the frutiger aero aesthetic explained in 60 seconds • The 2000s Vision of th... - the full in depth analysis and deep dive of frutiger aero is on my channel!
Same. As a kid I had so many ideas of how I would decorate my room as an adult. Now I can’t because everything is ugly and cheaply made, yet expensive. I’ve managed to still carve out my own style, despite the modern era-but even then, it’s still hard to find things that are of decent enough quality to be worth buying. Fast fashion has so thoroughly infected every aspect of daily life that items anywhere from 5-20 years ago are now considered “vintage”. It goes so much deeper than aesthetics, but I hate this world we live in.
It's all advertising. Those in charge of making the design....were basically just advertising to you to sell products and ideas. And now the marketers are moving on to the next advertising design to target the next generation. And this will go on and on and on....
I know a lot of people say it’s a 2000s aesthetic but I’d say a good part of it lasted until about mid-2014. After iOS 7 came out, we slowly changed from this to much more simplified logos/designs.
@@Lukepuke311 Tbh I loved the bright colours of the iOS 7 app designs. It was a complete 180 of the more natural colours that older iOSes had! I agree that there’s too much minimalism nowadays, and colours are so muted and boring…
the windows vista (most beautiful operating system ever imho, above windows 7) aero theme with aurora borealis background and all the transparent parts of the system were just amazing to me
i wonder if children now will eventually view our modern hyper minimalist aesthetics as fondly as our generations have the 80-2000s. We definitely have a negative opinion on it but im very curious to see what future adults are gonna think about it.
I honestly don't understand the hate on minimalism. Some people take it too far but there is merit to it. Maybe it's just how my brain works but I much prefer simplicity
As someone who grew up during that period, I will say this: It went too far. I love a good balance, but with the oversimplified logos and just everything looking... god forbid i use this word, bland. I just feel even more obligated to wonder what went wrong. Like why tf are we having such anti consumer decisions left and right, it really does eventually give you a stigma of the worst moves and most corporate entites with the aesthetic of oversimplification. It not only made the world look ugly, but made everything feel samey. I want to go back to when everything had a meaning and purpose that wasn't just "MONEY" which while being a tale older than time, is especially true nowadays. I missed when they atleast tried to look hopeful. This oversimplification bullshit is not helping anyone and is only going to net short term gains instead of actually making a distinctive look and feel for the decade WITH the new trends. That's why the 2020s have failed when it came to aesthetic nostalgia, because we are no longer trying anything new to mix everything up, and it's a symptom of the pandemic. Even beforehand, 2019 began to make everything get worst, and now we are at a bottom. But there is hope as the world recovers, and moves such as the reestablishment of some logos and a much more artsy direction with many companies. Or maybe, I am too old and I had a short childhood. Oh well.
Frutiger Aero feels like how it felt to sit down and watch High School Musical with my older sister in her room with sticker heads and shitty art scribbled on her iMac G3 on a Friday afternoon after eating a PB&J with a orange capri-sun. I will NOT elaborate because I know anyone the same age as me (22) knows EXACTLY what I mean.
kinda wish i knew 😭 but i’m happy for my childhood nostalgia too :D (17 y.o) i remember lots of silly bandz, twinkle toes, and cartoon network as well as nickelodeon
@@kizetherz XD don't feel too bad. It's kinda similar to how you feel when you watch really old cartoons you watched when younger. It's pure nostalgia, enjoy YOUR nostalgia!
The aesthetics of the frutiger aero marked my life, I remember turning on my old Windows 7 and seeing several logos of that aesthetic, it's a shame we don't see it anymore...
