What are the positives and negatives to a younger audience getting into fragrances? leave some discussion down ⬇ Huge thanks to: @brandscents, @ismellunusual, Dustin from Osswald nyc visuals done by @elevatedaromas
In Italy, there’s a rampaging issue of underaged girls over-sexualizing themselves in hope of attracting men of age they deem worthy of their company. 14 year olds perfuming themselves in hopes of attracting a wealthy mate isn’t anything new here. Boys in schools not showering and using stuff like Sauvage Elixir and other low quality fashion fragrances is just not pleasant, especially for their teachers’ noses.
As someone who sells niche fragrances daily in a department store with the largest portfolio of niche brands, I encounter about 120 children-teens each day. It's... excruciatingly exhausting. Rarely do we get the child that is genuinely into niche fragrances and IS RESPECTFUL. Here is a typical line of phrases that I will hear every single time (and I do mean every single time) before these groups destroy the counters, leaving behind fragrance soaked caps (don't do that), oiled up counter tops, and blotter cards everywhere: "DUDE THE FANUM COLOGNE!" (we haven't had a tester of New York Nights in over 3 months because of them) "Do you have JPG?" (never Jean Paul Gaultier because that would be too respectful) "Do you price match Jomashop or Fragrancenet?" (No we do not price match liquidators who price gouge the market with old and sometimes fake product) and then my favorite of all time (after they have spent 5 hours spraying and respraying the same 10 fragrances over again) "Dude don't buy it here, just get it on Jomashop." All in all, we never have any issue showing fragrances to RESPECTFUL and genuinely interested children/teens. The issue is the groups of bratty d-bags that can't seem to shop for perfume with groups smaller than 10 people. I have even been told to shut up and let them spray whatever they want. These kids go behind the counters, grab whatever they want, and destroy everything. The stores are even looking to enact a policy where children need to be accompanied by an adult to prohibit this behavior.
I think it was better before, perfumes have alot to do with the person too, fragrances are made with many things in mind, main ones being age and gender, hence many perfumes don't really suit teenagers, what suits them is usually a fresh or very mild fragrance
What kids don't realize is that fragrances are mostly a personal thing and are super subjective - 99.99% of the time nobody will notice or comment or even like what fragrance you are wearing. That 100ml bottle you spent 300$ on will last you years and you'll most likely forget about it or get sick of it before finishing it. You're much better off just getting small samples and finding what you truly like rather than listening to tiktok influencers.
Facts. When I go to smell a fragrance, I wont look at reviews before it so they dont influence my reaction and decision to buy it. Only after I will check the performance and notes.
I thank the first salesperson I interacted with when I was unsure about what I wanted when looking for a scent. She sprayed a bit and told me to smell it. I did. Then she told me to wait a few hours. Smell it again. If I still liked the smell then consider buying it. I feel like people commit way too early to scents today. But I suppose that's the job of the glorified salespeople on social media. People need to slow down when buying anything.
One of the things i do is buy small 10ml decants of scents i wanna try, if i really really like one i'll buy it, if i just somewhat like it i'll keep buying the decant as it runs out cus no way im gonna finish a 100ml bottle. The best perfumes are the ones that invoke strong happy memories imo, i've got 3/4 perfumes that just instantly reminded me of episodes or places from the childhood and those are my favs, i put them on and im immediately transported back in time, it's crazy
new way of spamming dopamine/spending parents money. self expression is the easiest by simply buying things, but these things do not define us. we might like them but we did not make them, we bought them. yeah picking out good outfits is fun and can be challenging, but i think people or kids in general should learn to first express themselves in more natural ways than just consuming things
@@kowya5952 I see your point but other than your personality there's not really more natural ways to express yourself other than making your own fragrances or clothes so if you are already unique and always be yourself then there's no reason to not spend your money on clothes or fragrances you enjoy
@@oak6302 it's the generational gap that brings these old folks rant and complain of what kids do. I don't have any problem with young generations spending money on fragrances they want. Back when I was a kid in middle and high school many nice fragrances came out like Lagerfeld Photo, Wings, Coolwater, Fahrenheit, Eternity, XS, among others. I got some of them as gifts and others I saved money to buy them. No one told me "you shouldn't be spending money on expensive fragrances" on the contrary, it was always nice to get good compliments because of that. Even more considering the many insecurities we had as kids growing up.
Mark my words the next category of niche luxury is gonna be sunglasses, it's another niche where designers now dominate (just like perfumes), but has a strong niche luxury side to it for people that want to stand out
@@edwardbrock3807 i can't tell if this is sarcasm or not but watches have always been a niche luxury thing.but unlike most other luxury items,a lot of luxury watches are unable to be bought randomly if you are just a kid. you can save up for a JPG cologne but not a hublot
@@MenchieExtrakt right now and in the past couple years, I’ve seen the rise of gentle monster! It’s a Korean brand and as an Asian with a flatter nose bridge, I’ve found that their glasses fit my face way better. They have a good mix of everyday lenses and more out of the box designs.
