Africa's Plan to Bring Chocolate Profits Home
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- เผยแพร่เมื่อ 30 มี.ค. 2022
- The $100 billion chocolate industry largely begins in Ivory Coast and Ghana, but farmers there get very little of the revenue. Most goes to European countries where companies turn raw beans into pure profit. African governments and entrepreneurs are now looking to break the colonial cycle.
#Africa #Trade #BloombergQuicktake
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60 to 70 percent of world's all chocolate comes from just two countries and workers there are living there under poverty!!! Doesn't adds up.
It adds up... if you Follow really science.... cut down trees call it climate change.. steel from the richest continent call it capitalism which it is not... is past oligarchy and a .caste system... that they would love for he rest of the world to be under...
Colonialism in a nutshell
Crony capitalism
@@arkajitmaity5277 primary product dependency in a nutshell?
Our leaders are stupid
"When you get to farmer households, you'll find that some may never even have tasted chocolate" This is so profound. They harvest it but don't have the privilege to even taste it.
This hit hard. Really sad.
@@ivishnukn Big lie, but nice catch message.
@@PropsZen why is it a lie??
@@lahain01 Because They do use Chocolate a Lot in their food and drinks
@@dongshengdi773 You got your head stuck in the sand.
Ghana and Ivory coast should take Indonesia as example. Indonesia started banning exporting raw materials of any products. Now they get much more out of their raw resources. No more exporting raw resource or you would be exploited by western countries.
There are several Ghanaian chocolate factory owners. Why didn't they show more of these companies?
I saw a video of cocoa farmer tasting chocolate for the first time, their reaction was priceless, that video made me smile and feel sad at the same time.
Its about time Africans started enjoying the benefits of their resources and hard work. We have to industrialize and export processed goods and manufactured goods.
Its going to take time for sure. And it will need great political willpower and great economic visionaries in power to make it happen. I am tired of seeing documentaries repeating the same story over and over again just in a different light... Something clearly has to change.
Read about the imf and what they do,
The purpose of a military conquest is to take control of foreign economies, to take control of their land and impose tribute. The genius of the World Bank was to recognize that it’s not necessary to occupy a country in order to impose tribute, or to take over its industry, agriculture and land. Instead of bullets, it uses financial maneuvering. As long as other countries play an artificial economic game that U.S. diplomacy can control, finance is able to achieve today what used to require bombing and loss of life by soldiers.
One constant of American foreign policy is to make other countries dependent on American grain exports and food exports. The aim is to buttress America’s agricultural trade surplus. So the first thing that the World Bank has done is not to make any domestic currency loans to help food producers. Its lending has steered client countries to produce tropical export crops, mainly plantation crops that cannot be grown in the United States. Focusing on export crops leads client countries to become dependent on American farmers - and political sanctions
The idea is that if you can make other countries export plantation crops, the oversupply will drive down prices for cocoa and other tropical products, and they won’t feed themselves. So instead of backing family farms like the American agricultural policy does, the World Bank backed plantation agriculture. In Chile, which has the highest natural supply of fertilizer in the world from its guano deposits, exports guano instead of using it domestically. It also has the most unequal land distribution, blocking it from growing its own grain or food crops. It’s completely dependent on the United States for this, and it pays by exporting copper, guano and other natural resources.
The idea is to create interdependency - one-sided dependency on the U.S. economy. The United States has always aimed at being self-sufficient in its own essentials, so that no other country can pull the plug on our economy and say, “We’re going to starve you by not feeding you.” Americans can feed themselves. Other countries can’t say, “We’re going to let you freeze in the dark by not sending you oil,” because America’s independent in energy. But America can use the oil control to make other countries freeze in the dark, and it can starve other countries by food-export sanctions.
All while doing it under a caste system, cartels and proxy war.... very very hard working and strong spirited people.... the suppression is real...
I live in Europe and I’d gladly buy the finished product made in Africa
Exports are another way of economic control. We should instead be thinking about how we take care of our needs without destroying our land, resources and selling out our people's labour to satisfy the needs of the East and West.
Genuinely asking: Do Ghana and Ivory Coast have stable governments with robust property rights and a robust court system? Capital (aka manufacturing) tends to avoid locations without those characteristics.
My country, Indonesia, is the third biggest cocoa producer in the world, yet a lot of local high level bakery choose to import chocolate from Europe instead.
It's saddening that we can't even produce high level chocolate on par with Europe...
Europe have an advantage in expertise and brands/marketing/perception that can only be gained by time in the industry.
