In a Japanese company culture, when a company loses money, the CEO is the first to take a pay cut before any worker is laid off. In American company culture, when the company loses money, the CEO gets a bonus and workers get laid off through no fault of theirs.
Why does one have to be friendly in business? Competence is far more important. It's a cutthroat environment. It's clear you've never run a business in your life, which would explain why you're broke.
The company you thought was about to go broke, is making aggressive moves. They are committed to growth from this merger. This is a company with their backs against the wall, willing to fight hard to get to the top. I wouldn't underestimate their desire to achieve their goals.
Nikon was in a very dark place just 4 years ago fighting for the company's survival. Hmmm, prior to the Z9 in 2021, Nikon was far behind the 8 ball. Hanging on for dear life with dying DSLRs they finally woke and saw their future was fading away. They definitely don't want to experience that again. This meshes with their low to no risk business culture of the 2000s. But that was then. Since the beaucoup success of the Z9 with all their updates, they realize they can be leading the curve instead of lagging it. Maybe that's what prompted them to buy Red in the 1st place. Will Nikon completely transform into an Apple? Hell no! A culture make take a generation to change, but they do realize that with baby steps they can change their future and the movie landscape we currently have. Why not leapfrog your competitors and let them chase you for a change. Innovation will always be a key for most companies. But they have to get this transformation right. Those that are first typically don't stay there for long as cheaper products or better products surpass the leader. If Nikon can smartly incorporate features/functionality from Red into their line-up they may surprise a lot of people in a good way. but they have to make sure everything is seamless and not some features slapped in. Nikon has taken a bold step into their future by thinking outside the box. They control their destiny! Can't wait for the future of Nikon camera/video cameras.
It is exciting times in camera land. We have DJI kicking at the heels of traditional camera makers, Fujifilm showing off how people want simple, fun camera and now Nikon aiming high. While Canon stays on their laurels that got them this point, releasing great tech but then artificially limiting them down the product line. Sony still innovating but showing signs of not doing as much as it can.
Nikon’s acquisition of Red seems reminiscent of when Sony bought Minolta’s camera decision. So it is possible that the Nikon will follow in Sony’s footsteps when it comes to product integration.
Nikon was in a very dark place just 4 years ago fighting for the company's survival. Hmmm, prior to the Z9 in 2021, Nikon was far behind the 8 ball. Hanging on for dear life with dying DSLRs they finally woke and saw their future was fading away. They definitely don't want to experience that again. This meshes with their low to no risk business culture of the 2000s. But that was then. Since the beaucoup success of the Z9 with all their updates, they realize they can be leading the curve instead of lagging it. Maybe that's what prompted them to buy Red in the 1st place. Will Nikon completely transform into an Apple? Hell no! A culture make take a generation to change, but they do realize that with baby steps they can change their future and the movie landscape we currently have. Why not leapfrog your competitors and let them chase you for a change. Innovation will always be a key for most companies. But they have to get this transformation right. Those that are first typically don't stay there for long as cheaper products or better products surpass the leader. If Nikon can smartly incorporate features/functionality from Red into their line-up they may surprise a lot of people in a good way. but they have to make sure everything is seamless and not some features slapped in. Nikon has taken a bold step into their future by thinking outside the box. They control their destiny! Can't wait for the future of Nikon camera/video cameras.
Let’s not forget that the CEO of RED started Oakley sunglasses, built a hugely successful company, then sold it off. When he was looking for another project he built red into a hugely successful company and sold it off. I think it’s great for both companies, RED gets an influx of funding and the technical and manufacturing expertise of a very well established Japanese company, Nikon gets the technology of one of the top cinema camera companies. It’s a win-win. I know the red people are all crying crocodile tears that they’re fancy cameras are now owned by a Mega corporation but let’s wait and see what actually happens when you have a really innovative company funded by one of the top three camera companies on the planet.
Incorrect. Jarred Land (the CEO) did NOT start Oakley. That was Jim Jannard who eventually walked away due to health issues, but left Jarred Land in charge. Jim still owned and had majority control of RED from distance; Jarred was just the “face” of the company up until the Nikon acquisition.
Here in Australia we have different pronunciations. For instance, we have Zed not Zee in the alphabet. So instead of ZR for the camera, I can imagine the Nikon ZedRed instead. 😀
I'm an Aussie living in the US. But I love the sound of owning a Z-RED camera. Jurassic Park? Has a nice punch to me. Should I trademark it now before anyone trolls me?
Just to comment... Japanese "manager" titles often don't translate to English well, because they tend to use "manager" for everything (team manager, section manager, department manager, division manager, etc.). In English Mr. Keiji Oshi's previous title might have been better translated to "Director" -- and his rank would've been equivalent to a VP or even SVP. Also as.I understand Osihi-san's role wasn't mere "UX Planning", which again is a misnomer. I believe he was in charge of product development at Nikon, and the main person behind the flagship Z9.
Jarred Land moved to an advisor position. James Jannard announced his retirement on October 24, 2019. He cited his age and "a few health issues" as reasons for stepping back, plus he's a billionaire after selling Oakley to Luxottica in 2007. He owns and enjoys the islands now. He is 74 years old. I think Chelsea is more on point.
Japanese business last for centuries and they are not run like US business, they are one of the few country that have permanent employment policies once you are employed for a certain years. The Japanese companies take risk on long term research and development not seen by the public unlike the US companies that announce their research as a product and document their research and experiment live for the public to see so that they can use other peoples money for the development. That's why US companies looks like they take more risk because it's not their money they are spending.
They no longer have permanent employment policies, they have not had them for decades. And they have years of stagnation. They need to change. I hope they use RED to modernize but keep the good of Nikon culture, including discipline.
The company I worked for bought several smaller companies during my career. The smaller company always ended up with our corporate culture either through firing the entire C-suite of the smaller company or just absorbing it into the our company to the point there was no unique identity other than the brand names. Just the way it is in business and much of life, big fish eat smaller fish. It is always beneficial to be the biggest fish in the pond and it rarely works out well for the smaller fish.
I think it's definitely a great time for Nikon to buy RED. I can see them eventually moving the company to Japan. With Cinema of China now being the second biggest and gunning for hollywood's title as the biggest. Plus the boom of korean and japanese films in Western society. Buying a company is the easiest way for Nikon to jump into things. Oh and we can't forget how big TH-cam is and the fact every creator needs a cinema camera to record their kid or dog or cat 🤔
Nikon was in a very dark place just 4 years ago fighting for the company's survival. Hmmm, prior to the Z9 in 2001, Nikon was far behind the 8 ball. Hanging on for dear life with dying DSLRs they finally woke and saw their future was fading away. They definitely don't want to experience that again. This meshes with their low to no risk business culture of the 2000s. But that was then. Since the beaucoup success of the Z9 with all their updates, they realize they can be leading the curve instead of lagging it. Maybe that's what prompted them to buy Red in the 1st place. Will Nikon completely transform into an Apple? Hell no! A culture make take a generation to change, but they do realize that with baby steps they can change their future and the movie landscape we currently have. Why not leapfrog your competitors and let them chase you for a change. Innovation will always be a key for most companies. But they have to get this transformation right. Those that are first typically don't stay there for long as cheaper products or better products surpass the leader. If Nikon can smartly incorporate features/functionality from Red into their line-up they may surprise a lot of people in a good way. but they have to make sure everything is seamless and not some features slapped in. Nikon has taken a bold step into their future by thinking outside the box. They control their destiny! Can't wait for the future of Nikon camera/video cameras.
How have Red's sales been? The industry cinema camera market can't be very big and competition at that level must be pretty stiff, while even mass market cameras today provide 4K, Red's original breakthrough. What may be telling is that Red has initiated what seem to be an inordinate number of lawsuits-is Red's market so saturated they needed all those patent infringement settlements to stay afloat? In terms of sales, according to Wikipedia, "In 2010, 5% of the top 100 grossing domestic films that were shot on digital video used Red cameras as their primary system. Their share increased to over 25% by 2016, but has declined since then." Anyway, the spirited, albeit unrealistic, California culture may need a Japanese cold shower to bring some sobriety back, which would also be helpful for the rest of the nation. Of late we've been more about inspiration than perspiration, but now we need to wake up & learn how to buckle down if we're to flourish in a maturing global marketplace.
You may not know what a T-mount is if your information is comming from Tonny. He "forgot" to mention that many RED cameras are sold with T-mount, or that the mount is modular.
I dont know but Japanese culture is pretty radical in parts. Plus Nikon is pretty well known in the movie industry around the world, not just for cameras.
I would imagine the Nikon name will soon be on the body like, the Red Nikon? When will they be available to the public and what do you think the pricing range will start or???
In fairness Oishi seems very animated for a Japan native. If I were Nikon I would call it Red by Nikon and continue their cinema cameras as they have been. But also use the Red tech in there cinema focused Nikon cameras.
My opinion is that Nikon make some of the best lenses in the market. Hopefully, Nikon will come out with some pretty remarkable cinema based lenses that will rival some of the others. And, like you were saying. Nikon/Red may bring out some very user-friendly cinema cameras, integrating both technologies.
Sony wanted to kick start their camera business and bought Minolta, using their patents, technologies and expertise to get a head start. Nikon wants to get serious about video cameras and buys RED, to use their patents, technologies and expertise to get a head start. Never mind that they currently already are on level terms with other brands, having hybrid cameras that do 12Bit 8K RAW internal. This could be a huge thin for Nikon, to bring them to the place they feel they deserve in the market. They might have slept on the transition to mirrorless for a while, but man have they caught up quickly.