In the Middle East and especially the GCC area fragrances has always been a crucial part of the culture. Whether it is a perfume or perfume oils or incense.. it is used by everyone and smelling nice as a person or even your home with incense is everywhere. Fragrances are also sometimes a way to welcome guests and show hospitality and used in weddings and celebrations where you'll have a tray of perfumes going around to be used by guests as a welcoming gesture. Also incense is widely used for homes or after cooking to neutralise or eliminate the cooking smell. That's why this region is a huge market for fragrance brands and people are very familiar with scent notes and usues and have deep appreciation for perfumery. Most of us will have a whole collection of perfumes on our dressing tables.
This is a very well produced video! I am happy to see JQ's filmography improve over the years! I have been getting into fragrances since last year, but I had no idea this was a trend with other young people. I started because my best friend became interested in capturing the scent of her favorite flowers and started experimenting with different store perfumes, and making them herself, of lilacs and roses and daisies. Her passion for scent influenced me. I don't like florals personally, but I started exploring a few different small business which sell oil perfumes and found that I like to capture the scent of old antique stores, a warm fire, or autumn woods, and bring it along with me :)
@@eventhorizonsingularity The funny thing is This Perfume gets compared to Nautica voyage 😅 a really generic shower gel scent… Never tried inexcusable evil, but if it really smells like voyage the evil smell like cucumber water and a spritz of axe deo 😂😂😂
Your new way of editing seems more professional than any other of your videos and i like it, not to say that your other videos are bad, i like them too, but this seems more like a premium video lol
Just an fyi for folks. A niche fragrance is one that comes from a house that only make fragrances. So, Tom Ford isn’t niche because he’s primarily a clothing designer, even though some of his fragrances are sublime and cost $$$$. However Lattafa is niche because they only create fragrances even though they cost $.
@@Civilian_Patriotniche has nothing to do with price, although I would consider Tom Ford’s private blends to have qualities of a niche fragrance. The only reason Tom Ford isn’t niche is because the brand also makes clothes and shoes and things and don’t specialize specifically in fragrance. Sorry if I come off pretentious, the word “niche” in the fragrance community definitely isn’t black and white.
@@InigoBaker-u9s this is counterintuitive to the word niche and the definition of it. Niche simply means a specialized segment of the market for a particular kind of product or service, which is exactly what the TF Private blend is. Not the same as signature line. I have 12 years of experience with aroma chemicals and let me tell you that Chanel, a designer, has fragrances with higher quality ingredients than a lot of “niche fragrances.” I don’t get what people mean by “niche quality “. It’s a band wagon term like “masterpiece “ in fragcom.
@@Civilian_Patriot I know what niche means outside of the fragrance community but it seems to mean something different in the community, I agree that designer brands like Chanel might have fragrances with higher quality ingredients than a niche brand, but Chanel is without a doubt a designer brand and I would say Tom Ford is a luxury designer brand, so Tom Ford’s fragrances are technically designer, even if they are marketing for a more specific audience the products are still widely available. I don’t think we’ll agree with each other just because there really isn’t any true right answer, but I would say Tom Ford is a high end designer brand that makes high end designer fragrances.
came to this video after researching for HOURS on what cologne to pick up; this helped me clear my mind, just get what smells good to you, everything is subjective. thank you, fashion elitist.
I''ve been collecting fragrances for years. Once you start having understanding of the notes. Playing around and mixing 2 fragrances at the same time is the next level up
layering is not a great means of blending. you're kidding yourself if you think it's a level up but more of a side grade. A true level up is actually blending and creating your own fragrances.
Loved that you included interviews! I was there when you interviewed dustin and I was literally helping teenagers with fragrances while you were interviewing him 😅. Being a fragrance creator on tiktok(and knowing the bigger creators personally, literallyspent the whole day with noel thomas the day you interviewed dustin), I 100% can label this video as accurate. I got into fragrances from my father and Jeremy fragrance a decade ago and its been wonderful. The future of the industry is bright, but there's certainly an effort to take advantage of "hype" to sell kids on fragrances.
@@ainz2579 but for example, I used to listen to King Crimson when I was 13, and nobody with that age knows them, but look how fucked up society is now, kids worried about how many times they listen to music on last fm, being totally cringe, that happened to me with also cinema, now that letterboxd is popular
I think fragrances can be a great thing. I personally got into fragrances because I was always afraid of smelling bad. Nothing replaces hygiene, but it does help ease the mind knowing that if there is something masking other smells. Unfortunate part of life is people always take it to the extreme which makes others think it’s a dangerous thing for others.
I think another aspect of this is the constant Scentbird advertisements (and sponsored ads from similar services) on TH-cam. Even before fragrance influencers became popular, kids were already primed by years of their favourite creators talking about the fun of trying new fragrances and figuring out their signature scent. It’s rarely more than a few minutes in each video, but it adds up over time. The ads also went out to a variety of audiences because the company sponsored so many different kinds of creators. Without this background, I’m not sure that mainstream fragrance influencers would have taken on so quickly.
Very well put together video, I find it incredibly bold of you to be casually spraying Orto Parisi and some potent ass frags in your room knowing how long they linger and project.
Love the cookie cutter production of these types of videos ahaha To me it was almost a mockery of the whole manufactured vapedemic by big tobacco some years ago that I remember so vividly. Top notch stuff man haha!