The whole point is to benefit the farmer, not wealthy Indonesian chocolate factories making the end product. Indonesia is very corrupt and the poor will remain poor because of it.
Silver-queen is local brand and very famous and delicious, throwing the competitor out of water( Cadbury), i think the problem is lack of differentiate brand and application, indonesian likes chocolate , but as a snack not in a desert or meal or something that we daily consume... That's why exporting the raw materials is much more compelling bc lack of demand of local market, we of course could produce the end finished product but who's gonna buy if it is not labeled as belgian or swis
@@cobaltblue2756 masuk akal
di malaysia ada bbrp perusahaan produk coklat salah satunya adalah cadbury
ferrero roche juga di malaysia
jadi di batam itu ada pt asia cocoa indonesia - invest dr malaysia dan spore cmiiw
mereka dapat pasokan dr biji cacao seluruh indonesia
produk mereka banyak, dari powder dg beragam kadar, oil, butter bahkan cangkang biji cacao pun dijual
utk konsumsi sehari hari coklat masih belum bisa mengalahkan air putih, teh dan kopi cmiiw
@@cobaltblue2756 oya, saya biasanya beli sq ketimbang cadbury krn cadbury banyakan susu ketimbang coklatnya mana gampang lumer dan lengket
Now we have to bring our gold and diamond profits home. Africa will rise
Great to see the governments actually do something to solve the problem for once
I think it is more likely the governments are skimming the profits off the top, given the levels of corruption in developing nations. I can't imagine they are actually helping individual farmers in a meaningful way.
@@MrNapoleon1801 European countries do worse to Africans.
@@MrNapoleon1801 I'm a cynical in a different way from you. The corporations will get the US to meddle, the region will magically have rebels and overthrow the government and suddenly the corporations are getting cocoa super cheap again.
governments are not doing anything effective. A very simple move any government can do is open up commodity market. Currently, cocoa can only be sold to licensed people whose incentive is to decrease prices. Just setting up a commodity market that allows speculators to buy would increase cocoa seed prices.
The govt setting prices is never helpful. They should use the money instead to educate and modernize the cocoa farmers - but they'll never do that because it will become harder for them to pull the strings.
It's the same issue with gem stones and mineral mining.. the people who provide it reap NONE OF THE REWARDS for their products...
The two countries should team up with other cocoa exporters and create and OPEC like cartel to demand a better price for their products.
They did that. Europe responded by banning chocolate all together. European Union are now producing fake lab grown chocolate.
I think the challenge is to produce a product that can be marketed in Europe. It is not enough to build a factory. You also have to convince the consumer.
I think that Fairafric is doing the right thing, focusing on ecofriendly biodynamic chocolate to break in to the European market.
Yes! I love seeing this! Restoring power to enhance our own economy over others who have taken advantage of pricing. Bless up Africa 🙏🏼
Interesting, thanks for sharing …
Côte-d’Ivoire, cocoa processing from its raw form into other products has increased in recent years, reaching 33% percent. Côte-d’Ivoire government is projecting to have about 70 percent of its cocoa processed into semi-finished and finished products. According to the Ivory Coast’s cocoa regulator, the domestic processing of cocoa beans surpasses 1.2 million tonnes within two years.
The sad story is even with a new approach,as long as it's price is still set based on foreign currencies very little benefit will reach an ordinary farmer. Save your face, set the price based on your currencies. This would increase the demand for your currency too and hence a good income in the international market.
The greedy evil French government actually steals their currency too, Ivory Coast like many west African countries use “West African CFA franc”
which basically means they print their notes & control their banking system..
French colonists are the worst of them all, this is beyond evil & totally unjustified yet somehow French ppl brag about their culture of liberty & justice
such hypocritical nation .. I hope the young French generation wake up & have some humane morality & stop looting + spreading wars in these beautiful lands
Former European colonial powers in Africa have destroyed the food self-sufficiency by forcing their colonies to produce certain crops and abandon essential ones. Apparently, exporting crops or raw materials will never get any country out of poverty. Thus, as long as there is no manufacturing and processing of African crops and raw materials, these countries will continue to suffer from poverty. The first step towards solving this is by building the necessary infrastructures, such as power plants, water networks, sewage systems, ports and roads. So far, China has been the only country that is working in helping African nations to build their infrastructures.
Ghana has been independent for over 5 decade so why haven't they stop and grow more essential crops?
