3 Reasons People Will Buy Your Online Course Even With So Much Free Content Available
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- เผยแพร่เมื่อ 2 มิ.ย. 2024
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Why would someone buy your course if there is so much information available for free?
This is probably the number one question I get from students. And it’s a logical one given how much amazingly helpful information is out there for free with just a single Google search.
It’s an even bigger question when you start to regularly give away a ton of your own great content for free. It’s almost as if your own free stuff is competing with your paid stuff.
But that’s simply not true.
Today I'm breaking down the 3 key reasons why people will happily pay for your premium online course or membership, even with the proliferation of solid free content.
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Im in like Flin haha
Thank you Graham for this awesome information. You’re a natural at this.
I love the "We're not selling information,but transformation" Thank You!!!
I’ve heard it before but for some reason I think it stick this time!
What if a well-organized 6 hour free youtube playlist provides the same or better transformation?
@@allthecommonsense It's a balance. You give some and you charge some.
Yeah that part was gold. It's exactly what we do when we write ads, but hadn't thought of it when applied to why people would buy when there's free stuff.
Man, you have waaaay to low number of followers, people don't know how valuable info they are missing. You 've just earn a new follower. Great job!
Agree!!!
On point #2: it's also a great reminder that it's important not to compete on rock bottom prices and instead become a premium provider in your niche. If your courses are priced at 17$, it's almost the same effect as if they were free. People are not going to value them and take them seriously!
Exactly Antoine!
1. Course Offereing Simplify information | When people are overwhelmed with information via a quick google search, it create an opportunity to offer courses (7:20).
2. Barrier to Entry | When people invest money to buy courses they take it more seriously because that want to extract value from the sunk cost associated with paying for the access to your course (12:20).
3. Access & Transformation | You're not selling information, you're selling access to your (business/personal brand) transformation from implementing the information you provide. People are now buying more into courses because they are buying into personalities & the access they'll have (17:00).
For me the 2nd & 3rd reason resonated the most with me especially number 3!
Graham I always love your stuff but this one especially nailed it! I just released my first (of what will be many) Online Guitar Course and many have wondered why I would do that when there are SO MANY YT videos of free guitar lessons. One marketer I follow said it best...people will pay for STRUCTURE and that's my niche'. So many random bits of material out there and no way to connect the dots...until now :). Thanks as always man!
So glad this one helped Chris!
Great advice - people will pay for STRUCTURE. For free content people want entertainment
Yeah, for real. It's easier and quicker to learn to play an instrument working directly with someone who has a great method for teaching, and not everyone teaching music does. But if you find someone in that category it will shave a long time off the process and make it really work. It might not even really work just seeing random videos not even in an order where what you learn builds in a way that even goes anywhere. People then feel like the time they did take putting to it is wasted and they don't really have any real skills to even do what they wanted to do in the first place. No one has time to waste.
@OfMindandMagnificence I agree there is no substitute for real time in person lessons however, that is not always an option for everyone. Some also like the leisure of just watching a video when the mood strikes as well as the ability to go back watch them over and over for reference. Nothing tops one on one in person instruction but online in person Lessons are fortunately an option these does as a few very well structured Guitar courses such as what I offer
I am hooked! Your videos are so helpful an informative but MOST of all, you are honest. Honest, real, information that builds trust. After each video I feel like I wanna go and run and take action. And I do. Thank You! :)
Valuable stuff. Thanks for the video! I did have the same question after making all the youtube videos, even though it seems like I had the answer all along; now you clarified much of that for me. I am sure lots of people doubted themselves the same way and now transformed!
