweden". So perhaps DJI owns them, but kept the original group. That I cannot state confidently.
Hi Tony hope you're doing great but I need an advise , I am stuck between this Hasselblad set up the Leica Q3 or Canon R5 with 24-90mm f2.0 the usage will be general purpose from portraits to street landscape travel whatever , what you suggest ? I appreciate your input.
DXOMARK has many such comparisons. Some of the newest cameras are not covered though. They call the ISO measure "sports". The Canon EOS R3 is rated at 4086 and the Hasselblad X1D-50c and Pentax 645Z are about 400 points higher. The color depth (they call 'portrait') is another important measure.
Hmm interesting. We're experimenting with HDR mostly because we teach photography and video and it's definitely in an awkward transition phase. When I watched it at my desk during the day, the brightness seemed great, but watching it at night on my Macbook screen, I literally squinted at times. It also depends on the monitor your have -- most monitors don't have that much peak brightness.
I'll be more interested in the Hasselblad system if there were more native AF lenses. It's way too limited as is. GFX100 ii x GF 110mm f2 or 55mm 1.7 is my greatest portrait combo.
Agreed. I love my GFX and 110 combo. The 80 is no slouch either. I don't need a leaf shutter since I have the Godox AD1200Pro to overpower the sun if needed.
Yeah, I really wish they had FASTER lenses. I would love a 50mm f/1.2 equivalent. I wonder if they struggle to make fast lenses work with the leaf shutter system.
Hey@@TonyAndChelsea, could you compare the GFX100S/II with the Hasselblad? I've seen some comparisons but I'd like your view. I already have the 100S so it's just out of curiosity. Fuji has the GF 55 F/1.7 which is about a 42.5 f/1.3. I love it, maybe even more than the 110 f/2. Still missing the 80 f/1.7 though...
Congratulation you have passed the Hasselblad influencer test as you avoided to address all shortcomings and issues this camera and system has and made a lot of wrong and misleading claims about Sony what we appreciate very much. One more video like this and we will reward you with free gear 😆
@@memcrew1 You just said it ! DJI owns "Hasselblad", so "Hasselblad" do NOT exits as a stand alone company ! It is Chinese. They have already turned down for service in some countries.
DJI does own Hasselblad but I don't know how much that currently changes anything. The cameras and lenses are still made in Sweden. It seems like Hassy still operates pretty independantly, outside of DJI using the name for some of their equipment.
@@TonyAndChelsea In my research it appears DJI has a majority stake in Hasselblad. Hasselblad also has its own CEO, Larry Hansen. He appears to be the 3rd since the partnership.
@@TonyAndChelsea Keep on dreaming. I used to arrange guided tours to the old Hasselblad factory in the 1980´s and 1990´s for professional photographers, nothing is the same ! DJI has already turned down for service of Hasselblad in several countries ! "Hasselblad" today is just a brand name owned by a Chines company like fx Volvo cars.
You are lucky this is a camera nerd channel: "Bruce lee in karate movies" Would result in a kung fu death chop by the bruce lee fans. Trust me they are fit.
Unless one is a REALLY big outdoor strobe user, I don't see much point in paying $14,000 for a rig with face detect AF (not eye detect) and funky bokeh about like a nifty fifty lens on a full frame. For $6,000, you could get a rig with AMAZING eye detect AF, better bokeh, and more resolution than most models' faces can stand (Sony a7RV w/85mm f/1.4 GM). The money saved would easily pay for a 50mm f/1.2 GM, a 35mm f/1.4 GM, AND a 70-200mm f/2.8 GM II.
It's a bit of a luxury product, yes. An a7R V will provide more sharpness than most people could possibly care about, and will satisfy virtually everyone's needs. Still, the X2D is a medium format camera, and that counts for quite a bit. It's also got better stabilization, dynamic range, color... the menus are a million times better than Sony's, and it's generally easier to handle. There's an internal 1TB SSD in the camera. Better diopter range if your eyes are bad. No one NEEDS this. But it really is a super nice camera.
@@BigSlimyBlobOh, it's a lovely camera. And if I hit the lottery, I'd consider getting it. AFTER I had my A7RV, 70-200mm f/2.8 GM II, 85MM f/1.4 GM, 50mm f/1.2 GM, and 35mm f/1.4 GM.
@@careylymanjones The a7R V is an amazing camera. I have the R IV with a handy little 50mm and an extremely fancy 40mm, and I really shouldn't even be looking at the X2D. But... you know. I live extremely frugally too, and could totally afford one right now. I guess that makes things much harder.
The leaf shutter is a clear advantage over the Fuji GFX for flash work - but that's about it. I've used both in low light and the Hasselblad is close to terrible due to it's autofocus.