As a 14 year old, I’m Really open minded to niche fragrances. I never try to get one because with the hope of so-called or otherwise being more being Attractive. No. As of last year when I was 13 years old I found myself finding Fashion elitist’s Channel when He had “Martinez” on His Banner so I’ve been here for a while I guess, But. Off track. The real reason I decided to go on board with the Niche Train is because it’s something I found a genuine love for. I found something interesting about one’s self that could make one Unique. Never try to be over unique, if it’s something that you don’t really follow. Try to be your true self and find things you fuck with truly. Get Samples and find some fragrances you could actually wear day to day Note, I also love Clothes and Fashion #sweatshops #baggydenom #shien
tbh it came full circle I remember going into barneys in Beverly Hills back in 2012-2015 when we were teens around 14 years old and go in to buy nasammato, Byredo, heretic, and heavy arabic perfumes like Arabian oud, Orto, etc etc. We thought we were the shit wearing niche for its time and we had a group meet ups at barneys and scent bar with our friends and honestly the same now just 100x bigger. I think its awesome kids are finally embracing the niche world since it's such a snob world. it deserves more love as times are moving forward.
Sensational video, from the production to the analysis and building the narration. I got into the chasing for my favorite smells 2-3 years ago and spent over 2k$ to rotate endlessly like 3 bottles. I could easily save up just by sampling them before I buy. Of course, sometimes I got random compliments for smells that I didn't even like - that just deepened the problem of chasing different smells to get even more recognizable and be "different" than the others. And that is the biggest problem - I wanted to be unique in the wrong way - not being true to myself, but for the sake of being different and more edgy.
My biggest concern is the financial fallback these young people are walking into. The last time I was at Sephora I watched 2 young men max out their credit cards buying cologne based on an influencer they were watching on tiktok. One of them even said he can just go online and apply for another credit card and pic up some more. These young people are going to fall into unnecessary debt over fragrences. This is where we need more guidance to come in to play
@@shadowlost1976 ye it's weird how you look at back to school fragrance videos and all the recommendations are like 50-120 quid. I don't see why that's being recommended over the countless 30 quid fragrances.
If you are maxing out your credit card for a fucking cologne or fragrance you are already lost to the tiktok brainrot. These people must fall on their noses and learn their lessons the hard way.
Yes there's a rise of services like klarna to get now pay later but I definetly don't see enough influencers talk about the massive second hand market for fragrances since they are such a common gift you can get 50% or even more off of a bottle that has been used only a few times
It’s like food the cheaper the product is the worse it is. As sad as that sounds typically the best ones are going to be middle of the road around $120. So it’s almost an investment, however these kids are really taking it to the extreme. I’ve wasted my fair share of money on frags, but to put yourself in financial pressure over a frag is insane.
I'm 20 years old , i began collecting at 17 when i started watching jeremy , i think seeing him so optimistic and seeing how fragrance made him feel gave me confidence in myself , i never wore cologne prior and i never thought much about it , but once i began i imagined his machismo in myself , ever since i've grown and amassed a large collection of various fragrances and watching influencers daily. I never saw it negative but i can see how this affects the youth and i think if you enjoy the hobby go for it , but you have to have an open mind and be old enough to understand that a fragrance may have a chance to change perception of you but only to a small extent , and you should mainly collect for yourself
It started with me trying to pump up ambiance in my apartment with some scented candles. Then I started sprucing up my aesthetics, learned a little about fragrances, too expensive. I watched a Frugal Aesthetic video with a scentbird ad and it pushed me down the hole. Then jeremy fragrance nailed the idea into a brainrot.
Honestly i got into fragrances because i always liked tasting unique smells with my nose, and i admit that youtube reviewers helped me with learning more about most of the world of fragrances, its a topic very dear to my heart especially because my very first fragrance "la nuit de l'homme" was the last gift from my grandpa.
Echoing the others in the comments. Incredible editing on this video - artistic and engaging on a topic I don't usually follow! Loved the interviews in particular. Looking forward to more of this! :)
as a teen, i keep myself on a strict 100$ every six months budget on fragrances, id not like to spend money on expensive fragrances, i like to smell good and it makes me feel good, i find nothing cool in wearing colognes and i only wear what i like.
Personal bias, I do get fragrances because I like them and people around me enjoy them. It's just another form of subculture people can fall into. It's been like this with clothes, accessories, and hairstyles. It moving to include fragrance is no surprise. As to if it's a problem, I think not. I see both goods and bad but it's nothing new, since fragrance is simply another way to express oneself. It could be bad if you begin to get judged for what you wear, but is no different than what occurs again, with clothes, accessories, and hairstyles. Style rises and falls, it's natural since we first decided what is fashionable until now in modern day. The only new factor is social media's ability to quickly push it forward to a larger crowd.
It does feel like suddenly a lot of younger people have a bunch of unusual reasons to be getting into fragrance. I’m interested because as a chemistry major it’s a field I genuinely want to do work in, but it is strange seeing some of the things that have spawned out of these trends.
I got into fragrance before fashion. I mostly buy and wear niche because in the beginning I wanted to smell different, but then I fell in love with the art of it. I do also buy designer, but not as much.
