Thank you! Your video has inspired me to write a list of how I want my brand to be perceived and through a series of scholastic methods like crossing off what doesn't communicate what I am about and narrowing it down to 3 things, I now have 2 color palates to consider. Appreciate the help- wish me luck!
It's so interesting to see the emotions that we associate with different colors. There are both pros and cons to every color. I wonder what kind of emotions are associated with the color pink. Just asking for a friend :)
0:45 Might be fairer to say that they adopt a sentiment towards your brand rather than form an opinion - though I accept that for some it's one and the same !
I wish I would've seen this video before. I would've shown it to some ppl whom I was trying to describe how someone's favorite color can describe their personalities and also trigger certain emotions. Sometimes its hard to explain, some can't seem to wrap their head around it, that what you talk about for each color is really common. :] Now, if someone can explain to me how someone can hear colors like "orange" ?!? Lol I think words like warm and cool are enough.
Hi Theno, What is the feeling/tone that you want the brand to have? Purple tends to be used for luxury/high end products and services and blue gives a sense of calmness and security. If that is the tone you would like to have, the go for it :)
Metallics like gold and silver will often be used to give a sense of luxury and extravagance, but you can also get metallics in other colours too which can be used to give a magical or ethereal feel.
Hi Elia, It really depends on whether you want your logo to stand out from other chef/catering brands or fit in with the majority. What to do is do a Google image search using keywords and phrases that you think people would use to search for your business. Look at all of the logos and marketing that come up in the image search results and see if there is a dominant colour that people are using. It may be that there are a few common colours. If you want to fit in, then you can choose colours from the majority that are showing. If you want to stand out, you can choose a colour that isn't being used much. Be careful though, some colours probably aren't a good choice when it comes to portraying a service based around food. As for a name, well that isn't really something that you can pick out of thin air :) Like a logo, it should come from good reasoning and research. If you wanted to hire me for an hour to get help with coming up with a name you can book one of my Power Hour sessions over on my website: pixelsink.com/power-hour. Stay Creative! Col
What emotions would you say grey evokes? I find it goes so well with almost any colour, as long as its just the two colours. Definitely a favourite of mine.
I agree with you. Grey can work well with a lot of colours and balance well. It can help balance a palette where maybe the other colour is quite intense, like a magenta pink, or lime green. I also find it has quite a calming effect.
grey is a neutral colour and the best part of grey is that it highlights the other colours. the best example is available in the same video above! the presenter showed each colour in circles when he spoke about them and u can notice that all the circles that carry the colours are connected to each other by a central structure which is a combination of a big circle and lines, said so that central structure is in Grey! if it had been some other colour it would have dominated in its appearance a bit more. here grey plays the second role to the other colours and it is less visible to the eye. acts as a perfect neutral or supporting colour in the above video. this is just one case where grey can be used. there can be other areas of applications for it.
Hey Sarah, Pink and grey definitely work together. Adding in turquoise I'd maybe do sparingly as an accent colour. I'm going to presume you are thinking of soft, pastel versions of those 3 colours, that would work best. Generally, I'd imagine seeing that sort of colour palette used to promote crafts or something targetted at more of a female audience. I'm not one that believes in pink for a girl, blue for a boy but the majority at large still do.
So now that a color has both Positive and Negative aspects attached with it, how do I actually pick a color because which ever color I pick, it has a negative aspect attached to it. How do I find a balance between the positive and negative
The way you push the positive aspect is in combination with the rest of your brand messaging. Don't think of colour in isolation. For example, I use red in my branding. That could be seen as danger or stop. But I push my brand as exciting and powerful through my choice of words and images in my branding.
Amazing video 😀 should I base my colour on the people I want to attract or who I am as a person. My business is built around women and I'm very excitable so I would love the colour Red on a white back ground. But I'm very healthy and part of my products are organic so should I go for green? And green is my favourite colour. Thanks marv
Hey Marv, my advice would be to use colours that reflect your service and are suitable for your target audience. When it comes to choosing brand colours, we very often have to put our own personal preferences to the side and choose colours that work towards an objective.