If by Hollywood, you're referring to the LA crowd, their growth is stagnating. Areas like Georgia and Texas are growing their film industry. What I wonder is how this has affected the industry, and if a culture change at Red will be as impactful. I also wonder how much growth exists in high end cinema vs videography, content creator, and the midrange streaming crowd. I could see Nikon making a run at the Blackmagic demographic. They could have products in every range from the startup YT creator to the seasoned creators, indie guys and pro cinema with all the demographics in between. Once you're in the Nikon ecosystem, you just upgrade.
I hope both make one another better in many ways. I’m long time fan/user of both brands. And pushed for Nikon glass mounting. Both have good interface but I would prefer red users interface. As much as I love Nikon just hope they don’t mess things up.
I love all the speculation. Here's my take. (I may be wrong, but...)I've been a part of buyouts like this. Nikon will kill RED. It's competition. Why fight when you can buy out? The appearance RED still existing is as a result of the former CEO now an advisor. Jarred and James will be the interface for "Hollywood" and that whole market. The Nikon badge will be on the camera. Perhaps Nikon RED-1 with RED in red and of course Nikon in white both on a black camera. (Nikon name will be more prominent). Nikon historically is not a camera company but a lens company. They made periscopes for subs as well as other lens products. They even made lenses for Canon in the early days of Canon. I predict whey will make cinema lenses for the new video cameras. Perhaps PL mount to compete with Fujinon, Ziess and yes, Canon. Keep in mind Nikon is part of the Mitsubishi group. That equals lots of money. Just my take. We will see. Either way Nikon is aiming to dominate. Think Samurai.
Nikon must get that first post-merger RED product spot on. If they do any less than that they will lose the RED customer base. My big question is, will Nikon continue the flexible lens mounts or will they roll Nikon only proprietary lens mounts?
I doubt much will change about the fundamental nature of most products, besides a Z mount V-Raptor and Komodo-X. Otherwise it will be a collaboration of technologies and R&D. Nikon bought Red for it to be the cinema division of Nikon, not to make the Red cinema cameras into weird hybrids all of the sudden. At most, we see Nikon’s version of the R5C in a couple years based on the Z8 and V-Raptor platforms.
The PL-to-Z adapters already exist, as do the Sony E-to-Z adapters. The only thing that would be lost switching to the Z-mount is the use of RF lenses, and only Canon makes fully functional RF lenses.
Nikon is an optics company first and a camera company second. They might keep interchangeable mounts. But its a safe bet that they’re going to make a cine-nikkor line, and maybe in a proprietary mount with some strong cost/performance incentives towards adoption. They want to tempt users away from the $20-50k cooke, zeiss, angenieux lens to something they make. (Maybe at a cheaper price point) And they’ll ditch RED’s goofy aesthetics for a more traditional black and red. But the fundamental product is not liable to change much at all, except maybe making cheaper models to lower the barrier to entry.
Tony, I come to you for every piece of camera gear I purchase and I learn about it first feel comfortable in my purchase. Thanks to your videos. 🙏🏻🙏🏻🙏🏻🙏🏻
The way they're heading is literally in the statement of their new CEO. "Pay respect to corporate culture". Red was anything but corporate, coming up with innovative mishmash that just works and shoots pretty pictures. Nikon is anything but that. We'll be looking at years between product updates, and overly careful tactics doing only things that the rest of the industry tested 3-5 years ago. It's literally how nikon does the development. I don't see any hype around them similar to the one surrounding sony ro canon.
Having been a 20 year Nikon shooter and have switched to canon recently to match my cinema camera look, The Nikon build quality is superior and any RED Cinema Cameras they build will be great. Nikon has incredible and sharp glass as well and the largest mount for lenses making PL and any others viable. I prefer the canon look for portraiture personally, but the cooler, more contrast, sharper RED/Nikon look is a good match. I'm looking forward to seeing what they create together.
I really hope Nikon haven't taken over Red at a bad time given the huge product announcments by Black Magic today. Their prices, specifications and rate of development are going to be hard to compete with.
If they someone how put autofocus in those box cameras then they'll be ahead of the game. I see that was the only thing that'll justify a $6k box camera when I can get a $3k one that does almost as much.
Semantics, but Nikon is the same company that came out with the 850. It's no longer the same company that came out with the action camera, or the Nikon 1.
I would love for this to work, but I fear that the culture clash will be so huge that it won't work go well for RED. Nikon will be fine doing what they already do and their consumer line will benefit a lot from this, but trying to convince the cinema world to take them seriously could be a challenge.
The cinema world seems to be more interested in features and capabilities than name plates. Equipment is typically rented for each production, so the stills situation of buying into a brand ecosystem is irrelevant. The Nikon-RED cameras should generally be accepted if they keep the features the cinema world requires, such as timecode, REDCODE Raw, shutter angle, modularity with mount points, etc. Looking at the Netflix requirements for cameras, it's easy to identify what the Z9/Z8 lack.
I think you made some very good analysis here Tony. I look forward to Nikon coming out with some amazing cameras dedicated to filmmakers at both prosumer and professional levels. They have done that with still cameras, and I hope that they will do it with cine cameras. I also like to see Nikon develop some good dedicated cine lenses at affordable prices, including anamorphic type lenses for proper cinema widescreen. Nikon certainly have the means and capability to make it a success.
I think they could use the RED technology and expertise for the JAPAN film industry, which has birthed some legendary filmmakers, and brilliant cinematographers. They can also use the RED technology in their Z camera range, now that would bring in a lot of new customers. Another thing that came to mind, they can do joint projects with other big mamoth companies like APPLE. I am guessing Hollywood filmmakers will approach them for the use of their RED technology, due to the brand and previous history of RED. So this could be a great thing.
if RED and Nikon really do start to make good video cameras? Whoa! It will change everything. The Sony snobs will switch to Nikon and be like "Ah Sony is so yesteryear daddy-o" or whatever they say. I use a sony but its because its the best for vintage lenses.
Vintage? Sony is the most recent still photo camera maker. Nikon has far more vintage lenses you can use on the F mount, going back to the '60s. Sony DSLR/mirrorless glass is what... 2010?
@classic.cameras Okay, if you say so. I don't mix camera brands because it costs too much money to work in multiple systems. I'm personally not a fan of Sony's lack of ergonomics... their cameras look mostly like boxes, they don't make any with a built-in grip, and they're more expensive. The A1 is $1K more expensive than a Z9, and you then have to spend more for the grip. I'm not going to pay $1.5k extra, plus buying adapters. I'm happy with my Z9 and my Nikkor lenses. As far as vintage glass, it's manual focus, so the AF system isn't a concern. You just have to know how to focus manually.
@@jorgepinogarciadelasbayonas unfortunately that is wrong according to DP Review. “Sony Semiconductor’s IMX609AQJ sensor, a 45.7MP Stacked backside-illuminated sensor.” This is the sensor in the Z9. Sorry but you’re shooting Sony. 😂
@@greysuit17 well on a Canon 5Div the camera does in body distortion and diffraction corrections automatically. The photographer doesn’t have to correct each image.
Too bad that Nikon couldn't have made a move to try to purchase DJI. That would solve a whole lot of problems especially for Public Safety but also for a lot of commercial drone flyers. With all the issues with the CCP and their drone technology and the spying fears, we are presently stuck in a world where we are forced to buy American made drones (and a few other countries) that are not half as good and cost twice as much! Hope Nikon hears this!!
Sadly I think they’re too focused on being an optics business. And if they did, we’d get all kinda of weirdness, like nikon optics on hasselblad cameras. (RIP bronica, which did it first.)
Yeah this entire video juxtaposes positions that would make no sense. The Brand RED is just too big to get rid of or “absorb” into Nikon. Why even appoint a new “CEO”?? It would be best for Nikon to use the RED technologies they now own to incorporate into Nikon offerings, “same technology found in our RED Brand of Cinema Cameras.” Does anyone really think, with Black Magic now releasing new Cameras, serious filmmakers are going to use Cinema Cameras with the Nikon Branding!!? Especially since f they already own RED Branded Kit?? And I thought according to you, Nikon was going under??
@@TonyAndChelseaDude, you lie so much. Nikon did not fire the CEO, he probably made a ton of money in the acquisition and has stayed on as a consultant. Does everything you post have to be sensationalized? Again your dishonesty is known throughout the industry.
RED is "too big" to be absorbed into Nikon? Huh?! In what world? RED has 220 employees - Nikon has 19,000 employees, they would have NO PROBLEM absorbing a company like RED.
@@bamboojled8919 Where did they say that he was "fired"? Last I checked, they said that the CEO & founder were moved into consultant roles where "they get paid a lot of money to pickup the phone". Did you watch the video?
the same happened in software space, when the purely hardware Broadcom bought the Switzerland of enterprise software - VMware. The south Asia company bought itself a huge *(twice its size) California-based mammoth and cultures started clashing from day one.
Adapting too much from Red into Nikon would almost certainly be seen as "admitting failure", I don't see that happening. You almost never see two CEOs unless a company is getting ready for a succession or divesture of a division. Last major "dual" was Blackberry - lessons re-learned. I'm guessing the US guy wanted the title to stay, they needed him, and that's how that happened. Red will be completely dismantled and adsorbed before long. all they need in the US is the business represented and support structure for studios but nothing else. I doubt Red's assembly plant is anything great - it's their software that drives the system that Nikon needs.
