Why Your Facebook Ad Budget Is So Important

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  • เผยแพร่เมื่อ 28 ส.ค. 2024

ความคิดเห็น • 172

  • @JordanPlatten
    @JordanPlatten  4 ปีที่แล้ว +3

    www.affluent.co

    • @novaknovakovic1585
      @novaknovakovic1585 4 ปีที่แล้ว

      Kudos for the Video clip! Forgive me for butting in, I am interested in your initial thoughts. Have you ever tried - Miyatalie Social Saccade (do a search on google)? It is an awesome exclusive product for discovering how make money on the internet using this simple traffic technique minus the headache. Ive heard some pretty good things about it and my buddy got amazing success with it.

  • @stevcha100
    @stevcha100 5 ปีที่แล้ว +42

    gonna make a presentation based on this clip and use it on the meetings :D cheers

    • @beebzy3000
      @beebzy3000 5 ปีที่แล้ว +7

      stevcha100 I thought exactly the same. Also the fishes are a perfect metaphor so prospects will understand

    • @WyelLegendTV
      @WyelLegendTV 2 ปีที่แล้ว

      Great minds think alike 🙂🤜🏾📈

  • @beancoffee6907
    @beancoffee6907 5 ปีที่แล้ว +12

    Marvellous! Finally someone has cleared up this $5 a day crap!

    • @kumquatflavouredkoalas1618
      @kumquatflavouredkoalas1618 4 ปีที่แล้ว +2

      So if you had a client at $500 a month, how much would you spend on ad spend per day? Considering he said $5 for a $100 budget, he didnt mention what to spend per day with the bigger budgets

    • @fawwaz2k19
      @fawwaz2k19 3 ปีที่แล้ว

      @@kumquatflavouredkoalas1618 I dont do smm but I plan on starting it in a few weeks. Social media marketers all say to do atleast 1k a month

  • @Ob1knobi69
    @Ob1knobi69 4 ปีที่แล้ว

    The net in a pond example is hands down one of the most valuable Facebook ad tips I’ve ever seen on TH-cam. Easiest way to possibly explain it. My clients will finally understand 🤣

  • @kelly_browning
    @kelly_browning 2 ปีที่แล้ว

    I meeeeeean...this video is pure TH-cam GOLD!!!!!

  • @raquelbeltran5458
    @raquelbeltran5458 3 ปีที่แล้ว +1

    Love how you broke it down, makes sense you're the 1st one I hear that makes sense. My business is new haven't done any sales online but I had 8 sales locally before my site was ready. Ahh. Thank you!

  • @AnimalCareTrust
    @AnimalCareTrust 5 ปีที่แล้ว +1

    Thank you! You’ve just answered a very important question that I’ve not got from any other source on the internet yet: why our little ad budget isn’t bringing in donations. Much appreciated. Now to find funds for a larger ad budget …

  • @SanderStage
    @SanderStage 5 ปีที่แล้ว +4

    Another value-packed piece of content from Jordan - definitely aiming to provide my subscribers with just as much value!

  • @danieltheiler1760
    @danieltheiler1760 5 ปีที่แล้ว

    Finally someone who tells like it is. So many are saying "make money online with just $5 Ads a day"... You nailed it absolutely.

  • @TheSlyerx
    @TheSlyerx 5 ปีที่แล้ว +5

    Extremely informative, been watching all of your vids as I take some SMMA courses and try to start my own agency. You're killing it and giving actual value instead of trying to sell people on something every video, so thank you!!

  • @LongHairCarolyn
    @LongHairCarolyn 3 ปีที่แล้ว +1

    My mind is blown. I never thought of it like this but it totally makes sense!

  • @lennygize
    @lennygize 5 ปีที่แล้ว

    My god jordan,you have cracked it,this is by far the best ever description of an audience ever.its so simple,if i didnt understand how ads work before,i do now,THANK YOU! Legend 🤛

  • @shirleydawe9727
    @shirleydawe9727 5 ปีที่แล้ว +4

    Always appreciate what you share. This fishing example is excellent! It will help me to explain as well. Thanks Jordan!