Ronald Rademaker Copper seems rustic Antique Classy That's all I get from it I Guess the "negative" would be Old Outdated Dirty Machine like Don't know about the silver and gold To me that makes things look cheap And try hard But I don't know
haha, well, my first instinct would be to say bright colours. But, as 12-year-olds are soon going to be teenagers, they may want a bit more sophistication :)
Looking at how vivid Splatoon is with its flashy colours, I would say get some complementary ones: goo.gl/fPneGT You could tone it down a bit and make it less flashy and easy to read but keep the interesting colours there. (The Splatoon colours are just for reference)
I can also recommend yellow - orange - red colours as they are as vivid and exciting as 12 year old, hyped children. Nintendo (red), Nickelodeon (orange), McDonald's (yellow), LEGO (red), Fanta (orange) are great examples. thelogocompany.net/blog/infographics/psychology-color-logo-design/
Hi Alex, I mainly read logo and brand design books. Here are a few book recommendations and buying links: Logo Design Love by David Airey UK amzn.to/2npO3Zf US amzn.to/2o9zdmJ Logo by Michael Evamy UK amzn.to/2npSTFH US amzn.to/2oj1Xvg Designing Brand Identity by Alina Wheeler UK amzn.to/2pdj1jF US amzn.to/2pdbMrX Know Your Onions by Drew de Soto UK amzn.to/2pddPfw US amzn.to/2nO3c1q Stay Creative! Col
Thank you for all the hard work it takes to produce a Video as educational as this! I liked and subscribed!
Dude! Totally needed this color information.
Happy to have helped you out :)
@@RockYourBrand Happy to found your channel.
🤟
Thank you! Your video has inspired me to write a list of how I want my brand to be perceived and through a series of scholastic methods like crossing off what doesn't communicate what I am about and narrowing it down to 3 things, I now have 2 color palates to consider. Appreciate the help- wish me luck!
That is awesome Griselle. Good luck :D
Thank you for this awesome series!
Educative and enlightening.
Hello sir , you doing great. For the contents you drop from time to time, you deserve more views and like
Thank you John.
I cannot thank you enough for your wise words! Thanks a lot for sharing your knowledge!!!!💯
Awesome! Thank you for explaining! :D
Thanks mane
Your explanation it's just outstanding!
Thank you so much :)
Love this. Expecting for more videos :D Thank you
Thanks, Christian. I'm glad you are finding the videos useful.
Sir good morning thank for advice....
I have one question
What positive effect and negative effects of neon green
Thank you so much for sharing your experience, very nice presentation
Thank you for taking the time to leave me a comment :)
It's so interesting to see the emotions that we associate with different colors. There are both pros and cons to every color. I wonder what kind of emotions are associated with the color pink. Just asking for a friend :)
thank you as always for the sharing pixels ink
Thanks Sheaneth.
0:45 Might be fairer to say that they adopt a sentiment towards your brand rather than form an opinion - though I accept that for some it's one and the same !
Love your videos. Just started watching them! Keep going!
Thanks very much Prithu. I really appreciate the feedback :)
Looooove this! Thank you!
Thank you Mina. I really appreciate you taking the time to leave your comments :)
Love it! Very thorough
Thanks Kerry :)
Not sure if I missed it or it wasn't mentioned, black is your second favorite, what is the first ? Thanks for the info !
In terms of colour palette, my favourite is red and black :)
I wish I would've seen this video before. I would've shown it to some ppl whom I was trying to describe how someone's favorite color can describe their personalities and also trigger certain emotions. Sometimes its hard to explain, some can't seem to wrap their head around it, that what you talk about for each color is really common. :]
Now, if someone can explain to me how someone can hear colors like "orange" ?!? Lol I think words like warm and cool are enough.
Awesome video!!! I have a question. I havve a brand in the coding niche. Would you recommend there to go with black and purple/blue?
Hi Theno,
What is the feeling/tone that you want the brand to have? Purple tends to be used for luxury/high end products and services and blue gives a sense of calmness and security.
If that is the tone you would like to have, the go for it :)
Thank you! Braveheart
Thank you Mubashir :)
thank you!
You are very welcome.
Superb video
Thanks so much. I'm glad you liked it :)
What about metallics like Gold?
Metallics like gold and silver will often be used to give a sense of luxury and extravagance, but you can also get metallics in other colours too which can be used to give a magical or ethereal feel.
Nice video. I have definitely subscribed. Thanks
That's awesome Greg, thank you :)
THANK YOU VERY MUCH
thank you
what colors would you choose for plant food personal chef/ catering service brand? any name suggestions? thank you
Hi Elia,
It really depends on whether you want your logo to stand out from other chef/catering brands or fit in with the majority. What to do is do a Google image search using keywords and phrases that you think people would use to search for your business. Look at all of the logos and marketing that come up in the image search results and see if there is a dominant colour that people are using. It may be that there are a few common colours.
If you want to fit in, then you can choose colours from the majority that are showing. If you want to stand out, you can choose a colour that isn't being used much.
Be careful though, some colours probably aren't a good choice when it comes to portraying a service based around food.
As for a name, well that isn't really something that you can pick out of thin air :) Like a logo, it should come from good reasoning and research.
