How To Build A Church Communications Plan From Scratch | Pro Church Daily Ep.

Brady received an Instagram DM from a Pro Church Daily follower asking how to create a communications plan for his church. On this episode he discusses where you should start.
See full post here: prochurchtools.com/build-chur...
February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.
WHAT’S IN THIS SESSION?
- Website (2:01)
- 97% of people search for local organizations online (Forbes) (2:26)
- 46% of all searches on Google are local (Hubspot) (3:12)
- Platform owned by you and accessible 24/7/365 (3:34)
- Email (all stats from OptinMonster) (4:11)
- 50% more email users than Facebook (4:30)
- 58% people say email is the first thing they check online each day; only about 15% check social first (4:40)
- 91% of people use email daily compared to 57% on Facebook and just 14% on Twitter (4:54)
- 77% of people prefer email for permission-based promotions from brands compared to 4% on Facebook (5:10)
- Facebook (5:58)
- As of 2016, 68% of all American adults were active on Facebook (Pew) (6:19)
SHOW NOTES & RESOURCES MENTIONED
- prochurchtools.com/
- / prochurchtools
- www.storytape.com/
- / bradyshearer
- / bradyshearer
- / alexander.mills

[@enochleffingwell6624]

This video went really well with the why your church needs a communications director video! Thank you for your content! This is exactly what I'm passionate about too!!

[@NathanYounghusband]

Great tips for churches, but also great tips for businesses. I think building an e-mail list is something I’ve over looked that could be quite valuable.

[@sherwoodstudentministry]

Hey Brady! Are these statistics still true in 2023? Thanks for all you do!

[@beyondzentertainment7504]

Awesome video guys very useful info

[@stephaniewesley507]

Hey Brady! Curious if these stats are still pretty true in 2019? We all know how quickly things are shifting, is this still the best strategy? We're working on getting a new communications plan written out this month!

[@abigailmckay]

Can you make an updating 2020 version of this?

[@thedrewwitt]

great stuff guys

[@prochurchtools]

Thanks Drew!

[@LutheranChurch]

I was wondering if Email/FB stats are still the same? Any update to this video?

[@willmartin5442]

Thank you for this video it was a a lot of help. I don’t know if this was for the question I messaged you the other day or not but it was helpful. I was surprised that email was number 2. How should I be using email affectively for church?

[@prochurchtools]

Will Martin We’ll do some Pro Church Daily content on this! Stay tuned!

[@willmartin5442]

Pro Church Tools with Brady Shearer awesome thank you I really appreciate all you guys do and the professional knowledge you share!

[@thabangabrammmotong4177]

Ok I see this video was posted 2years ago, can that data still be effective in 2020?

[@stephenwang6080]

What about text messaging?

[@jessbuckley7342]

I’m wondering the same thing. I’m building our communication within my church and would like to know how to go about the text