This gives me nostalgic memories of me being in my grandma's house while being in my uncle's computer (one of my uncles still lived with my grandma) probably playing purble place, this futuristic artstyle was the definition of my childhood
When Ultra Violet and Aeon Flux were released in the 90s and 80s, they envisioned a different future. When they got adapted in the 2000s for a live action they envision a frutiger future
This is my favorite aesthetic But never knew how it was called. After years, I now know what this aesthetic is called. I think this became my favorite aesthetic because of Windows 7.
i have a tv from 2012 (still works good!) and when I get on it every time and go to the home page, (underwater background) GOSH THAT NOSTALGIA HITS ME ALL THE TIME 😭😭
its just ridiculous how mainstream this became there's kids who didn't even experience it now hopping on the early 2010s trend like it was a whole underground thing and we were happy about it
I have adobe flash 8, and i might make a flash game with this song and every sound is going to be bitcrushed to all hell, maybe even make it a dating sim, similar to that one love hina game
I feel 9/11 attack also had something to do with Fruttiger Aero becoming the go-to design in the 2000s. The tragedy was still fresh into people's minds so an aesthetic that invokes optimism for the future was needed to soothe society.
eh the one world trade center is a bad example of frutiger architecture, its quite boring and not as interesting as the pre-existing complex which had a 1970s office aesthetic that i think should've been preserved had they not been destroyed
23:13 i was terrified of this merry go round video as a little kid. I saw it in a different form, maybe also translated to slovak without the scientist and the whole research center thing. Just a slideshow of these creations.
There are obviously still people who live by this aesthetic who mentally have never left the 2000s. I personally have computers with Windows XP AND windows 7 and I'm thinking of abandoning my Redmi and switching to an older phone. I listen to mostly late 1990s and 2000s music (mainly techno, trance and the occasional 2005 Nickelback or Avril Lavigne song) on CDs and tapes, mp3, iPod. I dress up in colorful clothes and most importantly, I'm free spirited and I touch grass. People these days spend too much time locked into a facade of bleak, flat, soulless, Corporate grey depression. If more people realized we fucked up we could turn back time, get together and destroy modern corporatism and get back to the good old times of frutiger aero and frutiger metro.
I personally think that frutiger aero didn’t age as well as some other aesthetics. Idk, something about it seems kinda ugly for me, but it can look great often too
It’s weird, a lot of the over glossy stuff looks really ugly to me, but the over simplified logos that mostly are a san serif typeface all like the same.
Late but, part of the choice of nature in the aesthetics is because HD TVs were starting to become a thing, and they wanted to showcase how HD and vibrant their screens were
I wonder what the next style would look like. After over simplified was neumorphism but u genuinely don't like it very much. I know i used to think that it was pretty cool but it just aint ut anymore. What coudld be the next? Because im sure that we ALL thought this style would last forever.
I was born in 2003, outside of the dialup era and for me my early childhood was epic, well until the worst thing ever, called school, came. But still I learned to control my pain that school gave me and I still had a relatively decent childhood
Born in 2001. This style will never bring me anything but peace, and fuck the world for promising me this type of future and then slowly breaking the news to me over the course of my life, that the world might fucking end before I can have grandchildren.
Current standards look depressing. I know it's complicated to do Frutiger Aero, but they did that with worse technology than now, and they don't really care much, but at least let us chose!
What irks me about this artstyle are the abundant needlessly mowed grass areas often featured within it. Natural meadows just look a lot better to me (and they are actually natural/valuable to the ecosystem)
Ah- Aurora Borealis?! At this time of year, at this time of day, in this part of the country, localized entirely within your frutiger aero aesthetic?! ...can i see it?
absolute peak aesthetic. so upset we don’t see this anymore
i still see slight sends of the aesthetic dieing in its death bef
@@SterlingSchulteis-hc3nl there's a cargo company near my house that still use the Frutiger Aero aesthetic for its logo and Uniform.
@@jerry-qt5ldThis is cool 👍🏻
FREE PALESTINE 🇵🇸
@@SKIBIDITOILETISHAMAKShut up
I always thought this aesthetic was just gonna stick around forever lmao
Same. As a kid I had so many ideas of how I would decorate my room as an adult. Now I can’t because everything is ugly and cheaply made, yet expensive. I’ve managed to still carve out my own style, despite the modern era-but even then, it’s still hard to find things that are of decent enough quality to be worth buying. Fast fashion has so thoroughly infected every aspect of daily life that items anywhere from 5-20 years ago are now considered “vintage”. It goes so much deeper than aesthetics, but I hate this world we live in.
if only it did, i know it couldn’t stick should forever but the current minimalist hyper modern aesthetic sucks
All thanks to Apple and Facebook for changing everyone’s designs to more simplistic and corporate designs
I honestly think it has a chance to, but big companies forced us to think it's dead with the current minimal aesthetic.
