Why starting a craft brewery is a bad idea

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  • เผยแพร่เมื่อ 3 ต.ค. 2024

ความคิดเห็น • 341

  • @krizm
    @krizm 4 ปีที่แล้ว +244

    The teacher owns 4 breweries and doesn’t want any competition

  • @jamiea2281
    @jamiea2281 6 ปีที่แล้ว +355

    These people don't have a clue. People start breweries for passion.

    • @ARCSTREAMS
      @ARCSTREAMS 5 ปีที่แล้ว +15

      this is about making money not passion or hobbies that dont pay the rent

    • @AndJusTIceForRob
      @AndJusTIceForRob 5 ปีที่แล้ว +9

      The instructor said that.

    • @christianmendoza4060
      @christianmendoza4060 5 ปีที่แล้ว +2

      @@ARCSTREAMS tell that to Greg Koch

    • @ARCSTREAMS
      @ARCSTREAMS 5 ปีที่แล้ว +3

      what does that have to do with brewing as a business?

    • @leninvazquezvaldez7543
      @leninvazquezvaldez7543 5 ปีที่แล้ว

      True!

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 5 ปีที่แล้ว +114

    I think _TH-cam_ recommended this to me today because I watched a home brew beer video yesterday.

    • @bigchungus3467
      @bigchungus3467 5 ปีที่แล้ว +3

      Same

    • @iamtheeggman1986
      @iamtheeggman1986 4 ปีที่แล้ว +1

      Have you set up your own brewery yet ? Send free a sample my way

    • @whodatjt
      @whodatjt 4 ปีที่แล้ว

      Whole Food Plant-Based Man lol same here man! Just brewed my 2nd ever batch then this BS video shows up. I’m not trying to start my own but props to those that do! Great Raft Brewing here in shreveport has sky rocketed since they’ve been open!

    • @frankpoole8645
      @frankpoole8645 3 ปีที่แล้ว

      Me too

  • @TheShaftOfMinecraft
    @TheShaftOfMinecraft 4 ปีที่แล้ว +57

    So with this logic, should people open new restaurants or is the market already saturated?

    • @Dolly.956.
      @Dolly.956. 3 ปีที่แล้ว +4

      I dont know there are four things always on demand
      Food
      Housing
      Medicine
      And morticians
      Those will always be in demand for as long as their are humans so I'd say take your shot

    • @bobbybob20
      @bobbybob20 3 ปีที่แล้ว +2

      It’s different people will at least look at their restaurant no one is gonna care about another beer on that shelf on millions of different beers

    • @LothairApoclyane
      @LothairApoclyane 2 ปีที่แล้ว

      People have had enough food.... we need to start having interventions down here in America - of course it's saturated, BAN Food.

  • @dahoser1eh
    @dahoser1eh 6 ปีที่แล้ว +104

    Now, ask them, "who here would go to a microbrewery?" ... watch all of them raise their hands, duhhhhh

  • @themusic6808
    @themusic6808 6 ปีที่แล้ว +27

    The one student nailed it about finding a location where the market isn’t saturated. I live in southwestern Ontario and my city just got its first brewery about 2 years ago and these guys are just killing it. Now on tap at multiple restaurants in 4 different city’s, being sold in both the LCBO and Beer Store. But they were the first, you factor in the amount of people who were frequently having to go out of town to go to a brewery it’s not rocket science that if someone finally opens up a local one it’s going to do well.

  • @afout07
    @afout07 6 ปีที่แล้ว +20

    its more about the passion of doing like he said. most people that start a craft brewery either worked in another one or have been home brewing for years and just really love the craft. it's not about making tons and tons of money but sharing something you love with other people

  • @nBasedAce
    @nBasedAce 6 ปีที่แล้ว +19

    I live in Massachusetts and the brewery we have in town does massive amounts of business. It's packed every night it's open.

    • @benmarshall5132
      @benmarshall5132 6 ปีที่แล้ว

      Is that Harpoon Brewery?

    • @andrewh3177
      @andrewh3177 6 ปีที่แล้ว +2

      Harpoon is garbage. Think Trillium and Treehouse. They have lines out the door every single day they’re open

  • @nikolazemun
    @nikolazemun 5 ปีที่แล้ว +25

    You actually pay for this kind of "education"???

    • @KimiEclipse
      @KimiEclipse 4 ปีที่แล้ว +1

      They are probably specializing in big money making corporations and will make a lot of money themselves but it seems kind of like a passionless job

  • @currumbinvalleybeer
    @currumbinvalleybeer 2 ปีที่แล้ว +18

    Great video. I run a brewery from my farm in Australia. It is just my business partner and I, we can’t afford staff yet as there are restrictions imposed by local councils that stifle retail margin into our business and thereby inhibit cash flow to support others. We have made a name for ourselves regardless. Kicked off online sales. Always good beer at the end of a hard day’s work. We’re authentic. Never going to be wealthy from it. It is a honest day’s work, generally 12-16hrs 5 days and maybe 3-5 each on the weekend. If you can support local small business, remembering it is the dreams and passions of the founders. Please do.