The new firmware has significantly better AF. It's still not great AF when compared to full-frame cameras, but I don't consider the Fuji GFX to be great, either. I think the systems are just so wildly different it feels weird to even try to compare them. It's not just the leaf shutter, but the overall design and philosphy of the systems that makes them so different.
Leaf shutter is major. If you can shoot at 1/2000 outdoors and use less power that means you can shoot with flash that are smaller less powerful and won’t heat up. In addition, lighter and easier to carry plus you can choose how dark your background is. And you can shoot one picture after another with your flash since it’s not using multiple mini strobes which is a lot of power it loses with each flash. It’s the reason I went Hasselblad over Fuji
They probably deserve a side-by-side comparison, but the systems are drastically different. Hasselblad has different form factors (like 907X), leaf shutter, minimalist design, internal storage. GFX is more function-over-form and more closely resembles traditional Japanese full-frame digital cameras. So GFX is definitely cheaper, but whether it's better depends upon your priorities and shooting tyle.
This has been my dream camera for a year and, not gonna lie, once the 90V started being reviewed I started looking at stores and doing some math.
Let me be clear: I absolutely do not need this, and financially it makes zero sense for me to get it.
But it's so good, and perfect for me. I absolutely love the fact that it doesn't do video.
This is how I feel as well. Street Photography (esp at night) is my passion. I shoot Canon R5 and just pickd up the 50mm 1.2 prime...but the Hasselblad is my dream camera and I may make the plunge
I was with you up till the end. Your last sentence makes no sense. If it does everything you need for taking the photographs you want, then whether or not it takes videos should have no relevance to you. To be clear, I'm not suggesting that anyone try doing videos on medium format cameras, but I just can't understand the mindset of not wanting a feature that you may end up needing in the future or that may add to your resale value in the future.
@@falxonPSN If it did video, it means they would have invested in that feature. Either it would be more expensive, or its other capabilities would be lesser. It's a shame that so few companies make cameras dedicated to stills nowadays.
Not everything is about financial sense. Most bad photography decision is based on what buyers think makes financial sense. You aren’t an accountant. You are a photographer. If the world makes financial sense then we would buy the cheapest food out there. Buy the cheapest cars and living in a box. As a person who used to work at a camera store dealing with people whose whole world is about financial sense, they can’t understand the level they really want to be. That’s your goal as an artist who wants to be the photographer you want to be. Besides you’ll end up spending even more on accessories to make your shots better and better
@@ChrisM-yq2pq Well, justified or not, I was prudent and decided to get the two lenses I needed before buying the body. I received the first just fine, but had to camp the Hasselblad store for months for a chance to buy the second... and they didn't send it to me. They put another tracking number in there to make it seem like my order had been fulfilled. Took two months of them being super evasive and they issued a refund (which I specified I didn't want, I just wanted the lens that I bought). So I have given up on getting into this system.
I'll just repeat myself every time you feature HDR on this channel: I'm loving the HDR video. I can't wait for HDR photography (HEIF / AVIF etc) to be better supported.
Shoot raw a s you ready have hdr. All you need is a proper display for hdr
@@petrub27 you can't easily distribute HDR photos. Most social media will convert your HDR photo to an 8bit SDR jpeg.
Heif photos are already supported by Apple, Adobe, PhotoMechanic, ApolloOne, etc. And the M-series Macs do a decent job of handling/rendering those files thanks to their built-in H265 support. With my Sony cameras, I now use HIFs as my backup format (replacing JPGs.).