Agree with most of your take especially those regarding the blending/clash of the corporate cultures. This leads me to ask - what was the motivation of the previous controlling shareholders (Founder) to sell to Nikon. Take the $ & run? Founder took it as far as he could -simply - from a capital context? The Founder truly bought into a bold new Nikon/Red business model - thereby exploding new technologies to the market? Or is he simply moving on to his next great idea?
These are great questions that I haven't been able to find the answers to. Red is a private company. Some rumors say Red was struggling financially, but that's impossible for me to verify.
What I am understanding is that RED is getting a mature, stable leadership that will most likely start removing its fun, lax vibes and into a more boring company. Something that it probably needed at some point to grow further. Some CEOs aren't capable of handling that immense growth prospects. I think the former RED CEO might be great at making startups but perhaps knows when to head out when the company needs a different type of leadership. Would be great to have petapixel interview him, seems like a very interesting character.
RED is kinda an outlier in terms of the movie business, where basically every other high end maker, started as some kind of precision manufacturing business, with a focus on engineering excellence, and close cooperation with their partners. Take mitchell corp, the original movie camera monopoly, which built cameras to spec for competing interests, like technicolor, and fox pictures (who at the time was building their own competing camera). Or Arriflex which focused on one innovative solution and took it all the way to the bank. Those companies followed the industry and adapted to it by being very responsive to its needs. RED on the other hand just kinda threw money at solving the engineering problems, and treated their product as less of a tool and more of an expensive commodity. But time will tell if nikon will take it more in one direction or the other. They certainly know how to run an optics business, and precision industry (in their fab business, even if ASML stole their lunch.) And they’ve got good reasons to grow their commodity camera business. But I’ve got good reason to think nikon has a strategy in mind, that will sell more RED cameras, and give users a good reason to put nikkor lenses on them.
To me, the whole thing feels like a pretty exciting new chapter for a great company that has floundered recently, and has had enough of it. I think Nikon feels like they’ve been outdone and doesn’t like it, especially when much of the competition now comes from Sony, which isn’t historically even an imaging company. Japanese companies are super savvy and clever. I bet the next several years will really put Nikon back in the forefront.
Wouldn't it be nice to have all Plena cine lenses? And now RED camera can have Nikon autofocus. But with the DJI Lidar system, not too sure how game changing or useful is great autofocus in RED cameras.
I feel like Nikon won't leave the red name behind. I think we'll see Nikon cameras with red technology and red will keep doing what they do, maybe we'll see more z-mount reds and a new color science as Nikon is capable of investing in this. I think Nikon is a company looking for relevance in the video market in the same light that RED looks to be seen in the same light as Arri. And I think the Nikon money might get Red there.
Since I spent most of my career in Silicon Valley, I've been through a number of acquisitions as a "worker bee." Most of the time it was the very people who created the products, the design engineers who were let go grinding any future development to a halt. I hope Nikon doesn't make this mistake.
Re: Manager quip at the 4:20 ish mark. In a Japanese corporate matrix, a Manager is the equivalent of a Western corporate structure Vice President. It is an esteemed title and it takes a decade (or more) to achieve. The title “Manager” here in America is given to people who can count to 20 without using their toes.
I have to infer that Nikon realized that they were losing sales because they were perceived as stills only cameras (not reality, but perception) so “RED-ifying” their cameras while still offering cinema cameras seems like a likely route. I also wonder how much long time camera experts Nikon were bothered by radio/TV company Sony becoming the leader on “their turf”?
Nikon has always struggled to get a foothold in motion picture and broadcast equipment. While they flirted with cine optics in 8mm and 16mm, and even offered a few 8mm movie cameras, they never had broad success. In contrast, Fujica (fujifilm), and Canon were early adopters, and pursued those markets pretty aggressively to the point of being market leaders. So while respected, they never got a foothold in the amateur market. They also never produced cine lenses at scale for professionals outside of a handful of PL mount options, and perhaps some mitchell mount stuff in Japanese licensed clones of the mitchell 35 SS. What nikon lenses did make their way into proffessional equipment, were F-mount lenses adapted to hollywood equipment, or rehoused to mount in other systems. When it came to video cameras, nikon mostly dipped out of that market as well. So basically every chance nikon has had to get into motion picture markets, they’ve had a bad time. Not for lack of effort, but for lack of success. But for being a mostly optics focused company, to not have a broadcast lens offerings, or movie lens lineup, really hurts their business. So it’s definitely an attempt to widen their portfolio of lens markets, and get a foothold in an industry they’ve struggled to claw their way into. If ARRI, or Panavision had been for sale, they would have jumped on the opportunity. As for what that means for their stills business is debatable, but I think they’re more than happy to use RED as a vehicle to expand video equipment at higher price points, and sell more expensive optics. (Ideally to claw back some market share from Zeiss, Cooke, etc.)
There was no way Jarred (the backwards hat and flip-flop wearing CEO) was going to remain in power after the Nikon acquisition. That “hold my beer” and “tubular bro!” surfer bro-culture wasn’t going to fly under a Japanese corporation (or any professional corporation globally for that matter). Now he’ll have more time to post more on Instagram about his foxes and weird obsession, and odd flexing, of living in Big Sur. I feel bad for his RED disciples (we all know the dozen of them in the FB groups / forums) who touted RED being the best in the world; now some are selling off their RED arsenal as of today, and jumping ship to Blackmagic with their recent NAB camera offerings. Honestly, this is the best thing that could how happened. The level of RED-culture cringe, and bandwagoners, will hopefully be done and over with.
Wow, that freaks me out a little. I hadnt even heard about it. I think it could be worse if an agressive American company bought them out cause they would immediately hand out lots of lay offs to the new company and send peeps from the big company to crack the whip and make the employees lifes hell as weve seen time and again. So good luck to em. I hope they do well and maybe with this ceo be able to show Cannon how to do customer Service which is a joke. You have to pay a subscription fee to get customer service now. American Corporations are just blowing my fn mind, theyre all bad and no good
I have a mixture of feelings about this. In matter of in camera raw video recording patent, Nikon was fighting RED to open up that patent, that would unleash all camera makers a big innovative opportunity, but buying RED means they will just keep the patent for themselves, as Star Wars meme: NIKON! "You were the chosen one, it was said you were going to destroy it, not join them." That in camara RAW recording patent is quite a deal, holding many from bringing prices down. As consumers it will keep the same, was a good solution for Nikon since their last cameras are quite impresive in specs, now including in camera RAW recording will be HUGE, I might will look getting one. Hope they will give born to the best Hybrid Camera EVER. Bring 16bit Hybrid RAW, no matter the price and size.
The co-CEO thing is interesting, but very Japanese in how camera companies operate. There’s always a Japanese person closely tied to HQ who has ultimate authority for the foreign (US) division? Sometimes it isn’t even reflected in their official title, they might seem to be in a lower position or even sideways-connected in the org chart, but they’re the ones who call the shots. Besides maintaining control, this is also part of how Japanese companies develop their most promising managers by moving them through positions in their foreign subsidiaries and sales groups.
You hit a few points dead on. Japanese companies are extremely risk adverse. We backed out of a mega acquisition during the pandemic only to have our target swooped up by our largest German competitor. That being said...they are also VERY patient and won't have an expectation to see a return on their investment for what would be by US standards an eternity. The "Co CEO" also doesn't surprise me. They won't often have anyone not Japanese running a major division. Don't believe for a second they pushed the founder out. That I'm sure was part of the deal all along. Cash out and leave his creation in a better position to grow. He wouldn't have signed the deal if he wanted to stay. Look forward to what he does next. Japanese companies ALWAYS want to pay respect to their roots as well so I wouldn't be shocked seeing the name stay alive either in their products or at minimum in how they name the American branch. They'll likely use a DBA for the products but the actual legal entity will pay homage to RED in some way.
Hey, i don't think RED is going to change a lot, from the product stand point is designed by filmakers, the whole concept on RED gear is already kind of standard, innovation on this field means been in the edge, making products on the go to make some new shoots possible. Red is kind of the cool brand on the hood, the brand, the culture and the design and particular workflow you can achieve is why the people start using this gear. It is a very challenging acquisition, from the cultural stand point, will be interesting to see how it goes.
Red has a personal touch with people who make movies. They know them and therefore their needs. Nikon are great at developing tech but maybe lack the ideas on what they should push the boundry with. So to me they will probably keep RED with the name and all. Just let them be a big extention of their R&D. Maybe they will put their Z mount on the RED cameras. Or maybe there's a Contract that lets RED develop lenses for the RF mount... Which would let Nikon compete in the lenses for Canon's cameras.
I find this a sad story. Red was the company that kept shaking up a mostly conservative industry. It had and has the same role as Tesla in the car industry. If Toyota tomorrow buys Tesla that will also be the end of accelerated industry reform.
I don't believe you are correct, but time will tell. I believe Nikon is modernizing and will not destroy RED unless RED is losing a ton of money. I believe the Japanese had understood they needed a cultural change to sell outside Japan. Also, Ari is a german company, so it's no RED culturally.
@@unbroken1010 When I walk to the supermarket I almost die from the exhaust fumes. I don't care how cars are propelled but internal combustion engines don't have a place in 2024. if you live in a rural region you don't see that problem, but in urban areas it is really bad, scooters are the worst.
A sound business decision on Nikon's part; Nikon's purchase of RED affords still camera manufacturers a choice of global shutter equipped sensor other than Sony, while insuring that an Apple, Meta, or even Kodak, remain without one.
Red cameras branded Nikon but with a red shutter button and red letters on their pro-video gear would be a nod to Red and keep the old brand of Red recognizable...I wonder if there will be those that leave the Red brand because of the takeover, unless they believe that Red as a brand still still exist albeit with the letters Nikon printed on the camera?