    • @londonmarcos
      @londonmarcos 2 ปีที่แล้ว +2

      Good luck mate. I also have a nano brewery. Despite what the professor says in the video, I don't think the Craft Beer market is saturated, even in the US. There are over 50.000 burger joints, coffee shops, pizza places in the US. There are over 80.000 beauty salons in the US alone. Theres enough market for everyone to compete and make a living. Maybe not get rich like you said, but at least you are doing what you love.

  • @kramie24
    @kramie24 6 ปีที่แล้ว +24

    Starbucks cups everywhere! Symbolism?

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 5 ปีที่แล้ว +111

    They will all be unemployed after graduation. Mark my words.

    • @RTROTA
      @RTROTA 5 ปีที่แล้ว +14

      This was an exercise in peer pressure groupthink.

    • @theinfumous
      @theinfumous 4 ปีที่แล้ว

      Because competition is too high lol

    • @afrench4683
      @afrench4683 4 ปีที่แล้ว +3

      These students don't have any vision! They are like sheep, only seen green grass, never see the sky and what lies ahead

    • @robdog114
      @robdog114 4 ปีที่แล้ว +1

      @@afrench4683 aspiring to be corporate shills

    • @touko_nanami
      @touko_nanami 3 ปีที่แล้ว

      How many breweries do you guys own?

  • @VanKlaunch
    @VanKlaunch 6 ปีที่แล้ว +12

    This video is a lot more optimistic than the title suggests, especially the end.

  • @matichopfarm2680
    @matichopfarm2680 6 ปีที่แล้ว +43

    The statement that the market is saturated is completely untrue! In fact is very unsaturated, there are now slightly more breweries than there were before the prohibition. This might scare some people but you have to understand that the population of America in between the 1920 prohibition and 2018 has tripled, so in theory we should have at least 3x more breweries than in 1920.

    • @jazzman5115
      @jazzman5115 6 ปีที่แล้ว +3

      Matic Hop Farm
      There are some breweries that are waaayyy bigger than to those times. You would have to compare the overall output of those breweries which I suspect to be higher than pre-prohibition. But I didn't check the assumption.
      Though I agree that the market is unsaturated, but that's only because of the recent developments. People want high quality beer and not industrial easy-to-drink-beer, so the market of high quality beer still is unsaturated.

    • @gibson3lespaul
      @gibson3lespaul 4 ปีที่แล้ว

      There is actually less breweries than before prohibition. There was around 10000 breweries

    • @xander1052
      @xander1052 3 ปีที่แล้ว

      @@gibson3lespaul Here in the UK the brewery count is also behind what it was just a little over 100 years ago, London itself used to have hundreds of brewers, It's recovered to 129 (from 9 in 2006 and 8 in 1976)

  • @j.k.w2635
    @j.k.w2635 3 ปีที่แล้ว +7

    in small suburban/semi-rural communities here in the U.S., a brewery that does a good job of mirroring the identity & history of the area they reside in really does have any opportunity to build a string local customer base that is loyal. Yeah they could go grab a beer anywhere, but the people who go to breweries aren't going there to drink Labatt Blue. If a brewery is done right, it has an atmosphere that you can't get at your local Applebees.

  • @tianazelaya7999
    @tianazelaya7999 6 ปีที่แล้ว +22

    I believe in the micro breweries and the nano breweries! I think they’re a good common sense way to get some business to the cities that are in need of bettering the community. It’ll create jobs and will start putting money back in the community if the breweries are given a chance to succeed. I think everyone should give them a chance! I always find a new beer that I like....you just can’t be afraid to try something new!!

  • @kevingouldrup9265
    @kevingouldrup9265 6 ปีที่แล้ว +7

    I do think opening a brewery is a great idea as long as you fit it into the correct location/city.