I think its a good thing that these TikTok trends are something like perfumery instead of something harmful. I have recently seen a big rise of philosophy and hiking/climbing mountains. I belive that its great that people have fun hobbies like that
Amazing video kinda brought me back to reality, so thanks for that btw IDK if anyone has told you this, or it's just me you look alot like Dr. Tenma from the anime Monster. It's actually crazy.
this is the same thing as streetwear and the hypebeast subculture (overpriced branded clothing) was when i was a young teen. it's a materialistic community, and "hobby", but god damn i would have given my left testicle for the supreme money gun when i was 13
to look into this and completely disregard the capitalist ultra individualism aspect of it is funny to me and it says alot. "We all consume marketed products but i consume it better."
I'm fourteen, so I'm writing from teenagers perspective, but isn't it good that many young people are learning how to smell good (nice at least) ? Fragrances could be a part of your style, and somtimes they can be related to fashion (for example it's good to know which scents are elegant and which are just fun).
People saying it's a trend or predicting future fashion trends, nah, clothes and fragrance have been a thing since the ancient era, it's just that children nowadays are heavily influenced by social media + have alot of money given to them by their parents
great video, is his voice track very slightly delayed and skewed to the left, i really enjoy this new style though its actually really enjoyable and engaging to watch.
wow, the editing on this one is crazy! To the actual topic, imo niche fragrances becoming mainstream is a natural process, like with time it becomes harder and harder to stand out overall. Also, let's not ignore that fragrance companies sell you their "rich history" and "deep phylosophy" which are just pretentious words. It would be surprising if impressionable teens didn't want to buy the unique aesthetic. i am 18(idk if 18 is still a teen but) and even knowing that perfume is just overpriced smelly personality i'd like to have a signature fragrance to impress people around me or sth, good thing i'm broke af
But fragrances does improve your confidence, self steem and attractiveness. The thing is, there is not a single magical bottle. You should go and try a lot, and do not expend more than you are comfortable with. You can get allmost any scent at 120 usd tops.
these "ultra niche" fragrance trend isn't really any different with all other trends tbh, self expression but without any curiosity regarding how it's made and the history that could enrich your self expression aside from signifier of being different
It all started when I decided I would like to get a new bottle of cologne and I figured I would search top colognes on TH-cam well I fell down the rabbit hole of samples and discovered The amazing world of Cologne that I never knew existed. Now I own Amouage Creed and Tom Ford and I'm eyeing others and I fear I might be addicted 😮
What are the positives and negatives to a younger audience getting into fragrances? leave some discussion down ⬇
Huge thanks to:
@brandscents, @ismellunusual, Dustin from Osswald nyc
visuals done by @elevatedaromas
The continued growth of toxic consumerism
In Italy, there’s a rampaging issue of underaged girls over-sexualizing themselves in hope of attracting men of age they deem worthy of their company. 14 year olds perfuming themselves in hopes of attracting a wealthy mate isn’t anything new here. Boys in schools not showering and using stuff like Sauvage Elixir and other low quality fashion fragrances is just not pleasant, especially for their teachers’ noses.
As someone who sells niche fragrances daily in a department store with the largest portfolio of niche brands, I encounter about 120 children-teens each day. It's... excruciatingly exhausting. Rarely do we get the child that is genuinely into niche fragrances and IS RESPECTFUL. Here is a typical line of phrases that I will hear every single time (and I do mean every single time) before these groups destroy the counters, leaving behind fragrance soaked caps (don't do that), oiled up counter tops, and blotter cards everywhere:
"DUDE THE FANUM COLOGNE!" (we haven't had a tester of New York Nights in over 3 months because of them) "Do you have JPG?" (never Jean Paul Gaultier because that would be too respectful) "Do you price match Jomashop or Fragrancenet?" (No we do not price match liquidators who price gouge the market with old and sometimes fake product) and then my favorite of all time (after they have spent 5 hours spraying and respraying the same 10 fragrances over again) "Dude don't buy it here, just get it on Jomashop."
All in all, we never have any issue showing fragrances to RESPECTFUL and genuinely interested children/teens. The issue is the groups of bratty d-bags that can't seem to shop for perfume with groups smaller than 10 people. I have even been told to shut up and let them spray whatever they want. These kids go behind the counters, grab whatever they want, and destroy everything. The stores are even looking to enact a policy where children need to be accompanied by an adult to prohibit this behavior.
Closer bonds and new hobbies
LOVING the thumbnail! 👍
The fragrance pyramid depicted would be excellent for a perfume named "CEO" 😏
This editing is brain rot but in an artistic way
It’s not his editing he just used some videos from elevated aromas who does fragrance edits
@@keltons0 reminds me a bit of Sneako’s old editing before he went insane
Can you guys explain me how to edit. Or give me an example . On how to??
extremely accurate
Ppl are calling anything brain rot damn I don’t even know what the word even really means anymore
Jeremy fragrance saving a entire generation of middle schoolers from axe, a real hero
@@kurtcocaine4712 Well versace eros and chanel bleu is not much better…
I think it was better before, perfumes have alot to do with the person too, fragrances are made with many things in mind, main ones being age and gender, hence many perfumes don't really suit teenagers, what suits them is usually a fresh or very mild fragrance
What kids don't realize is that fragrances are mostly a personal thing and are super subjective - 99.99% of the time nobody will notice or comment or even like what fragrance you are wearing. That 100ml bottle you spent 300$ on will last you years and you'll most likely forget about it or get sick of it before finishing it. You're much better off just getting small samples and finding what you truly like rather than listening to tiktok influencers.
