Are Coffee Brands Selling Out? La Marzocco & La Colombe - Coffee Roaster Warm Up Sessions Podcast

Recently, we've heard of several well known coffee brands sell either a big chunk or all of their business to other big brands. Oftentimes people call this selling out and paint in negative light, but is that always the case?
In this episode, we share our thoughts and look at past acquisition to get a better idea of what this could mean.
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Mirror Coffee Roasters is a specialty coffee roaster located in Bellingham, WA.

[@kylecopeland8]

The La Colombe deal / real value of the brand is the RTD brand (cans in grocery stores). Its not from roasting beans.

[@MirrorCoffeeRoasters]

Yes, Indeed. You're totally right

[@derekdahl6567]

Yes.

[@MirrorCoffeeRoasters]

Yes, coffee brands are selling out?

[@jbb8261]

Lo colombe is _fundamentally undrinkable_ after the recipe change (the draft cans). I was a fan for several years and after just one sip my husband and I went “no” and tossed ours in the trash

[@MirrorCoffeeRoasters]

Oh gosh... that's terrible!! I haven't had one in a long time and wanted to pick one up the other day, and now I'm glad I didn't