A think Red’s clients will just love the new CEO 😁. The Co CEO will manage them while the Japanese CEO will run the company as operational head and translate for old boys at the home base. Have seen this over and over at Sony
Not only are Japanese companies risk averse, they are very much failure averse. Remember when Datsun cars appeared on the market outside Japan? Once they were established in the market the name switched to the company's real name, Nissan (which, like Nikon, USAians won't pronounce correctly - but I digress). Similarly we had the IBM plug-compatible FACOM computers, later revealed as Fujitsu. And Fujitsu lost a huge copyright case for stealing the source to IBM's MVS operating system, but that's another story. Interestingly IBM provided said source code to their customers... In both cases the brand name disguised the origin so if they failed the parent company wouldn't lose face as they could pretend it wasn't them. When the multinational company I worked for "merged" with a Japanese one we went from being left alone if we did our numbers to daily (I kid you not) cash reporting. The parent was paranoid about solvency. Our nominal parent was in another country that then reported to Japan. The MD was a local, who had an "advisor" from the Japanese parent. I wonder who actually ran the company? 🤔 I have much more, but must resist the temptation to run off at the keyboard.
I bought a 1969 Datsun 2000 roadster as a young man. They made great cars, now Nissan is dog poop owned by a French company. Not all has gone well with Japanese companies. It's hard to see the future in automobiles. Luckily Honda and Toyota are sticking to their roots of making excellent cars. As for this merger/buyout, I am not the least bit excited. I see Sony as a company that is pushing hard to get more diverse (I hate that word diverse) products to market. Nikon was the best when it made better Leica cameras than Leica did. Read the history and you will be impressed with Nikon's rise in the photojournalism world. I even own a Nikon F2A made in 1979. What I see is the spirit of Red being extinguished. Red is a brand that means something where Nikon is just old.
I can't speak to the other stories you've said here, but I can tell you for sure that you are wrong about Datsun. Datsun was a presige brand in _Japan_ , the brand Nissan used to denote that this car was developed in house by Nissan themselves. The idea they would be less embarassed if the brand failed in foreign markets is back to front. They would be a lot more embarassed about it.
really interesting. thanks. i think it looks like they're setting up oishi as the fall guy in case american risk-taking culture doesn't pan out. he's a lower level guy they can afford to crush, or, if it does work out, their leadership will be lauded for being geniuses for picking just the right guy. the american co-ceo, will pass up the risky ideas to oishi. he'll be the interface between the Red corporate culture worker bees, and the new CEO. that's the guy who will be caught between a rock and a hard place, whenever things aren't going smooth. we'll see how long he last in that position.
Considering the current state of the American economy I think those 'risks' might be coming down in number. Anyone can take risks when there are no consequences, nothing to do with being American. I think Red going to Nikon sounds good overall considering both sides of the equation.
It is very unlikely that they will merge software or have a common software stack with consistent UI .. probably there will be cross porting of software features. I guess we'd see more collaboration in the hardware side of things, like using the same image processor SOC and Sensor from RED across Nikon range etc.
I think it's a bad statement, but more about Japan than about Nikon per se. When a large company buys an aggressive 200 employee startup, it's really buying the people. I've seen successful acquisitions where a psychopathic CEO was immediately ousted but the employees remained behind happily, and unsuccessful ones where the CEO and all the smart seniors stayed for a year of retention bonuses before leaving en masse. I don't know enough about the people involved and other employment/startup options in the space to guess about this case. However the fact that Nikon immediately imposed a lower ranking Japanese exec certainly matches up with the sense that only Japanese executives will prosper. And if that's the case, why would Red seniors with other options remain? Per your point, that's kind of the difference between Co-CEOs, and a CEO plus a co-CEO. Writ large in Japan, that's a problem for international growth outside manufacturing.
I could see everything you both said being correct. They might take over some flexibility and risk taking from RED, while streamlining and perfecting the production there à la Nikon. I could also see 3 “brands” besides each other: RED, Nikon & Nikon x RED 1 for cinematography, 1 for photography and 1 for consumer based hybrid & video with focus on video. Similar to Sony Ericsson back in the day. Best wishes
I think that Nikon will use video technologies to improve Nikon cameras and make Red cameras all Z mount, improving profits both times, and maybe improve the Red software and UI, but not kill the Red name that they just paid a bunch of money for.
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Thanks for you elegant response. Thank God I don't have to defend my comments, the Culture of you Iberian family defend me, AMERICA , Americus Vespucci, is just a name of a geography, the Cultures in the USA 🇺🇸 AND THE REST OF THE COUNTRIES IN AMERICA, created by you Iberoamerican daughter, wife, family give that legacy to you and me, don't forget Bernardo Conde De Galvez, don't forget the Nabajo, don't forget the Incas creator of the food Culture around the world. You Visigoth Iberian family is very special, defend them. Saludos
Perhaps a better way of looking at this is that the American CO-CEO will actually run RED’s day to day operations and the Japanese CEO will oversee the business and report back to HQ in Japan since Nikon’s most senior executives are unlikely to be proficient in the English language. It is actually very typical for Japanese corporations to post a Japanese person to oversee their foreign operating units. They don’t have the same level of trust in local managers as they do in one of their own who shares the same culture and language. That’s just the way it is and this applies across all industries in which Japanese companies are involved, i.e. it is in no way unique to Nikon.
Chelsea is spot on regarding Japanese companies being risk-averse. They also have a significant attitude regarding their technical superiority in all things. Could you see the Lana and Lilly Wachowski meeting with Oishi? They will look at him like just another empty suit. Red cameras have a Canon mount, not Nikon; how is that going to work?
@@TonyAndChelsea not according to a few of your older videos from like 3-4 years ago that you stated the Nikon would be out of camera space in about 2 years back then. You must likely delete that video/s to save face.
I reckon the movie industry is money-driven business like any other business, so as long as RED deliver the same great hardware and services as before, I don't think a boring CEO would affect much. But yeah, the boring conservative Japanese management style has failed in some new businesses like F1 when both Toyota and Honda tried a go at it doing both constructor and engine - both brands failed bcos they just weren't dynamic enough to be competitive in THAT sport.
Recode Raw for Z8 please :) Then Expeed processors for Red Red code raw licensing to other companies at say $50USD per camera cheaper for mobile phones in bulk
In a Japanese company culture, when a company loses money, the CEO is the first to take a pay cut before any worker is laid off. In American company culture, when the company loses money, the CEO gets a bonus and workers get laid off through no fault of theirs.
Yeah american culture is toxic
Literally happened at my company. We missed a deadline, bosses got raises, engineers got laid off.
Ok but Japanese are still weird
...That's why and so many other reasons Japan is normal country. People are brain washed as never before.
The Boeing CEO just got canned. Did any workers, like the ones who forgot to install the door bolts, get fired?
"They're named after predators, it's super cool, it's like Hollywood..." I see what you did there. 😂
Was gonna type this, haha!
Haha, didn't intend that but I get it.
Jared Land was NOT a very friendly guy. He was known to be ruthless, cocky and aggressive. Many will be relieved of his ousting.
There is no way you actually met him. This is the furthest thing from truth I have ever heard. Complete BS comment
Why does one have to be friendly in business? Competence is far more important. It's a cutthroat environment. It's clear you've never run a business in your life, which would explain why you're broke.
Agreed. I met him years ago in LA. Now Jannard seemed cool.
The company you thought was about to go broke, is making aggressive moves. They are committed to growth from this merger. This is a company with their backs against the wall, willing to fight hard to get to the top. I wouldn't underestimate their desire to achieve their goals.
Can't blame them for what we did
I wonder if RED has a Contract that lets them produce RF lenses. Now Nikon has that contract.
Good point I didn't think about that @@answeris4217
Nikon was in a very dark place just 4 years ago fighting for the company's survival. Hmmm, prior to the Z9 in 2021, Nikon was far behind the 8 ball. Hanging on for dear life with dying DSLRs they finally woke and saw their future was fading away. They definitely don't want to experience that again. This meshes with their low to no risk business culture of the 2000s. But that was then.
Since the beaucoup success of the Z9 with all their updates, they realize they can be leading the curve instead of lagging it. Maybe that's what prompted them to buy Red in the 1st place.
Will Nikon completely transform into an Apple? Hell no! A culture make take a generation to change, but they do realize that with baby steps they can change their future and the movie landscape we currently have. Why not leapfrog your competitors and let them chase you for a change. Innovation will always be a key for most companies.
But they have to get this transformation right. Those that are first typically don't stay there for long as cheaper products or better products surpass the leader. If Nikon can smartly incorporate features/functionality from Red into their line-up they may surprise a lot of people in a good way. but they have to make sure everything is seamless and not some features slapped in.
Nikon has taken a bold step into their future by thinking outside the box. They control their destiny!
Can't wait for the future of Nikon camera/video cameras.
It is exciting times in camera land. We have DJI kicking at the heels of traditional camera makers, Fujifilm showing off how people want simple, fun camera and now Nikon aiming high. While Canon stays on their laurels that got them this point, releasing great tech but then artificially limiting them down the product line. Sony still innovating but showing signs of not doing as much as it can.
Nikon’s acquisition of Red seems reminiscent of when Sony bought Minolta’s camera decision. So it is possible that the Nikon will follow in Sony’s footsteps when it comes to product integration.
