What Do Graphic Designers Do?: Understanding Design

According to the American Institute of Graphic Arts, graphic designers practice the art of projecting ideas and experiences with visual and textual content. Graphic designers use a range of tools to convey information in aesthetically pleasing and legible formats.
Join Prasad Boradkar, a professor emeritus of industrial design at Arizona State University, as he presents a short online graphic design course to explain what graphic designers do. He explores the discipline of graphic design, which is also referred to as visual communication design.
In this video, you’ll learn how graphic design encompasses both physical and virtual products. These include print media, books, magazines, websites, business logs, motion graphics and more. You’ll understand how graphic designers work with typography, type, text and images to create a series of different artifacts. The design discipline is broad, and the work can happen at any scale, from the design of a single postage stamp to a national postal signage system.
About Understanding Design:
Understanding Design is an educational series of online design courses about the fundamentals of design. The series delves into how great designers think and how the design process works with case studies of many iconic items. We interview professional designers from a range of disciplines about how they incorporate beauty, utility and sustainability into the design work they do.
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About ASU:
Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration. ASU graduates more than 20,000 thinkers, innovators and master learners every year. Take a deeper look at how ASU is building the next generation of leaders at www.asu.edu/about.
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