Razer Logo Redesign w/Mart Biemans

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  • เผยแพร่เมื่อ 17 พ.ย. 2024

ความคิดเห็น • 379

  • @sergioariza7566
    @sergioariza7566 4 ปีที่แล้ว +311

    The Futur should partner with Mart to make a sketching course, just saying.

    • @TheFuturAcademy
      @TheFuturAcademy  4 ปีที่แล้ว +109

      we can make that happen.

    • @AZEOforreal
      @AZEOforreal 4 ปีที่แล้ว +1

      @@TheFuturAcademy i need something constructive to do this summer :D

    • @navendukala9377
      @navendukala9377 4 ปีที่แล้ว +1

      @@TheFuturAcademy you should start like a full blown video series with this guy

    • @azedosagboro9955
      @azedosagboro9955 4 ปีที่แล้ว

      Did it happen????

  • @patriciatomassevich4013
    @patriciatomassevich4013 4 ปีที่แล้ว +193

    His revised logo is soooo much better, in every sense

    • @Akash-fr5uf
      @Akash-fr5uf 4 ปีที่แล้ว +9

      its good, but NO, its not better than the original. original is iconic, its a class apart, he made the logo pretty generic tbh, there's nothing unique about it now.

    • @Siddhant19931
      @Siddhant19931 4 ปีที่แล้ว +13

      @@Akash-fr5uf In no way does it look generic. It's not as iconic as the original because that's the original. But that doesn't make this design generic. Show me one example that supports your claim and I'll take my argument back.

    • @DynamicalisBlue
      @DynamicalisBlue 4 ปีที่แล้ว +4

      The logo looks neat but I think I prefer the older text. Something just doesn't like right about the new text.

    • @Siddhant19931
      @Siddhant19931 4 ปีที่แล้ว +2

      @@DynamicalisBlue That, I completely agree with. Chris even mentions it in the video although he's too nice about it xD

    • @rtechno100
      @rtechno100 4 ปีที่แล้ว +1

      @@Akash-fr5uf I think you are too attached to something and not allowing it to grow into something better. everything evolves.

  • @AnthonyMcNeil
    @AnthonyMcNeil 4 ปีที่แล้ว +87

    This guy's sketching process just brings a smile to my face. So smooth, so perfect, so precise.
    Also, once I saw the "A" I was like, "Chris is about to get on him..." 😂😂🤣
    #Razer

  • @aqurk
    @aqurk 4 ปีที่แล้ว +19

    Loved the Apple "burn" @13:18
    :D

  • @spaceofahmad
    @spaceofahmad 4 ปีที่แล้ว +39

    #facts
    - your brain will stop working automatically when you think about re-designed Apple logo
    - #Razer should start PC an laptop lines specifically for creatives ( Gamers got all the love, We need some 😥)
    - Mart said he doesn't care about Golden ratio, and yet he has been using the basics of it all the time without even realizing it
    - Chris Do has a very trained eyes, 31:55 he noticed that typography was inconstant he was right and I haven't really see that till he said it

    • @DjXyanyde
      @DjXyanyde 4 ปีที่แล้ว +2

      Razer actually made an awesome laptop specifically for creators, the Blade Studio: www.razer.com/gaming-laptops/razer-blade-studio-edition

    • @mawdervaart
      @mawdervaart 4 ปีที่แล้ว +1

      Not many people love eating apples. The redesign for the apple logo needs a huge makeover. A cherry would be great!

  • @qodaeus
    @qodaeus 4 ปีที่แล้ว +10

    Razer should consider hiring Mart.

  • @warderto
    @warderto 4 ปีที่แล้ว +1

    Thank you Chris Do for the vision and for The Futur project. You guys are inspiring me to track a similar path to teach and empower a new generation. Thank you soo much!

  • @VKIID
    @VKIID 4 ปีที่แล้ว +1

    Two designers I look up to fiercely, in one place, showing and breaking down their process?
    This is worth more than gold to me. Much love Chris & Mart!

  • @danielwyatt6322
    @danielwyatt6322 4 ปีที่แล้ว +8

    The symbol is a massive improvement, but I prefer the original wordmark.

  • @ayeeeck4512
    @ayeeeck4512 4 ปีที่แล้ว +1

    Revised logo is so much better in every way. Guys from @Razer definitely need to see this.