China by aiding and abetting the corruptions which plagues the african nations on a governmental level. thank you china. Silence Wumao
@@henryeghaghara9385 Well, after their independence, they had a leader who actually cared for their peoplee, the price of cocoa increased to triple of the original price, those revenues were taken by the government through levies and invested to various development projects but then the UK and the US came and supported a coup against him. He was replaced by a pro western government who did the opposite of him, they moved those money from infrastructure investment and agriculture development to the military and privatized those infrastructure projects and state owned enterprises and abandoning a lot of things. The government done a lot of things to favour the foreign government and allowing corporations to exploit their lands.
Ghana then experienced a lot of coups after that
@@henryeghaghara9385 I do not know a lot about the history of Ghana after independence. However, in neighbouring French former colonies, France has maintained its influence through the CFA currency and the so-called Françafrique corrupted network of politicians and businessmen.
@@abdourahmanealkhalifa191 Britain doesnt have much influence in Ghana but the politicians are just corrupt and useless just like across africa..
Ghana has gold yet shes been cheated off her gold
She has manganese the chinese are stealing that in broad day light
Oh she discovered a subtantial oil deposit, the Europeans makes 80% of all the profit from her oil...
I can go on and on...the crazy thing is you can say this about every african country
Looking forward to trying their chocolate and what new flavours and mixes they come up with.
So when Europeans have exploited Africans since slavery and colonial times for African labor and raw material, they don't get criticize. But when it's China, it's colonialism 2.0
Europeans should have helped Africans with building their infrastructure to improve their lives but after all these years, they have not. This is why African governments turn to the countries that are willing to help and build that infrastructure because the Europeans failed to take that risk
Actually, Europe has done enough helping.
Everyone should just let Africa do their own thing
@@sodaa2489 Europe has done NOTHING for Africa. They destroyed Africa. There was great infrastructure in Africa before white folks came.
We don't need Europeans to help us, we need to help ourselves. It's not rocket science to process cocoa. Demand higher prices! Why do our people have so little self confidence?
Chocolate, vanilla, coffee, bananas tobacco, sugar cane, palm oil, avacados... all of it shares similar story some more than others.
One big unanswered question was this: Cocoa is a commodity sold by the ton, the current value is between $800 and $1000/ton, but the farmers seem to only be getting paid $200-400/ton. Where is the rest going? As much as 75% of the commodity value is being lost between the farm and the global market. US truck shipping costs are around $100/ton for 1000km, and rail is less than half that, and ocean shipping costs are trivial. So transport is surely counting for a fraction here but not even half of the missing amount.
It is going to the manufacturers which are not in Africa but in Europe and eventually into the profits of nestle, which is the largest buyer of cocoa in the world.
@@Brockza That's specifically not the case though, the manufacturers are the ones paying the commodity price of $800-$1000/ton. Someone is gouging the farmers hard, Between Nestle and the farmers.
@@KaiSellgren People are not naive. You make assumptions and don't listen. You seem to forget that's why Ghana said they will no longer sell cocoa to Europe and will manufacture their own chocolate on a larger scale. Ghana could import milk from India, EU and USA. It would make them more money by selling chocolate as a finished product than just selling cocoa.
I only eat chocolate made in Africa, I banned all European chocolate last year, everyone of us makes a small difference
You’re only supporting the rich african businessmen who also don’t pay the farmer. Farmer doesn’t see that money you pay.
@@TheBooban i rather do that then
They should ban the import of a percentage of raw products and promote this percentage to be processed by nationals. New national companies can grow and international supply will decrease a bit and prices of raw also will increase so all can get benefit at the end
African needs to support the local products like FairFric company by buying their products..
Wish you guys the best of luck!
It should really be titled “coco belts plan to bring profits home”
will be on the lookout for chocolade made in africa. interesting video
15:47 That was actually very informative.
Wonderful coverage.
Same with coffee,tea,pyrethrum,copper etc Africa needs to wake up and kick them western nations hands out of the cookie jar(resources)
I remember seeing a documentary where the filmmakers gave the farmers the finished product to eat for the first time! Incredible.
Incredible? More like incredibly sad
It's kinda too hot there to have chocolate readily available, it would be melted
I humbly refuse to give a response to ignorance
More factories means more salary and growth to whole region
Could a syndicate similar to the Canadian "Federation of Quebec Maple Syrup Producers" benefit the farmers?
Power to the poor In Africa! Anyone in position there is false help and hope... the movements are stopped before they begin with a gun shot......
Ivory coast and Ghana should look for such technology and direct investment from Asia, African market itself is huge, you need a diligent salesman to seek investment from the east and gradually create the demand locally...
Just ordered 18 bars of chocolate on Jan 08, 2023. It's scheduled to arrive by Jan 17, 2023.