  • @JosephE-yd6ks
    @JosephE-yd6ks 5 ปีที่แล้ว +16

    Yeah, don't support local businesses. Give your money to major corporation's like Budweiser.. they need your money

  • @sugarshine
    @sugarshine 6 ปีที่แล้ว +22

    Family-owned private restaurants that are not affiliated with a major chain there are not too many of them. I look at these like I look at those and I am more likely to drink local because of it and I do. We have Four Peaks here in Arizona and I love that place

    • @sugarshine
      @sugarshine 6 ปีที่แล้ว +1

      PumpkinsnBlackcats oh my God I know. The local economy tend to see a great boost bright local businesses like this. I live in Mesa Arizona and there are multiple microbreweries on Main Street. I mean it's really named Main Street for real LOL and there are multiple microbreweries on it and they are all booming

    • @superturboawesome1
      @superturboawesome1 6 ปีที่แล้ว +4

      Best way to live! Support local!! Local farmers, restaurants, breweries, musicians, artists and business! Stay away from corporate exploiters like Wal Mart and the McDonald's of the world

    • @Tristram27
      @Tristram27 3 ปีที่แล้ว +2

      Four Peaks got bought by Anheuser-Busch xD

    • @sugarshine
      @sugarshine 3 ปีที่แล้ว

      @@Tristram27 oh man!

    • @grewit2brewit960
      @grewit2brewit960 ปีที่แล้ว

      @@Tristram27 yep LOL

  • @fdk7014
    @fdk7014 2 ปีที่แล้ว +4

    The problem is that you need to sell quite a large volume of beer to break even and that requires quite a lot of expensive equipment upfront. The threshold of starting up is quite high. Doing a brewery pub is probably more feasible where you brew a few beers that you sell at your own establishment along with food and entertainment.

  • @portwolf2293
    @portwolf2293 4 ปีที่แล้ว +3

    One keen rule of business is diversify.
    You can open a brewery but that doesn't mean you need to be only selling beer.
    When you walk into a 7-Eleven they don't just sell gas.
    One should always step back and view everything from the outside with a 3rd person point of view.

  • @ChadEAult
    @ChadEAult ปีที่แล้ว +2

    Well, they didn’t discuss so many other aspects of this type of business; event space, food, music, distribution, merchandise….
    Their are thousands of bakeries, restaurants, coffee shops ect. Not all your revenue comes from the beer. The state I live in you have to serve food if you serve alcohol. So there is that additional revenue (and expense). The small town I live in farmed out the food aspect to another company, but you could also have several food trucks.
    The biggest thing here are: location, location, location, and a quality product.
    To generate more business, on off days. They have Bingo night, open mic night, and live music. The place is making a killing!!!!
    They have merchandise, they have growlers, they have an event space, they cater. They have their beer on tap in other bars. They other HUGE THING WITH ANY BUSINESS LIKE THUS IS SPACE. Indoor/outdoor space, event space and most importantly PARKING!
    It really doesn’t matter how many breweries there are, just like coffee, bakeries, or restaurants. If you do it right, you’ll do fine. And maybe you get bought out or like any other business you can sell it.
    You would still make more than taking a job, and as a business owner you have write offs you don’t get as an employee.

    • @eikonlosangeles
      @eikonlosangeles ปีที่แล้ว

      Exactly. This lecture was painful to watch based on their limited understanding and outlook for potential other than the product itself. Every student based their reasoning single-mindedly.
      Their mindset: would you buy this vacant plot of land?
      Their answer: No. you can only build one house/structure.
      Business minded individuals reply: Absolutely. I can can not only build one house, but also multiple single family condos, or a decent sized plaza for merchants/small businesses. Even a paid parking lot etc.
      I started a tiny 300 sqft. recording studio in early 2013. After 1 year I was able to begin expanding my business space to not only recording, but to a photography/videography studio, to an event space, to a food and clothe donation center, to a movie theater (free movie nights for the community), clothing store etc. In less than 8 years, I’ve been able to expand to 4 new locations. 300 sft. to over 4,000 sqft.
      Was beginning to write everything you stated, but you said it perfectly.

  • @tiantaibrewingequipment2694
    @tiantaibrewingequipment2694 3 ปีที่แล้ว +2

    Every one needs a job, a craft brewery can encourage local business etc. There will always be market demand.

  • @NoLeadsEnt
    @NoLeadsEnt 6 ปีที่แล้ว +29

    the real question is:
    who here would start a buisness they have no idea's about.
    making beer.
    meanwhile craft brewery's in canada have sold to huge companies for mega profits.
    so brain washing aside.
    do what you're good at.

    • @juicebox8566
      @juicebox8566 6 ปีที่แล้ว +1

      NoLeads Ent. I think it is a pretty strong talking point. Something interesting to me is that none of these people seem to acknowledge the pretty near-endless ways to brew beer in unique ways. Just because the number of breweries is up, does not mean that the brewing methods are overlapping at the same rate.
      Just look at the Sour Beer market in the United States.

  • @crm75c
    @crm75c 6 ปีที่แล้ว +9

    I like what he says at the end but to be honest a Nano brewery "smaller than a micro brewery" is like a pizza place at this point every small town will have several eventually. The owners won't get rich but they can make a decent living. Probably a way better living than if they worked for the man!