  • @sechzehnhundert
    @sechzehnhundert 4 ปีที่แล้ว +3

    Me and a close friend both bought new laptops around 1,5 years ago. I decided on the 15'' MacBook Pro even though I wasn't really satisfied with the options available. my friend bought a Razer Laptop which has the exact same hardware (minus the Touch Bar and the high res display) and it was 1.000€ cheaper.
    Obviously, there's a bit more to the truth. Razer had some kind of sale going on at the time. The razer laptop was also an aluminum unibody design. You could argue that the Retina display, the touch pad and the Touch Bar of the MacBook add enough value to balance the equation. Still, the Razer had more customisation options and you can easily swap out components.

  • @raghavthakar2320
    @raghavthakar2320 4 ปีที่แล้ว +6

    If getting someone like #razer backing this means this series becomes more regular, I'm all up for it!

  • @valoer
    @valoer 4 ปีที่แล้ว +6

    His new logo is just, oh my days it's a hundred times better

  • @jeollim
    @jeollim 4 ปีที่แล้ว +5

    It seems like he easily made the call to switch up the greens in the logo at the end, that's pretty cool, I feel like a lot of people (myself especially) would be scared to make the call to switch something as important as that

  • @mohammedzaid5989
    @mohammedzaid5989 4 ปีที่แล้ว +13

    This just blew my mind. I feel like a new born after watching him sketch!

  • @elleon1207
    @elleon1207 4 ปีที่แล้ว +3

    I like all the variations he made. And his sketching is so good and so fluid.

  • @garyskippracing
    @garyskippracing 4 ปีที่แล้ว +1

    This is amazing, really enjoyed. When he shows the original logo again at 26:30 the deficiencies really stand out! What an excellent job by Mart

  • @TheDBZCollector
    @TheDBZCollector 4 ปีที่แล้ว +1

    i like the revised. cleaner and more simple. i personally would've made the heads of the snakes rounded

  • @sarahvaldez843
    @sarahvaldez843 4 ปีที่แล้ว +9

    I finished Fine Arts major in Advertising but I felt like an elementary student as I was watching the video. The more I watch it, the more I find how dumb I am. Lmao. Great content! Learned a lot!

  • @pakisatsekiso5611
    @pakisatsekiso5611 4 ปีที่แล้ว +8

    #Razer you already made the mistake of spelling your name wrong, don't make the mistake of missing out on this opportunity to rebrand!

  • @Dignity_2008
    @Dignity_2008 4 ปีที่แล้ว

    well ,. I started watching this and thought " haa, I want to see where there is room to improve Razers logo " .... just awesome ,.. such a good logo. Big respect to the designer.

  • @PhenMas
    @PhenMas 4 ปีที่แล้ว +12

    #Razer - there's an incredible story here - a new logo, made by a fan.

  • @N0STIC0
    @N0STIC0 4 ปีที่แล้ว +4

    Very nice! It actually looks like a natural evolution of the logo and definitely more modern. I would like him to fix his white on black version though. As designers know white expands on black so his white logo looks a bit fat on black background =S
    (kind of happens too on his green on black version)
    P.S. Chris Do eye for detail is awesome as always (his comment on the strokes)

  • @razarnold
    @razarnold 4 ปีที่แล้ว +1

    One of the best and fun logo process videos I have seen in awhile. We need more Mart Biemans :)

  • @samhebda5388
    @samhebda5388 4 ปีที่แล้ว +3

    I am literally using a Razer computer... razer mat, razer mouse... I love this

  • @darrellgrzadziel375
    @darrellgrzadziel375 4 ปีที่แล้ว +2

    Huge improvement on the symbol in regard to weight & legibility. The final wordmark needs a little refining though. All the steps were taken to create the correct angles, but sometimes spacing and stroke weights need to be visually spaced to be balanced. The big takeaway of the video is the sketching process, knowing when to put a project aside and pick it up later. Nicely done!!!

  • @mawdervaart
    @mawdervaart 4 ปีที่แล้ว +12

    I always thought the middle part was the attraction... Kind of looks like the sign for BIOHAZARDS. lol! Good Job anyway! =)

  • @yonghuigoh2765
    @yonghuigoh2765 4 ปีที่แล้ว +4

    I like the new logo because it can appeal to a larger group of users than pure gamers. I think the new logo works well for laptops which are used for both gaming and professional work.

  • @jacobwatson2887
    @jacobwatson2887 4 ปีที่แล้ว +2

    WOW. Improved in every way. The mock-ups look super sick, the type works well with the re-brand, the colors are perfect. Chris's critiques are all perfect, too. Seriously, Razer is crazy if they DON'T use this thing. #Razer

  • @anushgopalakrishnan
    @anushgopalakrishnan 4 ปีที่แล้ว +1

    The new logo captures the essence of what the original stood for while decluttering the logo effectively

  • @digitaldose8154
    @digitaldose8154 4 ปีที่แล้ว +1

    Damm he straight up bodied the RAZER logo! Amazing work!