Thank you Graham. I am very impressed. Listened to you for the first time today and liked the point about having a more holistic ie integrated approach on the subject matter to encourage learning with a system of curated information that creates transformation. I gave postgraduate engineering management masterclasses in a systems context and tried to apply your three points (without having had a designation for them) and although "in class" it was quite successful. For a University as good as it gets. For the last two years I have converted my "conventional classes" into video courses and picked up good tips for improving the learning experience of future students. Thanks again. Dietmar from beautiful Cape Town
Thank you for this. I am a psychologist and the problem in the industry is everyone is selling similar services and clients have a hard time distinguishing across price ranges and methodologies used. I have been active in academia and battled with management to introduce more experiential types of learning to bring exactly what you mention in this video with the concept of promoting transformation. I have a bunch of ideas to sell online and am looking in the basics of how to do this. I totally agree and resonate with the first item on the list which is information overwhelm. I have a system I have created for my courses to curate available information and make it accessible to people for practical use. In a way it will be breaking down abstract concepts into ABCs and helping others grow in a building block format. Cross fingers this works for me on this new journey I am attempting to walk on. I now just have to learn how to do this according to guidelines and i'll be set to go ;)
I love your channel, extremely insightful and you break down points eloquently. Please keep it up. Absolutely fantastic
Love the part about gaining access to our lives and what we have to teach our clients.
This is so true since we all have unique selling points and are unique in our own ways!
Thank you for this helpful video Graham!
All of them resonate with me but having access to me is the one that is going to make the biggest difference for me with my copy. I have so much to offer!! Thank you!
Love your take on the evolution of education. I totally agree with you about the traditional education model and that it's dying. It's heartbreaking to watch people walk away with crushing debt, and like you said...only information, which can be extremely outdated. Thanks for your dedication to entrepreneurs.
Your pauses are amazing…breaks up the content and just helps to digest.
It’s the small things ❤
Your content is so valuable! Thank you so much. I'm learning English using your videos as well as growing as a little online English tutor in Ukraine. I'm so grateful that I can listen to what you're sharing.
The point about curating content to eliminate overwhelm really resonated with me. Thank you!
Thank you for the candid down to earth approach for how to see the relationship of course creators and students.
The Transformation Point resonated most with me. Thank you for this valuable pep talk! I am starting to think about creating a course or membership but want to research a lot more before I plunge right in.
What stands out the most for my online guitar lesson business is... #1... PEOPLE ARE OVERWHELMED WITH CONTENT. I'm so glad that you made this video because this so applies to music instruction online. I see this with my students as well. I customize my lessons to my students own personal playlist, and that seems to be doing very well. I just need to scale more. Thanks again for sharing this Graham.
Sell the transformation. It's important to connect with the 'symptoms' of your ideal clients pain and problems. How does it feel to have this problem? How does it affect their lives? How does it make them feel? I've been spending too much time projecting what I think their pains are vs actually working out how it affects their lives day to day. Awesome video Graham!
Hii!👋 This is my first time meeting/ knowing of you ( can't escape the algorithm! 😅)
For me- #2- I think both creatively and logically, but because I have the DP/DR phenomenon, if the information is all over the place, I get overwhelmed and dissociate, so I definitely love the linear, logical, step-by-step to a tangible "line"( sort of a "before and after"). So #1 is part of that for sure, but for me as the "coach", I need to show up as my truest authentic self💯 , so thank you for this compilation!🙌
I just found your video Graham and I watched it from beginning to end, you was so encouraging and answered all my questions. Thank You
Whew!! Had me zoned in on he whole video. (We are selling Transformation) just changed my whole outline of how I am going to start packaging my video!! We are selling results, Not information!!!! This is soooo good
Excellent video! The one point that resonated with me is about offering curated content. I’ve been offering free videos on my TH-cam channel for years (via links in my books) but now I finally have the confidence to create my own mini courses, finally! Thanks to your videos 👍As an Instructional Designer I’ve been creating the inside of the courses for other companies for years. Now it’s time for me to create and package my own content. You give people the confidence they need to forge ahead! Thank you ❣️🙌
Awesome! You can do this!
I like your style Graham. And I’m impressed with your knowledge in music and recording. Great work you’re doing. And thanks for your motivational speech. You’re so strict and I can’t believe what a following you’ve got!
Thanks!
I just discovered your channel. Your content is fire and you make it easy to understand. Thank you!