  • @mr.mazhel3991
    @mr.mazhel3991 5 ปีที่แล้ว +19

    This is so damn valuable, my favorite video so far 🔥🔥🔥

  • @juliavilla3973
    @juliavilla3973 3 ปีที่แล้ว

    I've never seen such a good explanation about budget on facebook. Thank you so much

  • @KunalSrivastava
    @KunalSrivastava 3 ปีที่แล้ว

    I like the way you explained with Fish example. Much clear and way easier to understand.

  • @JohnWRuth
    @JohnWRuth 5 ปีที่แล้ว +2

    Now thats content!!! Great video Jordan, this is one of those topics that a lot of small agents AND clients dont understand!

  • @LwiLLmusic
    @LwiLLmusic 5 ปีที่แล้ว +4

    I'm using some of this in my first meeting next week , this is perfect bro. I'm excited n scared at same time, lol

    • @galaxy_rae
      @galaxy_rae 5 ปีที่แล้ว +1

      you got it!

    • @wmp7401
      @wmp7401 4 ปีที่แล้ว

      how did it go

  • @healthtalksupplements2786
    @healthtalksupplements2786 3 ปีที่แล้ว

    The value in this video makes everything perfectly clear. Thanks so much Jordan

  • @scotharris6370
    @scotharris6370 5 ปีที่แล้ว +1

    Great analogy of FB ad spend mate, I hadn’t thought of it like that before. I shall use this example when pitching to new clients, when they question why they should spend so much on ads. Keep up the amazing content pal. 🙏🏼🔥

  • @noturavgasian
    @noturavgasian 4 ปีที่แล้ว +1

    This is actually a really good explanation. Definitely using this in my future meetings.

  • @Alexa1995ns
    @Alexa1995ns 5 ปีที่แล้ว +19

    you would spend $1000 on month, but how much minimum would you put in ad set? How many ad sets would be in a budget of $1000?

    • @tahir90androiddev
      @tahir90androiddev 5 ปีที่แล้ว

      @Jordan Platten
      you should reply this

    • @JackJacked
      @JackJacked 5 ปีที่แล้ว

      I believe that is another whole topic xD

    • @JordanPlatten
      @JordanPlatten  5 ปีที่แล้ว +2

      That’s a question impossible to answer without context I’m afraid ! The answer changes depending on the client, their location, what they sell / the service provide etc

    • @tahir90androiddev
      @tahir90androiddev 5 ปีที่แล้ว +1

      @@JordanPlatten what you think for an ecommerce website that deals in lifestyle men and women clothing, shoes, habd bags other accessories. How much budget monthly, target location US, age range 18 to 40

    • @JordanPlatten
      @JordanPlatten  5 ปีที่แล้ว +4

      Tahir Ashraf absolute minimum 1k a month

  • @tomamillion4953
    @tomamillion4953 4 ปีที่แล้ว

    this is the gratest video of all times on ad budget

  • @themightynonso
    @themightynonso 3 ปีที่แล้ว

    You easily make some of the lost useful Facebook ad content on the platform... Please keep this up!

  • @sisandamrali9080
    @sisandamrali9080 5 ปีที่แล้ว

    Jordan, once again! thanx KIDO, cant wait to get myself your cause, Im currently accumulating money now Im so exited about it! I know for sure that its going to be the BEST thing I have ever invested in , but also your free content has allowed me to at list start somewhere, thank you for that. HIGHLY appreciate it. Love from South Africa

  • @sebastianmutalib3251
    @sebastianmutalib3251 3 ปีที่แล้ว

    Really thank you for this simple explanation, man as much as I love it, i'm going to put this video my presentation,this video will make the clients understand they have to spend on ad budget,and this video will end my struggle to explain it to them. Really appreciate that man ⭐⭐⭐⭐⭐⭐⭐

  • @zestil2000
    @zestil2000 4 ปีที่แล้ว

    This... is literal digital gold.

  • @ethosoppai2183
    @ethosoppai2183 4 ปีที่แล้ว +2

    Gold content. Though the process to get the "Free" ebook feels like giving up a finger.

  • @digitalaffluent987
    @digitalaffluent987 4 ปีที่แล้ว

    This is very core information I think this is directly from course... Very Valuable!!!