@@petrub27that makes sense now, I shoot raw and in my editing software I have an option for HDR but it always looked awkward because my pc monitor doesn’t support hdr, have to export and view on my iPad once
Every time they post HDR it seems like that TH-cam displays the video in SDR when not in full screen, kinda weird but not a big problem
I used to hate on you tony. Because of too many canon recommendations. Now you are my favorite photography TH-camr in the world. Your content is always fun and you can elaborate your thoughts really well. I love listening to you now. Keep it up
Dang calm down
OK my 2 cents :). A larger sensor does not mean more the X2D captures more light or that it has more dynamic range. The physics are more closely tied to the pixel pitch/well depth and related factors. The actual pixels of the X2D and A7RV sensors are the same size (3.76 microns) In your test if you take the A7RV shot with a more recent lens like the 50mm/1.2 or 135mm 1.8 and apply lens corrections in LightRoom you will see that the colour fringing issues don't exist. The images in real life scenarios are virtually indistinguishable. If you download Manny Ortiz's shots in the same studio setup with the A7RV and X2D - you'll be surprised how identical they look. The out of camera colour is slightly better on the X2D but it's easily corrected on the A7RV. You also have the 85mm at 1.4 where it has more imperfections. If you put that 85mm up to 2.5 like you have on the 90 those imperfections start to disappear. On the web / social media - impossible to tell apart. Even in print these images you can't tell them apart. The X2D will have slightly more detail only when you look at it in photoshop / lightroom and zoom in. Because the focusing is superior on the Sony you're still at an advantage in image clarity / hit rate. Resolution is nothing if your image is out of focus. X2D focusing is still not that good. If you are shooting still objects like a ship you can shoot with the pixel shift option of they A7RV and you still win with the Sony. DOF of the 2.5 on the 90mm is kinda like a 2.0 on a 70-85mm - still not better. Speaking on the A9III - just bought 2 of them - phenomenal instrument - both for photo and video. For 99% of my work (including commercial, glamour, boudoir etc) I never need more than 24MP. When I do - I pull out the A7RV. The body and minimalist design of the X2D is beautiful - I've used it many times. On another note - recall the 2019 article of Steve Huff comparing the X1D II to the A7RIV - honestly couldn't believe how convinced people that the Hasselblad is better. The A7RIV looked great. It was shot with a 24-70 zoom (MK1) in the test. If that was shot with a more recent prime (like the Hasselblad) it would have looked virtually indistiguisable. The one major advantage over the A7RV is the leaf shutter for higher flash sync - that's the "one reason" I may still buy one LOL :). Unless Sony come out with a 60 MP Global Shutter camera with a lesser frame rate at the same price as the Hasselblad :).
Your truly honest, unbiased, intellectual, informative comment. Needs to get pinned. You saved people not only lots of money. But disappointing experiences from the Hasselblad as well.
@@ariesmight6978 - Thank you !! Running my 2 A9IIIs and 1 A7RIV - and zero issues for all my shooting scenarios. I didn't buy the X2D btw and not going to :). Hasselblad needs to bring those prices closer to Fuji's MF and then I'll consider it (only if they fix the focus) lol
@paulscinemareel5671 I am thinking very hard. On starting up my own youtube channel. I do not know if I want to go with the new Sony A7RV. Or the Nikon Z9. Both have a lot of very attractive features. At this point, I do not think. That I could go wrong either way. It is just nitt picking at this point.
The Fuji medium format. Is my top pick for still photography as well. Even Fuji's videos are better than. The more expensive Hasselblad's. LOL
Sony doesn’t have as good of colors or that medium format look…
@@SneakyCaleb There's no "medium format look". It's a marketing term made up to sell cameras.
Finally someone who says “worth every penny” Honestly the truth. 👌🏾
Really nice review with good explanation of why a professional portrait photographer might spring for a $14,K camera/lens. As an amateur, I'll depend on taking amateur portraits with my current mirrorless full frame gear and getting better at approaching what better tools might make easier.
I love love love my hasselblad 907x I actaully use it on my 500cm often. I have the 38mm xcd too and its a joy to use. Its dated but still that medium format sensor blows me away.
I've had the X2D for 8 months and LOVE it. In Svalbard I used this with the XCD 4/21 AND my Nikon Z8 with the z100-400. I have to say I used the Hasselblad way more often. I have all 3 V lenses and while not perfect, the 90V has fabulous IQ. though it has the loudest shutter. This is a great review. Thanks
Is X2D better than z8? Why?
I bought a Hassy 2 months ago. I already have 3 lenses for it. The 120, 65mm 1.4 and the 45p. It’s a specialized camera and not for most of your viewers so I’m glad you are willing to explain Hasselblad lenses and cameras. It’s a beautiful camera and takes beautiful photos. Not something you buy as first time camera user.
The REAL QUESTION is what camera & lens were used to make this INSANELY COOL HDR VIDEO? It almost made my macBook's screen explode it was so bright.
Excellent video. I have recently received the 90V f2.5 to with my X2D. It is fantastic and so portable for travel etc. A considerably smaller footprint than the GFX 100 and their 80mm lens, which I used to have. The whole X2D system with the four V lenses takes me back to large format days. Many thanks
That quality screen alone would be a feature I'd want on any 2000+$ camera body.
First, love you guys, big fan. With the a9 iii people are saying you can sync your strobes at all shutter speeds like you can with leaf shutters while not using HSS.
However, strobes can’t put out 100% of their power at 1/4000th let alone 1/80,000th. You’re going to be limited to the light output speed of your strobes. Which will then reduce the amount of useable light from your strobes. Some strobes are faster than others but usually that also means more expensive.
I feel like this should be talked about more. I could see some people making some very costly mistakes if not aware of this. Tony, you love the geeky nerdy stuff. Seems right up your alley to explain this to your viewers.