The way you word things makes it so much easier to comprehend. I finally feel like I have a direction to go in!! Thank you for what you do!!
🙌
This talk was so inspiring and uplifting! Thank you for YOU 🤗
Graham, I subbed. Because I see you. Blessings. Just scaling my own business.
Great and inspiring as always!
Thank you Graham, a lot of very valuable information. Working on the "fundaments" of an online business I plan to launch (online/on demand training). Lot of ideas just in time that will help me to avoid pitfalls.
Love your content! I needed to hear this today!
Another excellent video!!! I am one of the viewers which is consuming all your content, because when I finally commit to your course (AIA), I wanna be ahead of the game. Your natural ability to communicate via sound and vision is enviable... I will work hard to emulate that in my own content. btw.. I took the time to watch a Cat vs Cucumber vid... Riotous!!! Sorry, but I had never heard of it before, and it was with a coffee break, hahaha 🤣
This is just so valuable imformation. Thanks a lot Graham
Excellent video! Such valuable advice. And the free tickets metaphor is SPOT ON.
Thank you for making your content so down to earth and easy to consume. I like that you don't have all these crazy transitions or talk super fast. It makes me feel like you're just talking right to me! Thank you!!
I especially love that he talks at a slower pace than some of these 20 something TH-camrs, who just want to talk fast… I can’t comprehend when people are just talking too fast
And overtime. This is why social media gets very overwhelming to people and can also become an addiction to others,
I love when people are talking at a slower pace where you feel like you’re having a real conversation with someone and that is why I love watching and listening to Graham!
THIS!!!!!!
Totally agree!!! It’s refreshing❤
Thank you so much! Love your videos. I've struggled so much with the idea of giving things out for free and the lack of confidence that people will pay for my services. But I'm working on that confidence issue :)
Thank you! And don't feel bad - it's a struggle for just about everyone!
Thank you for this clear guidance about how to make a great program that really helps people to get the results they want. It helped me get clear about how to help people - and be paid to do my passion!
Absolutely reason 0 resonates the most with me. It helps so much with positioning the benefit. Thank you for sharing this nugget of wisdom and for acing it out for us so effectively. On the negative sides...I now need to go re do my sales copy. But that’s a good thing really. Thanks Graham. You’ve got a raving fan in me. God bless and stay well.
Glad it was helpful!
Great content Graham... very helpful thanks!
All three reasons resonate with me, i have seen all three in action. The most compelling is access to me. This presentation all put together in one nice video is a gem worth thinking about.
Another great video Graham...hanging on your every word. I’ve just started the journey but have a good feeling... Thanks x
Excited for you on the beginning of your journey brother.
Thanks brother 😎
You're awesome, my friend Graham! I've been watching your videos for many months so far and always listen to what you say with great attention. I consider you as one of my business teachers, since I had nothing to do with this few months ago (I'm a teacher of Mathematics, nothing to do with business, marketing and the rest). This video was a big boost, I can't thank you enough! God bless you and your family (even though I don't believe in God, I just wish you the best through your belief in Him).
I appreciate that!
wow i’m so happy i came across this. such valuable information and simply explained!
Thanks, Graham, for providing such a valuable video!
I learned the meaning of curating and found your emphasis on this, on top of selling “transformation” very helpful in thinking about how I will promote my breath&meditation couching business. “Overwhelm” from so many opinions out there on setting up an online business has been one of the greatest challenges but I’m finally at the brink of diving into Kajabi and setting it all up. I’ve found your video’s a great resource for know how and encouragement, cheers mate!
Thank you. These are awesome tips for a newbie to the world of online content creation. My aim is to help improve the physical abilities of as many people as possible though I'm unsure how to reach them, but these tips have given me some ideas. Thanks again!
Thank you Graham. Present curated information n make it systematic step by step. Something you won’t get in free content. Now I’m super clear as to why I struggle to make educational content on TH-cam. There are too many missing steps in short educational videos even though it might be 20 mins long. Too long for TH-cam perhaps but too short for education. Now I know for sure selling courses online should be more of my focus 😊 then I can take my time to present the way of learning as well it should be learned
So glad I discovered your content on my online course making journey
Me too.
