Superflex Interview: Why We Flooded McDonald's
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- เผยแพร่เมื่อ 5 ก.ย. 2024
- What motivates a Danish artists' group to make a movie where one of the most famous American fast food restaurants is inexplicably flooded? Superflex here comment on the content of their “post-apocalyptic movie” ‘Flooded McDonald’s’.
Superflex’ starting point was to focus on the idea of the mass-production of food, and they felt that the most heavily branded fast food restaurant was McDonald’s. They built the restaurant from scratch, basing it on what a McDonald’s would have looked like in the 1980s, as they believed that this was perhaps the most iconic image of it. Every detail - down to the small boxes for Happy Meals - were handmade in a studio in Bangkok. The adding of water functioned as a melt-down of the restaurant but at the same time made the different things in it come to life: “All these dead objects start to become actors.” Moreover, the water also created limitations in the set, as it was not possible to undo - they could stop more water from coming in, but not reverse the consequences of the water that was already there.
The film is shot around 2008, where there were “a lot of post-apocalyptic scenarios going on.” The financial crisis, global warming and such took up a lot of space in the media, and Superflex wanted to make their own version of this “end-of-the-world” set-up “in a mild Scandinavian way, but still using some kind of global vocabulary - the raising of the water, the most famous fast-food chain.” Though the movie is heavy on the use of symbolism, the approach is also quite humorous: “It’s almost like slapstick.”
Superflex is a Danish artists' group founded in 1993 by Jacob Fenger, Rasmus Nielsen and Bjørnstjerne Christiansen. They describe their projects as 'Tools'. A tool being a model or proposal that can actively be used and further utilized and modified by the user. Their oeuvre spans from beer (‘Free Beer’) and soda (‘Guaraná Power’) to alternative energy production methods to movies and installations, and their projects are often related to economic forces, democratic production conditions and self-organization. Superflex have gained international recognition for their projects and have held solo exhibitions at venues such as Kunsthalle Basel in Switzerland, Schirn Kunsthalle in Frankfurt am Main, REDCAT Gallery in Los Angeles, Mori Museum in Tokyo and the Hirshhorn Museum and Sculpture Garden in Washington D.C. Furthermore, they have participated in art biennials such as Gwangju Biennial (Korea), Istanbul Biennial, São Paolo Biennial, Shanghai Biennial and in the ‘Utopia Station’ at the Venice Biennale. For more about them see: superflex.net/
Featured in the video are extracts from Superflex’ movie ‘Flooded McDonald’s’ (2008).
Superflex were interviewed by Christian Lund at their office in Copenhagen, Denmark in November 2015.
Camera: Simon Weyhe
Edited by: Klaus Elmer
Produced by: Christian Lund
Copyright: Louisiana Channel, Louisiana Museum of Modern Art, 2015
Supported by Nordea-fonden
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Does anyone else enjoy watching things flood? I'm not even sure why it's so intriguing to me, always has been since I was little and saw Titanic.
i saw titanic the first time and i like to watch things flood now its like we are brain washed to watch things flood lol
I was thinking the exact same thing! I would love to swim around in that dining room and hang out with all those floating chairs and dinnerware
@@astafford2901 Lol exactly 😅
@@astafford2901don’t know why you’d want to be on one of the worst maritime disasters in history, where 1500 people died.
In the sinking, the water was so cold that you’d be dead within 15 minutes due to hypothermia
@@Unus_Annus_ I guess they mean they want to swim around in a flooded room
Damn all of this for only 35,000 views (5/20). This project is crazy! Much respect. This is impressive. 👍🏼
i hope they make these type of films to every thing, a warehouse, a retail store, a house, any small buidling actually
I saw this in an art center when I was 7, that was life changing
take a shot every time he says "uhh"
That is when uhh scandinavian speaks english.
Lol I thought all this was done in a 1 8th scale miniature set.
Saw this in an Art Museum it was so funny to see the flood as a kid we watched it twice.
This was filmed sort of similar to James Cameron's Titanic
This played at an art museum in Minnesota on loop in a really small amphitheater tucked away in the gallery. My only memory of that entire museum is this video playing on a loud projector hidden away along the wall, tucked in a little corridor
Yesss I watched it twice!
