This long section on Brazil as an emergent perfume empire has been making me smile so big here from the year of 2024, where one of the most hotly desired American skincare and fragrance brands is Sol de Janeiro, reigning champion of Brazilian-inspired fruity and candy fragrances. Founded in 2015! Amazing.
Something I did not hear addressed in any of the 3 parts is how scent can vary when applied to two different persons. My sister and I can wear the same perfume, and it will smell totally different on her and I.
Theres no reason why this should be so - its nothing to do with the stability of the chemicals in a fragrance and everything to do with individual perception of smell. I can tell what fragrance a person is wearing because my nose is trained to pick out fragrance and the chemicals involved in its composition. Your sister and you will smell exactly the same to me and many other people if you are wearing the same fragrance, you just perceive that you smell different -sorry.
I was thinking the same thing. Happened to me a few times with several different fragrances. One notable one, years ago a perfume came out that was very popular. Smelled wonderful to me when other's were wearing it. But when I put it on it smelled sickly sweet, like Pepsi Cola. To me that says body chemistry.
@Karyn Gardner actually there are many reasons why they would smell different. Obviously you smelling it on yourself and on someone else is going to be different. But an objective nose smelling the both of them could have different perceptions. If one person drinks alcohol and is releasing acetic acid, taking in excess choline and emitting a fish smell, eating aromatic spices, has more skin bacteria and body odor mixing with the fragrance etc. Or something more obvious like a different soap, will all alter the scent. Even psychological perceptions can change the way a perfume smells on two different people. Imagine an unattractive, rude person, opposed to an extremely attractive and pleasant person.
I have just finished watching this very fine documentary in which I found very interesting specially the part 3 that says that Brazil is the fastest growing perfume market in the world. In fact, I am brazilian, born and raised and I can easily tell that we truly love the pleasant smell. Everywhere you look at, you can see some kind of business involving fragrances. I am a perfume lover who owns a growing perfume collection... I adore my fragrances and I'm not really attached to a olfative family, If something smells good to my nose, I wear despite it's woody or fruity or sickly sweet. Most brazilians - including me - cannot afford expensive fragrances, so most of us purchase fragrances from one of the 3 biggest cosmetic company in the country - Natura, O Boticário and Avon. But once you get to know the french perfumery, you get addicted... so many of people buy ''inspiration perfumes''. These kinds are inspirations from famous perfumes such as Azzaro, Angel, 212, Armani Code and cost way cheaper than the original one... Unfortunatelly high profile fragrances like these I mentioned are way too expensive. For example, a Thierry Mugler Angel EDP Refilable 50ml costs R$ 399 ~U$ 160...and most of brazilians live with no more than U$ 291 a month....
I have a few Grossmith fragrances, pure vintage vibes, and they are all gorgeous. What a thrill to see this documentary again, I'd totally forgotten that the Grossmith's sweet little kitchen featured in it!
Really enjoyed this complete documentary. It really does show a new perspective on the creation and emotional affect that fragrances have. Especially in Brazil! I had no clue that Brazil and China were the game changers in the perfume industry. I do agree with the Brazilians as I like the fruity sweet scents. I've been expanding my perfume collection within the last few weeks and hope to develop my collection even more so I'm really getting into the whole "I want my body to have a personal elegant aroma". I'm so excited to continue with this journey. I hope I find my signature scent real soon! Thank you for this upload.
@@ulknatmelknatu she did not imply she was in a hurry! She said she’s excited to continue the journey. You just out there looking to nitpick and criticize for some reason? 😒
Interesting 3 part documentary. I enjoyed watching it. I understand in this closing segment the importance of marketing and having high population countries like China, India, etc. drive a market. However, I think like most true fragrance enthusiasts, I will purchase and wear what I find pleasurable not what is popular. To each his own I suppose.