Here ya go
th-cam.com/video/xnB5zqv3c00/w-d-xo.html
@tonyandchelsea do you see why I love you? V. Fast reply and on a Saturday. Also, already made the video! 🤯 🤩 thank you 🙏
it's not everyday that a medium format system gets to be the faster camera out there !
thanks Sony for bringing the focus on flash sync speed !
and thanks again Tony and Chelsea for the great video about flash sync.
Extra points from Sweden for the way you say Hasselblad! ( It means Hazel leaf ) It´s a typical surname in Sweden. + Inside info the man himself Victor Hasselblad had a dog named Leica!
Interesting facts.
I didn't know any of that, and I find it very fascinating. I just learned a bunch of new facts today, so thank you!
When bought my first digital camera over 20 years ago the sales pitch was identical, this is the best portrait camera ever. The camera had a 2.74mp sensor and although I printed plenty of 8x10 headshots it was a relatively small sensor compared to today’s sensors.
Hey Guys Great Video. What camera did you shoot the video with? Great color and sharpness.
Thanks, always enjoy your show.
Dream setup ❤
Wow! DJI s really hitting it out of the park nowadays.
Still waiting for my copy should be soon. Can’t wait got the wide one for the X2D
Every time I open HDR video its pleasure to my eyes
Good to hear. it's getting mixed reviews!
Thanks for the review. Certainly not a camera for me. Seriously considering the A9III. Have had a play with it and love it. Currently use GH5s for videos & OM-1 for all other stuff. I think dynamic range around 12~13 is very adequate especially considering most display monitors in the world are around 8 stops with less than 1% offering 10 Stops or greater (and these are neither cheap nor readily available.). Expose properly and most things will nicely fall into place regarding.
when they zoom in the eye to show the diff between the hassleblad vs the sony at 1/4000 *chef's kiss*
Camera makers, design a pro version of DJI’s Osmo Pocket 3 with a larger sensor, crystal clear zoom, bigger display/touch screen, ease of use, reasonably priced 🙏🏾 larger enclosure welcomed to house all of the upgrades/pro features. Thanks for listening and look forward to see your version!
As always very nice and informative videos! Thank you. I am a more landscape very amateur not even photographer. But I really like a better quality on the image and sometimes I think that I have very nice shots... Would you advice me to go and try the Hasselblad X2D with that lens if I could afford it? Greetings from Eastbourne!!
Hi, great video, but the price!! Well, maybe there's a way to get around that.......
I was agonising whether to go from my 500 CM with a CVF50 digital back to an XCD2 set up. Here in the UK the camera and lens will set you back £11,500 (ish!). As you point out in the video, that's a lot to pay out - even if the results are spectacular. So, there I was in the local Liverpool camera shop and looking in the used sales display there was an early XCD1 with a mint 30mm lens. The camera cost £2,200 and the lens about the same. Now then, I thought - at that price I could buy it just to play with and trade it in for an upgrade if I got on with it. I probably wouldn't lose much on the deal. I thought about it overnight and went back the next day to find they were in the sale. The camera was reduced to £1675.00 and the lens to £2005.00. Guess what happened next.... I went around Albert Dock here in Liverpool taking photos of the Liver and the Cunard buildings as well as the docks. When I pulled up the images in Phocus I was blown away. My word, the images were stunning and the 30mm lens was perfect for capturing the architecture. So I suggest that if you would like to have stunning medium format images but can't stretch to a brand new XCD2, there are XCD1's coming on the market at really affordable prices and although they may be 50 MP instead of 100 MP - take it from me, you will get mind-bendingly beautiful images at prices less than a new full frame DSLR. If you buy from a reputable dealer (like the one you promote) I don't think you can go wrong. I'm more than happy to continue as is and wait for used XCD2's to come on the market. Keep up the great videos!
Super combo and great review. I’m just about to pick up the new 907X and the 90mm. I’ve already bought the 38 in anticipation of the incoming Blad. Being a portrait guy though… the 90 looks the biz!
I agree this is the dream setup!! As always fantastic video, you guys are amazing! But the 85 mm is not a very sharp lens for comparison (in fact some portrait photographers like it because it is somewhat soft/forgiving), probably a better comparison would be the 90 mm macro, which is one of the sharpest lenses, would've actually been a more accurate one.
But I understand that you don't have every lens available. your work is greatly appreciated.👏👍
Thanks for your work, guys! I wonder if Hassel specialists read our reviews? I would like to wish the Hasel staff to create eye autofocus and improve it in the dark! And I would really like to install a joystick for focus! In terms of technical characteristics, Hasel lags behind Fuji! Thank you, good luck everyone!