  • @nameohnezahlen
    @nameohnezahlen 4 ปีที่แล้ว +49

    Plot twist: razor actually hired them to redesign the logo

    • @bigbyrome
      @bigbyrome 4 ปีที่แล้ว

      tiim yoyo razer*

  • @williamle3678
    @williamle3678 4 ปีที่แล้ว +2

    The futuristic THS is great, but the company can just stick with their current font. The new mockup version font makes me hurl a bit.

  • @touhidmashood4875
    @touhidmashood4875 4 ปีที่แล้ว +4

    Love his work, thanks to TheFutur for introducing him

  • @jmorton2585
    @jmorton2585 4 ปีที่แล้ว

    Thanks for the video everyone! I am happy to see yall doing new logo designs. It is teaching me a new craft of logo design. As an inventor, phi (pronounced phee) has always been something to remember when my eyes get crossed in 3D. I think it is more accurate that a terrible designer doesn't care about how to use the golden ratio. And we probably agree that design in Phi means more to the good artists applying it, while in focus to a scope of incorporating relevant elements into design. Honestly, I saw the artist missing some big opportunities to use Phi. And for me, that is why his design was off just a tad. So in this case, from my understanding, the artist almost understood the concept of Phi.

  • @wally-xyz
    @wally-xyz 4 ปีที่แล้ว +7

    Should definitely have more live streams with Mart!

  • @AspiringHomes
    @AspiringHomes 4 ปีที่แล้ว +3

    Make a sketching course

  • @LilBeannanas
    @LilBeannanas 4 ปีที่แล้ว +3

    The revised logo is so much better!

  • @VKLEMEN1
    @VKLEMEN1 4 ปีที่แล้ว

    I would actually really like to see a video or stream of his process/tutorial on how to take your design and apply it to the product photos, just like he did with his redesigned Razer logo. Apart from using pre-made mockups, applying my design on product photos is something I usually struggle with, and the way you present your design work is really important.

  • @madness5693
    @madness5693 4 ปีที่แล้ว +6

    I really loved his process and the redesign

  • @remigiochilaule1961
    @remigiochilaule1961 4 ปีที่แล้ว +4

    I don't usually respond to those online requests but you guys absolutely deserved it: #razer
    Amazing show

  • @muzammilak47
    @muzammilak47 4 ปีที่แล้ว +3

    Really loved the way he adjusted the gapes between the letters and snakes by using lines. Guide me how do i learn this method. Thank you

    • @AmjadAbboud
      @AmjadAbboud 4 ปีที่แล้ว

      create a set of thinner et thicker lines, group it as a single object, but it behind your logo, ducplicate it, adjust the angle and start over

    • @muzammilak47
      @muzammilak47 4 ปีที่แล้ว

      @@AmjadAbboud Thank you

  • @CaptainBullzAQW
    @CaptainBullzAQW 4 ปีที่แล้ว +1

    it looks so much better after being revised!!

  • @davide.8758
    @davide.8758 4 ปีที่แล้ว +2

    if razer changehis logo for this one, i'll change my entire gaming setup!
    great job, it looks amazing

  • @7oledit399
    @7oledit399 4 ปีที่แล้ว +1

    I have doubt on the typo,, the monogram is much better

  • @edwardchester1
    @edwardchester1 4 ปีที่แล้ว

    Really interesting. The reworked logo in isolation is great but once it's on the devices (particularly the mice) I wasn't so keen. The busier logo seemed more subtle and delicate and sunk into the background more.

  • @its_dimski
    @its_dimski 4 ปีที่แล้ว +1

    Probably one of your best vids (personally) Love the result! Razer better get on the phone.

  • @jonseyjones321
    @jonseyjones321 2 ปีที่แล้ว

    The A looks a little too much like Samsungs A's which I think is something you would want to keep clear off. The thicker the text gets the closer it gets to that. So Razer keeping their type thin actually helps them keep distinct from other brands with simple letter forms.

  • @md.toufiqueislam516
    @md.toufiqueislam516 3 ปีที่แล้ว

    Much better than the original, but Snakes are totally removed from the new logo. I think adding a oval snake head with tongue out might help and tie current and redesigned logo together.
    If someone sees the redesigned icon only, he might think someone copied it from Razer logo.