That is a very good point I hope that is the case
Nikon was in a very dark place just 4 years ago fighting for the company's survival. Hmmm, prior to the Z9 in 2021, Nikon was far behind the 8 ball. Hanging on for dear life with dying DSLRs they finally woke and saw their future was fading away. They definitely don't want to experience that again. This meshes with their low to no risk business culture of the 2000s. But that was then.
Since the beaucoup success of the Z9 with all their updates, they realize they can be leading the curve instead of lagging it. Maybe that's what prompted them to buy Red in the 1st place.
Will Nikon completely transform into an Apple? Hell no! A culture make take a generation to change, but they do realize that with baby steps they can change their future and the movie landscape we currently have. Why not leapfrog your competitors and let them chase you for a change. Innovation will always be a key for most companies.
But they have to get this transformation right. Those that are first typically don't stay there for long as cheaper products or better products surpass the leader. If Nikon can smartly incorporate features/functionality from Red into their line-up they may surprise a lot of people in a good way. but they have to make sure everything is seamless and not some features slapped in.
Nikon has taken a bold step into their future by thinking outside the box. They control their destiny!
Can't wait for the future of Nikon camera/video cameras.
It’s not reminiscent of anything Sony has done. They’re doing what corporations do in acquiring assets to improve themselves.
Let’s not forget that the CEO of RED started Oakley sunglasses, built a hugely successful company, then sold it off. When he was looking for another project he built red into a hugely successful company and sold it off. I think it’s great for both companies, RED gets an influx of funding and the technical and manufacturing expertise of a very well established Japanese company, Nikon gets the technology of one of the top cinema camera companies. It’s a win-win. I know the red people are all crying crocodile tears that they’re fancy cameras are now owned by a Mega corporation but let’s wait and see what actually happens when you have a really innovative company funded by one of the top three camera companies on the planet.
Yeah I'm excited to see how it goes
When's the last time you saw a crocodile shed tears.?
Incorrect. Jarred Land (the CEO) did NOT start Oakley. That was Jim Jannard who eventually walked away due to health issues, but left Jarred Land in charge. Jim still owned and had majority control of RED from distance; Jarred was just the “face” of the company up until the Nikon acquisition.
@@InfamousStar1 you people have way too much free time
@@unbroken1010totally shedding you crocodile tears, bro.
Here in Australia we have different pronunciations. For instance, we have Zed not Zee in the alphabet. So instead of ZR for the camera, I can imagine the Nikon ZedRed instead. 😀
Oooh I love ZedRed!
Here in Malaysia we say it as Zack
I'm an Aussie living in the US. But I love the sound of owning a Z-RED camera. Jurassic Park? Has a nice punch to me. Should I trademark it now before anyone trolls me?
Just to comment... Japanese "manager" titles often don't translate to English well, because they tend to use "manager" for everything (team manager, section manager, department manager, division manager, etc.). In English Mr. Keiji Oshi's previous title might have been better translated to "Director" -- and his rank would've been equivalent to a VP or even SVP. Also as.I understand Osihi-san's role wasn't mere "UX Planning", which again is a misnomer. I believe he was in charge of product development at Nikon, and the main person behind the flagship Z9.
Jarred Land moved to an advisor position. James Jannard announced his retirement on October 24, 2019. He cited his age and "a few health issues" as reasons for stepping back, plus he's a billionaire after selling Oakley to Luxottica in 2007. He owns and enjoys the islands now. He is 74 years old. I think Chelsea is more on point.
Japanese business last for centuries and they are not run like US business, they are one of the few country that have permanent employment policies once you are employed for a certain years. The Japanese companies take risk on long term research and development not seen by the public unlike the US companies that announce their research as a product and document their research and experiment live for the public to see so that they can use other peoples money for the development. That's why US companies looks like they take more risk because it's not their money they are spending.
They no longer have permanent employment policies, they have not had them for decades. And they have years of stagnation. They need to change. I hope they use RED to modernize but keep the good of Nikon culture, including discipline.
The company I worked for bought several smaller companies during my career. The smaller company always ended up with our corporate culture either through firing the entire C-suite of the smaller company or just absorbing it into the our company to the point there was no unique identity other than the brand names. Just the way it is in business and much of life, big fish eat smaller fish. It is always beneficial to be the biggest fish in the pond and it rarely works out well for the smaller fish.
I think it's definitely a great time for Nikon to buy RED. I can see them eventually moving the company to Japan. With Cinema of China now being the second biggest and gunning for hollywood's title as the biggest. Plus the boom of korean and japanese films in Western society. Buying a company is the easiest way for Nikon to jump into things.
Oh and we can't forget how big TH-cam is and the fact every creator needs a cinema camera to record their kid or dog or cat 🤔
I'm excited to see the first Nikon x Red co-developed camera.
Nikon was in a very dark place just 4 years ago fighting for the company's survival. Hmmm, prior to the Z9 in 2001, Nikon was far behind the 8 ball. Hanging on for dear life with dying DSLRs they finally woke and saw their future was fading away. They definitely don't want to experience that again. This meshes with their low to no risk business culture of the 2000s. But that was then.
Since the beaucoup success of the Z9 with all their updates, they realize they can be leading the curve instead of lagging it. Maybe that's what prompted them to buy Red in the 1st place.
Will Nikon completely transform into an Apple? Hell no! A culture make take a generation to change, but they do realize that with baby steps they can change their future and the movie landscape we currently have. Why not leapfrog your competitors and let them chase you for a change. Innovation will always be a key for most companies.
But they have to get this transformation right. Those that are first typically don't stay there for long as cheaper products or better products surpass the leader. If Nikon can smartly incorporate features/functionality from Red into their line-up they may surprise a lot of people in a good way. but they have to make sure everything is seamless and not some features slapped in.
Nikon has taken a bold step into their future by thinking outside the box. They control their destiny!
Can't wait for the future of Nikon camera/video cameras.
How have Red's sales been? The industry cinema camera market can't be very big and competition at that level must be pretty stiff, while even mass market cameras today provide 4K, Red's original breakthrough. What may be telling is that Red has initiated what seem to be an inordinate number of lawsuits-is Red's market so saturated they needed all those patent infringement settlements to stay afloat? In terms of sales, according to Wikipedia, "In 2010, 5% of the top 100 grossing domestic films that were shot on digital video used Red cameras as their primary system. Their share increased to over 25% by 2016, but has declined since then."
Anyway, the spirited, albeit unrealistic, California culture may need a Japanese cold shower to bring some sobriety back, which would also be helpful for the rest of the nation. Of late we've been more about inspiration than perspiration, but now we need to wake up & learn how to buckle down if we're to flourish in a maturing global marketplace.
Surely we can expect RED cameras will begin to accept Z mount lenses of Nikon!😄
You may not know what a T-mount is if your information is comming from Tonny. He "forgot" to mention that many RED cameras are sold with T-mount, or that the mount is modular.
Some of the new Z mount lenses are spectacular, now we need long throw geared glass.
I can see Red sensor and color science in Nikon Z pro bodies and RED cinema camera with a Z-mount and nikon autofocus!
I dont know but Japanese culture is pretty radical in parts. Plus Nikon is pretty well known in the movie industry around the world, not just for cameras.
I would imagine the Nikon name will soon be on the body like, the Red Nikon? When will they be available to the public and what do you think the pricing range will start or???
In fairness Oishi seems very animated for a Japan native.
If I were Nikon I would call it Red by Nikon and continue their cinema cameras as they have been. But also use the Red tech in there cinema focused Nikon cameras.
My opinion is that Nikon make some of the best lenses in the market. Hopefully, Nikon will come out with some pretty remarkable cinema based lenses that will rival some of the others. And, like you were saying. Nikon/Red may bring out some very user-friendly cinema cameras, integrating both technologies.
Sony wanted to kick start their camera business and bought Minolta, using their patents, technologies and expertise to get a head start.
Nikon wants to get serious about video cameras and buys RED, to use their patents, technologies and expertise to get a head start.
Never mind that they currently already are on level terms with other brands, having hybrid cameras that do 12Bit 8K RAW internal.
This could be a huge thin for Nikon, to bring them to the place they feel they deserve in the market. They might have slept on the transition to mirrorless for a while, but man have they caught up quickly.
Why didn't they send a higher Nikon executive? Because the higher-ups were smart enough not to want to live in California.
If by Hollywood, you're referring to the LA crowd, their growth is stagnating. Areas like Georgia and Texas are growing their film industry. What I wonder is how this has affected the industry, and if a culture change at Red will be as impactful. I also wonder how much growth exists in high end cinema vs videography, content creator, and the midrange streaming crowd. I could see Nikon making a run at the Blackmagic demographic. They could have products in every range from the startup YT creator to the seasoned creators, indie guys and pro cinema with all the demographics in between. Once you're in the Nikon ecosystem, you just upgrade.
I hope both make one another better in many ways. I’m long time fan/user of both brands. And pushed for Nikon glass mounting. Both have good interface but I would prefer red users interface. As much as I love Nikon just hope they don’t mess things up.
I love all the speculation. Here's my take. (I may be wrong, but...)I've been a part of buyouts like this. Nikon will kill RED. It's competition. Why fight when you can buy out? The appearance RED still existing is as a result of the former CEO now an advisor. Jarred and James will be the interface for "Hollywood" and that whole market. The Nikon badge will be on the camera. Perhaps Nikon RED-1 with RED in red and of course Nikon in white both on a black camera. (Nikon name will be more prominent). Nikon historically is not a camera company but a lens company. They made periscopes for subs as well as other lens products. They even made lenses for Canon in the early days of Canon. I predict whey will make cinema lenses for the new video cameras. Perhaps PL mount to compete with Fujinon, Ziess and yes, Canon. Keep in mind Nikon is part of the Mitsubishi group. That equals lots of money. Just my take. We will see. Either way Nikon is aiming to dominate. Think Samurai.
