🧮 How to Calculate Customer Acquisition Cost (CAC) | How to Measure Success in Google Ads Part 2

In the second part of How to Measure Success in Google Ads, John shares how you can calculate Customer Acquisition Cost (CAC) manually, the other factors to consider when analyzing key growth metrics, and so much more.
If you haven’t watched Part 1 of How to Measure Success in Google Ads where John talks about understanding goals and why ROAS doesn’t matter when it comes to success, you can watch it here: • How to Measure Success...
0:00 Intro | How to Measure Success in Google Ads Part 2
0:51 How to Calculate Customer Acquisition Cost (CAC)
8:18 Do you want to work with the best Google Ads agency on the planet?
10:01 If CPA is greater than $0, we make money to acquire a customer, not taking into consideration COGS
11:14 Is there a possibility of returning customer rate taking a hit because the brand+remarketing (that went after returning customers, that in turn inflates the ROAS) was stopped, and the campaigns are now focused on new customers?
13:26 How accurate is the New Customer/Returning Customer/Unknown segment in Google Ads?
14:18 What is an ideal returning customer percentage?
15:16 Do we only want to focus on CAC or do we still want to use remarketing campaigns to increase AOV and LTV?
19:46 Does this also apply to "secondary brand" sellers? For example, a client selling APS Protein, but the loyalty is towards APS Protein, not the client.
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Guide t...
• 🦾 The Ultimate Guide t...
• 🦿 The Ultimate Guide t...
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[@CoryLindholm]

Watch this on 1.5x speed to test the strength of your coffee 😆

[@PeterDunbar]

Thanks again John. BTW I found your video on how to target new customers only in PMAX :-) Thank you.

[@DaveFogel]

Are these videos coming from internal training or what?

[@himanshu-6388]

Hi Solutions8,
Hope you are doing great!!! 😁
I have been following your channel since quite a while, since you got no subscribers i guess (lol 😅)
I was just going through your website, and found "PAID TRAFFIC MASTERY"
I got 6 years of experience in the PAID media and worked for few giant clients and companies, but as you know Paid Media is a never stop learning field, i thought to get a level up of what I know.
I am quite good in paid media, but i am not the best.
I want to know if this course is Good for me or not?, is it just for beginners or for intermediates, like me?
And if you can provide me the details of the course which i am not able to find on the website.
Hope to hear from you soon!!
Regards