  • @martbiemans
    @martbiemans 4 ปีที่แล้ว +1

    Thanks everyone for watching

  • @alexandragarcia3163
    @alexandragarcia3163 4 ปีที่แล้ว +1

    So amazing! 🙌🏼 I’d love to know why he chose the snake configuration he went with instead of the other ones he sketched out!

  • @DesignwithFergie
    @DesignwithFergie 4 ปีที่แล้ว +1

    AMAZING redesign! I think you should totally pitch it to Razer 👏🏻

  • @zouhairzarrouk5308
    @zouhairzarrouk5308 4 ปีที่แล้ว +9

    THIS VIDEO MADE ME GET A PAPER AND START MAKING MY OWN LOGO . YOO

  • @kartik0016
    @kartik0016 4 ปีที่แล้ว +2

    This episode was RAZER SHARP! Keep it Futur fam!

  • @EddOfBodom
    @EddOfBodom 4 ปีที่แล้ว +2

    Loved the new one, very clean, modern and it's more readable, think I'm gonna cut it on vinyl and place it in my razer stuff hehe. Amazing workflow process, thanks for sharing this

  • @seamusmaher3598
    @seamusmaher3598 4 ปีที่แล้ว +2

    I would love to be able to use Photoshop with sketching like Mart, great work!!

  • @Spexter92
    @Spexter92 4 ปีที่แล้ว +3

    amazing video. thanks futur thanks mart

  • @Kworks86
    @Kworks86 4 ปีที่แล้ว +2

    hopefully Razer gets back to you guys, the new logo Rocks!!

  • @RikGierman
    @RikGierman 4 ปีที่แล้ว +2

    Way better than the og logo

  • @gillianthedesigner
    @gillianthedesigner 4 ปีที่แล้ว +3

    This episode was pretty sharp.

  • @joselitoyuson7733
    @joselitoyuson7733 4 ปีที่แล้ว

    Hello! I think it is better for your logo if it is flip horizontally to emphasize the F in TFA initials. I am not a pro in logo design but it is what I see. But if it is intentional in your part, I think your reasons behind it are bigger than mine.

  • @drpp5448
    @drpp5448 4 ปีที่แล้ว +2

    I'm new and your videos are Badass! This process is nuts!

  • @dichieespejo3831
    @dichieespejo3831 4 ปีที่แล้ว +1

    but man.. I love all the process. amazing

  • @NewAgeStudio
    @NewAgeStudio 4 ปีที่แล้ว +2

    Great job 😍 the sketching is epic.

  • @BarahonaRafael
    @BarahonaRafael 4 ปีที่แล้ว +5

    Speaking of logos that you love to hate, how does Sherwin Williams still have their current logo?

    • @TheFuturAcademy
      @TheFuturAcademy  4 ปีที่แล้ว +2

      maybe someone brave will step in and take it on.

  • @TheChocoButterbug
    @TheChocoButterbug 4 ปีที่แล้ว +4

    The typeface of the original logo looks better, but i love the new logo

  • @kaizey
    @kaizey 4 ปีที่แล้ว +2

    Was wondering if he would flip the snakes to make them from the S-shape into a more of a Z. Z like raZer.

  • @kry1429
    @kry1429 4 ปีที่แล้ว +1

    i love the new logo but on the peripherals it looks a bit weird, maybe its because we see it quite often and we are keen to it

  • @edhiett
    @edhiett 4 ปีที่แล้ว +2

    Awesome work Mart, mesmerizing process! I love these episodes! #Razer

  • @cody2470
    @cody2470 4 ปีที่แล้ว +2

    I'd love to try the wacom tablet Mart uses, seems brilliant.

  • @mitchleonards
    @mitchleonards 4 ปีที่แล้ว +4

    Great show, really an awesome redesign and a 300% improvement from the logo #Razer uses now. Lekker gewerkt, Mart!

    • @BottleOfCoke
      @BottleOfCoke ปีที่แล้ว

      I will Dutchman spotted

  • @shlokjoshie
    @shlokjoshie 4 ปีที่แล้ว +1

    I love the revised symbol. not sure about the A though...

  • @RikGierman
    @RikGierman 4 ปีที่แล้ว +2

    Really awesome process! Mart!

