CRO Audit - A Real Example of How to Perform a CRO Audit of Your Website
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- เผยแพร่เมื่อ 10 พ.ย. 2022
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Daniel you are the GOAT of CRO
appreciate it, man,
This is really a Value Packed Video. Thanks buddy for sharing your knowledge.
Excellent points were made here. Please keep them coming! Thank you for the valuable information...✅✅✅
Appreciate it !
you are welcome
🎯 Key Takeaways for quick navigation:
00:00 *🛠️ Overview of Conversion Rate Optimization (CRO) Audit*
- Explanation of the purpose and benefits of a CRO audit,
- Detailed breakdown of the various components involved in conducting a comprehensive audit,
- Emphasis on data-driven decision-making and the importance of understanding customer behavior.
02:32 *📊 Data Collection and Analysis*
- Utilizing Google Analytics to gather insights and assess website performance,
- Implementation of tools like heat maps and scroll maps for user behavior analysis,
- Conducting competitor analysis and gathering voice-of-customer data through surveys and reviews.
04:48 *🧪 Testing Hypotheses Development*
- Formulating testing hypotheses based on collected data and customer feedback,
- Prioritizing split tests based on solid evidence rather than gut feelings or best practices,
- Highlighting the importance of data-driven decision-making in optimizing conversion rates.
06:10 *⚙️ Technical Audit and Optimization*
- Conducting technical audits to identify and address issues affecting website performance,
- Addressing speed optimization and error tracking for enhanced user experience,
- Providing insights into Google Analytics health checks and goal tracking.
10:10 *💡 Understanding Customer Motivations*
- Analyzing customer motivations through surveys, reviews, and behavioral data,
- Identifying key values and motivations driving customer decisions,
- Tailoring copy and messaging to align with customer preferences and motivations.
16:48 *📈 Testing Roadmap and Results Analysis*
- Developing a testing roadmap based on audit findings and hypotheses,
- Analyzing split test results and their impact on revenue and user experience,
- Iterative optimization process to continuously improve conversion rates.
19:46 *💰 Impact of Split Testing on Revenue*
- Fixing a small mistake in split testing leads to significant increases in conversion rate and revenue per user,
- Demonstrating the tangible benefits of data-driven optimization strategies,
- Highlighting the importance of ongoing optimization efforts post-audit for sustained improvements.
20:52 *🔄 Continuous Optimization Efforts Post-Audit*
- Transitioning from the audit phase to active optimization with monthly testing cycles,
- Introducing new split tests based on audit findings and ongoing data analysis,
- Emphasizing the iterative nature of conversion rate optimization for long-term success.
Made with HARPA AI
Key takeaway:
"A lot of clients in eCommerce, SaaS, etc. don’t understand what it is that the customer wants to hear. They are just paying a bunch of money for a nice landing page or they build it themselves. They think it sounds good; it’s intuitive with the brand and the message they want to convey. But they don’t know what the customer cares at all about the way you’re writing it or if it’s the most important motivation to buy the product."
Great stuff! Just wondering if there's a minimum amount of traffic per month required to do A/B split testing to get a statistical significance result?