Glad I saw this video.
How was the chocolate?
@@anotherelvis 7 out of 10.
Nice video.
There's no crop rotation?
Also, any way to order these chocs? Wanted to try
Kenya has also has the best coffee in the world but we only got start consuming it a few years ago and its actually still very expensive even though some of it is processed locally.
If 90% of the coco come from 2 countries, then it’s a Ghana and Ivory Coast problem not an African issue. Vaguely pointing at Africa and not addressing issues by country is part of the problem.
There's something called the imf, look them up they have no choice but to be slaves for the rest of their lives thanks to the imf and the sanctions they will face if they try to stand up for themselves against the imperialists
60 to 70 percentage
This is how it works, imf forces poor countries to open markets
Cheap us food, floods in bankrupting all the farmers
Us megacorps buy all the small farms and use them to plant cash crops like cocoa to make chocolate
Us megacorps lower wages to starvation level
This country is now pretty much forever enslaved, any attempt to fight back means Us cuts off the food and they starve
It's a recurring theme though that western countries take advantage of these poor African nations for their raw material. And when the government does do something to improve their citizens lives, western government create a coup to overthrow that government.
They could easily raise prices since they control the entire supply. It is because of their own corruption and not colonialism.
many countries in the global south don’t see the profits to their labor. uranium in africa, coffee in many places & palm oil in indonesia are all examples of this. luxury for you, but no profits to the laborers
13:40 Fairafric chocolate is already available in most of Europe. The challenge is to increase the market share.
profits were already in AFRICA just no one was sharing.. cut everyone else out and be greedy will bite you in the Ass
Great finally!!
Yeah they should do it but needing a careful management
Producer-made chocolate makes so much sense
Governments do not require nearly enough price
Set up a win win, farmers must get a living wage and well plaid jobs is the goal
I love this!! I’m so happy for african! They are finally making business and farming again!! This is amazing! An creating jobs
good idea, time for economic value to accrue to the producers, not the international processors.
Wow!! An African government that actually works. - A Nigerian
ATROCIOUS!!!! This is just like Colonialism!! It has to change! These farmers deserve SO. MUCH. MORE.
Both companies and governments need to have direct engagement with these communities to better understand the dependency of the communities in the cocoa economy. There is a risk for the country’s stability to have farmers reliant in one source of income that is mostly controlled by entities outside of their country. If Consumers in the EU and the US are not aware of these issues, it is then the government’s responsibilities to create programs and legislations that will benefit the local farmers not just by increasing their salaries but by proving the education and tools to be more resilient in this industry.
They need to stop exporting the raw materials and do the processing within the country it's produced, and it might even mean processing the chocolate right on the farms where they are harvested.
They should take more of our inflated money for that sweet, sweet chocolate!!!😢
In my opinion often most of the profits goes to the processing, final product manufacturers and sellers be it cotton, gold, cocoa, or even meat and vegetables.
Great problem is that Africans aren't getting a cut of that because of the lack of investment in machinery that is needed to process the cocoa
@@gidd yes, but it doesn’t matter. The owners of those machines will cheat the farmers anyways, even if they are African. And it’s unnecessary to invest in all of that. Just buy shares in Hersheys and Nestle.
Love the determination of the bioko chocolate owner
Africa is a beautiful place /////
If Cocoa farmers don't taste chocolate is their choice . Is sold in the Super markets they can buy some with the profit they made.
Is so sad that even the Cocoa money the farmers get, they don't invest it in anything.
They continue to live in the villages without purchasing land or building in the cities .
They don't use the money gained in the Cocoa to educate their children .
You need a final product in order to make substantial profit. They should stop selling cocoa beans and process the crop in their own countries.
Bless Africa
This shows one of the odd reasons why capitalism needs improvement because in theory it's a good idea but it gets abused like this where some rich or powerful investors take advantage of poor working families and use them to obtain their products but don't have any of the benefits reach the workers so that's where capitalism as we know it today fails.
This isn’t “CaPiTaLiSMs” fault. It’s ineffective governance and corruption. It’s also due to the effects of the colonial era.
Stop being so eurocentric, just supply China with chocolate that's a huge market.
Good.
Narrative of Self is the result of a feedback loop between “Separate Self” & Cosmos 🎈
This is why I prefer fair-traded Columbian chocolate. Plus, cocoa is a New World crop anyway.
In India we have Minimum support price (MSP).... So why don't USE that method?.... then dealers have to pay minimum price for coco
The LID, which they implemented and discuss in this doc, is a similar measure.