  • @treemendousdigitalmarketin3353
    @treemendousdigitalmarketin3353 3 ปีที่แล้ว

    Jordan, thank you for your explanation... I love analogies... excellent !

  • @jjk_vanlife8895
    @jjk_vanlife8895 5 ปีที่แล้ว +1

    Brand new to all this, researching TH-cam and playing with ads manager atm. Really useful video thanks 🤙

  • @ShawaebTee
    @ShawaebTee 4 ปีที่แล้ว

    as someone starting a fashion brand, i love the fact im getting the knowledge to take out the middleman. I can just put a thousand into a budget and not worry about paying anyones service charge.

    • @yankeefury9398
      @yankeefury9398 4 ปีที่แล้ว

      Shawaeb 😂😂😂😂😂😂 yeah, good luck on that. Dumbass! Plus you’re in the most EXTREMELY HARD, Extremely Competitive and really DIFFICULT industry to sell. Fashion! Plus you’re not a needy business. Something that people need or need to do. In other words NOBODY CARES!

  • @kap1pa
    @kap1pa 3 ปีที่แล้ว

    great high level view explanation of how fb ads work - thanks man

  • @MegC
    @MegC 4 ปีที่แล้ว +3

    Hey, I loved your video! Definitely simplifies things. One question - how long would you consider TOO long to wait for a sale? Example: I had 4 ad sets running testing 4 different audience, safe to say 3 were dead and one got a sale the day after I started running the ads which were running at £10 per day. But once I had that first sale, I didn't get another sale after that and then i'd spent like £60 waiting to get another sale, so I turned off the ad. But, back to the question, if I ran an ad, £15 per day how long should I be waiting for the first sale? To know whether the ad is dead or not? It's really hard to know. And as per my example if I get one sale the second day of the ad running but then not another one for 5 days do I keep the ad going or squash it? Like what is the norm amount of sales for £15 and when? - based on a pretty empty pixel? thanks! I hope you are able to help! liked and subscribed.

    • @WyelLegendTV
      @WyelLegendTV 2 ปีที่แล้ว +3

      3 days on a $5/ day medium budget of minimum $500. Now of course the higher the per day spend the QUICKER you will know rather your ad is working or not. Example you $15/day and no results in 3 days is an obvious sign Facebook isn't optimizing your advert.
      Hope that help even a little bit 🙂

    • @MegC
      @MegC 2 ปีที่แล้ว

      @@WyelLegendTV thank you for taking the time to reply 😃

  • @6toolbaseball
    @6toolbaseball 3 ปีที่แล้ว

    Thank you for this information! As a small bootstrapped startup, it appears the best thing I can do is stay off social media advertising until I have the budget. It's unfortunate that it has to be this way, but I guess most things in life are "pay to play."

    • @emiliocastillo9579
      @emiliocastillo9579 11 หลายเดือนก่อน

      Did you really not hear the client pays for ad spend

  • @grapebee
    @grapebee 3 ปีที่แล้ว

    Your videos helping me a lot to improve my agency!!

  • @rainmismo1048
    @rainmismo1048 4 ปีที่แล้ว +1

    Exactly the video I need. Thanks so much for this. Time to increase the budget big time. HAHAHA

  • @KirkKreifels
    @KirkKreifels 5 ปีที่แล้ว +1

    Thanks for this juicy info!

  • @JackJacked
    @JackJacked 5 ปีที่แล้ว +3

    So if I understood it right: When we say this Adspends are per Day, we get the fishes with 500$ pretty fast in the medium size audience and we can make a new audience out of that which costs less in the end? I mean if you stay at 500$ you pay more in the end if every fish is caught, right?

  • @megmarques-gyan1652
    @megmarques-gyan1652 3 ปีที่แล้ว

    Really good video, I've been confused by this concept for a long time :)

  • @raychelleinjete4024
    @raychelleinjete4024 3 ปีที่แล้ว

    Absolutely fantastic! Valuable information. ..

  • @verninivig2146
    @verninivig2146 5 ปีที่แล้ว +2

    This makes so much sense!! Thanks 🙏🏽

  • @scottmcguinness4283
    @scottmcguinness4283 4 ปีที่แล้ว

    Thank you so much for this simple explanation.