Nikon must get that first post-merger RED product spot on. If they do any less than that they will lose the RED customer base. My big question is, will Nikon continue the flexible lens mounts or will they roll Nikon only proprietary lens mounts?
I doubt much will change about the fundamental nature of most products, besides a Z mount V-Raptor and Komodo-X. Otherwise it will be a collaboration of technologies and R&D. Nikon bought Red for it to be the cinema division of Nikon, not to make the Red cinema cameras into weird hybrids all of the sudden.
At most, we see Nikon’s version of the R5C in a couple years based on the Z8 and V-Raptor platforms.
The PL-to-Z adapters already exist, as do the Sony E-to-Z adapters. The only thing that would be lost switching to the Z-mount is the use of RF lenses, and only Canon makes fully functional RF lenses.
Nikon is an optics company first and a camera company second. They might keep interchangeable mounts. But its a safe bet that they’re going to make a cine-nikkor line, and maybe in a proprietary mount with some strong cost/performance incentives towards adoption.
They want to tempt users away from the $20-50k cooke, zeiss, angenieux lens to something they make. (Maybe at a cheaper price point)
And they’ll ditch RED’s goofy aesthetics for a more traditional black and red. But the fundamental product is not liable to change much at all, except maybe making cheaper models to lower the barrier to entry.
Tony, I come to you for every piece of camera gear I purchase and I learn about it first feel comfortable in my purchase. Thanks to your videos. 🙏🏻🙏🏻🙏🏻🙏🏻
The way they're heading is literally in the statement of their new CEO. "Pay respect to corporate culture". Red was anything but corporate, coming up with innovative mishmash that just works and shoots pretty pictures. Nikon is anything but that. We'll be looking at years between product updates, and overly careful tactics doing only things that the rest of the industry tested 3-5 years ago. It's literally how nikon does the development. I don't see any hype around them similar to the one surrounding sony ro canon.
Having been a 20 year Nikon shooter and have switched to canon recently to match my cinema camera look, The Nikon build quality is superior and any RED Cinema Cameras they build will be great. Nikon has incredible and sharp glass as well and the largest mount for lenses making PL and any others viable. I prefer the canon look for portraiture personally, but the cooler, more contrast, sharper RED/Nikon look is a good match. I'm looking forward to seeing what they create together.
Finally
Internal RAW recording
I really hope Nikon haven't taken over Red at a bad time given the huge product announcments by Black Magic today. Their prices, specifications and rate of development are going to be hard to compete with.
Yeah, Nikon / Red better have new camera lineups announcing by the end of the year. If they wait to long the public will move on.
If they someone how put autofocus in those box cameras then they'll be ahead of the game. I see that was the only thing that'll justify a $6k box camera when I can get a $3k one that does almost as much.
Semantics, but Nikon is the same company that came out with the 850. It's no longer the same company that came out with the action camera, or the Nikon 1.
Found the black magic sack topper 😂
Ah yes, they’re in so much trouble after Black Magic released their first good slate of cameras in several years.
I would love for this to work, but I fear that the culture clash will be so huge that it won't work go well for RED. Nikon will be fine doing what they already do and their consumer line will benefit a lot from this, but trying to convince the cinema world to take them seriously could be a challenge.
The cinema world seems to be more interested in features and capabilities than name plates. Equipment is typically rented for each production, so the stills situation of buying into a brand ecosystem is irrelevant. The Nikon-RED cameras should generally be accepted if they keep the features the cinema world requires, such as timecode, REDCODE Raw, shutter angle, modularity with mount points, etc. Looking at the Netflix requirements for cameras, it's easy to identify what the Z9/Z8 lack.
I think you made some very good analysis here Tony. I look forward to Nikon coming out with some amazing cameras dedicated to filmmakers at both prosumer and professional levels. They have done that with still cameras, and I hope that they will do it with cine cameras. I also like to see Nikon develop some good dedicated cine lenses at affordable prices, including anamorphic type lenses for proper cinema widescreen. Nikon certainly have the means and capability to make it a success.
I think they could use the RED technology and expertise for the JAPAN film industry, which has birthed some legendary filmmakers, and brilliant cinematographers. They can also use the RED technology in their Z camera range, now that would bring in a lot of new customers. Another thing that came to mind, they can do joint projects with other big mamoth companies like APPLE. I am guessing Hollywood filmmakers will approach them for the use of their RED technology, due to the brand and previous history of RED. So this could be a great thing.
if RED and Nikon really do start to make good video cameras? Whoa! It will change everything. The Sony snobs will switch to Nikon and be like "Ah Sony is so yesteryear daddy-o" or whatever they say. I use a sony but its because its the best for vintage lenses.
RED already makes great video cameras.
Vintage? Sony is the most recent still photo camera maker. Nikon has far more vintage lenses you can use on the F mount, going back to the '60s. Sony DSLR/mirrorless glass is what... 2010?
@@TRobBrownPhotography Um Sony has the most accurate Focus peaking for ALL vintage lenses including Nikkor which I have about a dozen of them.
@classic.cameras Okay, if you say so. I don't mix camera brands because it costs too much money to work in multiple systems. I'm personally not a fan of Sony's lack of ergonomics... their cameras look mostly like boxes, they don't make any with a built-in grip, and they're more expensive. The A1 is $1K more expensive than a Z9, and you then have to spend more for the grip. I'm not going to pay $1.5k extra, plus buying adapters. I'm happy with my Z9 and my Nikkor lenses.
As far as vintage glass, it's manual focus, so the AF system isn't a concern. You just have to know how to focus manually.
I’m glad it was Nikon that bought Red instead of Sony.
Nikon is Sony…check your sensor 🤭
@@greysuit17 it’s the software that controls the camera.
@@jorgepinogarciadelasbayonas unfortunately that is wrong according to DP Review.
“Sony Semiconductor’s IMX609AQJ sensor, a 45.7MP Stacked backside-illuminated sensor.”
This is the sensor in the Z9. Sorry but you’re shooting Sony. 😂
@@bngr_bngr I thought the photographer controlled the camera!!! Way to go auto mode!
@@greysuit17 well on a Canon 5Div the camera does in body distortion and diffraction corrections automatically. The photographer doesn’t have to correct each image.
Maybe they want their patents?
Maybe Arri have put Nikon up to it?
Too bad that Nikon couldn't have made a move to try to purchase DJI. That would solve a whole lot of problems especially for Public Safety but also for a lot of commercial drone flyers. With all the issues with the CCP and their drone technology and the spying fears, we are presently stuck in a world where we are forced to buy American made drones (and a few other countries) that are not half as good and cost twice as much! Hope Nikon hears this!!
This. I don't own drone for this reason, and I'm getting ready to move into areas that would benefit from a drone. No way I'm buying DJI.
Sadly I think they’re too focused on being an optics business. And if they did, we’d get all kinda of weirdness, like nikon optics on hasselblad cameras. (RIP bronica, which did it first.)
it is not just that nikon won't purchase dji, but that the ccp will not allow dji to be sold to foreign companies.
Now if we could get Apple to buy Nikon then the next iPhone cameras would have the god mode button
Yeah this entire video juxtaposes positions that would make no sense. The Brand RED is just too big to get rid of or “absorb” into Nikon. Why even appoint a new “CEO”?? It would be best for Nikon to use the RED technologies they now own to incorporate into Nikon offerings, “same technology found in our RED Brand of Cinema Cameras.” Does anyone really think, with Black Magic now releasing new Cameras, serious filmmakers are going to use Cinema Cameras with the Nikon Branding!!? Especially since f they already own RED Branded Kit?? And I thought according to you, Nikon was going under??
We never said Nikon was going under. We predicted they would be fine.
@@TonyAndChelsea No you said Nikon was just about done in the hybrid market. Should we find the videos and show the vibe you had toward Nikon?
@@TonyAndChelseaDude, you lie so much.
Nikon did not fire the CEO, he probably made a ton of money in the acquisition and has stayed on as a consultant.
Does everything you post have to be sensationalized?
Again your dishonesty is known throughout the industry.
RED is "too big" to be absorbed into Nikon? Huh?! In what world?
RED has 220 employees - Nikon has 19,000 employees, they would have NO PROBLEM absorbing a company like RED.
@@bamboojled8919 Where did they say that he was "fired"? Last I checked, they said that the CEO & founder were moved into consultant roles where "they get paid a lot of money to pickup the phone". Did you watch the video?
I read somewhere that Nikon changed its management and then started developing the D700 and D3. Maybe this is such a change as well for them.
the same happened in software space, when the purely hardware Broadcom bought the Switzerland of enterprise software - VMware. The south Asia company bought itself a huge *(twice its size) California-based mammoth and cultures started clashing from day one.
Hi Tony and Chelsea, as a Nikon shooter it's always good to hear a Nikon story, and a positive one. Thanks 😊
Adapting too much from Red into Nikon would almost certainly be seen as "admitting failure", I don't see that happening.
You almost never see two CEOs unless a company is getting ready for a succession or divesture of a division. Last major "dual" was Blackberry - lessons re-learned. I'm guessing the US guy wanted the title to stay, they needed him, and that's how that happened. Red will be completely dismantled and adsorbed before long. all they need in the US is the business represented and support structure for studios but nothing else. I doubt Red's assembly plant is anything great - it's their software that drives the system that Nikon needs.
