I am very lost here. What is the use case here? Why would I use UTMs and not auto tagging? Or, why do I enable auto tagging if I use UTMs? I am very confused. Why is UTMs IDs showed first if they should not be used? Is it just me who are lost here? That said, I do really appreciate your videos a lot. They are (usually) very very helpful. Thanks.
Thanks for your feedback. We will take this into account for our next recording. We recommend auto tagging and UTMs as UTMs can be used to tell a story from your traffic vs auto tagging sometimes only provides source and medium. As for the IDs, we totally see your point and will update that in the next recording.
@@MeasurementMarketing I used utm and auto tagging. When i check the reporting i see two campaign name in the report. One campaign which i give in google ads and second one is campaign name's of utm. it is a bit confusing. Should I use utm same campaign name for utm and google campaign name? How do you do in order to consolidate them
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@@MeasurementMarketing I got the same question and doubts from @chrillesbrandt9640. At least, Google don't consider that a best practice, or do they now?? Plus, don't we run the risk of getting duplicate traffic in ppc?
Hi, thanks for the video! One question, how to deal with PMax campaigns where there are no adgroups? Imagine that i would like to have the adgropId in one of the UTMs values. If a single template is used at account level and, in the same account there are search campaigns and PMax campaigns, adgroupId cant go to the account template, right? In this case, should the template goes at campaign level?
You are just confusing ppl here. Why on earth would anyone use UTMs for GA4 if the auto-tagging gives you way more detailed info? You need UTMs in G-ads only if you are using some other system than GA4 Edit: gclid takes precedence over UTM so with GA4 in most cases UTMs are a waste of time (theoretically bigger companies where lost data due to gclid sometimes not working might be worth the effort but they will probably use sth more robust than GA4 anyway). my point is, I see zero added value for SMBs to use both auto tagging and UTMs in G-ads. What am I missing?
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I am very lost here. What is the use case here? Why would I use UTMs and not auto tagging? Or, why do I enable auto tagging if I use UTMs? I am very confused. Why is UTMs IDs showed first if they should not be used? Is it just me who are lost here?
That said, I do really appreciate your videos a lot. They are (usually) very very helpful. Thanks.
Thanks for your feedback. We will take this into account for our next recording. We recommend auto tagging and UTMs as UTMs can be used to tell a story from your traffic vs auto tagging sometimes only provides source and medium. As for the IDs, we totally see your point and will update that in the next recording.
@@MeasurementMarketing Hello, where can I find the template using in your presentation? Thanks!
@@MeasurementMarketing I used utm and auto tagging. When i check the reporting i see two campaign name in the report. One campaign which i give in google ads and second one is campaign name's of utm. it is a bit confusing. Should I use utm same campaign name for utm and google campaign name? How do you do in order to consolidate them
@@MeasurementMarketing I got the same question and doubts from @chrillesbrandt9640. At least, Google don't consider that a best practice, or do they now?? Plus, don't we run the risk of getting duplicate traffic in ppc?
this was fantastic explanation. Thank you. My one thing was custom parameters
would be super helpful to have the 2 different account level UTM's available in the show notes for us to copy paste.
@MeasurementMarketing, despite my other comment, what is the difference in using tracking template with and without custom parameters. Ty.
Hi, thanks for the video! One question, how to deal with PMax campaigns where there are no adgroups? Imagine that i would like to have the adgropId in one of the UTMs values. If a single template is used at account level and, in the same account there are search campaigns and PMax campaigns, adgroupId cant go to the account template, right? In this case, should the template goes at campaign level?
How can I track utms on PMax asset groups on GA4
You are just confusing ppl here. Why on earth would anyone use UTMs for GA4 if the auto-tagging gives you way more detailed info? You need UTMs in G-ads only if you are using some other system than GA4
Edit: gclid takes precedence over UTM so with GA4 in most cases UTMs are a waste of time (theoretically bigger companies where lost data due to gclid sometimes not working might be worth the effort but they will probably use sth more robust than GA4 anyway). my point is, I see zero added value for SMBs to use both auto tagging and UTMs in G-ads. What am I missing?