Agreed. I could care less what is currently “in”. It’s all about what the individual likes. My favorite fragrance happens to be Halston and it came out in 1975. 😁
Amazing those 3 parts of that fragrance/perfumeurs documentary series, THANK YOU, for sharing this with us!! I dont knowed this documentary series, apreiate it a lot, that i found you and your great sharings!! :** ....SO inspiring, impressing to see this perfumeur icons seeing in their element, never saw such an in depth and detail documentary about fragrances and especially not of their star perfumeurs!! I LOVE the house Guerlain, their perfumes, have every single perfume of them, also their privat line (the more expensive one), but my absolutely champs are anyways still, mon Guerlain and Shalimar, all versions of them!:)) Of course i also love several Chanel, Dior, etc, etc, etc; fragrances and also love this iconic brands, but Guerlain and their history, Tierry Wasser, is one of our biggest, best and most talented parfumeurs of our time, just love his story and the relationship between him and Mr. Guerlain senior, for him fragrances and everything whats in this topic, is his hole life (sad, but also very impressing), more than his passion, its just his life! Ps And i dont give a .... about it, what Mr Guerlain senior said, he is an old man and of course its sucks, but that this icon the is really old and in his youth it wasnt as today, that he got this amount on hate, bulling, etc, etc; is just disgusting for me, nobody deserve such an backflash bcs of such an mistake, they should spend their energy in psychos like Donald Trump, who are just dangerous for the hole world and more, but of course they dont act like that......^^ ^^ so yeah, anyways... GREAT VIDEO/DOCUMENTARY SERIE!!! :** glG from austria, katharina :*
Loved these documentaries and how they remind us of the beauty of elements which make up perfume. Scent transports us places, like the pub, a telephone booth, a beach etc... And what we find appealing in food >> tomato leaves, vanilla, chocolate & citrus all plays a role in attraction. Thank you so much for the enrichment, my friend :) I wish you many #HappyDays.
And here we have... tarra... the scents you should stay away from. I love the French old school perfumers. There's still a bit of art left there. Perfumery should be about beauty, not about bucks. Apparently Jean-Claude Ellena is still in that class.
They fail to see the throwing newer and newer scents just to make money for a short period only continues to create "cheap thrills" that will never develop an intelligent, loyal and appreciative clients who stop and define themselves through the thoughtful purpose of defining a company, their style and their place in the world. Otherwise you just get followers.
And showing a cart load of coconut....in my tropical country coconut is not sensual, it’s too much like the smell of kitchen. What is sensual for the West, may not be so for tropics.
the man on 08:20...who is he talking to? Yes, you are a client but you can not say "you have a lot of work to do" and "don't be lazy". who are you? I am sorry but in all my years I have never spoken to any client /employer in such a disrespectful manner. You can see in their faces he has stepped over the line. You respect your vendor, thank them for the work they are doing, respectfully share your ideas and expectation and give them the opportunity to work.
Lancôme La Vie Est Belle went through 3 600 tweakings. That's how ridiculous all those focus groups are. A great perfume should be polarizing, not universally pleasant.
Axe/Lynx, I don't even consider it a perfume, it is more like an underarm deodorant. Take an Axe/Lynx fragrance up against any Chanel, enough said, close the book.
Scents have to be regional, in this age of internet, because it'd be easy for consumers to RESELL the cheap crappy fragrances at large profits to another country (that loves them), undercuttting the manufacturer's outlets there. Fragrance makers don't want to compete with scents they've unloaded elsewhere for a pittance. Just saying.
every time I spray Black Afgano..wash the shirt which I sprayed my black Afgano ..no matter how many times I wash it the scent of the fragrance is still there till couple of months it fades away.
Fascinating documentary series, I was not particularly interested in perfume but this really got me in. But there is a large section missing from the odd jump at 34:05 - about 15 minutes, as I discovered from another upload of this episode.
I saw all the docs and it was on a topic I really love thank you; had a blast and I learnt a lot not your typical guy that learns of books one question I do have is the season of wearing a colonge winter spring summer fall how is that selected or determined and so many different colonges smell different on people I know it's because of body chemistry but how do you get to know what your body chemistry is is there a test or is it by blood type I really want to know.
one particular fragrance i have i did not buy for the smell, i bought it for the packaging, it turned out that it smelled great but the performance was terrible. however i will never forget the box it came in.
The so-called futurologists totally underestimated the rise of the Middle East in terms of clone houses and crucially the technology to replicate the scent profiles on the molecular level along with AI
I think Widian are a criminally underappreciated house. The only criticism I have rides in on a terrific compliment, so it's bittersweet: their fragrances are incredibly well calibrated, just so beautifully blended. There's an extraordinary harmony where no note screeches over the gorgeous, enveloping hum of the choir. HOWEVER, there's no volume. And the choir disperses before I'm ready to stop enjoying them! I wish Widian would fix this wishy-washy performance as I find this a genuine issue with their fragrance quality. I can't even call them 'skin scents'. They just...evaporate after making me strain to hear the glorious melody. I resent this. If they could pump up the volume and increase the tenacity, Widian would grow to become a formidable, classic-- dare I say it-- legendary house, I'm sure of it. But until then...😞
Also a problem when you have designers trying to sell their fragrance only to certain markets and it will be a failure, because the new uneducated designers do not read about the people only they see the mass of people. Instead of making a fragrance for the skin tones which will give everyone in the world a great feeling.
