Inside the Art Market: Orlando Whitfield’s Journey and Misconceptions

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Today, we sat down with Orlando Whitfield, author of the book "All That Glitters: A Story of Friendship, Fraud and Fine Art", where he tells readers all about his past as an art dealer, gallerist, and his complicated friendship with Inigo Philbrick, a disgraced art dealer who committed the largest art fraud in American history. In his riveting book, Orlando aims to dispel misconceptions about the art market while sharing his personal experiences within the market as well as the meteoric rise and downfall of his friend. An HBO series is also in the works based on Orlando's book!
In our conversation, Orlando discusses his experiences in the art world and his reasons for writing "All That Glitters". He also describes the unconventional path that led him to art dealing and why he wouldn't necessarily recommend it as a career for others. We also discuss the lack of regulation in the art market and how it can allow for artificial price inflation that often does not benefit emerging artists. Orlando also tells us about his perspectives on the true value of art and how working in the market can turn artwork into a disenchanting object rather than a part of culture or history. We then talk about the challenges artists face in the unregulated art market as we explore the role of galleries, social media, and authenticity. Orlando emphasizes the importance of working cooperatively with a gallery and reaching good compromises since he believes galleries have the most direct influence in an artist's overall success in the market. Finally, Orlando reminds us that one should do it for the love, and not for the money.
Orlando's book is due to be released in the United States on August 6th of this year.
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