It's all advertising. Those in charge of making the design....were basically just advertising to you to sell products and ideas.
And now the marketers are moving on to the next advertising design to target the next generation.
And this will go on and on and on....
I wish our future looked like this
same
Our future will look simple flavourless shit
Real 😔
FR
Tau
Gotta touch that frutiger aero grass
i really want frutiger aero back bro :(
I know a lot of people say it’s a 2000s aesthetic but I’d say a good part of it lasted until about mid-2014. After iOS 7 came out, we slowly changed from this to much more simplified logos/designs.
i actually liked IOS 7-10 since it was fun minimalism with many of the qualities of aero instead of the boring hyper minimalism nowadays
@@Lukepuke311 Tbh I loved the bright colours of the iOS 7 app designs. It was a complete 180 of the more natural colours that older iOSes had!
I agree that there’s too much minimalism nowadays, and colours are so muted and boring…
@@Lukepuke311 this is what we would probably call "Frutiger Metro"
Maybe, maybe not, idk maybe some FA purist from reddit will correct me.
So basically, early 2000s windows desktop wallpaper. That sums up the aesthetic
bruh frutiger aero was how ui design and device wallpapers looked back then no one thought much of it 😭😭
the windows vista (most beautiful operating system ever imho, above windows 7) aero theme with aurora borealis background and all the transparent parts of the system were just amazing to me
i wonder if children now will eventually view our modern hyper minimalist aesthetics as fondly as our generations have the 80-2000s. We definitely have a negative opinion on it but im very curious to see what future adults are gonna think about it.
I honestly don't understand the hate on minimalism. Some people take it too far but there is merit to it. Maybe it's just how my brain works but I much prefer simplicity
@@hfdcjiirjmcfiits because modern minimalism is SO BORING AND DEPRESSED,also too simplistic,thats why people hate it
As someone who grew up during that period, I will say this: It went too far. I love a good balance, but with the oversimplified logos and just everything looking... god forbid i use this word, bland. I just feel even more obligated to wonder what went wrong. Like why tf are we having such anti consumer decisions left and right, it really does eventually give you a stigma of the worst moves and most corporate entites with the aesthetic of oversimplification. It not only made the world look ugly, but made everything feel samey. I want to go back to when everything had a meaning and purpose that wasn't just "MONEY" which while being a tale older than time, is especially true nowadays. I missed when they atleast tried to look hopeful. This oversimplification bullshit is not helping anyone and is only going to net short term gains instead of actually making a distinctive look and feel for the decade WITH the new trends. That's why the 2020s have failed when it came to aesthetic nostalgia, because we are no longer trying anything new to mix everything up, and it's a symptom of the pandemic. Even beforehand, 2019 began to make everything get worst, and now we are at a bottom. But there is hope as the world recovers, and moves such as the reestablishment of some logos and a much more artsy direction with many companies.
Or maybe, I am too old and I had a short childhood. Oh well.
Nah I’m a 12 year old kid and frutiger aero is so cool compared to the modern crappy logos
I'm 15 I love frutiger aero
Frutiger Aero feels like how it felt to sit down and watch High School Musical with my older sister in her room with sticker heads and shitty art scribbled on her iMac G3 on a Friday afternoon after eating a PB&J with a orange capri-sun. I will NOT elaborate because I know anyone the same age as me (22) knows EXACTLY what I mean.
kinda wish i knew 😭 but i’m happy for my childhood nostalgia too :D (17 y.o)
i remember lots of silly bandz, twinkle toes, and cartoon network as well as nickelodeon
@@kizetherz XD don't feel too bad. It's kinda similar to how you feel when you watch really old cartoons you watched when younger. It's pure nostalgia, enjoy YOUR nostalgia!
22 and that was so vivid it freaked me out. Weird that’s just a part of history now
YES this is probably the one of the best descriptions of what this aesthetic feels like to me (not that my sister had a laptop)
Theres some really good short clips on the frutiger metro aesthetic and they all feel like they popped right out of 2000s disney XD era
The aesthetics of the frutiger aero marked my life, I remember turning on my old Windows 7 and seeing several logos of that aesthetic, it's a shame we don't see it anymore...