People don't understand that the sale of Cocoa is based on demand and purchasing power. Having a company in Africa does not necessarily translate into profits as there is no demand for the finished product in Africa, and exporting it will increase costs, etc. Use your absolute advantage smartly by bargaining for better prices like OPEC does.
Who told you that there is no demand for chocolate in Africa. You must be among those that think Africa countries are just full of trees and people live on trees. That's not the reality.
@@perrymiguel7515 Demand created market right? You have your economics twisted! Why aren't we exporting corn, or maize? It's because the local demand is high to a point we import even more. Now get back to class and study Econ 101!
As the video said, 2 countries produce 70% of the worlds cocoa. It's not like chocolate companies would have a choice not to buy their product. Unless they wanna stop making chocolate.
While I understand that the EU has a right/responsibility to protect its local industries and companies interests, some of these policies are not only discriminatory, but also hypocritical. Instead of making it easier for African semi or finished products (which will already be at a disadvantage going into Europe) to be exported without these often exorbitant tariffs and fees, they prefer to keep Africa in a position where they can easily manipulate our economies and then later send us "Aid".
Buy products with the "The FAIRTRADE Mark" to ensure that farmers get their share.
I'm really rooting for them. Please don't let yourselves get sold out to these outside(and corrupt inside) organizations. Africa's resources should serve Africa first.
I would love to see Dangote get into chocolate production.
Introduce an export levy on cocoa and sell more to China
How would that help the farmers? They would still be selling raw materials at the global market price.
Is China ready to buy finished goods from Ghana?
increase the price of Chocolate . it's too cheap
Why can't government establish chocolate factories then privatize them?
Let’s talk about it
I’m a son of immigrants born and raised in the EU and trust me... Hearing this, is unbelievable !
Good for Africa! Supports from China.
Why can't the chocolate be manufactured in west Africa, create more jobs back here
It's called a commodity. That's how they work. If you don't want the low margins of commodities, sell something else, and someone else will sell the commodity instead.
Sadly it seems exporting crops or raw materials will never get any country out of poverty, it's great to hear of people trying to bring chocolate profits back to Africa where they rightly belong. The unfair weight of ecological costs on the farms where cocoa is being grown need to be felt by the chocolate company's not by the farmers.
The farmers will not get shit..so same old same old
Chocolate comes from America and Coffee fro Africa, but Chocolate is grown in Africa and Coffee in South America. Crazy world eh!
this is great and all. the problem is that chocolate is unhealthy. make keto chocolate.
Eat dark chocolate or raw chocolate called Cacao
Nestlé entered the chat
🤣🤣🤣🤣
Western chocolate producers are outsourcing and building factrories in Poland and other east European countries not in Africa. I think that Africa can do better to ad value to the cacao beans by demanding much higher prices to force those companies to invest in Africa insted (made in Africa) Africa deserves better value for their crops and other resources.
Both of these nations will take part in the "Great Green Wall of Africa" and when they build this wall they should plant harvest within the forest here
Chocolate is from Central America. Coffee is from East Africa.
Delusional, to sell anything from ray material to high value products you need to better than others, better prices, better quality
To be better in manufacture you need many things that Ghana and other african countries lacks. Self empowering or virtue signaling talk will not overcome those lacks.
From banana republics to an African cocoa republic..
YA ERA HORA!!
On 3:08 look at the white man face reaction
"people like chocolate". I'd rather say people like sugar and fat with a hint of cocoa. :-/
Who find out you can make chocolate out of cocoa I want to know
Why is
They should nationalise the coco industry but that would bring sanctions and war from America
Sounds like they need microfinance lenders.
Welp. Guess Kenyans should step up then.
Microfinance is not funding multi-billion dollar investments like power plants, factories, roads, and rails.
@@spacetoast7783 The government will do that. Microfinance will deal with businesses
Answer is to increase FDI in production of choclate inside Afrika
Chocolate lovers should ask their companies how they gonna address the problem
That is great. But will the West allow?
Why would they ask these people in suits? Go away from Accra and Abidjan and go to the Eastern region or central region and talk to the farmers.
Coz the people in the farms have no idea on what happens to the cocoa beans they sell to the middle men or the government. They don't have the whole picture, they only know they are poor from farming coco
It's soo depressing watching anything from this continent!
As they should
I don't want them to eat the finished product because it will make them poor, and fall into Consumer mindset because it's addictive. but they should be paid based on their gdp/ currency. Understand that africa is a hub for cheap labour the elite always win in this case. they can afford it.