If you wanted to hire me for an hour to get help with coming up with a name you can book one of my Power Hour sessions over on my website: pixelsink.com/power-hour.
Stay Creative!
Col
What emotions would you say grey evokes? I find it goes so well with almost any colour, as long as its just the two colours. Definitely a favourite of mine.
I agree with you. Grey can work well with a lot of colours and balance well. It can help balance a palette where maybe the other colour is quite intense, like a magenta pink, or lime green.
I also find it has quite a calming effect.
Zen :)
grey is a neutral colour and the best part of grey is that it highlights the other colours. the best example is available in the same video above! the presenter showed each colour in circles when he spoke about them and u can notice that all the circles that carry the colours are connected to each other by a central structure which is a combination of a big circle and lines, said so that central structure is in Grey! if it had been some other colour it would have dominated in its appearance a bit more. here grey plays the second role to the other colours and it is less visible to the eye. acts as a perfect neutral or supporting colour in the above video. this is just one case where grey can be used. there can be other areas of applications for it.
HI! This was a wonderful video!! Looking forword to watch the others!! What would you say about soft pink, gray and turquoise? Thanks!!
Hey Sarah,
Pink and grey definitely work together. Adding in turquoise I'd maybe do sparingly as an accent colour.
I'm going to presume you are thinking of soft, pastel versions of those 3 colours, that would work best. Generally, I'd imagine seeing that sort of colour palette used to promote crafts or something targetted at more of a female audience.
I'm not one that believes in pink for a girl, blue for a boy but the majority at large still do.
Great!
Glad you liked it John. Thanks for commenting :)
So now that a color has both Positive and Negative aspects attached with it, how do I actually pick a color because which ever color I pick, it has a negative aspect attached to it. How do I find a balance between the positive and negative
The way you push the positive aspect is in combination with the rest of your brand messaging. Don't think of colour in isolation.
For example, I use red in my branding. That could be seen as danger or stop. But I push my brand as exciting and powerful through my choice of words and images in my branding.
Pixels Ink Gotcha!
Negatives can be used positively
Since "negative" and "positive" is relative
Amazing video 😀 should I base my colour on the people I want to attract or who I am as a person. My business is built around women and I'm very excitable so I would love the colour Red on a white back ground. But I'm very healthy and part of my products are organic so should I go for green? And green is my favourite colour.
Thanks marv
Hey Marv, my advice would be to use colours that reflect your service and are suitable for your target audience. When it comes to choosing brand colours, we very often have to put our own personal preferences to the side and choose colours that work towards an objective.
Nice.
Thanks Rokeya.
@@RockYourBrand most welcome....carry on. Please upload logo series tutorials.
What about gold silver copper in logo's?
Ronald Rademaker
Copper seems
rustic
Antique
Classy
That's all I get from it
I Guess the "negative" would be
Old
Outdated
Dirty
Machine like
Don't know about the silver and gold
To me that makes things look cheap
And try hard
But I don't know
Orange sluggish? Never knew
Another one for black is neutrality :)
Yep. You could also include white and grey in neutral terms as well. Thanks for bringing that up Jen :)
What colors should you use if your main customers are 12 years old?😅
haha, well, my first instinct would be to say bright colours. But, as 12-year-olds are soon going to be teenagers, they may want a bit more sophistication :)
Looking at how vivid Splatoon is with its flashy colours, I would say get some complementary ones: goo.gl/fPneGT You could tone it down a bit and make it less flashy and easy to read but keep the interesting colours there. (The Splatoon colours are just for reference)
I can also recommend yellow - orange - red colours as they are as vivid and exciting as 12 year old, hyped children. Nintendo (red), Nickelodeon (orange), McDonald's (yellow), LEGO (red), Fanta (orange) are great examples.
thelogocompany.net/blog/infographics/psychology-color-logo-design/
Hi. Can you please recommend some important books for us. You can make, I think, a special video for that. it would be great. Thanks.
Hi Alex,
I mainly read logo and brand design books. Here are a few book recommendations and buying links:
Logo Design Love by David Airey
UK amzn.to/2npO3Zf
US amzn.to/2o9zdmJ
Logo by Michael Evamy
UK amzn.to/2npSTFH
US amzn.to/2oj1Xvg
Designing Brand Identity by Alina Wheeler
UK amzn.to/2pdj1jF
US amzn.to/2pdbMrX
Know Your Onions by Drew de Soto
UK amzn.to/2pddPfw
US amzn.to/2nO3c1q
Stay Creative!
Col
Hi, thanks. It's realy pleasure to watch your chanel.
white and black are not colors, try again
If you want anyone to take your comments seriously, try being constructive.