  • @nikkiking259
    @nikkiking259 6 ปีที่แล้ว +25

    Because I'll be wasted 24/7

  • @21cup
    @21cup 3 ปีที่แล้ว +5

    Define bad idea, if you love the idea and you can break even, go for it 💪

  • @bokhar87
    @bokhar87 2 ปีที่แล้ว +4

    I like Larry´s last response to the question. I think it shows the same mindset what the actual micro brewery owners have when they found their buisness... Or very close to the same mindset.
    They don´t necessarily do it to make a billion dollar revenue. And as far as I see many-many breweries popping up and still existing it mainly because of the love of beer and to give people something different which will be remembered by. Most of the brewery owners are quite friendly, open and approachable to ask about their buisness. Its never ivory tower. They are us owning a buisness giving us what we and they love. IMHO

  • @dizzysleepers5005
    @dizzysleepers5005 6 ปีที่แล้ว +31

    4:44 left hanging

    • @hidnpnts
      @hidnpnts 6 ปีที่แล้ว +2

      i watched him too xD

    • @nikkiking259
      @nikkiking259 6 ปีที่แล้ว

      Hahahaha

    • @afout07
      @afout07 6 ปีที่แล้ว +4

      they say he's still sitting there to this day with his hand up, silently waiting for his turn to speak

    • @JOMAMAMANE
      @JOMAMAMANE 5 ปีที่แล้ว

      Alex Four lol

  • @ferway6295
    @ferway6295 2 ปีที่แล้ว +4

    The key is to open a small craft brewery in an area without one and offer a beer hall, family environment, pub food, games, sports on tv, poker night etc. Offer a decent variety of beers for different tastes and boom, you'll get lots of business. You might never sell your beer across the country but you'll make a good living doing what you love.

    • @fryloc359
      @fryloc359 2 ปีที่แล้ว +1

      One reason why I've considered starting a brewery is my brother in law own a bar in a small town snd the place next to him is empty. It would make things easier already having an established business with facilities present and then just having to add the brewery. But, it is a town of less than 2000 people, so I don't know how well it would take off.

    • @stephaniewomacks8827
      @stephaniewomacks8827 ปีที่แล้ว +1

      @Kamala's speech writer you still considering this? 🤔

  • @howerchristopher
    @howerchristopher 6 ปีที่แล้ว +14

    If you are going into the craft beer market to make yourself a fortune, you are in the wrong business. You have to love the product, the process and every step involved. Most craft brewers don't make that much money. It's about taking pride in your work. I work for a craft brewery, and it's not a huge money making operation. We do it for the love of beer.

  • @grant8423
    @grant8423 6 ปีที่แล้ว +4

    I have so many issues with the way this conversation was facilitated, don't know where to begin....

  • @soisdafunkav3600
    @soisdafunkav3600 6 ปีที่แล้ว +9

    Tourism in rural areas could draw people like the vineyards in California.

  • @nikhilrodye8226
    @nikhilrodye8226 2 ปีที่แล้ว +1

    neither the professor nor the majority of students know what entrepreneurship is

  • @ChaoticAtmosphere
    @ChaoticAtmosphere 6 ปีที่แล้ว +13

    This is UWO? I guess the never heard of Toboggan Brewing Co., Anderson Craft Ales or Forked River Brewing Company all thriving in a city of 400,000 people.

    • @ChaoticAtmosphere
      @ChaoticAtmosphere 6 ปีที่แล้ว +2

      And Equals Brewing Company slated to open next year.

  • @kurtphilly
    @kurtphilly 6 ปีที่แล้ว +4

    The main reason starting a craft brewery is a bad is that there are a lot of upfront costs that are only scalable once reach a certain volume. At this volume you would need multiple employees, a distribution network, and most likely more advanced and expensive equipment. This all assuming you can actually brew a really good beer, which really the biggest challenge.

    • @wedomusic9451
      @wedomusic9451 ปีที่แล้ว +1

      For me, a professional brewer, brewing good beer is the easiest part 😅
      The hard part for me would be the marketing/accounting/taxes/business

  • @romoalex
    @romoalex 6 ปีที่แล้ว +11

    everyone who raised their hand will struggle to make ends meet no matter what they do

  • @tjblanchard
    @tjblanchard 3 ปีที่แล้ว +2

    You’re making my want to open a craft beer brewery.

  • @apagoogoo
    @apagoogoo 6 ปีที่แล้ว +5

    the other thing to keep in mind is quality as it relates to pricing. i digitize embroidery, as do many huge companies in the developing world. i charge ten times what they do, and i stay busy because i'm at least ten times as good. with beer it's the same. in fact, the more microbreweries there are, the more sophisticated everyone's palate becomes, and thus the more quality matters. how much better is flying monkeys smashbomb than, say, rickards red? if i had to quantify it, i'd say it's at least 35% better, and it's not likely 35% more expensive. i thought for decades that my asian competition would close that quality gap, and they just haven't. it's the same with beer. the big breweries make consistent beer, but they don't make particularly good beer despite steadily losing market share to microbreweries year after year.