  • @hajer1814
    @hajer1814 3 ปีที่แล้ว

    I was about to give up till I watched this and I will go with large budget

  • @emilyf.6316
    @emilyf.6316 5 ปีที่แล้ว

    Thanks so much for this Jordan! I have my own agency but I focus mostly on Insta. Want to break into the FB ads side of things so have been learning - literally had no idea about this but it makes so much sense!!

  • @ShaikhFaraaz
    @ShaikhFaraaz 5 ปีที่แล้ว

    Really love the way you explain things Jordan!

  • @bettinawindy6237
    @bettinawindy6237 3 ปีที่แล้ว

    Genius content. Thank you.

  • @mywishboxmwb1307
    @mywishboxmwb1307 3 ปีที่แล้ว

    good analogy by Jordan....I agree the higher the budget works better to get the targeted audience. But that does not take into account of the type of industry it involves....if it's too competitive then client will need to spend a much much bigger budget in this competitive industry. Am i right?

  • @danclarkband2284
    @danclarkband2284 3 ปีที่แล้ว +1

    Hey Jordan love your work mate!
    Quick question, when you say spend big to find the fish, if I was spend big the first time to find where the fish were would this then allow me to spend less money for the next ads because I can target the area I know the fish are?? Hope that makes sense mate lol

  • @Kevinalbano
    @Kevinalbano 5 ปีที่แล้ว

    Great content Jordan!! Can you make a video about creating a proposal/ marketing blueprint after signing a client?? Thanks!!

  • @tfs7033
    @tfs7033 5 ปีที่แล้ว +1

    fantastic video. Really appreciate it.

  • @hiddenflameanbu6560
    @hiddenflameanbu6560 5 ปีที่แล้ว

    Just ordered your book today, hope it gets here quick enough..

  • @AbigailFurr
    @AbigailFurr 5 ปีที่แล้ว +3

    I has $1 for everytime I said "Wow" while watching this video, I would have more money than my own personal advert budget... HAHA

  • @ashleighhambling1294
    @ashleighhambling1294 3 ปีที่แล้ว

    Jordan this is amazing. Love your content. May I ask, what budget is suitable for the testing part of the campaign?

  • @shner6742
    @shner6742 5 ปีที่แล้ว +1

    Good explanation, THANKS FOR THE GREAT CONTENT

    • @sisandamrali9080
      @sisandamrali9080 5 ปีที่แล้ว

      ALWAYS!!! he hits the right spot ALL THE TIME!!

  • @Kevin197200
    @Kevin197200 5 ปีที่แล้ว

    Priceless information, Jordan - thank you!

  • @iliasaarab7922
    @iliasaarab7922 4 ปีที่แล้ว

    best explanation on YT, thanks!

  • @ronin6327
    @ronin6327 5 ปีที่แล้ว +1

    Awesome Jordan! Would you say if a LTV of a dentist is on average say 10k not including two referrals would I want to have the dentist spend a thousand, then is it fair to ask for around 2,000 a month retainer? I hope I understand this video. Thanks!

  • @NicolasDerudder
    @NicolasDerudder 5 ปีที่แล้ว

    Golden content man ✅✅✅
    thanks for sharing your knowledge with us!

  • @michaelpena4703
    @michaelpena4703 5 ปีที่แล้ว +1

    Jordan you're the man!!

    • @michaelpena4703
      @michaelpena4703 5 ปีที่แล้ว

      Evgeny Nelson Yes!! He gives such great content! He wants all entrepreneurs to be successful at this and that is what makes him so great!

  • @growwithhabeeb9962
    @growwithhabeeb9962 4 ปีที่แล้ว

    This made lots of sense. Appreciate

  • @mania7927
    @mania7927 4 ปีที่แล้ว

    @Jordan Platten Thank you ! Can i make the conclution from this video that The bigger your budget, The smaller audience you have to choose ? as the big net will perform better in a small Lake ?

  • @alejandrogonzalez417
    @alejandrogonzalez417 3 ปีที่แล้ว

    Thanks Jordan for this awesome explanation. What would you recommend should be the minimum daily reach in order to find those clients fast?