Facts. When I go to smell a fragrance, I wont look at reviews before it so they dont influence my reaction and decision to buy it. Only after I will check the performance and notes.
Tik tok Kids are the problem
I thank the first salesperson I interacted with when I was unsure about what I wanted when looking for a scent. She sprayed a bit and told me to smell it. I did. Then she told me to wait a few hours. Smell it again. If I still liked the smell then consider buying it. I feel like people commit way too early to scents today. But I suppose that's the job of the glorified salespeople on social media. People need to slow down when buying anything.
@@averagemale9401bro crying over kids
One of the things i do is buy small 10ml decants of scents i wanna try, if i really really like one i'll buy it, if i just somewhat like it i'll keep buying the decant as it runs out cus no way im gonna finish a 100ml bottle.
The best perfumes are the ones that invoke strong happy memories imo, i've got 3/4 perfumes that just instantly reminded me of episodes or places from the childhood and those are my favs, i put them on and im immediately transported back in time, it's crazy
I buy cool clothes and frags cuz it's the closest thing I can get to a domain expansion.
Me too buddy.
"-domain expasion: minimalist edition blunch"
*cool domain noises*
What do you mean by that?
@@greenbww Expanding his "soul"/ personality
@@greenbww jujutsu kaisen reference lmao
What a quote
kids have been into fashion for decades, this is no different, it's just a new way of self expression that has come about
new way of spamming dopamine/spending parents money. self expression is the easiest by simply buying things, but these things do not define us. we might like them but we did not make them, we bought them. yeah picking out good outfits is fun and can be challenging, but i think people or kids in general should learn to first express themselves in more natural ways than just consuming things
@@kowya5952 I see your point but other than your personality there's not really more natural ways to express yourself other than making your own fragrances or clothes so if you are already unique and always be yourself then there's no reason to not spend your money on clothes or fragrances you enjoy
@@oak6302 exactly it’s just another fashion trend but i’ll buy into the hype all day
@@oak6302 it's the generational gap that brings these old folks rant and complain of what kids do. I don't have any problem with young generations spending money on fragrances they want. Back when I was a kid in middle and high school many nice fragrances came out like Lagerfeld Photo, Wings, Coolwater, Fahrenheit, Eternity, XS, among others. I got some of them as gifts and others I saved money to buy them. No one told me "you shouldn't be spending money on expensive fragrances" on the contrary, it was always nice to get good compliments because of that. Even more considering the many insecurities we had as kids growing up.
Fr mfs act like this is a new crack epidemic or something.
Mark my words the next category of niche luxury is gonna be sunglasses, it's another niche where designers now dominate (just like perfumes), but has a strong niche luxury side to it for people that want to stand out
@@Crihs95 watches.. mark my word
@@edwardbrock3807 watches are already
What are some stand out brands at the moment?
@@edwardbrock3807 i can't tell if this is sarcasm or not but watches have always been a niche luxury thing.but unlike most other luxury items,a lot of luxury watches are unable to be bought randomly if you are just a kid. you can save up for a JPG cologne but not a hublot
@@MenchieExtrakt right now and in the past couple years, I’ve seen the rise of gentle monster! It’s a Korean brand and as an Asian with a flatter nose bridge, I’ve found that their glasses fit my face way better. They have a good mix of everyday lenses and more out of the box designs.
In the Middle East and especially the GCC area fragrances has always been a crucial part of the culture. Whether it is a perfume or perfume oils or incense..
it is used by everyone and smelling nice as a person or even your home with incense is everywhere. Fragrances are also sometimes a way to welcome guests and show hospitality and used in weddings and celebrations where you'll have a tray of perfumes going around to be used by guests as a welcoming gesture.
Also incense is widely used for homes or after cooking to neutralise or eliminate the cooking smell. That's why this region is a huge market for fragrance brands and people are very familiar with scent notes and usues and have deep appreciation for perfumery. Most of us will have a whole collection of perfumes on our dressing tables.
I love the edditing on this one
his edit game on this vid is great.
What industry isn't predatory? lol
Hmmm can’t think of one that isn’t
the oil & gas industry
@@kiitkats.Lmao
The gambling industry? Casinos are basically charities. You give them so little but they give so much 🩷
Pens
This is a very well produced video! I am happy to see JQ's filmography improve over the years!
I have been getting into fragrances since last year, but I had no idea this was a trend with other young people. I started because my best friend became interested in capturing the scent of her favorite flowers and started experimenting with different store perfumes, and making them herself, of lilacs and roses and daisies. Her passion for scent influenced me. I don't like florals personally, but I started exploring a few different small business which sell oil perfumes and found that I like to capture the scent of old antique stores, a warm fire, or autumn woods, and bring it along with me :)
those notes in the thumbnail are diabolical😭 gunpowder, blood, IODINE😭😭
Buy it
Vampire ahh fragrance 💀
@@eventhorizonsingularity The funny thing is This Perfume gets compared to Nautica voyage 😅 a really generic shower gel scent…
Never tried inexcusable evil, but if it really smells like voyage the evil smell like cucumber water and a spritz of axe deo 😂😂😂
Your new way of editing seems more professional than any other of your videos and i like it, not to say that your other videos are bad, i like them too, but this seems more like a premium video lol
Fax
I hate to sound like an old hag but to me it felt like too much going on. Other vids felt more simple idk.