    • @will5430
      @will5430 2 ปีที่แล้ว

      I couldn’t have said it better!

  • @kickliquid
    @kickliquid 6 ปีที่แล้ว

    Talking instead of doing is the worst way to start a business. Failure is the best path to success.

  • @santoshukarde
    @santoshukarde 2 ปีที่แล้ว +1

    Many people here don't want to open a brewery , so I will....Less competition 👍

  • @matthewhenington8139
    @matthewhenington8139 5 ปีที่แล้ว +3

    You do realize that most breweries only produce for local customers? They’re not trying to mass produce if this were the case then the restaurant industry would have caved a long time ago.

  • @LoudSodaCaleb
    @LoudSodaCaleb 4 ปีที่แล้ว +9

    This has such a corporate/ think tank vibe to it. I’ve never thought of opening one in my life, but something about this really rubs me the wrong way.

    • @serpentsepia6638
      @serpentsepia6638 4 ปีที่แล้ว

      The guy said a whole lot of nothing while reinforcing the student's fears of not opening a brewery.

  • @BrownWlf
    @BrownWlf 5 ปีที่แล้ว +41

    I wouldn't drink a beer with non of these people

  • @MrScotchpie
    @MrScotchpie 3 ปีที่แล้ว +1

    Well in the UK we have more breweries per head of population than anywhere else I believe, and I can believe it because practically every small town through to large city has at least one brewery. Yet there is still a demand for good beer and growth within the industry. More breweries are opening and the industry is buoyant. Hoping the pandemic hasn't changed this.

  • @nBasedAce
    @nBasedAce 6 ปีที่แล้ว +6

    I noticed that the girl at 2:40 is wearing the exact same coat as the one on the back of the seat of the girl next to her.

    • @terryharold2690
      @terryharold2690 6 ปีที่แล้ว

      I just noticed the girl. Blonde 4:41

  • @AmbassaJer
    @AmbassaJer 6 ปีที่แล้ว +7

    Right, take business advice from CBC...

  • @miserai1
    @miserai1 5 ปีที่แล้ว +2

    It depends where you start it! Today, Microbreweries are local retail businesses! With 65,000 bars and taverns in the US, why on earth are they saying the market is saturated with 6500 breweries?

  • @RobJablind-nc6is
    @RobJablind-nc6is 7 หลายเดือนก่อน

    The owner of a craft brewery in my neighbourhood told me last month “it’s easy to have $1 million in the craft brewery business!……. You start with two million!!”…..

  • @abremnath
    @abremnath 6 ปีที่แล้ว +27

    10-20 beers each!? that's gotta be somewhat of an over-estimation.

    • @AdamKeele
      @AdamKeele 4 ปีที่แล้ว +2

      Nowadays that's a low number. 20-60 different beers brewed a year isn't uncommon by most breweries now.

    • @xander1052
      @xander1052 3 ปีที่แล้ว

      @@AdamKeele American Craft Breweries sure, Craft Brewers over here are closer to ~15 still

  • @simonscat578
    @simonscat578 6 ปีที่แล้ว +84

    If you need to go to school to learn how to be a business man/entrepreneur you arnt one.

    • @shawnoneil2046
      @shawnoneil2046 6 ปีที่แล้ว +3

      simons cat ..........AREN'T

    • @mlu007
      @mlu007 6 ปีที่แล้ว +8

      Business schools don't turn people into entrepreneurs. That's not their purpose. They merely educate people about management methods. The student is free to make whatever he/she wants out of those skills.

    • @dankom1310
      @dankom1310 6 ปีที่แล้ว +3

      arnt? seriously? It's ain't! ;)

    • @MrDingdong566
      @MrDingdong566 6 ปีที่แล้ว

      realest thing ive ever heard

    • @aaron5222
      @aaron5222 5 ปีที่แล้ว

      Lol you can't teach hard work and original ideas.

  • @chaseveacock609
    @chaseveacock609 3 ปีที่แล้ว +1

    In south jersry.... ive known of 1 brewery to close its doors in the past 10yrs. Theres more than enough to go around

  • @garrettharinen6149
    @garrettharinen6149 2 ปีที่แล้ว

    This isn’t news this is some random business class with no accreditation

  • @josip4287
    @josip4287 6 ปีที่แล้ว +2

    Starting my own craft brewery. Got enough capital to produce 10.000 bottles of craft beer. Best case scenario: I sell them all, invest into making 30.000 bottles of beer. Worst case scenario: I fail to sell anything and end up alone with 10.000 bottles of craft beer. I win either way.

