I think you hit the nail on the head when it comes to what's required to learn something - doing it yourself. You can have all the theory in the world, watch all these gurus talking about how they've managed to do xyz, but at some point you have to put in the effort. Learning this part of the music business is part of the craft and if you're going to engage in any kind of service to help you with your music marketing, you have to know how things work so that a) you can direct the company in what you want and b) you'll know if they are doing a good job and you're getting value for money. I am not there yet myself but I realise there's a learning curve. Almost the best thing about this industry is there's no linear path to follow. People can help and do have knowledge, but the only way you'll know it works is by trying.
I hate the ones that talk about nothing for 8 - 20 minutes and talk about free strategies to get streams and nobody can get 100,000 - 1,000,000 streams from any of those videos
I don't use my original account cuz I'm afraid of bot attacks lol. Anyway, you're one of my fav youtubers, your way of talking and everything is so chill. On topic : I learned the basics from Andrew's videos lol. Damian Keys is very lols btw, Tom Du Puree music's terrible haha. Maybe you're a bit off, what I'm sure about is , all of you running meta ads agencies are a rip off, Andrew's example taking 45% of a budget. Just learn yourself. Or do use an agency, but not with your insane rates! If I ever make a meta ad agency I'll take max 15%.
RE: agency prices: On the one hand, I get where you're coming from ha. On the other hand... I started out running campaigns for $100, flat rate, from artists, and found out that by the time you factor in set up and all the back and forth communication, it comes out to way less than minimum wage. Honestly, even with charging 50% in management (which is what I charge), it's not all that lucrative. You either have to do a ton of scale (30+ clients) or only work with very high ticket clients (i.e., labels) to make it work as a main business model. But from an artist perspective, you're right - I think nearly everyone should learn to do it themselves, anyway.
@@twostorymediamusic Hey man, love your videos and I run an agency as well similar to yours. I completely agree about the pricing model, I started out doing it for about $100 as well and quickly realized it's a LOT of work especially if the artist doesn't make engaging content. The biggest hurdle is managing expectations of clients when the music isn't really properly produced or mixed. What I've decided to do is have one part of my model just focused on giving them brutally honest advice about whether they should even invest into ads at the stage they are in. Great music and content just does better so I've started being more selective and quickly realized the best approach for me was: take on a few clients a month that make dope music, communicate well and don't have unrealistic expectations (advertisers aren't magicians lol). Anyway, apologize for my ramble here. You're the GOAT Jon, love all the newsletters and I personally think your rates make complete sense for the value you provide.
Thanks for sharing (and for the kind words ha). Yeah, I think it makes a ton of sense to have feedback as one part of the model... in terms of expectations / results, I've definitely run into the same thing. What's your agency name / do you have a website? Always enjoy seeing what other people are doing.
I think you hit the nail on the head when it comes to what's required to learn something - doing it yourself. You can have all the theory in the world, watch all these gurus talking about how they've managed to do xyz, but at some point you have to put in the effort. Learning this part of the music business is part of the craft and if you're going to engage in any kind of service to help you with your music marketing, you have to know how things work so that a) you can direct the company in what you want and b) you'll know if they are doing a good job and you're getting value for money. I am not there yet myself but I realise there's a learning curve. Almost the best thing about this industry is there's no linear path to follow. People can help and do have knowledge, but the only way you'll know it works is by trying.
As always a great and honest video, thank you so much 😊
Thanks for watching, Andreas!
I hate the ones that talk about nothing for 8 - 20 minutes and talk about free strategies to get streams and nobody can get 100,000 - 1,000,000 streams from any of those videos
Roger that. I never liked the word "guru" to begin with.
I don't use my original account cuz I'm afraid of bot attacks lol. Anyway, you're one of my fav youtubers, your way of talking and everything is so chill. On topic : I learned the basics from Andrew's videos lol. Damian Keys is very lols btw, Tom Du Puree music's terrible haha. Maybe you're a bit off, what I'm sure about is , all of you running meta ads agencies are a rip off, Andrew's example taking 45% of a budget. Just learn yourself. Or do use an agency, but not with your insane rates! If I ever make a meta ad agency I'll take max 15%.
RE: agency prices: On the one hand, I get where you're coming from ha. On the other hand... I started out running campaigns for $100, flat rate, from artists, and found out that by the time you factor in set up and all the back and forth communication, it comes out to way less than minimum wage.
Honestly, even with charging 50% in management (which is what I charge), it's not all that lucrative. You either have to do a ton of scale (30+ clients) or only work with very high ticket clients (i.e., labels) to make it work as a main business model.
But from an artist perspective, you're right - I think nearly everyone should learn to do it themselves, anyway.
@@twostorymediamusic Hey man, love your videos and I run an agency as well similar to yours. I completely agree about the pricing model, I started out doing it for about $100 as well and quickly realized it's a LOT of work especially if the artist doesn't make engaging content.
The biggest hurdle is managing expectations of clients when the music isn't really properly produced or mixed. What I've decided to do is have one part of my model just focused on giving them brutally honest advice about whether they should even invest into ads at the stage they are in. Great music and content just does better so I've started being more selective and quickly realized the best approach for me was: take on a few clients a month that make dope music, communicate well and don't have unrealistic expectations (advertisers aren't magicians lol).
Anyway, apologize for my ramble here. You're the GOAT Jon, love all the newsletters and I personally think your rates make complete sense for the value you provide.
Thanks for sharing (and for the kind words ha). Yeah, I think it makes a ton of sense to have feedback as one part of the model... in terms of expectations / results, I've definitely run into the same thing.
What's your agency name / do you have a website? Always enjoy seeing what other people are doing.
@@twostorymediamusic two rip off merchants circle jerking... just stfu and stop charging so much
@@twostorymediamusic Sent you an email btw! Not sure if you got it, but it was a reply to your newsletter :)