  • @polkmusic
    @polkmusic 4 ปีที่แล้ว +2

    Great work. The new logo is so much cleaner. #Razer

  • @thehsda
    @thehsda 4 ปีที่แล้ว +1

    #Razer should pay Mart for doing an excellent job

  • @artcole80
    @artcole80 4 ปีที่แล้ว +2

    @futur - This #razer redesign is great. Mart's process in intoxicating. #MartBiemans #thefutur

  • @greenball3733
    @greenball3733 4 ปีที่แล้ว +1

    This is absolutely amazing! Always was a fan since his designs for Arty!

  • @ulriklarsen2239
    @ulriklarsen2239 4 ปีที่แล้ว +2

    This is next level, awesome work !

  • @b3n.b5n
    @b3n.b5n 4 ปีที่แล้ว +2

    This mans not human

  • @allcorel
    @allcorel 4 ปีที่แล้ว +1

    Is very bold and it’s stands out very well. 👍🏾👍🏾👍🏾

  • @thewowmister
    @thewowmister 4 ปีที่แล้ว +1

    it makes me feel good as hell when I see his workflow and presentations cuz mine look just like em so atleast i know I'm doing the right thing. I started freelancing at 14 too and I'm in school rn for graphic design, maybe I should quit too lol

  • @modisana
    @modisana 4 ปีที่แล้ว +4

    How does one get considered to participate in this? Is there an enrollment or portfolio submission procedure available. I’ve always been interested in participating.

    • @TheFuturAcademy
      @TheFuturAcademy  4 ปีที่แล้ว +2

      send me a link to your work.

    • @modisana
      @modisana 4 ปีที่แล้ว +1

      @@TheFuturAcademy Thank you for the prompt response. Here is a link to my Behance profile. www.behance.net/Modisana

    • @ngoako
      @ngoako 4 ปีที่แล้ว

      #razer🙌

  • @manchest100
    @manchest100 4 ปีที่แล้ว +1

    There is a semi-colon on the time 31:50 in the description of this video. - I thought I should point it out in case anyone was using timestamps.
    Lovely video. Thanks!

  • @villagepeopaul
    @villagepeopaul 4 ปีที่แล้ว +2

    There's no comparaison between the #Razer logo and Mart Biemans' logo! Keep up the good work this channel is awesome!

  • @G0DeSs76
    @G0DeSs76 4 ปีที่แล้ว +2

    That was beyond DOPE!

  •  4 ปีที่แล้ว +2

    Really liked the geometry and agree with the comments on the logotype. #razer

  • @nyxbozovic7503
    @nyxbozovic7503 4 ปีที่แล้ว +3

    Wait, how did he do those mockups?

  • @cweb1988
    @cweb1988 4 ปีที่แล้ว +1

    The custom type is sweet.

  • @zakariehaji
    @zakariehaji 3 ปีที่แล้ว

    His speed and precision is explained when he said he started freelancing at 14 yrs

  • @burakkeles349
    @burakkeles349 4 ปีที่แล้ว +1

    Ps process amazing! Great job

  • @antoniojosefsilva
    @antoniojosefsilva 4 ปีที่แล้ว +1

    Great job guys. One of the best I’ve watched here. And hey, #Razer, just compare this to yours. Not that hard to chose the best. Great work.

  • @mohammadalhusaini848
    @mohammadalhusaini848 4 ปีที่แล้ว +1

    i think if he made it stroke it will be perfect to match the rgb thing they make

  • @xantisant
    @xantisant 4 ปีที่แล้ว +8

    Also, well done on saying my name right :D

  • @mahnoorbaig6584
    @mahnoorbaig6584 4 ปีที่แล้ว +2

    I enjoyed it alot but it was a bit fast for me in terms of learning. I would love to see more slow process so that I can learn more. Great stream

  • @garyvoigt321
    @garyvoigt321 4 ปีที่แล้ว +1

    Revised. Sooo good.

  • @alfiejamisola6417
    @alfiejamisola6417 4 ปีที่แล้ว +1

    need more of these please

  • @marekgrajczynski3524
    @marekgrajczynski3524 4 ปีที่แล้ว +1

    Awesome rebranding!

  • @mianahmad5225
    @mianahmad5225 4 ปีที่แล้ว +2

    Great, Mart did perfect work.

  • @felixquansah5214
    @felixquansah5214 4 ปีที่แล้ว +2

    hats off to Mart....great job!!!! #razer

  • @dberk-d1r
    @dberk-d1r 4 ปีที่แล้ว

    I did my Brand Advertisement Analysis recently on one of their products, The Razer Basilisk Ultimate @ Full Sail University. So it's cool to now see this video because it's relatable. Great Video!