Aaron Draplin Takes On a Logo Design Challenge

Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.
Learning Paths: Design a Logo
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[@ErnestineG6]

Someone first showed me this video in high school when I started talking about majoring in Graphic Design in college. Years later, with a BFA in Graphic Design, three years into the field, this is still the most useful video I've ever watched in relation to my career.

[@pixelandbracket]

Aaron is a kickass, All-American, down-to-earth graphic designer. We need more of his ego-less creative passion in this world!

[@dabouye]

Exactly!! 🙌

[@punkisinthedetails1470]

Ego friendly design.

[@SubNinety]

Watched this 4 years ago and I still use some of his tips & tricks daily in my job

[@TheChillBison]

This 15 minutes was more helpful and inspiring than a longer "logo design" course I just watched! The way the text and mark just work together blows my mind; it feels cohesive, it fits the company without being obvious or derivative. Amazing. My key takeaway is to keep it simple and the impact will be bigger.

[@jonathanlogerstedt8295]

Agree! 🦋🦋🔐🌸2️⃣🎹🥸🗝🗝2️⃣💙2️⃣🇫🇷🇫🇷🗣💎💎🕊👻🇸🇪🇸🇪🥯☑️👻📸📸🦻🏻🎹2️⃣🗝🇫🇷🪵🎹🎹🎼💙🌈🌈✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨✨🌈✨✨✨✨✨✨✨✨✨✨

[@kavishtulsian2465]

Most beautiful thing that i have seen in the longest time

[@jugglingfair]

3 years before I watched this video and was encouraged much to design logos. And present now I designing logos. Thanks much for making it Sir Aaron 🙏

[@nathansnelgrove]

This is absolutely the best design tutorial ever put together and shared on TH-cam. Let me repeat that: the best *ever*. An absolute inspiration.

[@Gettwistedupfk]

Bro, you are amazing! Thank you for sharing your process. I'm in my senior year of a design degree and struggling to create the essence of the company. Your video has been a big help!

[@janisdougherty4419]

This video is still relevant and always will be, even as we move into a world of AI. Thanks, Aaron, for taking us through your process and inspiring young designers! You are a treasure in the visual art and design community!

[@mankeez5892]

It’s unreal how much I adore this man and this video

[@xavierclarkxoxo]

i think this is a re up load .... but Aaron Draplin is my favorite graphic designer the way his mind works is amazing he has made me a wayyyyy better designer shouts out to Aaron Draplin tho!

[@DhirajVSalian]

Yes it is, remember seeing this quite sometime back.

[@sheep9944]

You are cool! Hopefully one day people will stop looking at graphic design as only ‘operating software”. There is so much intelligence and creativity in designing!

[@shravangubbi5670]

How does this man inspire people so much in just 15 mins!

[@okaedesigns]

Right! I am so impressed with his brainstorming design process!

[@remotecabinstudios]

Love this guys passion!

[@joeldcanfield_spinhead]

So so helpful watching the thinking process.

[@nick_merchant]

This world can sure use more of you.

[@halokosovo1]

mind you the guy's been doing this his entire life... choices he made look simple but it'll take a lot of research to get there... he just done and seen a lot that's why he could instinctively do this

[@katykstudio]

You are a bad ass. I paint and draw but have a graphic Tshirt design request. Your videos and your book always give me a hell yeah I want to make something cool right now. Thanks for the boost. My drawing mentor quote
“if it’s not a big beautiful shape, no one is going to care about it” -Joseph Mann
I feel like you would give the same advice.

[@rossm2853]

absolutely brillianttt

[@datlam1410]

Easy logodesign process i've ever watched

[@kevinholliday2066]

You're the bomb, dude!

[@shannonelmitt7533]

so helpful, also lol to "if i go another 20 min or another couple days.." quite the difference in billable hours there..

[@visualdosage234]

thats why u charge per project not per hour.

[@kimberlywaldropt5267]

He's a lefty. I'm a lefty. My spirit animal.

[@OY3AH2023]

Same here ⭐️⭐️⭐️⭐️⭐️ AAron made a lot of clones

[@ArmandSterbend]

Amazing video

[@barnardco]

At 9:52 how in the sweet Jesus does he scale that triangle proportionally from the top, using the bottom edge as a reference?

[@barnardco]

I figured it out. With the move tool selected, set the reference point (that little 3x3 grid-looking tool next to the align tools) to the middle bottom block, then hold SHIFT and drag. Phew!

[@faris8734]

K-Product or K-brand or swingster cap?

[@doingeven5196]

ur amazing

[@elstc820]

Wow.

[@strahinjavukadin946]

epic fricking beard dude

[@maryanngrimshaw9618]

what software are you using?

[@KundoKun]

Adobe Illustrator

[@t-pott4504]

Im here because shwinnebagobrand sent me

[@LightShadow]

A Lefty like me but plays a guitar like a Righty ?

[@msaifurkhan5403]

how to find a customer from linkedin for graphics design

[@LightShadow]

Now.. That the client sees how fast you do this - Prices are gonna go down.... 🙂