I would pay to get fashion elitist’s premium content😫
Yeah, i'm learning how to edit videos, and when i start watching the first thing that comes to my mind is the editing.
Just an fyi for folks. A niche fragrance is one that comes from a house that only make fragrances. So, Tom Ford isn’t niche because he’s primarily a clothing designer, even though some of his fragrances are sublime and cost $$$$. However Lattafa is niche because they only create fragrances even though they cost $.
@@Ellzy1 And that definition is actually starting to morph now.
I disagree, $400 for a 50ml is a very niche audience. I own 15 private blends and 6 signature line. Not for the poors..
@@Civilian_Patriotniche has nothing to do with price, although I would consider Tom Ford’s private blends to have qualities of a niche fragrance. The only reason Tom Ford isn’t niche is because the brand also makes clothes and shoes and things and don’t specialize specifically in fragrance. Sorry if I come off pretentious, the word “niche” in the fragrance community definitely isn’t black and white.
@@InigoBaker-u9s this is counterintuitive to the word niche and the definition of it. Niche simply means a specialized segment of the market for a particular kind of product or service, which is exactly what the TF Private blend is. Not the same as signature line. I have 12 years of experience with aroma chemicals and let me tell you that Chanel, a designer, has fragrances with higher quality ingredients than a lot of “niche fragrances.” I don’t get what people mean by “niche quality “. It’s a band wagon term like “masterpiece “ in fragcom.
@@Civilian_Patriot I know what niche means outside of the fragrance community but it seems to mean something different in the community, I agree that designer brands like Chanel might have fragrances with higher quality ingredients than a niche brand, but Chanel is without a doubt a designer brand and I would say Tom Ford is a luxury designer brand, so Tom Ford’s fragrances are technically designer, even if they are marketing for a more specific audience the products are still widely available. I don’t think we’ll agree with each other just because there really isn’t any true right answer, but I would say Tom Ford is a high end designer brand that makes high end designer fragrances.
came to this video after researching for HOURS on what cologne to pick up; this helped me clear my mind, just get what smells good to you, everything is subjective. thank you, fashion elitist.
I''ve been collecting fragrances for years. Once you start having understanding of the notes. Playing around and mixing 2 fragrances at the same time is the next level up
Layering is elite
layering is not a great means of blending. you're kidding yourself if you think it's a level up but more of a side grade. A true level up is actually blending and creating your own fragrances.
Loved that you included interviews! I was there when you interviewed dustin and I was literally helping teenagers with fragrances while you were interviewing him 😅. Being a fragrance creator on tiktok(and knowing the bigger creators personally, literallyspent the whole day with noel thomas the day you interviewed dustin), I 100% can label this video as accurate. I got into fragrances from my father and Jeremy fragrance a decade ago and its been wonderful. The future of the industry is bright, but there's certainly an effort to take advantage of "hype" to sell kids on fragrances.
This was great, very haunting but brilliant editing done here. Well done.
Thank you very much!
The editing is amazing jq, props to you for such a passion project and even inspiring me as well
I appreciate you saying that, thank you!
its a shame, every single thing i like becomes a trend 2 months after
i can feel that
maybe you're just terminally online bro
@@ainz2579 why
@@2013Schmid because you get into trends right before they hit their peak
@@ainz2579 but for example, I used to listen to King Crimson when I was 13, and nobody with that age knows them, but look how fucked up society is now, kids worried about how many times they listen to music on last fm, being totally cringe, that happened to me with also cinema, now that letterboxd is popular
gatekeeping worthy things is vital in today's worlds
rly good vid, the editing and production rly added a lot and made it feel like paid content
I think Elden Ring is to blame for perfuming getting big.
@@Eternal420ninja how 😂
@@kingb3746 guess you haven’t played the DLC 🙏🏻
Big facts
Only 3 minutes in but I can already tell this is a very high quality video. I subscribed instantly. Very well done. Now back to watching the rest lol
I think fragrances can be a great thing. I personally got into fragrances because I was always afraid of smelling bad. Nothing replaces hygiene, but it does help ease the mind knowing that if there is something masking other smells. Unfortunate part of life is people always take it to the extreme which makes others think it’s a dangerous thing for others.
It is a double edged sword for sure.
I think another aspect of this is the constant Scentbird advertisements (and sponsored ads from similar services) on TH-cam. Even before fragrance influencers became popular, kids were already primed by years of their favourite creators talking about the fun of trying new fragrances and figuring out their signature scent. It’s rarely more than a few minutes in each video, but it adds up over time. The ads also went out to a variety of audiences because the company sponsored so many different kinds of creators. Without this background, I’m not sure that mainstream fragrance influencers would have taken on so quickly.
Cool new editing jq happy to see u experimenting
Very well put together video, I find it incredibly bold of you to be casually spraying Orto Parisi and some potent ass frags in your room knowing how long they linger and project.
Love the cookie cutter production of these types of videos ahaha To me it was almost a mockery of the whole manufactured vapedemic by big tobacco some years ago that I remember so vividly. Top notch stuff man haha!
As a 14 year old,
I’m Really open minded to niche fragrances. I never try to get one because with the hope of so-called or otherwise being more being Attractive. No.