  • @thomasthuene3173
    @thomasthuene3173 6 ปีที่แล้ว +1

    This is a perfect example as to why business school is useless. Even the professor has shoddy market research. The students are just surmising one thing or another.
    Quite a few micro brews made the jump to scale (Harpoon, Sam Adams, Sierra Nevada and others), and some were bought to larger corps and continued going.
    Many microbrews fail, because the distribution is over the counter, and restaurants fail a lot. Many other microbrews make >$300 per sqft on over the counter sales. And not everyone wants to become a corporate tycoon with an MBA who only thinks about cost cutting and selling the least amount of quality for the highest price.

    • @marcussoininen2084
      @marcussoininen2084 5 ปีที่แล้ว

      "Those that can, do. Those that can't teach."

  • @feralhog1693
    @feralhog1693 6 ปีที่แล้ว +9

    yeah, and none of these students know a damn thing about brewing beer or wine for that matter! Of course it is going to seem lime a bad idea, if you have no clue what it involves

  • @Rolyataylor2
    @Rolyataylor2 6 ปีที่แล้ว +6

    Is the concern staying out of the red or is it just growth potential. Frankly if I can make a niche' for myself and make enough money to pay the bills then it works for me.

    • @jazzman5115
      @jazzman5115 6 ปีที่แล้ว

      Taylor Burke
      Well, this is a business class, so it definitely is about growth.

  • @mrow7598
    @mrow7598 6 ปีที่แล้ว +2

    He's right about what happens to "craft" breweries who get bought by inbev. People stop buying their beer. I stopped buying Goose Island when they were bought out.

    • @jazzman5115
      @jazzman5115 6 ปีที่แล้ว

      M Row
      The right thing to do.
      Continuing buying there would just feed the "monster" of industrial beer and international monopolies.

  • @AndJusTIceForRob
    @AndJusTIceForRob 5 ปีที่แล้ว +1

    The craft beer market comprises about 12% of all beer drinkers in the U.S. If part of your business plan is to find ways to persuade the American adjunct light lager drinkers to convert to drinking your beer, you may have something. The 12% are saturated sure, but the other 88% is fertile ground for expansion of the craft beer industry.

  • @agentorange5695
    @agentorange5695 5 ปีที่แล้ว +1

    I don't know why i'm watching this i'm not even old enough to drink

  • @edwardbly877
    @edwardbly877 4 ปีที่แล้ว

    Same reason restaurants are a bad business. What if you love flavour, good food and want to share it with others. Enjoying your job is much more important than big profits. So please work hard , do your research and open another craft brewery. You have my support.

  • @Partizan-one
    @Partizan-one 3 ปีที่แล้ว

    Micro doesn't necessarily mean small profit or inability to grow. It means your growth is limited to a localized market. You can go from a million in sales to ten million in sales and still be considered small.
    If you look at the odds of success In business, it is low. Being an entrepreneur is about taking calculated risks and finding a niche in the marketplace that others dont see or have the stomach to make it.
    If your dream is to open a brewery, do your research and have a solid business plan. Otherwise build a bar in your basement and make home brew with your friends. It will be a lot cheaper and less work.

  • @1879gym
    @1879gym 6 ปีที่แล้ว +4

    Good question , but very very very weak narrow responses....
    All business face those basic concerns spoken of in the classroom...
    Note: operating a craft brewery is like owning a bar.. there are various revenue streams within the umbrella...and potential opportunity in real estate. Distribution, warehouse ,etc
    Of course there is competition but what’s unique there
    Would I invest in a brewery? No... it doesn’t fit my style
    Food and beverage industry is too labor/ management intensive not to mention heavenly regulated

    • @FeelSweet7
      @FeelSweet7 4 ปีที่แล้ว

      1879gym so what business you think would be good to invest in

  • @liambenyamin5482
    @liambenyamin5482 2 ปีที่แล้ว

    Why you WANT MORE crafting is because it is Farm to table craft industry not beer industry!! The new local coffee is the brewery. It is a craft substance whose demand grows every year. Also it's returns far exceed other industries!!

  • @thesaintandtheshepherd8730
    @thesaintandtheshepherd8730 3 ปีที่แล้ว

    And no mention of opening a tap room. You would be the end seller of any micro brew you choose.

  • @countkilroygraf8816
    @countkilroygraf8816 6 ปีที่แล้ว +7

    This broadcast brought to you by Anheuser-Busch.

  • @rickallen9099
    @rickallen9099 ปีที่แล้ว

    The professor seems to argue that getting bought out by a larger brewer is a bad outcome. That's dumb. Many millions of dollars are transacted in such a scenario and it's obviously a good financial outcome for the brewery owners.