We peaked aesthetically in this era.
So sad to look back on what could've been
This gives me nostalgic memories of me being in my grandma's house while being in my uncle's computer (one of my uncles still lived with my grandma) probably playing purble place, this futuristic artstyle was the definition of my childhood
Frutiger Aero reminds me of the computer lab at school when I was little
This is super interesting, I kept seeing playlists for this and didnt fully know what the aesthetic even was. This was a great explanation!
When Ultra Violet and Aeon Flux were released in the 90s and 80s, they envisioned a different future. When they got adapted in the 2000s for a live action they envision a frutiger future
This is my favorite aesthetic But never knew how it was called. After years, I now know what this aesthetic is called.
I think this became my favorite aesthetic because of Windows 7.
I miss this aesthetic. I guess my 3DS had this kind of aesthetic too. Maybe it’ll come back in like 2030
My favorite
don’t ever change your pfp omg
Frutiger Aero is the beautiful future, the true future that was stolen from us. The decline of Frutiger Aero was the decline of our civilization
Frutiger Aero is Solarpunk. Hyperminimalism (Better called "technobrutalism") is Cyberpunk.
You should link to the full video
i just added it to the description and here's a link! th-cam.com/video/ostolucALTA/w-d-xo.html
i have a tv from 2012 (still works good!) and when I get on it every time and go to the home page, (underwater background) GOSH THAT NOSTALGIA HITS ME ALL THE TIME 😭😭
It looks like the kind of stuff I’d see on a soft soap bottle.
This is the future we were promised 🤧🤧🤧
that ending killed me lmao
man i really thought the future would be like this, never wouldve expected this 🤦🏽♀️
We gotta bring it back
My Laptop wallpaper using Frutiger Aero and its so nice ☺
i really luv Y2K Frutiger Aero so much ❤
I turned my phone into a frutiger aero aesthetic bc it’s so captivating and full of life
Fun fact! the aurora Borealis on frutiger aero having their own sub aesthetic! its called "frutiger aurora"
I seen this before back in my old days I had good times in the 2001s
life was so simple back then
It has always been unsettling to me
best aesthetic ever
Sending this to my mom
its just ridiculous how mainstream this became there's kids who didn't even experience it now hopping on the early 2010s trend like it was a whole underground thing and we were happy about it
The perfect synthesis
Man I wish it would.
Old Spotify logo is so awesome!
Just recently get to know this term , Now I'm obsessed with it.
I have adobe flash 8, and i might make a flash game with this song and every sound is going to be bitcrushed to all hell, maybe even make it a dating sim, similar to that one love hina game
ooooooo I have flash cs5
It's great!
@@raidynamics I also have flash cs3
@@bitmikealerts_lol omg I wanted that one but the serial code didn't work! I use the abandonware.
Literally the World Trade Center site looks like this now since they were basing off a now-outdated aesthetic
I’m glad that one of the largest buildings in NY is a happy reminder of it in this regard
I feel 9/11 attack also had something to do with Fruttiger Aero becoming the go-to design in the 2000s. The tragedy was still fresh into people's minds so an aesthetic that invokes optimism for the future was needed to soothe society.
eh the one world trade center is a bad example of frutiger architecture, its quite boring and not as interesting as the pre-existing complex which had a 1970s office aesthetic that i think should've been preserved had they not been destroyed
Can we bring this back 😭
23:13 i was terrified of this merry go round video as a little kid. I saw it in a different form, maybe also translated to slovak without the scientist and the whole research center thing. Just a slideshow of these creations.
The future we were promised but never got
There are obviously still people who live by this aesthetic who mentally have never left the 2000s. I personally have computers with Windows XP AND windows 7 and I'm thinking of abandoning my Redmi and switching to an older phone. I listen to mostly late 1990s and 2000s music (mainly techno, trance and the occasional 2005 Nickelback or Avril Lavigne song) on CDs and tapes, mp3, iPod. I dress up in colorful clothes and most importantly, I'm free spirited and I touch grass. People these days spend too much time locked into a facade of bleak, flat, soulless, Corporate grey depression. If more people realized we fucked up we could turn back time, get together and destroy modern corporatism and get back to the good old times of frutiger aero and frutiger metro.