The first test group did not give her what she wanted, so answer to the problem is to find a new set of test group and get the answer you want... What if the test group was not independent but was brought in to agree, Funny how not one disliked it... Also, to make scents to please a specific region is dumb and this is why they do not make good smelling perfume. People want to smell good and all smells would work around the world as everyone has different taste and some do like fruit, brash, strong, weak smells… I hope they changed this practice just like many car Co. had accountants make cars, and they wear boring and awful until some companies got smart and let engineers run the process so the cars became fun to drive and look at... So it is that perfume companies need to not let a marketing idiot run the development of a new perfume but just manage the selling of it...
What does Mr dove mean at 17.15 saying "Civet is now banned."? That's unfortunately not correct, it's easily available everywhere to perfumers but a torture to the animals.
I have noticed that people In the comments think that the Marketing approach taken by these companies are bad, I find this to be a bit ignorant! Although the goal of these campaigns is to Sell, the benefit for the users are still there! They are giving the consumers exactly what they want! Some of you are laughing about Axe and fabric fragrances which I think is Ignorant as well! These might be the only way for some people to come in contact with a pleasant secent! Fragrances are not only for the rich! It is not a class divider, our taste is formed based on our experiences! Let us not judge and categories in order to feel a bit better about ourselves!
It was pointed out at least twice that Brazilians typically shower **more** than Western ppl because of the climate. Don't let your preconceived notions get in the way of the facts, boo.
I hate how perfumes get discontinued. I have already a few favourites that are not available. Did the lady in Brazil just listened to 1 group of people? XD How can you hear 5 people and decide they represent a whole country? Lol. Anyway I don't like or use Axe.
Nie lubię serii zapachów AXE bo według mnie są zbyt mocne, wieje od nich jakimś rodzajem tandety, są grube i narzucające się, właśnie tak jak mówi Pani Gottlieb, zapach dla młodego chłopaka, który odkrył męską wodę i dawkuje ją w zbyt dużej ilości w celu przetestowania jakie wrażenia robi na otoczeniu, a fuuuuj!
Axe is girl repellent.My teenage sons brought some home in their sportsbags and every female in the house was immediately put off by it. Now I know who to blame
lol, i was just wearing Drakkar Noir today as it happens! :) in my rotation i also have Brut and Paco Rabanne (although not worn as much). im 30years of age man and dont want to smell of unisex/female fragrances. infact, i work with women and often use their 'negative' reactions to fragrances i wear as a positive, as i know they wouldnt wear them! ive never tried Azzaro! i must try it. what about Farenheit? i heard a lof of good things about YSL M7 (the original one) but never smelled it. also Kouros is a revered fragrance but ive never tried it either
+XenatR You seem very boxed in and closed when it comes to fragrance. I don't think you really understand what a unisex fragrance is. A unisex fragrance has nothing to do with femininity or masculinity, but rather an exploration of complexities in scent that can not be defined by gender. A large percentage, if not most luxury/niche fragrances are unisex. This is 2016 and men are far more refined and individualistic than in the past. You should experiment with scents instead of worrying about your masculinity. The scents you listed literally smell like every other guy. If you're concerned about women, you should buy a fragrance that they'll always remember, which won't be a generic department store brand. Start with creed or something.
She worked for 20 years on Lynx... wtf. It stinks. Only deodorant that's ever smelled good was that Sure 48h sport thing, black and yellow bottle, discontinued. Smelled like wood. The rest of it all stinks
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This long section on Brazil as an emergent perfume empire has been making me smile so big here from the year of 2024, where one of the most hotly desired American skincare and fragrance brands is Sol de Janeiro, reigning champion of Brazilian-inspired fruity and candy fragrances. Founded in 2015! Amazing.
Something I did not hear addressed in any of the 3 parts is how scent can vary when applied to two different persons. My sister and I can wear the same perfume, and it will smell totally different on her and I.
