What You Missed In Graphic Design & Concepting (Masterclass 3/3)
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- เผยแพร่เมื่อ 23 พ.ย. 2024
- Every graphic designer must learn and master this concept to transcend into becoming a GREAT designer.
In this part 3 deep dive, Chris Do breaks down “Semiotics” and its importance to great design.
In case you missed:
Part 1: • Emmy Winning Designer ...
Part 2: • How Typography Elevate...
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
![[MV] A leap of faith...ความเชื่อใจครั้งสุดท้าย (From "Petrichor the series")](http://i.ytimg.com/vi/U1piZH2CNXA/mqdefault.jpg)
Catch up on:
Part 1: th-cam.com/video/7MB_nwvmB-E/w-d-xo.html
Part 2: th-cam.com/video/ITcFFuKO2pU/w-d-xo.html
I've been following thefutur since 2019. and I watched every video they dropped after 2019, but I think this video is the best one so far, thank you
Thank you. credit to Mo and his team.
of course, the editing is a masterpiece@@thefutur
Even as a non-Graphic-Designer; i appreciate this so much. Thanks.
Thank you Hector!
You give a proper path to the designers sir!
That's amazing 👏👏
Love the mention of the economist & great conceptual design. ❤
Honestly since I’ve been watching I think I enjoy the clip art. It feels genuine and “you”. I haven’t found that it interrupts my train of thought
I remember reading a story Paul Rand told about the UPS logo he designed. UPS didn’t love the string on the package because they actually discouraged tying up packages for shipping. Rand explained that when his son saw the logo he said, “Daddy, it’s a present!” That’s all it took.
I know the story. I think it was his daughter if I'm not mistaken.
This is incredible! Why only 17 min I could watch this for hours! Thank you!
This is pure gold. Can't thank you enough Chris for making this series. Especially this third part is so special and so priceless, the conceptual design is my most favorite thing. The way you explained it by giving simple examples that is beyond words and imagination. It's soulful for designer like me. It's so on time. Thank you so much billion times Chris 🙏🙏 and thank you so much The Futur team 🙏🙏
Thank you Aditi.
@@thefutur THANK YOU SO MUCH BILLION TIMES FOR ALWAYS BEING SO HELPFUL 🙏🙏🙌🙌❤️❤️
Please we need more gold like these.🥺🥺🥺
Just went through all 3 parts. Absolutely. I would love to see more content about the art of design, from you. Your analytical thinking is warmly received. Thanks for your time, team.
Getting hooked on a commercial is a bit like when you can't stop watching a really interesting TV show or reading a captivating book. Sometimes, advertisers use special tricks to make us pay attention and feel curious about what they're showing us.
They might use catchy music, funny jokes, or show us something surprising to grab our attention. They want us to feel like we want to know more. Have you ever seen a commercial where they start telling a story and you really want to find out how it ends? That's their goal!
This was absolute Gold! I love that concept with the rotary phone and revolver, I can see why you won an award for that project. Well done folks, your content and time is always appreciated.
Thank you!!
This series is a gamechanger. WOW!
As a graphic designer myself I absolutely love this type of content.
Glad you enjoy it!
As always, every second listening to you is gold, but this series is on a top-tier level. You spend so much time and resources giving away highly exclusive knowledge for free and that's just so amazing, thank you Chris Do and The Futur!
You are and would always be an inspiration Chris! No matter what people have to say, if they understand you, they'll love you!
You are one of the reasons I have been able to survive the initial days in my graphic design career. Would never be able to thank you enough. :)
Keep rocking like always!
Thank you
Light 💡 bulb & goosebumps everywhere ❤❤❤❤ Thank you Chris and the Futur team
Thank you so much! I feel like watching every single video in this channel.
You’re an inspiration.
Sending love and admiration from Brazil 🫡🇧🇷
Obrigado! Thank you Brazil.
Really enjoyed this entire series!
I've always had this thought process, whenever I do design, that I always should trick viewers of my designs in a good way, so the message I would convey, would have a bigger impact in their minds. This video just solidified my thinking, keep these coming!!!😁😁😁
Thank you, Chris, for your generosity!
As a SMMA business this video was very insightful
Glad to hear. had to look up what SMMA was.
I am in for more content on fruitful geeky design.
This 3rd part is a good reminder of all the aspects of what communication design is.
Enjoyed every thoughtful conversation Guys, I'm graphics designer and those 3 points mentioned are golden, specially the third one 'SEMIOTICS', I found one or two in my design and somehow shaped my thought to dig deep in to 'Conceptual design' thank you so much Chris. Please do another video like this.
Glad you enjoyed it!
I am in web design but i really like how you guys give us good stuff and concepts that can be used in different areas of design. Keep it up
This video is loaded with gems. Thank you Chris
The answer to the "Genius Puzzle" at 10:56 is actually 15. There's a multiplication symbol between the last two icons AND there's only 1 fry container in the lowest problem. 👍
you're a genius!
Thank you guys for all that you do❤
Thank you for watching
Simply Brilliant
This mini course is valuable as a jumping off place to further study and practice applying these three principles. Thanks, Chris!
Glad to hear
Salute from India!! 🫶🙏🫡
Thanks Chris! Keep videos like these coming!
This are very helpful, as a creative in the industry this really helps and motivates me to do better thanks Chris
Visual metaphors are awesome. Thanks for sharing!
Glad you like them!
These short videos really complement the channel well. Lives/long forms are 🔥 , and these are 👨🍳 👌
Glad you like them!
Total and absolute gold here
Thanks for shearing
Absolutely, keep'em coming!
I did not realize you had just uploaded this. I have been rewatching some of your content from years ago. This new content keeps me motivated. Planning on making them moves now. I just have to do. Gracias.