  • @seanhaecker2256
    @seanhaecker2256 ปีที่แล้ว

    Hello, I’m from the future in 2023 and the influx of successful micro breweries is amazing 😂 stay in school kids.

  • @WhoopDePoopDeScoop
    @WhoopDePoopDeScoop 4 ปีที่แล้ว +5

    I disagree that the demand for beer is stagnant. A certain percentage of each generation drinks beer, and generations are getting larger....

  • @joshbarr6390
    @joshbarr6390 2 ปีที่แล้ว

    Market isn't saturated because the local breweries don't have the largest reach for distribution.

    • @joshbarr6390
      @joshbarr6390 ปีที่แล้ว

      @Joe Washington I still crush some miller lite. But i go for craft brew when I can do so in a reasonable manner.

  • @dankom1310
    @dankom1310 6 ปีที่แล้ว

    This reminds me of another lecture I saw... "competition is for dummies" There's always that little side door that no one seems to bother using.

  • @LekanMakanju
    @LekanMakanju 10 หลายเดือนก่อน

    That word "identify" again.....very nice ending from the prof

  • @sennsir
    @sennsir 6 ปีที่แล้ว +12

    Wise words!
    This can be applied to any business! 👏👏

    • @lankey246
      @lankey246 6 ปีที่แล้ว

      well then there's wisco (my home state) and breweries are thriving here

  • @mrow7598
    @mrow7598 6 ปีที่แล้ว

    In my state of Maine one of the major craft beer states, banks stopped loaning to new breweries in the Portland and Bangor areas,. The largest and third largest cities. The banks see too much saturation. 300 new licenses for breweries are still in the works. What I've seen most breweries are successful however as more come in there will more more competition. And at some point breweries will start to fail, but that any business once competition starts. Competition is good, the beers will get better, the beers will get cheaper.

  • @jao_boy
    @jao_boy 3 ปีที่แล้ว

    microbrewery, can adjust easily the taste/smell or add flavors when customers will highly recommend or suggest what they want.

  • @christianmendoza4060
    @christianmendoza4060 5 ปีที่แล้ว +1

    So raise your hands if you think going to a craft brewery is a good idea

  • @justintamburrino4897
    @justintamburrino4897 6 ปีที่แล้ว

    The number of people drinking may not be changing, but what are these people choosing to drink? If I’m not mistaken, the number of macro drinkers is declining while the number of craft drinkers is increasing.

  • @zackreyes6619
    @zackreyes6619 3 ปีที่แล้ว

    Anybody saying what does passion have to do with business is obviously missing the fact that “passion” is one of the most important entrepreneurial traits to have…it’s the drive behind the business, it’s the authenticity behind the product. A business owner without passion lacks care for the product, ultimately not satisfying the customer…not to say money/finances is not an important part too. But it’s a balance of the 2.

  • @radwulfeboraci7504
    @radwulfeboraci7504 6 ปีที่แล้ว +2

    Once upon a time, like everything, this was how it was done - locally. So there is room if you do good work in a niche that is definable, just don't expect to be Labatt's or Seagrams. (Craft distilleries on the rise now.)

  • @fpj85
    @fpj85 3 ปีที่แล้ว

    That teacher completely contradicts himself at the end, a micro brewery is meant to make a certain amount of product depending on the territory they would be in, not that its a micro business or that it wont expand, completely misleading the students, even worse that cbc puts it on you tube.

  • @cosmic_diver
    @cosmic_diver 11 หลายเดือนก่อน

    If these students just value a business because of the fortune element, then prepare for a downfall. Not all businesses make a fortune.

  • @spinessticksandhooks4640
    @spinessticksandhooks4640 5 ปีที่แล้ว

    Love and passion.....money will follow

  • @robertfowler1256
    @robertfowler1256 3 ปีที่แล้ว

    I would. I did. Doing very well too.

  • @111Sylvester
    @111Sylvester 6 ปีที่แล้ว +10

    Since we import beer from Britain, Belgium, Germany, Denmark and the Czech Republic, we have a market that is not being served by domestic producers.
    We also have a market of lime juice drinkers who enjoy adding a near-beer (e.g Corona) to their favorite drink for more calories. Eventually, this group will switch to another more fashionable drink, hence the overall beer market will shrink.

    • @jazzman5115
      @jazzman5115 6 ปีที่แล้ว +1

      You realize that the huge increase of breweries is thanks to people who don't drink Corona or other industrial beer at all?