  • @lhezicallaicalla1675
    @lhezicallaicalla1675 3 ปีที่แล้ว

    very Informative!

  • @gordonreinz9849
    @gordonreinz9849 ปีที่แล้ว

    I didn't quite watch the video, but FB ads really sort of are like a truck. You need a full tank to arrive to your destination. The less your tank is full, the more stops you'll need to make (and you might get burnt out on the way there, & just turn back).

  • @Bobbymarshx
    @Bobbymarshx 4 ปีที่แล้ว

    Great visual, thanks Jordan!

  • @Leodepazfx
    @Leodepazfx 4 ปีที่แล้ว

    You are great! Thanks for the value!

  • @joekevandermeer
    @joekevandermeer 3 ปีที่แล้ว

    Thanks for the video, really helpful. One question, do you set the budget per campaign or per ad? Thanks!

  • @normalewis2224
    @normalewis2224 5 ปีที่แล้ว +2

    do the clients pay for the ads? or do I have to pay for their ads?

  • @ladedrashackleford7996
    @ladedrashackleford7996 4 ปีที่แล้ว

    Best explanation ever!

  • @raczan162
    @raczan162 3 ปีที่แล้ว +1

    Great video Jordan! How does the monthly budget translate into the Facebook daily budget. If they spend 500 dollars per month as ad budget, does that mean I divide the monthly budget by days in the month to get the correct daily budget?

    • @JordanPlatten
      @JordanPlatten  3 ปีที่แล้ว +1

      You answered your own question there haha, yes!

    • @raczan162
      @raczan162 3 ปีที่แล้ว

      Jordan Platten Thank you so much! I really appreciate that you answer the comments!

  • @alexthomas2182
    @alexthomas2182 4 ปีที่แล้ว

    Absolutely fantastic video

  • @pouryarajabi204
    @pouryarajabi204 4 ปีที่แล้ว

    you are awesome , thank you to for sharing this

  • @AndyTheCameraGuy
    @AndyTheCameraGuy 4 ปีที่แล้ว

    Love the visual representation!

  • @jeremycondotta2183
    @jeremycondotta2183 4 ปีที่แล้ว

    The question that keeps bugging me then is, where is your budget set up? Does this mean daily budget, lifetime budget, bid cap? Because you can set up daily budget of 5 euros and have a budget of 5k, but Facebook doesn't know you have 5k, he just knows the 5 euro daily budget? Or am I mistaken here?

  • @georgemuldrew5898
    @georgemuldrew5898 5 ปีที่แล้ว

    Awesome video - loads of value!

  • @Hennakhurshid
    @Hennakhurshid ปีที่แล้ว

    Why I hear all the time that ad budget per day spend should not be too high and actually should be $20 to start with??

  • @kumquatflavouredkoalas1618
    @kumquatflavouredkoalas1618 4 ปีที่แล้ว

    So if you had a client at $500 a month, how much would you spend on ad spend per day? Considering you said $5 for a $100 budget, you didnt mention what to spend per day with the bigger budgets?

  • @laciepeterson6527
    @laciepeterson6527 5 ปีที่แล้ว

    this is so good.. great job!!!

  • @cadensmith4327
    @cadensmith4327 2 ปีที่แล้ว

    Does the budget need to be that large for local businesses?

  • @zachhk2549
    @zachhk2549 4 ปีที่แล้ว +1

    So your charging a business $1000 per month PLUS whatever the ads cost per month. So 1000 retainer plus another 500-1000????

  • @Zamsbhengu4
    @Zamsbhengu4 3 ปีที่แล้ว

    So when we setting our Ad budget we divide monthly spend by number of days in a month and use it as daily cost?

  • @yoitsrami
    @yoitsrami 4 ปีที่แล้ว

    genius explanation

  • @kealafernandez
    @kealafernandez 5 ปีที่แล้ว

    Waiting for my book!!! 🤩

  • @kylieandkallie
    @kylieandkallie 5 ปีที่แล้ว

    Our Instagram story ad was doing good at about 400 clicks the first day but has dropped about 100 clicks, what can we do differently

  • @ZachFaulkner
    @ZachFaulkner 5 ปีที่แล้ว

    Love this analogy

  • @nitishsundriyal4691
    @nitishsundriyal4691 3 ปีที่แล้ว

    hey, i have a data of my target location in which time peoples are more clicking on my ads , so choosing lifetime budget and scheduled my ads to viewers time zone is good fit for me with 20-30$ budget?