Also, thanks for the book recommendations, I had just told my wife this past weekend, I want to purchase some books, will be getting the ones you recommended; "A smile in the Mind," "The Advertising Concept Book." Again, gracias.
More to come!
Thanks for your advices and your videos!
I feel stuck at my current job as a graphic, motion, web designer and sometimes i wish i can just leave and freelance again, but I feel that people out there want everything you can provide and pay less.
sorry to hear.
We need. I NEED. a more of this content!!!
any specific requests?
There is so much value in your content❤❤ Thank you
Love your work guys thanks for all the awesome knowledge !!!
Thank you
Noting and applying these from today itself❤
I remember this Nike commercial as a kid that showed this lady running away from this typical slasher film villain with a chain saw. She ran for a long time and it was to the point where the villain took off his mask and gave up because he was out of breath. The commercial received push back but it was a great commercial because normally, nobody outruns the crazy guy with the chain saw in the horror movies and she was able to with her Nikes on.
Thank you. I needed this.
Glad it was helpful!
Honestly, these 3 are epic.
Definitely worth some re-listens.
Thank you Riley!
The bat signal is genius!! Never seen that before!
Thanks for sharing, Chris!
Great episode. Thanks for sharing those gems from The Economist. I am glad you mentioned Luerzer's Archive. Me and my friend had the great fortune of getting our work (campaigns) published in it a couple of times.
We need more content like this. So much value is given to us designers. Thank you Chris ❤
Futur team! and ofcourse Chris, I personally would love to see more of this type of discussions around art and design from this channel! this was great!
Noted!
I really loved this third part of the series, Chris and Mo. Really good! Especially the Crank Call idea.
Appreciate it
Wow, thank you so much for this gem masterclass.
I was thinking about ditching my design career and watching this video tells me, not to do it instead learn more ❤❤
Bravo
Great content, thank you! I'll appreciate if you make more content like this Chris 👍🏻
I really enjoyed these 3 part series especially how Mo's laughing 🤣 Keep it up guys!
Mo brings the magic.
Brilliant, as always 🫶🏼
Leaving my comment to stay in this part of TH-cam- thank you for this 🫶
Thank you ❤️
So easy to understand when you break it down like this, great stuff! Douglas Rushkoff has a couple of books with a really interesting perspective on this subject also.
I'll check it out!
I do not have any background or whasoever in design, but i woudl like to improve a lot! thank you for the 3 part master class!
You’re very welcome
there's always new thing that I learn from the futur. thank you guys!
You're very welcome
Thank you for that vidéo. Mind blowing!!! I would love to learn more stuff like that!!
More to come!
How can I like this a 100 times💯💯💯....... Thank you.🤗
So inspiring and motivating
This is good info. Thank you
Domo arigato Sensei Chris!
welcome to the Dojo!
Thank you for sharing sirS
Cris - you are fuc*ing awesome bro! I learn a lot
Happy to help!
Thank you Chris
Thanks for watching.
Book Mentioned: A Smile In The Mind
that's it.
Guys, any chances to continue this series? This is not only super interesting, but gives the opportunity for a large number of us, who came into creative industry with the tech background to understand the deeper concept and the purpose of design, and to be able to build better products in the future.
What would you like to know more about?
This was an excellent series and you capped it off with some fire!❤🔥I just had a conversa with a friend about the importance of meme culture and intelligence the other day, so I like how you used memes to demonstrate semiotics.
This is gold
I love this kind of content from you guys!
Thanks for your videos 😊
Thank you very much for doing what you are doing!
My pleasure!
A personal issue with deciphering the negative space: I read the negative space of Fed in "e" as a small spoon, like fed as past of feeding ex. Humor is contextual.
Really enjoyed these series, would love to see more!
what else do you want us to talk about?
Great Series, thank U ❤
Thank you for watching
Chris. I have been in the sign business for long time. The semiotics arena is huge in this field. So many.
Do you ever experience clients who might be afraid to have design work that shows these cool subtle messages? Almost like they might be afraid of the viral return. 😆
I think they generally like conceptual hooks.
Nice, thanks a lot.
Thanks Chris love the series :)
Glad you like them!
Great series, thank you
Off topic, but I was at my in-laws yesterday, they still get a mailed paper subscription to TV Guide! 😮 I had no idea it still existed. They're in their 70s and reject most modern technology. It's really annoying.
they are what is referred to as laggards. the last to adopt. one day, we will all become one.
Killer thumbnail 👍
Mo and his team.
Curious … if you know you have a natural skill around this technique of semiotics, but it’s not being appreciated by your clients, how do you promote / prove its value and get to do it more consistently as a part of your design skillset!?
Who else juuuust saw the arrow?! OMG, all these years I never saw it 😂. Thanks Chris.
better late than never.
Are parts 1 & 2 available anywhere?
In the description.
Who would have thought! The meme is the way!
I wish I could meet this guy in one day❤
come to one of our events.
Regarding the FEDEX logo. The combo of the word creates by default the arrow. So was it really though or just a happy coincidence?
great design shouldn't feel forced. Try typing it in and you'll see that it needed to be modified a little.
Can we have a practical design process from start to finish for a imaginary brand design based on conceptual design - i remember there was one before - Hamilton Beer Brewery Makeover series which was awesome
that was a real project. since we don't do client work anymore, I could show the creative process of older projects.
@@thefutur That will be great , Practical "Building a Brand" videos are always engaging and helpful
where are the other two masterclasses?
In the description.
Insane. Thanks MAN
I was so inspired by this video, I had a bad day.
This is exactly what i was needing and what i actually need more from. I’m now workning on my bachelor thesis in communication design. And got the rather unspicific feedback that i need to male the work memorable.. so now I’m trying to find the way to male it memorable
Practice safe design... Use a concept.