As of last year when I was 13 years old I found myself finding Fashion elitist’s Channel when He had “Martinez” on His Banner so I’ve been here for a while I guess, But. Off track. The real reason I decided to go on board with the Niche Train is because it’s something I found a genuine love for. I found something interesting about one’s self that could make one Unique.
Never try to be over unique, if it’s something that you don’t really follow. Try to be your true self and find things you fuck with truly.
Get Samples and find some fragrances you could actually wear day to day
Note, I also love Clothes and Fashion #sweatshops #baggydenom #shien
tbh it came full circle I remember going into barneys in Beverly Hills back in 2012-2015 when we were teens around 14 years old and go in to buy nasammato, Byredo, heretic, and heavy arabic perfumes like Arabian oud, Orto, etc etc. We thought we were the shit wearing niche for its time and we had a group meet ups at barneys and scent bar with our friends and honestly the same now just 100x bigger. I think its awesome kids are finally embracing the niche world since it's such a snob world. it deserves more love as times are moving forward.
Truly one of the videos of all time
3:47 can we just appreciate the cinematic level of editing in this video???
Jq getting more and more creative with these skits and content in general
He’s cooking w the title alone on this one 🔥🔥
Sensational video, from the production to the analysis and building the narration.
I got into the chasing for my favorite smells 2-3 years ago and spent over 2k$ to rotate endlessly like 3 bottles.
I could easily save up just by sampling them before I buy.
Of course, sometimes I got random compliments for smells that I didn't even like - that just deepened the problem of chasing different smells to get even more recognizable and be "different" than the others.
And that is the biggest problem - I wanted to be unique in the wrong way - not being true to myself, but for the sake of being different and more edgy.
0:47 man respect for sitting down with those isseye miyaki pants lol. If I had those, i would never sit when I'm wearing them😂
My biggest concern is the financial fallback these young people are walking into. The last time I was at Sephora I watched 2 young men max out their credit cards buying cologne based on an influencer they were watching on tiktok. One of them even said he can just go online and apply for another credit card and pic up some more. These young people are going to fall into unnecessary debt over fragrences. This is where we need more guidance to come in to play
@@shadowlost1976 ye it's weird how you look at back to school fragrance videos and all the recommendations are like 50-120 quid. I don't see why that's being recommended over the countless 30 quid fragrances.
If you are maxing out your credit card for a fucking cologne or fragrance you are already lost to the tiktok brainrot. These people must fall on their noses and learn their lessons the hard way.
Yes there's a rise of services like klarna to get now pay later but I definetly don't see enough influencers talk about the massive second hand market for fragrances since they are such a common gift you can get 50% or even more off of a bottle that has been used only a few times
It’s like food the cheaper the product is the worse it is. As sad as that sounds typically the best ones are going to be middle of the road around $120. So it’s almost an investment, however these kids are really taking it to the extreme. I’ve wasted my fair share of money on frags, but to put yourself in financial pressure over a frag is insane.
Only the clowns will fall into that sht, anybody even remotely intelligent will know the limit and not follow every single thing tiktok promotes.
I'm 20 years old , i began collecting at 17 when i started watching jeremy , i think seeing him so optimistic and seeing how fragrance made him feel gave me confidence in myself , i never wore cologne prior and i never thought much about it , but once i began i imagined his machismo in myself , ever since i've grown and amassed a large collection of various fragrances and watching influencers daily. I never saw it negative but i can see how this affects the youth and i think if you enjoy the hobby go for it , but you have to have an open mind and be old enough to understand that a fragrance may have a chance to change perception of you but only to a small extent , and you should mainly collect for yourself
Great video as always! Keep up the good work, and improving our fashion, elitest!
The editing is so good, how is this man not making cinema yet?
Where is my vlog Jq? Where is my vlog?
It started with me trying to pump up ambiance in my apartment with some scented candles.
Then I started sprucing up my aesthetics, learned a little about fragrances, too expensive.
I watched a Frugal Aesthetic video with a scentbird ad and it pushed me down the hole.
Then jeremy fragrance nailed the idea into a brainrot.
Honestly i got into fragrances because i always liked tasting unique smells with my nose, and i admit that youtube reviewers helped me with learning more about most of the world of fragrances, its a topic very dear to my heart especially because my very first fragrance "la nuit de l'homme" was the last gift from my grandpa.
Dude this is so well made
Thank you thank you
Been a long time i enjoyed any video this much. Thank you JQ. well. Done.
Glad you enjoyed it
Echoing the others in the comments. Incredible editing on this video - artistic and engaging on a topic I don't usually follow! Loved the interviews in particular. Looking forward to more of this! :)
Much appreciated!
as a teen, i keep myself on a strict 100$ every six months budget on fragrances, id not like to spend money on expensive fragrances, i like to smell good and it makes me feel good, i find nothing cool in wearing colognes and i only wear what i like.
Personal bias, I do get fragrances because I like them and people around me enjoy them. It's just another form of subculture people can fall into. It's been like this with clothes, accessories, and hairstyles. It moving to include fragrance is no surprise. As to if it's a problem, I think not.