I personally think that frutiger aero didn’t age as well as some other aesthetics. Idk, something about it seems kinda ugly for me, but it can look great often too
I thought it was pronounced
Fruit-ter-ger😢😢
I mis the 2000s 😢❤
That one soap
It’s weird, a lot of the over glossy stuff looks really ugly to me, but the over simplified logos that mostly are a san serif typeface all like the same.
Bro, oh my God.. the Windows Vista/7 themes bro… It makes me nostalgic… 🥺🥺🥺🥺🥺
Me encantaba esa epota, se sentía como estar dentro de un videojuego
I saw cinnamon toast crunch at the store and soon as i come home it's there on my phone
The 2000s looked more futuristic
if you use subtitles it will say friediger arrow
They should play this in aquariums
Late but, part of the choice of nature in the aesthetics is because HD TVs were starting to become a thing, and they wanted to showcase how HD and vibrant their screens were
A lot associate those typefaces and skeuomorphism designs because of Apple’s earlier font and UI (the Dock in OS X Tiger, Leopard, Mountain Lion etc)
I wonder what the next style would look like. After over simplified was neumorphism but u genuinely don't like it very much. I know i used to think that it was pretty cool but it just aint ut anymore. What coudld be the next? Because im sure that we ALL thought this style would last forever.
Expectation of the future: Way more detailed
Reality of the future: Way less detailed
My childhood was during that time period. I grew up during dial up. It sucked. Was outside more during that time than on the computer.
I was born in 2003, outside of the dialup era and for me my early childhood was epic, well until the worst thing ever, called school, came. But still I learned to control my pain that school gave me and I still had a relatively decent childhood
The only grass we touch are those in minecraft
Solarpunk
The future we were promised, but never got
0:30 Minion
for a while it was the same but with windows 95, now it’s on windows 7, wow.
The waterfall at 0:51 is actually the one in Gardens By the Bay in my city Singapore!
Born in 2001. This style will never bring me anything but peace, and fuck the world for promising me this type of future and then slowly breaking the news to me over the course of my life, that the world might fucking end before I can have grandchildren.
This is the antithesis of oversimplification
i miss it
It's sad how it will never return. 😢
It will return but first we need to take down evil corporations, who are holding us captive in this bleak depressing world.
aren't they the one that made it @@RealEpikCartfrenYT
2014 vibes
At the time it was just the present day
And the 2020s was the future
It is pretty Ironic considering the technology then(potatoes) and now(advanced). Sad that we downgrade. The style was wondeful
I used to call it the "7/Vista" aesthetic, after windows 7 or Vista. Now it's just the Chinese knockoff brand aesthetic.
Android is more frutiger aero than Apple
Current standards look depressing. I know it's complicated to do Frutiger Aero, but they did that with worse technology than now, and they don't really care much, but at least let us chose!
Lmao as soon as the 2000s began everyone was like “we’re in the future!” And now it’s just boring simplification
What irks me about this artstyle are the abundant needlessly mowed grass areas often featured within it. Natural meadows just look a lot better to me (and they are actually natural/valuable to the ecosystem)
Bro she roasted most of my school at the end 💀
I want it back gimme ma funny fish
Our future that never existed
Cinnamon toast crunch
Windows 7 was peak
D D D D D DECADE!
Song name?
YOU FORGOT WATEERRRRRR
What does Adventure Time have anything to do with Frutiger Aero?????? 🤦
I just realised that this was from the official channel so I’ve just gotta delete a little hate message. Okay all good.
There is 4 days till the end.
In Australia I live in Australia probably should have made that more clear.
Ah- Aurora Borealis?! At this time of year, at this time of day, in this part of the country, localized entirely within your frutiger aero aesthetic?!
...can i see it?
i never really liked it....i cant explain why...but i feel trapped...theres no way out to it...the colors suffocate me....why?
Whats the song in the behind?
Lunesta
From 80s aesthetic to 2000s?
I hate oversimpled logos
it makes me sooo uncomfortable