This video is so helpful. Wow. Thank you. I subbed this channel off this one video, which is the first video I ever came across by this content creator.
Great analogy with the free concert tickets! So true!
Great video! I find your insight on the future of information economy intriguing. Thank you.
The access to you looks more appealing to me...great content and wonderful style Graham
This video has been super helpful!!! Thank you
This has been so useful, thank you!
Hi, nice talk. Great insights and your presence is very good
Although all three reasons are sort of equal, I believe that emphasizing the step by step system would be the most valuable for me.
Thanks for this content. Very valuable!!
What resonates for me are the words: transformation, curated content, and access to me, an expert. Thanks for the great reminder!
Hi Graham, I just discovered you, thanks to Sean Cannell. You're so articulate. I really love how you don't use filler words. You also have a pleasant voice. Thanks for the helpful info! 🎸🎙️🎶
Thank you so kindly!
Amazing info bro! Thanks!!
Great video, have to pass this go around sadly, medical bills and expenses this month.
Good stuff! Thanks Graham!
My pleasure!
I am so happy I have found your videos! I am looking forward to be your student. Thank you 🙏
Love your stuff man
Love the Six Figure Coaching Community!!
So glad you joined Heather! Excited to have you with us!
Loved it all ⭐️ 1,2,3 💥but 3 resonates bc I have a concept for a private group and I love serving 🙌👏👏👏 Thanks so much ❤🙏🏽
This is still good. I absolutely love your delivery
This is very good, Graham
Great video. Great insights. 👍
Transformation VS information-- GOOD POINT!
You make so much sense. Thank you!
Thanks for this video Graham, wondering when enrolment will open again? not feeling ready yet but def interested, thanks!
Next year.
I like your sales -- I like your information---- SUPERB WORK --- but --- thank you for all of it -- received a LOT :) thank you
They are overwhelmed and and need a course on Practical spirituality from someone who have trod on the journey.
Give thanks for the video King. Blessings
So just wanted to thank you for creating a video that actually helps and gives a direction. I have found many but have struggled to work out what to do next. I have spent 10 months writing, scripting, filming my online course no.1
My name is James Nader and on TH-cam with that name not this one. I have been a photographer at a high level for 20 years and decided in lockdown UK to turn my services into products. It’s taken a while but almost fallen at this last hurdle by feeling no one would want to know or engage with all of the free content.
You have with this video given me the wind for my sails and can now see the wood for the trees.
I appreciate your candid and open content and wish you well. I have subscribed with this account but will also with my main account.
Any other help would be fab.
Many thanks
James Nader UK 🇬🇧
Makes sense!!! Thank you!!
Speaking of being overwhelmed… My biggest distraction is watching a TH-cam video to try to get instructions on how to do some thing and I end up watching 30 minutes worth a Videos just to still not get the answer.
Video is very distracting so when I find Contin creators like you that actually have a podcast as an option for me to listen to that same information it’s a huge win-win for me and everybody.
Because part of my job part time is to be driving and if I could be listening to you while I’m driving in between passengers, I can still be learning .
Also, if it’s a podcast, I’m less likely to get distracted because I know there’s not a video that I could look at, even if I could just listen to the videos .
So little by little, I’ve been finding my TH-camrs on Apple podcasts, and slowly switching over to listening to them .
Love this Graham! This is the video I needed. I've been following both of your brands for a while (found you through Ramit actually), all great stuff! I've been trying to figure out what market/niche I have expertise in that I can enter when most all have free content available on the Internet so this is helpful.
I do have a question. When your niche is mostly free content creators, how you do handle entering the market with paid products without being considered a "sell out"? Are you friendly with the other home recording/mixing entrepreneurs or do you view each other as "competitors"?
Hey Adam - great question. I don't like the word competitors. I try to make friends with everyone in my space if I can. And there is no such thing as a sell out if you're simply offering paid premium material. They should be doing the same thing if they are smart!
transformation! Very good content!