Titanic apparently had a MC Donnalds onboard lol
In case you didn't know at the time of the Titanic, there was no McDonald's McDonald's was founded in 1940 and the sinking of the Titanic was in 1912
this McDonald's restaurant that we see in the video was a replica assembled by Danes and it was shown what the flood of a
@@yurioficial6018 damn this poor kid doesn't know the concept of sarcasm
So beautiful and captivating, great work
Does any one knows wheres it coming from??
I would actually love to see this in real life and walk around it while it’s flooding
pro tip: never say you don't understand art. "artists" will pretend like you aren't good enough to understand. simply give your opinion on aspects and shortcomings. the "art" is there for you to interpret and that means you can't be wrong
Better than a taped banana or invisible statue... The effort into this is so great
McDonald’s becomes a level for Super Mario 64
time to set sail on the R.M.S MCDONALDS.
Where can I watch the full video?
No talking please.
IS THAT ARE A REAL FOOD OMG!!!!!
This errr
Was errr
Write interesting to watch errrr
But errrr
The errrs were rather annoying errr
They don't sound like English is their native language
2022: Hurricane Ian McDonald’s footage😂😂😂😂
2023: Bomb cyclone In California.
When Taco Bell doesnt have a toilet
Hello
I always wondered how/why/when this happened.
This is something Gordon Ramsay would do
When someone misbehav in there
Look like it time to die xd
Ronald just slowly turns to face the camera
I had to turn the playback speed to 1.5 to follow this guy, and then had to turn it to 1.75 to dull the amount of ''Uhhh, uhhh, uhh, uhhh'''. You also get to watch it flood faster.
I kind of want to drain it and see the ruins of the McDonald's
Didn't know that the White Star Line replaced the Cafe Parisien with a McDonald's on the RMS Titanic.
Cool
I’d like to see it years later after the flood.
They call this art. So me, flooding my house would also be considered art.
Gorgeous
I found this from the blondiboys who else
Flooding Thing is Funny 🤣
Mcdonalds Honor and Glory
A man has fallen into the water at McDonald’s
Ronald needed a bath
3:30
Okay one you can stop the water and then pump it out so dont say you cant
Flood McDonald's before
POV: they open the sink and then flooded the McDonald's over flood
Ronald McDonald the very strong character
What we need is a lot more Industrial Sabotage of these multi- nationals. Do not know about is value as art though!
This makes you think it's the end of the world but it isn't
Amo, amo, amo,me encanta ver cosas inundándose, no sé si es un morbo pero me encanta jaja, por eso amo Titanic también. A mi encantaría realizar un proyecto por igual pero con un modelo a escala real de mi departamento e inundarlo y disfrutarlo, con sus muebles, decoración y aparatos electrónicos, soy audiovisual así que demás puedo hacerlo, solo necesitaría ayuda para producirlo y hacerlo posible, si hay alguien de Chile viendo este comentario que me hable jajaja, para que me ayude en mi locuras que se me vienen a la mente. Lo que necesitaría es gente que me ayude y esté realmente interesa en esto, buen presupuesto (aunque podría sacar cosas de mi propia casa y ponerlas ahí jiji) algún tanque de agua gigante para introducir el plató, como el de Titanic que ocuparon para inundar el comedor y equipo técnico. Desde pequeño que tengo esta idea si tenía hasta una casa de muñecas que la metía a la ducha y la inundaba, bueno eso quería contar y leo los comentarios y veo mucha gente que ama este tipo de cosas 😸.
Rip
I like flood.
Water wastage!
It can be filtered out but there’s a lot of water in this world and maybe infinite
This would be considered a scary movie for trump.
Why did keep saying uhh
ronald Mcdonald happy
This horror movie should be named McDonald’s revenge on kids
Titanic
titanic
Uuuuuuuuuuuuuuuuuuuuuuuuh
And uhhhhhhh and mmmmmm and uh
Titanic Mcdonalds
Welp
What a waste of money and time. Fire up the bong one more time boys.
Ronald😂😂😂😂😂😂😂
E
Bruh bruh bruh
Police
Total bollocks. Morden "art" is embarrassing.
What?? its genius ...doesn't it make you want to take over a working class area and kick all the poor out? simply divine.
So much bullshit.