Hang on Tony. A stop of f2.5 on Hassy medium format isn't that fast? Umm. Ok 🤔
I’ll just have to stick to my 90mm f3.2 for now. It’s one of the better autofocusing lenses from the first generation of xcd lenses. Lenses like the 65mm (that focus hunt a lot) though… man, the stepping motor in the 55V would be nice to have.
I love that 65mm.
I wish for a 65… pancake f4 version, like the 28. The 65 has amazing quality and it’s great for studio, but having a lightweight kit should be amazing.
Great video! That would be nice to afford an X2D!
Also, may I ask how big the export of this video was? 14 minutes @ 4k 60hz and HDR!
4.6GB in h.265.
Tony, you can put the Pentax 67 105 2.8 on that body with a Kipon reducer. It would give you crazy subject separation at 35mm equivalence of like f1.6. At least you can do that with my gfx100... I think the hasselblad can still fire an electronic shutter when it has an adapted lens? Right????
I will freely admit that I am not in the target audience for something like this, but your samples do give excellent examples of what this thing can do, and I certainly get why so many people lust after these things. But even making decent money, I'm nowhere near the point where I can afford to spend almost 20 grand on a camera + lens combo. Not being a full-time pro, income from photography would not be enough to offset getting this. 😢
90v better than 80mm f1.9?
I think I'll have to do with my Canon 750d and 760d for
Can't quite afford the "Blad" this week.
Hassleblad has been a top dog from day one.However the competition has caught up with great price performance.
I don’t think there is any such thing as a bad shot of Chelsea.
Thanks for the video, what do you think about the 25v? Yall should review that one aswell! 😁🙏🏼
Excellent video. But I'm 100% sure dynamic range has nothing to with the sensor size. It's all to do with full well capacity of a sensor. That's why arri can pull off 18stops of Dr even with an apsc sensor.
Dynamic range is directly correlated with sensor size.
You don't need to buy a memory card...ah what a relief after tossing $13K for the kit 😊 Like your review
You compared it to a Sony lens which is one of its worst. Why not the 90 macro or the Sigma 85 or 105?
@TonyandChelsea will you two test that 28mm f/4 "P" lens, please? Not seeing a lot of quality coverage of it online. Living vicariously through y'all until I can justify my first Hassy ;)
Stop marketing this lens its already out of stock everywhere in the world 😅
Loved the video and comparisons
Interesting about the bokeh shapes. Only other time I've seen that was with a faulty Fujifilm 60mm 2.5 X mount lens. Do Fuji still make lenses for Hasselblad? That could explain some of the phenomenon.
Amazing video, as portrait photographer i hope to afford it one day
My mouth was watering thinking of Hot Rod wings. I've spent some great times out on their deck! Nice camera, BTW. Sorry to hear Chelsey's retirement is deferred ;-)
my old panasonic fz300 camera also has a leaf shutter, so you don't have to spend a fortune on such goodies
Is incredible sharpness something you want with a portrait lens? How about the Canon soft focus lens?
It can be. Personal preference. While one portrait photographer is seeking as much sharpness as possible, the other one is busy smearing vaseline on his lenses.
And of course it also depends who you're shooting. Sharp images can reveal flaws that some people would prefer not be visible. Quite a few models absolutely hate super sharp images, and it may take some fancy editing to get the results that you want, especially if you want some parts of the picture sharp and others softer.
@@BigSlimyBlob Or you could get the Canon 85mm soft lens and save the Vaseline or stretching a nylon stocking over the front of the lens.
@@ricknicholson5894 Unfortunately I'm a sharpness monster and unapologetic pixel-peeper. I cannot do soft.
85mm is just a little longer of a focal length than I like. Because this camera is medium format, it has a crop factor of 0.79, which means the lens functions like a 71mm. That's real nice. Just about perfect for me.
yes Tony is correct , I bought a x2 as alternative to my " general purpose M11" :D needed something to shoot the pimped out g-wagon !properly !!
every camera you promote is the best and greatest rofl
Does it tether to Capture One? Or tether at all?
C1 doesn't support Hasselblad. You will have to use Hasselblad's Phocus Raw editor to tether the camera
haha - when you where showing the zoom i was like - "i was like yea but how does it compare with the A7RV and then the next clip was that exact comparison" 😊
Camera has a simple menu because it dost offer many things..... Doesnt even have a timer. Colors are great in this camera, I really lked it.
It has a timer and it is highly configurable
@@maziatr when I tried it day one it didn’t have much. Including focus peaking, live histogram, focus bracketing , pixel shift , custom profiles, no continuous auto focus , no video , etc etc .
But yes, as I said, nice colours , resolution and the camera itself , design wise
@@FastAkira It really didn't have much day one, no, however it's been quite a while since then and we're up to v3.1 of the firmware.
