Amando Bacalar / Loving Bacalar MÉXICO 2022

Produced by Riviera Maya Sostenible©, for being part of: "Green Destinations© TOP100 Competition" AS A TRIGGER TO FOSTER A NEW VISION - showcasing the good practices currently developed by civil society and local entrepreneurs, in order to INSPIRE others, bring together authorities and society to BE AWARE of the AMAZING NATURAL CAPITAL Bacalar is by itself.
Quintana Roo - Mexican Caribbean has been the right example of over tourism, overexploiting natural and social resources, especially in the north of the state - i-e. Cancún-. And this trend to OVER DEVELOPMENT, is “going south” and threats to reach Bacalar soon.
When we think of Bacalar, such a natural beauty, and see the current state of “growing development”, we, as NGO - in coordination with Tourism ministry in the State, suggested being part of TOP100 Competition AS A TRIGGER TO FOSTER A NEW VISION - showcasing the good practices currently developed by civil society and local entrepreneurs, in order to INSPIRE others, bring together authorities and society to BE AWARE of the AMAZING NATURAL CAPITAL Bacalar is by itself. But also, highlighting the RISK that it has right now if NOT REGULATED under the standards of sustainability, and the opportunity that could be lost to reach HIGH-END market, if Bacalar is not preserved with its natural beauty.
So trying to set up a MILESTONE in the process, we decided to put together the pieces to take Bacalar to TOP100 opportunity, as we strongly believe that the smart strategy of TOP100 (for 2 years) and then ACP journey is capable to raise genuine interest in the key stakeholders to understand the high benefits that sustainability (with Green Destinations) can add to the destination and its businesses, stressing out the importance of visibility and market access towards the right conscious travelers, avoiding traditional marketing and promotion from a traditional “sun & beach” destination, but choosing one based on UNIQUENESSES, natural, cultural and social placing the PURPOSE of the destination in the center, valuating local community and unique identity.