Agree with most of your take especially those regarding the blending/clash of the corporate cultures. This leads me to ask - what was the motivation of the previous controlling shareholders (Founder) to sell to Nikon. Take the $ & run? Founder took it as far as he could -simply - from a capital context? The Founder truly bought into a bold new Nikon/Red business model - thereby exploding new technologies to the market? Or is he simply moving on to his next great idea?
These are great questions that I haven't been able to find the answers to. Red is a private company. Some rumors say Red was struggling financially, but that's impossible for me to verify.
What I am understanding is that RED is getting a mature, stable leadership that will most likely start removing its fun, lax vibes and into a more boring company. Something that it probably needed at some point to grow further. Some CEOs aren't capable of handling that immense growth prospects. I think the former RED CEO might be great at making startups but perhaps knows when to head out when the company needs a different type of leadership. Would be great to have petapixel interview him, seems like a very interesting character.
RED is kinda an outlier in terms of the movie business, where basically every other high end maker, started as some kind of precision manufacturing business, with a focus on engineering excellence, and close cooperation with their partners. Take mitchell corp, the original movie camera monopoly, which built cameras to spec for competing interests, like technicolor, and fox pictures (who at the time was building their own competing camera). Or Arriflex which focused on one innovative solution and took it all the way to the bank. Those companies followed the industry and adapted to it by being very responsive to its needs.
RED on the other hand just kinda threw money at solving the engineering problems, and treated their product as less of a tool and more of an expensive commodity. But time will tell if nikon will take it more in one direction or the other. They certainly know how to run an optics business, and precision industry (in their fab business, even if ASML stole their lunch.) And they’ve got good reasons to grow their commodity camera business. But I’ve got good reason to think nikon has a strategy in mind, that will sell more RED cameras, and give users a good reason to put nikkor lenses on them.
This is such a great video. I have watched this 5 times so far, but still again watching for the information.
Tony you come off as so negative. That Nikon buying Red video was just bad, bad with a bad take.
To me, the whole thing feels like a pretty exciting new chapter for a great company that has floundered recently, and has had enough of it. I think Nikon feels like they’ve been outdone and doesn’t like it, especially when much of the competition now comes from Sony, which isn’t historically even an imaging company. Japanese companies are super savvy and clever. I bet the next several years will really put Nikon back in the forefront.
Wouldn't it be nice to have all Plena cine lenses? And now RED camera can have Nikon autofocus. But with the DJI Lidar system, not too sure how game changing or useful is great autofocus in RED cameras.
GREAT REPORT TONY‼️
LETS HOPE
NIKOREDD COMES UP
WITH THE PERFECT
CAMERA
I feel like Nikon won't leave the red name behind. I think we'll see Nikon cameras with red technology and red will keep doing what they do, maybe we'll see more z-mount reds and a new color science as Nikon is capable of investing in this. I think Nikon is a company looking for relevance in the video market in the same light that RED looks to be seen in the same light as Arri. And I think the Nikon money might get Red there.
Since I spent most of my career in Silicon Valley, I've been through a number of acquisitions as a "worker bee." Most of the time it was the very people who created the products, the design engineers who were let go grinding any future development to a halt. I hope Nikon doesn't make this mistake.
What I want to know is, will it still have a default L mount for Canon Lens?
Beautiful from the old RED CEO it seems she did not expect the colors to match her hair.
Re: Manager quip at the 4:20 ish mark.
In a Japanese corporate matrix, a Manager is the equivalent of a Western corporate structure Vice President. It is an esteemed title and it takes a decade (or more) to achieve. The title “Manager” here in America is given to people who can count to 20 without using their toes.
I have to infer that Nikon realized that they were losing sales because they were perceived as stills only cameras (not reality, but perception) so “RED-ifying” their cameras while still offering cinema cameras seems like a likely route. I also wonder how much long time camera experts Nikon were bothered by radio/TV company Sony becoming the leader on “their turf”?
Nikon has always struggled to get a foothold in motion picture and broadcast equipment. While they flirted with cine optics in 8mm and 16mm, and even offered a few 8mm movie cameras, they never had broad success. In contrast, Fujica (fujifilm), and Canon were early adopters, and pursued those markets pretty aggressively to the point of being market leaders. So while respected, they never got a foothold in the amateur market.
They also never produced cine lenses at scale for professionals outside of a handful of PL mount options, and perhaps some mitchell mount stuff in Japanese licensed clones of the mitchell 35 SS. What nikon lenses did make their way into proffessional equipment, were F-mount lenses adapted to hollywood equipment, or rehoused to mount in other systems. When it came to video cameras, nikon mostly dipped out of that market as well. So basically every chance nikon has had to get into motion picture markets, they’ve had a bad time. Not for lack of effort, but for lack of success.
But for being a mostly optics focused company, to not have a broadcast lens offerings, or movie lens lineup, really hurts their business. So it’s definitely an attempt to widen their portfolio of lens markets, and get a foothold in an industry they’ve struggled to claw their way into. If ARRI, or Panavision had been for sale, they would have jumped on the opportunity.
As for what that means for their stills business is debatable, but I think they’re more than happy to use RED as a vehicle to expand video equipment at higher price points, and sell more expensive optics. (Ideally to claw back some market share from Zeiss, Cooke, etc.)
There was no way Jarred (the backwards hat and flip-flop wearing CEO) was going to remain in power after the Nikon acquisition. That “hold my beer” and “tubular bro!” surfer bro-culture wasn’t going to fly under a Japanese corporation (or any professional corporation globally for that matter). Now he’ll have more time to post more on Instagram about his foxes and weird obsession, and odd flexing, of living in Big Sur.
I feel bad for his RED disciples (we all know the dozen of them in the FB groups / forums) who touted RED being the best in the world; now some are selling off their RED arsenal as of today, and jumping ship to Blackmagic with their recent NAB camera offerings. Honestly, this is the best thing that could how happened. The level of RED-culture cringe, and bandwagoners, will hopefully be done and over with.
go jarred, go with elon! and with the argentinian president milei jajajajajja.
Wow, that freaks me out a little. I hadnt even heard about it. I think it could be worse if an agressive American company bought them out cause they would immediately hand out lots of lay offs to the new company and send peeps from the big company to crack the whip and make the employees lifes hell as weve seen time and again. So good luck to em. I hope they do well and maybe with this ceo be able to show Cannon how to do customer Service which is a joke. You have to pay a subscription fee to get customer service now. American Corporations are just blowing my fn mind, theyre all bad and no good
I have a mixture of feelings about this. In matter of in camera raw video recording patent, Nikon was fighting RED to open up that patent, that would unleash all camera makers a big innovative opportunity, but buying RED means they will just keep the patent for themselves, as Star Wars meme: NIKON! "You were the chosen one, it was said you were going to destroy it, not join them."
That in camara RAW recording patent is quite a deal, holding many from bringing prices down. As consumers it will keep the same, was a good solution for Nikon since their last cameras are quite impresive in specs, now including in camera RAW recording will be HUGE, I might will look getting one. Hope they will give born to the best Hybrid Camera EVER. Bring 16bit Hybrid RAW, no matter the price and size.
I guess you didn’t care for my livestream
Who is this guy
@@clintonherring The one who proved the CEO wasn’t fired.
I think nikon are looking to improve sensor quality whilst being all in house.
I agree with what tony mentioned 💯
This channel is awesome!
Glad you think so!
The co-CEO thing is interesting, but very Japanese in how camera companies operate. There’s always a Japanese person closely tied to HQ who has ultimate authority for the foreign (US) division? Sometimes it isn’t even reflected in their official title, they might seem to be in a lower position or even sideways-connected in the org chart, but they’re the ones who call the shots.
Besides maintaining control, this is also part of how Japanese companies develop their most promising managers by moving them through positions in their foreign subsidiaries and sales groups.
You hit a few points dead on. Japanese companies are extremely risk adverse. We backed out of a mega acquisition during the pandemic only to have our target swooped up by our largest German competitor. That being said...they are also VERY patient and won't have an expectation to see a return on their investment for what would be by US standards an eternity. The "Co CEO" also doesn't surprise me. They won't often have anyone not Japanese running a major division. Don't believe for a second they pushed the founder out. That I'm sure was part of the deal all along. Cash out and leave his creation in a better position to grow. He wouldn't have signed the deal if he wanted to stay. Look forward to what he does next. Japanese companies ALWAYS want to pay respect to their roots as well so I wouldn't be shocked seeing the name stay alive either in their products or at minimum in how they name the American branch. They'll likely use a DBA for the products but the actual legal entity will pay homage to RED in some way.
OK... considering the tone we can clearly guess how stressful this acquisition is for Tony... 🙂
Hey, i don't think RED is going to change a lot, from the product stand point is designed by filmakers, the whole concept on RED gear is already kind of standard, innovation on this field means been in the edge, making products on the go to make some new shoots possible. Red is kind of the cool brand on the hood, the brand, the culture and the design and particular workflow you can achieve is why the people start using this gear. It is a very challenging acquisition, from the cultural stand point, will be interesting to see how it goes.
Red has a personal touch with people who make movies. They know them and therefore their needs. Nikon are great at developing tech but maybe lack the ideas on what they should push the boundry with.
So to me they will probably keep RED with the name and all. Just let them be a big extention of their R&D. Maybe they will put their Z mount on the RED cameras. Or maybe there's a Contract that lets RED develop lenses for the RF mount... Which would let Nikon compete in the lenses for Canon's cameras.
Obviously.