It totally has a timer and I've never found it lacking a menu configuration that I needed.
I love the X2D and almost bought it, and I probably would have bought 4 to 5 lenses for it as well. However, no AF joystick was an absolute deal breaker. I shoot with my left eye so using the touchscreen to find AF points was a no go, and I don't want to depend on the company's brand new face-detect AF for critical focus. It's too bad. The X2D is a fantastic camera otherwise. Maybe they will come out with an AF joystick on the X3D when it comes out.
Yeah, the joystick. That's the only reason I never bought it. The joystick. That's what I'll tell myself from here on out.
@@lackoliver55 The GFX 100 II has a joystick. You should try it out!
You can you easily use the front and back control wheels to change the focusing point
@@maziatr Yeah, I realize that but it's not intuitive to move up and down with a dial that goes left to right. They just need to put a joystick on it or even better, a sensor like a couple of the new Canon cameras have.
I just focus-recompose. I find joysticks too slow. But the 907X grip does have a joystick.
More details than any other camera? I am pretty sure the Fuji GX100S (that was on sale for 4k new recently!) renders the same amount of detail. Same sensor anyway.
Same sensor but better lenses
What about the 25v f2.5 lens?
@tony - you are shooting a the same scene with two sensors - one 60MP and the other one 100 MP. Of course, the 100 MP will be sharper. For an apple to apples, should you not reduce the size of 60 MP frame (while shooting) by a factor or 1.66, then shoot and then compare the same. That way, the 60MP will have just as many pixels in the target area.
I love this camera
I love your channel. I'm wondering whether you could help explain something. Why do al the third-party lenses for Hasselblad X system seem to be manual-focus only and absent a leaf shutter, relying on a slow electronic shutter? (I ask because I'm ogling the old x1dii 50c at greatly reduced prices., and I'm trying to envision how a move to Hasselblad could somehow be more affordable in terms of lens acquisition.)
I dunno. It could be a patent or legal restriction, but the third-party manufacturers probably just haven't figured out the tech. Leaf shutters in particular are pretty unheard of in modern cameras.
And the electronic shutter is really, really bad.
@TonyAndChelsea The leaf shutters have been in existence. For many many decades. If you are going to become a successful engineer. In the field of photography. You will dive deep into the years. Before it existed and when it was first conceived. In the mind, then birthed into a physical reality. All the way up to modern times.
All I am hearing from the individual. Who posted this comment. Is a very sad excuse period.
Kind of hard to compete with Hasselblad with lenses that have a leaf shutter and autofocus. You’d have to convince people it’s worth buying over them and the price difference makes enough sense with multiple lenses. When you buy at this level, I’m pretty sure most people aren’t budget shopping for a lens that is sort of like a Hasselblad but is Hasselblad. It’s not like Leica where the price is similar to Leica lenses. Voigtlander 7artisans ttartisans etc can make headways as budget alternatives but to do this at medium format levels where there are fewer owners of hasselblads and most are pros doing pro work is not people who cheap out. You got to go into this system knowing you will be spending tons of money on lenses and hoping to get some used ones cheaper which is hard since most people tend to keep their lenses when you buy at this level
Is it just me or the outdoor HDR videos on this channel hurt your eyes too
It's irritating , old videos are good
no
It's sad that you compare the Hasselblad with Sony 85/1.4 GM that's not the sharpest portrait lense on the market.
And the first studio image has the Sony lens is at f2.0, not stopped to the 2.5 of the Hassy. It's like they were trying to make the Hasselblad look as good as possible..
@@joelsjaarda3807There’s no trying to make it look better than the Sony, it simply is better.
@@memcrew1 of course it's better, vastly so! I'm commenting on how it appears that they've tried to exaggerate how superior it is.
@@joelsjaarda3807 gotcha
I matched the depth-of-field of the two lenses. Shooting the Sony at f/2 vs f/1.4 would have made the Sony sharper.
Buying lottery tickets now. Thanks for the review.
Does the face detect keep the eyes sharp though, or concentrate on less desirable aspects like the nose or forehead? Very important for portrait photography! While the bokeh seems awful! 😬 are those swirls on all out of focus light points?
From the other reviews I've watched, the focus is usually on the eyes, usually the one closest to the camera. But sometimes it gets the other eye instead, and it's not as good in low light. I suppose it might be a concern if you like super shallow depth of field.
SO I wish I had discussed this more in the video but my broader experience has been that you should NOT use face detect for shallow depth-of-field portraits. It did miss quite a bit, often back-focusing a bit. So It's fine for wider shots or when you're shut down but I still just use a single AF point. Lack of good AF is my current biggest gripe with the system. They really need faster readout sensors from Sony.
@@TonyAndChelsea that’s disappointing to hear. Thanks anyway.
