Thank you, very helpful! I'm currently the top influencer in my niche, assistive technology for the blind (it's a very small niche, lol!) but now I'm looking to expand into brand ambassadorship. I was approached by a company, but it's clear they really don't know anything about running a brand ambassador program. So I thought I'd look around to get some information. I believe your single video answered all of my questions. Thank you again!
This was SO HELPFUL. I am just starting as a brand ambassador. As a Realtor, I have a natural ability to market properties. A boutique I visit and have developed a close relationship with has asked me to be their brand ambassador. It will come with other opportunities like developing their logo, cohesive font, marketing materials, etc. I am super excited to venture in this world!!! As a GEN X (their brand interacts mostly with GEN X and young BOOMERS) - - I'd like to see Gen Z and Millenials reached. How can a GEN X engaged effectively with younger generations as a brand ambassador??
TY for the specific clarification of the difference between influencers and brand ambassadors. From this information, it seems that starting an influencer program is a good option for a successful small business. However, I think you emphasized that the influencer must ALREADY be producing high quality content on social media before being approached as a product influencer. That means there should be an effort to look at who is posting the most engaging, positive, accurate, popular, and creative content about one's product(s) before offering a small discount for their promotion over a 30-day period. Does this work overseas or is there a different strategy that must be used? How do you make sure that the influencer program has an acceptable ROI and how is the ROI defined? 🤔 Also, are you also suggesting that if someone's business has a popular following and the following is self-actualized to create its own follower events...that an effort could be made to connect with those events through special discounted offerings? Again, how is the ROI defined when undertaking this approach? How do you do this without things getting out of control? How do you prevent people pretending to hold events and then scamming those individuals wishing to attend and get the discounts legitimately? Hmmm..🤔 I greatly appreciate your effort to make this video. I'm not a marketer although I'm familiar with different marketing strategies. This helped me learn about an area where I'm weak in my skillset. Thanks again!❤
Thank you, glad it helped clarify things for you! Re: ROI, I'd recommend requesting media kit's from the influencers you're interested in partnering with to determine their ROI with previous brands. You can also request case studies to prove past success, as those too should have hard data on prior brand campaigns success (as well as testimonials from the brands the influencer partnered with).
Great question! I actually have an entire course on this topic inside out members area. To answer your question, ambassadors get paid significantly better b/c they sign long-term brand contracts, so the compensation is much better since they’re creating & sharing content frequently and often for a year or longer. Hope that helps!
Pls for a new kitchen appliances starting up from scratch, what code percentages do you reckon is ok to start with considering i will need more than 1 brand ambassadors to start up with. Pls @11ststudio ?
Thank you, very helpful! I'm currently the top influencer in my niche, assistive technology for the blind (it's a very small niche, lol!) but now I'm looking to expand into brand ambassadorship. I was approached by a company, but it's clear they really don't know anything about running a brand ambassador program. So I thought I'd look around to get some information. I believe your single video answered all of my questions. Thank you again!
This makes me so happy, I’m really glad it helped answer your questions! Good luck with the brand ambassadorship!
This was SO HELPFUL. I am just starting as a brand ambassador. As a Realtor, I have a natural ability to market properties. A boutique I visit and have developed a close relationship with has asked me to be their brand ambassador. It will come with other opportunities like developing their logo, cohesive font, marketing materials, etc. I am super excited to venture in this world!!! As a GEN X (their brand interacts mostly with GEN X and young BOOMERS) - - I'd like to see Gen Z and Millenials reached. How can a GEN X engaged effectively with younger generations as a brand ambassador??
TY for the specific clarification of the difference between influencers and brand ambassadors. From this information, it seems that starting an influencer program is a good option for a successful small business. However, I think you emphasized that the influencer must ALREADY be producing high quality content on social media before being approached as a product influencer. That means there should be an effort to look at who is posting the most engaging, positive, accurate, popular, and creative content about one's product(s) before offering a small discount for their promotion over a 30-day period. Does this work overseas or is there a different strategy that must be used? How do you make sure that the influencer program has an acceptable ROI and how is the ROI defined? 🤔
Also, are you also suggesting that if someone's business has a popular following and the following is self-actualized to create its own follower events...that an effort could be made to connect with those events through special discounted offerings? Again, how is the ROI defined when undertaking this approach? How do you do this without things getting out of control? How do you prevent people pretending to hold events and then scamming those individuals wishing to attend and get the discounts legitimately? Hmmm..🤔
I greatly appreciate your effort to make this video. I'm not a marketer although I'm familiar with different marketing strategies. This helped me learn about an area where I'm weak in my skillset. Thanks again!❤
Thank you, glad it helped clarify things for you! Re: ROI, I'd recommend requesting media kit's from the influencers you're interested in partnering with to determine their ROI with previous brands. You can also request case studies to prove past success, as those too should have hard data on prior brand campaigns success (as well as testimonials from the brands the influencer partnered with).
it would be super helpful if you could talk a bit more about the rates for different sizes of followings / influencers / ambassadors :)
Noted! We also have a free rate card that covers this on our website! Here’s the link: enroll.11ststudio.com/influencer-rate-card
What are some good rates for ambassadorships?
Great question! I actually have an entire course on this topic inside out members area. To answer your question, ambassadors get paid significantly better b/c they sign long-term brand contracts, so the compensation is much better since they’re creating & sharing content frequently and often for a year or longer. Hope that helps!
Pls for a new kitchen appliances starting up from scratch, what code percentages do you reckon is ok to start with considering i will need more than 1 brand ambassadors to start up with. Pls @11ststudio ?
Do you have to have a lot of subscribers on instagram to be ambassador?