  • @hunterrayfitness
    @hunterrayfitness 5 ปีที่แล้ว

    How many businesses do you need to cold call to get a meeting set? What's a good ratio? I would like to see if I am doing well or not

    • @LwiLLmusic
      @LwiLLmusic 5 ปีที่แล้ว

      I did my first 7 cold calls last week, got my first meeting next week.

  • @frederikfrimout2873
    @frederikfrimout2873 4 ปีที่แล้ว

    what starting budgets do you use for testing different adsets ?

  • @kaigatz
    @kaigatz 2 ปีที่แล้ว

    brilliant !!!!!!

    • @JordanPlatten
      @JordanPlatten  2 ปีที่แล้ว

      Thank you for watching! 👍

  • @James777921
    @James777921 3 ปีที่แล้ว

    Asking small/medium sized businesses for 1k charge and then an additional 500 for ad spend is a massive ask I don't think many would be willing to take... Say they're my first client, realistically I can't imagine them willing to just hand over 1.5k just like that?

  • @tfs7033
    @tfs7033 5 ปีที่แล้ว +2

    so $500 per month. What would be your recommendation for per day ad spent?

    • @sigurdhalse7877
      @sigurdhalse7877 5 ปีที่แล้ว

      Really? What's 500 divided by 30

    • @gentlyinge6431
      @gentlyinge6431 5 ปีที่แล้ว

      About 17 bucks a day

    • @tfs7033
      @tfs7033 5 ปีที่แล้ว

      Gently Rustveld I thought it would be $5 a day and if it’s doing good put more money into it to scale it up .

    • @gentlyinge6431
      @gentlyinge6431 5 ปีที่แล้ว

      The problem with that is that you dont reach as many people as you would (per day) with 17 bucks in your daily budget

    • @kirillpanov8836
      @kirillpanov8836 5 ปีที่แล้ว +1

      Go for 5$ a day to test the ads, make it 3 ads with 5$ each, and then turn off 1 or 2 and spread 17$ between them to increase the results. Always use logic when it comes to these things:)

  • @Morganyh
    @Morganyh 4 ปีที่แล้ว

    would 200 gbp a day be classed as a bigger budget? also on ad set budget is that say 20 a day on each ad or 20 a day spent across 10 ads

  • @muhammadehsan2184
    @muhammadehsan2184 4 ปีที่แล้ว

    Best Strategy

  • @dinayansane7524
    @dinayansane7524 3 ปีที่แล้ว

    Good Stuff

  • @connorperone9180
    @connorperone9180 3 ปีที่แล้ว

    is this a per month or per day budget?

  • @evansandora2925
    @evansandora2925 5 ปีที่แล้ว

    Great video Jordan!
    Would it be a good strategy to try and have an initially high ad spend (say $1,000 for the first couple of months), and then once the ads are optimized and targeting well, to then drop the ad spend to something like $500?
    Or is it still as important to keep high the ad spend and FB net large even after a few months?
    Thanks!

    • @BaxterPersse
      @BaxterPersse 5 ปีที่แล้ว +2

      Evan Sandora if the business is profiting from the ad budget, they aren’t going to want to drop it. That’s just throwing away free money

  • @danielezabrini9857
    @danielezabrini9857 5 ปีที่แล้ว

    Very useful!

  • @stefanhyltoft
    @stefanhyltoft 3 ปีที่แล้ว

    Honestly my personal experience have been opposite. More adspend, less value for money.

  • @robertoaffonso7930
    @robertoaffonso7930 5 ปีที่แล้ว

    how do i know how big is my audience in the really beginning? and how do i know how much i have to spend to have a good net to catch those fishes? thanks

    • @alesantoliva
      @alesantoliva 4 ปีที่แล้ว

      You determine it by choosing their demographics, interests + narrow audience + exclude. Check his video about how to create Ads on FB