What Does it Mean if My Trademark Application Was Approved for Publication?

When a trademark application is "approved for publication," it is good news. But it also means that the application has not yet reached the final conclusion, as Erik explains in this episode.
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0:34 Trademark application approved for publication - what does it mean?
01:15 TRADEMARK APPLICATION PRELIMINARY APPROVAL
1:49 30 day window
2:45 Intent to use application