I find this a sad story. Red was the company that kept shaking up a mostly conservative industry. It had and has the same role as Tesla in the car industry. If Toyota tomorrow buys Tesla that will also be the end of accelerated industry reform.
I don't believe you are correct, but time will tell. I believe Nikon is modernizing and will not destroy RED unless RED is losing a ton of money. I believe the Japanese had understood they needed a cultural change to sell outside Japan. Also, Ari is a german company, so it's no RED culturally.
E cars suck
@@unbroken1010 When I walk to the supermarket I almost die from the exhaust fumes. I don't care how cars are propelled but internal combustion engines don't have a place in 2024. if you live in a rural region you don't see that problem, but in urban areas it is really bad, scooters are the worst.
A sound business decision on Nikon's part; Nikon's purchase of RED affords still camera manufacturers a choice of global shutter equipped sensor other than Sony, while insuring that an Apple, Meta, or even Kodak, remain without one.
Red cameras branded Nikon but with a red shutter button and red letters on their pro-video gear would be a nod to Red and keep the old brand of Red recognizable...I wonder if there will be those that leave the Red brand because of the takeover, unless they believe that Red as a brand still still exist albeit with the letters Nikon printed on the camera?
A think Red’s clients will just love the new CEO 😁. The Co CEO will manage them while the Japanese CEO will run the company as operational head and translate for old boys at the home base. Have seen this over and over at Sony
If Nikon tries to rebrand RED... nobody will buy it. Got to keep that flavor/name
Not only are Japanese companies risk averse, they are very much failure averse. Remember when Datsun cars appeared on the market outside Japan? Once they were established in the market the name switched to the company's real name, Nissan (which, like Nikon, USAians won't pronounce correctly - but I digress). Similarly we had the IBM plug-compatible FACOM computers, later revealed as Fujitsu. And Fujitsu lost a huge copyright case for stealing the source to IBM's MVS operating system, but that's another story. Interestingly IBM provided said source code to their customers...
In both cases the brand name disguised the origin so if they failed the parent company wouldn't lose face as they could pretend it wasn't them.
When the multinational company I worked for "merged" with a Japanese one we went from being left alone if we did our numbers to daily (I kid you not) cash reporting. The parent was paranoid about solvency. Our nominal parent was in another country that then reported to Japan. The MD was a local, who had an "advisor" from the Japanese parent. I wonder who actually ran the company? 🤔
I have much more, but must resist the temptation to run off at the keyboard.
I bought a 1969 Datsun 2000 roadster as a young man. They made great cars, now Nissan is dog poop owned by a French company. Not all has gone well with Japanese companies. It's hard to see the future in automobiles. Luckily Honda and Toyota are sticking to their roots of making excellent cars.
As for this merger/buyout, I am not the least bit excited. I see Sony as a company that is pushing hard to get more diverse (I hate that word diverse) products to market. Nikon was the best when it made better Leica cameras than Leica did. Read the history and you will be impressed with Nikon's rise in the photojournalism world. I even own a Nikon F2A made in 1979.
What I see is the spirit of Red being extinguished. Red is a brand that means something where Nikon is just old.
I can't speak to the other stories you've said here, but I can tell you for sure that you are wrong about Datsun. Datsun was a presige brand in _Japan_ , the brand Nissan used to denote that this car was developed in house by Nissan themselves. The idea they would be less embarassed if the brand failed in foreign markets is back to front. They would be a lot more embarassed about it.
really interesting. thanks. i think it looks like they're setting up oishi as the fall guy in case american risk-taking culture doesn't pan out. he's a lower level guy they can afford to crush, or, if it does work out, their leadership will be lauded for being geniuses for picking just the right guy. the american co-ceo, will pass up the risky ideas to oishi. he'll be the interface between the Red corporate culture worker bees, and the new CEO. that's the guy who will be caught between a rock and a hard place, whenever things aren't going smooth. we'll see how long he last in that position.
success or harakiri!
It’s a handover, they will split cultures until customers see the benefits, it’s the best of both worlds.
Considering the current state of the American economy I think those 'risks' might be coming down in number. Anyone can take risks when there are no consequences, nothing to do with being American. I think Red going to Nikon sounds good overall considering both sides of the equation.
It is very unlikely that they will merge software or have a common software stack with consistent UI .. probably there will be cross porting of software features. I guess we'd see more collaboration in the hardware side of things, like using the same image processor SOC and Sensor from RED across Nikon range etc.
I think it's a bad statement, but more about Japan than about Nikon per se. When a large company buys an aggressive 200 employee startup, it's really buying the people. I've seen successful acquisitions where a psychopathic CEO was immediately ousted but the employees remained behind happily, and unsuccessful ones where the CEO and all the smart seniors stayed for a year of retention bonuses before leaving en masse. I don't know enough about the people involved and other employment/startup options in the space to guess about this case.
However the fact that Nikon immediately imposed a lower ranking Japanese exec certainly matches up with the sense that only Japanese executives will prosper. And if that's the case, why would Red seniors with other options remain? Per your point, that's kind of the difference between Co-CEOs, and a CEO plus a co-CEO. Writ large in Japan, that's a problem for international growth outside manufacturing.
I could see everything you both said being correct.
They might take over some flexibility and risk taking from RED, while streamlining and perfecting the production there à la Nikon.
I could also see 3 “brands” besides each other:
RED, Nikon & Nikon x RED
1 for cinematography, 1 for photography and 1 for consumer based hybrid & video with focus on video.
Similar to Sony Ericsson back in the day.
Best wishes
Yeah maybe Nikon will add "video by Red" to their consumer hybrid cameras.
I think that Nikon will use video technologies to improve Nikon cameras and make Red cameras all Z mount, improving profits both times, and maybe improve the Red software and UI, but not kill the Red name that they just paid a bunch of money for.
AMERICA IT IS NOT A CULTURE, IN THE USA WE HAVE MANY ORIGINAL CULTURES, EXAMPLE, AZTECA, MAYA, NAVAJO, COMACHE, IBERIAN TRIBES, FRENCH TRIVES, ECT. SALUDOS IBERO
Yeah, but America definitely has a culture, and even regional cultures.
Thanks for you elegant response. Thank God I don't have to defend my comments, the Culture of you Iberian family defend me, AMERICA , Americus Vespucci, is just a name of a geography, the Cultures in the USA 🇺🇸 AND THE REST OF THE COUNTRIES IN AMERICA, created by you Iberoamerican daughter, wife, family give that legacy to you and me, don't forget Bernardo Conde De Galvez, don't forget the Nabajo, don't forget the Incas creator of the food Culture around the world. You Visigoth Iberian family is very special, defend them. Saludos
Nikon are not interested in RED as a company. What they are interested in is the patents they hold.
seems that the acquisition of Red pairs well with the new cinematic robot just released by Nikon part of the larger picture
Perhaps a better way of looking at this is that the American CO-CEO will actually run RED’s day to day operations and the Japanese CEO will oversee the business and report back to HQ in Japan since Nikon’s most senior executives are unlikely to be proficient in the English language. It is actually very typical for Japanese corporations to post a Japanese person to oversee their foreign operating units. They don’t have the same level of trust in local managers as they do in one of their own who shares the same culture and language. That’s just the way it is and this applies across all industries in which Japanese companies are involved, i.e. it is in no way unique to Nikon.
Chelsea is spot on regarding Japanese companies being risk-averse. They also have a significant attitude regarding their technical superiority in all things. Could you see the Lana and Lilly Wachowski meeting with Oishi? They will look at him like just another empty suit. Red cameras have a Canon mount, not Nikon; how is that going to work?
@@jorgepinogarciadelasbayonas Well it ain't the Z mount, is it?
But wait, Tony, a few years ago in one of your YT videos you stated that Nikon was going bankrupt? 🤔😁
We predicted Nikon would be fine and they are.
@@TonyAndChelsea not according to a few of your older videos from like 3-4 years ago that you stated the Nikon would be out of camera space in about 2 years back then. You must likely delete that video/s to save face.
@@TonyAndChelseastop trying to rewrite your video posting history.
Jared Land's vibe is like drinking a slushie. Keiji Oishi's vibe is like drinking sake.
Finally a CEO can do the right pronunciation of "Nikon". He's japanese, of course.
Is it Nykon or neekon? I am confused and will now feel awkward saying Nikon in front of other people.
The official US pronunciation is Nykon. Most of the rest of the world pronounces it Nee-kon.
I like to hear about cinema cameras. My idea of a movie camera was like something from the 30s, not like this at all.
I don't see this going well for Nikon or RED.
Sounds pretty risky to me that Nikon would buy Red, but it goes well with the need of expanding their video capabilities
I reckon the movie industry is money-driven business like any other business, so as long as RED deliver the same great hardware and services as before, I don't think a boring CEO would affect much. But yeah, the boring conservative Japanese management style has failed in some new businesses like F1 when both Toyota and Honda tried a go at it doing both constructor and engine - both brands failed bcos they just weren't dynamic enough to be competitive in THAT sport.
This will ruin RED. Filmmakers won’t buy into Nikon
Plot twist. Next Nikon Camera is going to be called the "Desert Cobra Mach 7 - Stealth edition".
Recode Raw for Z8 please :)
Then Expeed processors for Red
Red code raw licensing to other companies at say $50USD per camera
cheaper for mobile phones in bulk
I mean the Panasonic and Sony’s CEO gonna look the same as Nikon’s CEO right?
Easy assimilation - Nikon simply add their logo, but in red, not black.
They Shouldn’t sacked the red ceo. It will make a problem