@10:55 Woman's face when man says he is going to 'buy something' - classic
do you guys live in Connecticut? I work rite over there! lol
Go inside and warm up Tony! Beautiful Camera, though!!
I own the X2D as well and the first lens I bought was the XCD35-75mm f/3.5-4.5. You want and need a camera for different situations. The 35-75mm makes it for me a lot easier to use the camera as I want to use it. Hasselblad needs to focus on making the X2D more versatile.
The company Hasselblad has Chinese owners, but who actually designs the products? it seems very obvious that it is a camera designed in the West, but I don't know.
The top plate of an X2D states "Hand Made in Sweden"
The bottome plate (which is where normal companies put their origin mark) also states "Made in Sweden".
So perhaps DJI owns them, but kept the original group. That I cannot state confidently.
@@lackoliver55DJI is just the latest owners of the Swedish company from a string of other owners.
They're designed and built in Sweden.
Who cares. Do you see lots of Hasselblad failures
Hi Tony hope you're doing great but I need an advise , I am stuck between this Hasselblad set up the Leica Q3 or Canon R5 with 24-90mm f2.0 the usage will be general purpose from portraits to street landscape travel whatever , what you suggest ? I appreciate your input.
R5
I sure wish Santa could afford to buy me one of these cameras with a few lenses. I'm not asking for the world Santa.....
Good review. Thank you and I am ordering my first 4433 system now
Did I hear a fart @ 11:34 hahahaha😅
What’s with the 60p?
Tony's favorite FR. He's mentioned it multiple times.
I would have loved to get a high ISO comparison between FF and MF cameras :)
DXOMARK has many such comparisons. Some of the newest cameras are not covered though. They call the ISO measure "sports". The Canon EOS R3 is rated at 4086 and the Hasselblad X1D-50c and Pentax 645Z are about 400 points higher. The color depth (they call 'portrait') is another important measure.
No thank you 😂
My customers can’t tell the difference with my Nikon z8 and 85mm 1.2 lens .
@@TigaWould all those advantages won’t matter very much for the majority posting on social media .
I do agree but can’t wait to find it out😆
It’s not just bokeh. It’s level of details and quality of shots
HDR TH-cam videos are a huge turn off for me since they do not respect my brightness settings
Hmm interesting. We're experimenting with HDR mostly because we teach photography and video and it's definitely in an awkward transition phase. When I watched it at my desk during the day, the brightness seemed great, but watching it at night on my Macbook screen, I literally squinted at times. It also depends on the monitor your have -- most monitors don't have that much peak brightness.
Okay, fantastic, expensive camera, but, they’ve done nothing about dust on the sensor.
Your ear is looking red Tony... 👌
I'll be more interested in the Hasselblad system if there were more native AF lenses. It's way too limited as is.
GFX100 ii x GF 110mm f2 or 55mm 1.7 is my greatest portrait combo.
Agreed. I love my GFX and 110 combo. The 80 is no slouch either. I don't need a leaf shutter since I have the Godox AD1200Pro to overpower the sun if needed.
Yeah, I really wish they had FASTER lenses. I would love a 50mm f/1.2 equivalent. I wonder if they struggle to make fast lenses work with the leaf shutter system.
@@TonyAndChelsea
I wonder if the leaf shutter tech that Fuji makes for Hasselblad is contract bound.
Hey@@TonyAndChelsea, could you compare the GFX100S/II with the Hasselblad? I've seen some comparisons but I'd like your view. I already have the 100S so it's just out of curiosity. Fuji has the GF 55 F/1.7 which is about a 42.5 f/1.3. I love it, maybe even more than the 110 f/2. Still missing the 80 f/1.7 though...
Americans be like "This is LUGSHERY" ahhhhh it's LUX-UR-REE!!!
Wow, the IQ of this cam dwarfs Sony's
Congratulation you have passed the Hasselblad influencer test as you avoided to address all shortcomings and issues this camera and system has and made a lot of wrong and misleading claims about Sony what we appreciate very much. One more video like this and we will reward you with free gear 😆
This is way too much noise in the shadows
Well, ok, that's subjective, but it's less noise than any full-frame camera would be.
@@TonyAndChelsea I’ll take your word on it, but the noise in the portrait of Chelsea on the sign New London is looking exactly like Canon 6D
Biggest concern about "Hasselblad" is the support and service from DJI, will it last for how long ?? I do not trust a Chinese company !
DJI owns it as a parent company, but Hasselblad is still in business.
@@memcrew1 You just said it ! DJI owns "Hasselblad", so "Hasselblad" do NOT exits as a stand alone company ! It is Chinese. They have already turned down for service in some countries.