Great Info, thank you so much...
Transformation! This is great!
You’re exactly right, people value, and appreciate more what they have a vested interest in. You give a person a car they don’t value it, but if they pay something for the car, then it has more value to them.
Great content thank you!
Been following you now for just under a year. Your videos are great. By accident I came across your channel for home studio set up and such. I'm curious if you have a video that shows your set up for various recording back drops. For example, this one is your online course and you can see the couch in the back ground, the mic on the table, etc. While your set up for the home studio is significantly different. Are there videos somewhere on how to set up your lighting, desk, back ground, camera, mic, etc? Thanks Graham.
Hey Graham, everything is on point, and as many successful online entrepreneurs say: "You don't sell information, you sell results and transform your clients into the better." I thought a lot about what kind of business model do fit me better in the start, and finally came to the result, that I don't want to waste my time doing a course now, but instead offer personal coaching through private coaching and a membership coaching. If you have no following, or the numbers are too low, there is no point to invest months creating a course and seeing no results. One of my colleges just had this experience with his course - sold a couple copies, and he quit. He said: "It's not worth it!" It's not only a money risk but more of a time-risk.
I think everyone should be realistic first. Wishing that we sell hundreds or even thousands of courses in the first month with a little following is not realistic. Too many complain that money is the issue, or whatever the reason will be. So I think that a membership model that focuses on delivering transformation is far more realistic in terms of results for starting a business and results for clients is the way to go in the beginning.
I think as well, that even if you have the best sales copy on the market for your niche, you still will not sell courses without a solid following, as we have 2020. Everyone is selling courses everywhere with the same sales copy and the same "promises". The first question that people often ask is: "What is different in your course than I have seen in course XY?" People compare because the market is saturated that's why they ask. In 2010, no one would ask.
And my personal opinion is that courses deliver not nearly the same results, as membership coaching programs. The proof is what you have mentioned before with personal coaching and the proof is the "cone of learning" model from 1969. It's another reason why I didn't want to start with a course, even if it's the best one out there.
By the way, free content is not valuable for people, that's true. I see it on my channel, and I see it on my email list. People don't care. They don't even open the email with two free PDFs I send them out. It's insane how the mindset of customers work. You give a free e-book full of valuable content, almost no one cares. You sell something that comes not even close to the value of that free e-book, people buy. Haha. So yes, money is extremely important at some point! People will value your stuff more, and they will have more results! True!
Love the idea of group and 1:1 coaching - especially early on. Great thoughts.
#2 appeals to me giving me the impetus to move forward
Hi Graham!
I'm doing a series of 03 courses that intends to take students to produce from electronic music and pop to more complex soundtracks for movies and games.
If we take into account the immediacy of the young people today, is it worth mentioning that the course requires a little more dedication compared to those that exist out there, taking into account the result that we are going to get?
Or do I simply not mention that point?
Thank you Graham!
Love that mic. Is it the podcaster pro? I’m curious If the clarity of sound is mostly due to the mic or post production audio enhancement/editing?
Rode Podcaster USB - Did a video on my setup for the podcast here: th-cam.com/video/NMrQUP6D6aI/w-d-xo.html
@@GrahamCochrane So helpful. Thanks for pointing me to this video. As always, thanks for all you do for your community.
Graham,
A light 💡 bulb went on, people want transformation and they want a part of you.
Thank you for this valuable information!
So good!
All 3 work together well. Totally agree it needs to be transformational, paid for and more access. Its like a 3 legged stool. It will fall if one leg is broken. Thanks!
Great video!
Love the part about information overwhelm.
Like the idea of curating the overwhelming information out there.
27:37 but 28:00 minute mark really makes such a strong point. (Edit: removed duplicate word)
Transformation resonates with me. I teach biblical financial stewardship. Where most teaching and preaching fall short, is those delivery methods are intended to provide information and inspiration but not transformation.
This is really helpful thanks
Nice video, I’m going through a similar issue with my online course