How big is a Burger King Mega Stacker & are these billboards good ads? 🍔

Burger King pulled an out of home stunt with their campaign, “Real Size Burger,” which aims to make it clear how big their Mega Stackers really are.
But does it actually work or is it missing the point? The case study chosen for us this week by Contagious claims some serious results, but our guests questioned the original insights and had their own thoughts about improving this activation.
Tune in to see how Burger King should increase their creative effectiveness, with tips from Can Senses (MEA Media Manager at Haleon), Toby Foy (Head of Brand at eBay UK) and Grant McKenzie (former CMO at Asahi Group).
‪@ContagiousMagazine‬ ‪@BURGERKING‬
#creativity #advertising #marketing #advertisingandmarketing #bestads #realsizeburger #burgerking
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