  • @davidgoodell6998
    @davidgoodell6998 4 ปีที่แล้ว

    this video is two years old and the number of breweries are still going up, thus showing how short-sighted CBS is

  • @CP-wv6sq
    @CP-wv6sq 2 ปีที่แล้ว

    “Is it a good business decision .. I don’t know “ well thanks for that…

  • @djwinters101
    @djwinters101 ปีที่แล้ว

    A lot of people to compete with doesn’t necessarily entail a lot of competition…

  • @evetui
    @evetui 3 ปีที่แล้ว

    Three years later they're still supporting their local brewerys.

  • @deadondave9251
    @deadondave9251 6 ปีที่แล้ว

    I agree with the saturation point. I've noticed this for quite some time ( I live in VT) . I think you can have brew pub , sell only on site and in select areas.

  • @geoffreywaters7331
    @geoffreywaters7331 2 ปีที่แล้ว +1

    So because an industry appears to be saturated you shouldn't do it? What rubbish. What about offering a better product, a better service, a better experience, a better price point than your competitors? I guess those ideas are for every other successful business out there? Mmm

  • @toddlewis6005
    @toddlewis6005 6 ปีที่แล้ว +1

    you can say that about any business startup.

  • @CryptoGlobalNewsTeam
    @CryptoGlobalNewsTeam 5 ปีที่แล้ว

    As an entrepreneur, the more Craft breweries the better, work alongside the other business owners to capitalise on a great slice of the pie. Import and locally mass produced beer in North America are flat at best, more likely declining based on research coming out. Craft beer sale's are growing exponentially every single year. An over saturated market is what every single non successful person tells a person thats about to start a business. its a total lie and should be used as motivation. How many businesses make, print and sell Tshirts? Hundreds of thousands, if not millions. Yet they are still making money on all levels of fashion.

  • @nowey6709
    @nowey6709 4 ปีที่แล้ว

    Who's going out for drinks tonight? ...

  • @herreratomemh
    @herreratomemh 5 ปีที่แล้ว +1

    The old era of beers are gone... it’s time for different stuff.. do no more coors, miller, ... old flavors... it’s time for CRAFT BREWERY.....

  • @drewneubuhr2919
    @drewneubuhr2919 3 ปีที่แล้ว

    Kinda missing that the craft beer market isn't like a lot of other markets. Not every brewery is available in every city, state, province, etc. On top of that, most craft beer drinkers have a tendency to constantly try new products. It's not like cars, where one purchase lasts a long time. Is it an over saturated market? Possibly, but that isn't as much of a hindrance this type of business.

  • @robertcussen8039
    @robertcussen8039 5 ปีที่แล้ว

    I would! There's an areas where it still makes sense but looking at the global market data you would never suspect it.

  • @dictionplacement5467
    @dictionplacement5467 6 หลายเดือนก่อน

    man this is old, but I really think the "make beers unique with aliens and artistic designs is the best approach for newer gens." but with that I use to drink heavy and try all sorts of beer. with that said no one is really going to make that beer their "staple" and be continuous buyers if so it would be a small margin.
    Like my father and many older drinkers they stick to brands that have been around for generations. budlight, coors, budwiser.
    those are the only ones getting alcoholics that are buying cases every weekend. end of story. even if it's a passion it should probably stay a hobby.
    unless social media skyrockets your business randomly.

  • @operitivo4635
    @operitivo4635 2 หลายเดือนก่อน

    I don't get it. Brewing beer is highly scalable and has a large market

  • @tim84k10
    @tim84k10 4 ปีที่แล้ว

    The problem with the discussion here is the prevailing paradigm. We are stuck with four or five huge breweries who own the market because of prohibition. Since the 1970s, craft brewers, driven by homebrewing, have defied all odds to make and sell beer that sells at a substantial premium over macro brewed beer. It doesn't matter how deep the pockets of the huge breweries are and nobody cares. Prohibition has been gone for nearly 90 years and it is only now that fresh, locally produced beer is once again available nearly everywhere.
    The craft brewing expansion is not over until bars cannot sell macro beer anymore. Once people discover and consume fresh beer, the days of watery, tasteless macro beer are over. All of them learned this in their microeconomics class; it's called competition. Competition was destroyed by a constitutional amendment that bankrupted all but the largest macros. The pendulum is swinging back, and none of these people know how far it can go. Macro still absolutely owns the market. There's no telling how much of that can be captured by craft brewing. One thing is for certain, though. The prevalence of local tap rooms versus package only breweries in the last few years suggests that there's way more room for expansion. If brand new, virtually unknown breweries can sell beer at 5 bucks or more per pint and grow, there's plenty of room for growth.

  • @derekremington8807
    @derekremington8807 6 ปีที่แล้ว +1

    What they are not understanding is the scale of the brewery you would open run, beer brands on craft side are very geographical locked, you would brew for your geographical area. Not brewing for annihieser Busch where it's worldwide. Also I would craft brew based on the passion of making it your own, not to get rich.