I see both goods and bad but it's nothing new, since fragrance is simply another way to express oneself. It could be bad if you begin to get judged for what you wear, but is no different than what occurs again, with clothes, accessories, and hairstyles. Style rises and falls, it's natural since we first decided what is fashionable until now in modern day. The only new factor is social media's ability to quickly push it forward to a larger crowd.
bro ur hair is SO gorgeous😍
Wow, man, I like the way you' ve made this video. Great job!❤
It does feel like suddenly a lot of younger people have a bunch of unusual reasons to be getting into fragrance. I’m interested because as a chemistry major it’s a field I genuinely want to do work in, but it is strange seeing some of the things that have spawned out of these trends.
Facts in the end, people need to think atleast a LITTLE BIT harder, but sadly most don't
Love the casey neistat-esque cinematography
oh the videography jq , i just fell in love with you
Nah a good chunk of them are straight up stealing tester bottles or bringing their own travel atomizers and emptying them
I got into fragrance before fashion. I mostly buy and wear niche because in the beginning I wanted to smell different, but then I fell in love with the art of it. I do also buy designer, but not as much.
It’s all Jeremy fragrance, since the beginning
This video style feels like those dubbed life action movies that were originally filmed in Spanish
absolutely loved the new editing style
Yay, thank you!
Congratulations to the video, your vision is very creative and talented ❤
This the journalism I want
Bro got the orto parisi and toskovat. Both of those smell like leather couches someone farted on with their bare ass. Great video though
I think its a good thing that these TikTok trends are something like perfumery instead of something harmful. I have recently seen a big rise of philosophy and hiking/climbing mountains. I belive that its great that people have fun hobbies like that
Amazing video kinda brought me back to reality, so thanks for that btw IDK if anyone has told you this, or it's just me you look alot like Dr. Tenma from the anime Monster. It's actually crazy.
Really creative video , its always cool to see that on youtube !
this is the same thing as streetwear and the hypebeast subculture (overpriced branded clothing) was when i was a young teen. it's a materialistic community, and "hobby", but god damn i would have given my left testicle for the supreme money gun when i was 13
Teens need to have an Ax body spray faze.
to look into this and completely disregard the capitalist ultra individualism aspect of it is funny to me and it says alot. "We all consume marketed products but i consume it better."
this video is crazy good wow good job man
stop i love smell unusual on tiktok her taste is elite
I'm fourteen, so I'm writing from teenagers perspective, but isn't it good that many young people are learning how to smell good (nice at least) ?
Fragrances could be a part of your style, and somtimes they can be related to fashion (for example it's good to know which scents are elegant and which are just fun).
Im really loving the kafkaesque shift of editing
love how cinematic the editing is
People saying it's a trend or predicting future fashion trends, nah, clothes and fragrance have been a thing since the ancient era, it's just that children nowadays are heavily influenced by social media + have alot of money given to them by their parents
bro gets it
hell nah my other commnet didnt get posted I ain't writing another one
Loving this way of editing
I think ever since the craze of "Looksmaxxing", smelling better is also inevitably a part of that.
Great content dude, I like how men also started to fragrancemaxx lately lol Idc if it's teens
not me looking into buying whatever cologne this guy unboxes
around christmas i notice most ads are perfume ads on TV. that should says it all
i like the new editing style but I want it toned down slightly because it feels like too many cool things at once ya know
too much stim?
great video, new editing is great too
The intro to the video was great!
Damn this style of editing must have prolonged the cooking process by a shit ton
Spraying Cuoium is just INSANE, this video HAS to be taken down for graphic content
All negatives aside im just glad more people are wearing perfume/cologne. At least they don't smell like shit now.
Loving this new style 👏👏
:)
great video, is his voice track very slightly delayed and skewed to the left, i really enjoy this new style though its actually really enjoyable and engaging to watch.
Alright bro, you got me with that minecraft song
wow, the editing on this one is crazy! To the actual topic, imo niche fragrances becoming mainstream is a natural process, like with time it becomes harder and harder to stand out overall. Also, let's not ignore that fragrance companies sell you their "rich history" and "deep phylosophy" which are just pretentious words. It would be surprising if impressionable teens didn't want to buy the unique aesthetic. i am 18(idk if 18 is still a teen but) and even knowing that perfume is just overpriced smelly personality i'd like to have a signature fragrance to impress people around me or sth, good thing i'm broke af
Nice short documentary!
the tonsil stone jeremy fragrance vid always gets me 😭😭
4:57 absolutely when you talk about fragrance you'll find a Yemeni 🇾🇪❤
New editing is crazy
But fragrances does improve your confidence, self steem and attractiveness. The thing is, there is not a single magical bottle. You should go and try a lot, and do not expend more than you are comfortable with. You can get allmost any scent at 120 usd tops.
something to note I think it did stem as an offshoot from looksmaxx
these "ultra niche" fragrance trend isn't really any different with all other trends tbh, self expression but without any curiosity regarding how it's made and the history that could enrich your self expression aside from signifier of being different
How is this so cinematic
The editing is tooo much! But, it's a perfect match for this topic! It's giving me headache like these surge of fragrance addictions.
It all started when I decided I would like to get a new bottle of cologne and I figured I would search top colognes on TH-cam well I fell down the rabbit hole of samples and discovered The amazing world of Cologne that I never knew existed. Now I own Amouage Creed and Tom Ford and I'm eyeing others and I fear I might be addicted 😮