DJI does own Hasselblad but I don't know how much that currently changes anything. The cameras and lenses are still made in Sweden. It seems like Hassy still operates pretty independantly, outside of DJI using the name for some of their equipment.
@@TonyAndChelsea In my research it appears DJI has a majority stake in Hasselblad. Hasselblad also has its own CEO, Larry Hansen. He appears to be the 3rd since the partnership.
@@TonyAndChelsea Keep on dreaming. I used to arrange guided tours to the old Hasselblad factory in the 1980´s and 1990´s for professional photographers, nothing is the same ! DJI has already turned down for service of Hasselblad in several countries ! "Hasselblad" today is just a brand name owned by a Chines company like fx Volvo cars.
Is this a sponsored advertisement?
By Adorama but not Hasselblad.
2:28 WOW...solid textured metal focus ring with a clutch. That's innovation and attention to detail...just like a 600$ Olympus lens!!!
I am sure there are other features that make the Hasselblad lens more expensive than $600
Nikon Z9 is as good maybe better!
You are lucky this is a camera nerd channel:
"Bruce lee in karate movies"
Would result in a kung fu death chop by the bruce lee fans. Trust me they are fit.
the greatest portrait camera and lens and you couldn't even get one decent image
Unless one is a REALLY big outdoor strobe user, I don't see much point in paying $14,000 for a rig with face detect AF (not eye detect) and funky bokeh about like a nifty fifty lens on a full frame. For $6,000, you could get a rig with AMAZING eye detect AF, better bokeh, and more resolution than most models' faces can stand (Sony a7RV w/85mm f/1.4 GM). The money saved would easily pay for a 50mm f/1.2 GM, a 35mm f/1.4 GM, AND a 70-200mm f/2.8 GM II.
It's a bit of a luxury product, yes. An a7R V will provide more sharpness than most people could possibly care about, and will satisfy virtually everyone's needs.
Still, the X2D is a medium format camera, and that counts for quite a bit. It's also got better stabilization, dynamic range, color... the menus are a million times better than Sony's, and it's generally easier to handle. There's an internal 1TB SSD in the camera. Better diopter range if your eyes are bad.
No one NEEDS this. But it really is a super nice camera.
@@BigSlimyBlobOh, it's a lovely camera. And if I hit the lottery, I'd consider getting it. AFTER I had my A7RV, 70-200mm f/2.8 GM II, 85MM f/1.4 GM, 50mm f/1.2 GM, and 35mm f/1.4 GM.
@@careylymanjones The a7R V is an amazing camera. I have the R IV with a handy little 50mm and an extremely fancy 40mm, and I really shouldn't even be looking at the X2D. But... you know.
I live extremely frugally too, and could totally afford one right now. I guess that makes things much harder.
Speak for yourself. I purchased this Hasselblad and have zero regrets.
Leaf shutter allows you to use small strobes or flashes
watch '96 movie
The leaf shutter is a clear advantage over the Fuji GFX for flash work - but that's about it. I've used both in low light and the Hasselblad is close to terrible due to it's autofocus.
That and the Superior ibis, internal ssd, better color science, build Quality, design, ergonomic's.
@@jharrelphotothe new ibis on the Gfx 100ii is superior to the Hasselbad’s.
The new firmware has significantly better AF. It's still not great AF when compared to full-frame cameras, but I don't consider the Fuji GFX to be great, either. I think the systems are just so wildly different it feels weird to even try to compare them. It's not just the leaf shutter, but the overall design and philosphy of the systems that makes them so different.
Leaf shutter is major. If you can shoot at 1/2000 outdoors and use less power that means you can shoot with flash that are smaller less powerful and won’t heat up. In addition, lighter and easier to carry plus you can choose how dark your background is. And you can shoot one picture after another with your flash since it’s not using multiple mini strobes which is a lot of power it loses with each flash. It’s the reason I went Hasselblad over Fuji
Fujifilm GFX100II and GF80 1.7. Cheaper and better.
i would agree-- but for me the GF 110mm is king
@@JustZG Yes, I have the 110, 80, and 55. The 110 is noticeably better but other 2 are quite good as well.
They probably deserve a side-by-side comparison, but the systems are drastically different. Hasselblad has different form factors (like 907X), leaf shutter, minimalist design, internal storage. GFX is more function-over-form and more closely resembles traditional Japanese full-frame digital cameras. So GFX is definitely cheaper, but whether it's better depends upon your priorities and shooting tyle.
Tony and Chelsea need a new car? 😉
I think they just got a 911.
Nice camera for portrait. But not for me.
What!!!!!!
What?
Now everyone goes out and buys a Hasselblad because everything else is crap (irony may occur) 😂
Hustleblad XD
don’t like their square pics