Theres no reason why this should be so - its nothing to do with the stability of the chemicals in a fragrance and everything to do with individual perception of smell. I can tell what fragrance a person is wearing because my nose is trained to pick out fragrance and the chemicals involved in its composition. Your sister and you will smell exactly the same to me and many other people if you are wearing the same fragrance, you just perceive that you smell different -sorry.
I agree with you, not the other poster. EVERYONE has a different body chemistry and scents really can smell completely different on different people.
I was thinking the same thing. Happened to me a few times with several different fragrances. One notable one, years ago a perfume came out that was very popular. Smelled wonderful to me when other's were wearing it. But when I put it on it smelled sickly sweet, like Pepsi Cola. To me that says body chemistry.
@Karyn Gardner actually there are many reasons why they would smell different.
Obviously you smelling it on yourself and on someone else is going to be different. But an objective nose smelling the both of them could have different perceptions.
If one person drinks alcohol and is releasing acetic acid, taking in excess choline and emitting a fish smell, eating aromatic spices, has more skin bacteria and body odor mixing with the fragrance etc. Or something more obvious like a different soap, will all alter the scent.
Even psychological perceptions can change the way a perfume smells on two different people. Imagine an unattractive, rude person, opposed to an extremely attractive and pleasant person.
@@007KayElleKay think more. Not all skin is the same. Is every body odour the same? No.
Such a shame that this jumped a little, from Brazil to the middle east. However, I was thrilled to see this series again. Thank you so much.
I have just finished watching this very fine documentary in which I found very interesting specially the part 3 that says that Brazil is the fastest growing perfume market in the world. In fact, I am brazilian, born and raised and I can easily tell that we truly love the pleasant smell. Everywhere you look at, you can see some kind of business involving fragrances. I am a perfume lover who owns a growing perfume collection... I adore my fragrances and I'm not really attached to a olfative family, If something smells good to my nose, I wear despite it's woody or fruity or sickly sweet. Most brazilians - including me - cannot afford expensive fragrances, so most of us purchase fragrances from one of the 3 biggest cosmetic company in the country - Natura, O Boticário and Avon. But once you get to know the french perfumery, you get addicted... so many of people buy ''inspiration perfumes''. These kinds are inspirations from famous perfumes such as Azzaro, Angel, 212, Armani Code and cost way cheaper than the original one... Unfortunatelly high profile fragrances like these I mentioned are way too expensive. For example, a Thierry Mugler Angel EDP Refilable 50ml costs R$ 399 ~U$ 160...and most of brazilians live with no more than U$ 291 a month....
What fragrance is the most loved in Brazil ( european or north american fragrances)
Here we are, 9 years later, and there is little heard about fragrance from Brazil.
I have a few Grossmith fragrances, pure vintage vibes, and they are all gorgeous. What a thrill to see this documentary again, I'd totally forgotten that the Grossmith's sweet little kitchen featured in it!
I am brazilian and personally think that Axe is and was always f***ing disgusting. Very sweet and pungent...
Boo her Boooo Booooo
Hate scented washing powder. I want to smell of my perfume,not washing powder!
YES! I buy unscented laundry soap and dryer sheets. Cannot stand the dragon's breath perfumes used in the others.😰
I find it so common in UK, people reeking of scented fabric softener. Ugh. I guess it beats smelling of sweat.
Me too
Really enjoyed this complete documentary. It really does show a new perspective on the creation and emotional affect that fragrances have. Especially in Brazil! I had no clue that Brazil and China were the game changers in the perfume industry. I do agree with the Brazilians as I like the fruity sweet scents. I've been expanding my perfume collection within the last few weeks and hope to develop my collection even more so I'm really getting into the whole "I want my body to have a personal elegant aroma". I'm so excited to continue with this journey. I hope I find my signature scent real soon! Thank you for this upload.
Penelope416 is
And India... BRICs countries
Lol...."last few weeks," hurry up because this is a race.
@@ulknatmelknatu she did not imply she was in a hurry! She said she’s excited to continue the journey. You just out there looking to nitpick and criticize for some reason? 😒
@@MontagZoso nickel, please.
Interesting 3 part documentary. I enjoyed watching it. I understand in this closing segment the importance of marketing and having high population countries like China, India, etc. drive a market. However, I think like most true fragrance enthusiasts, I will purchase and wear what I find pleasurable not what is popular. To each his own I suppose.
Agreed. I could care less what is currently “in”. It’s all about what the individual likes. My favorite fragrance happens to be Halston and it came out in 1975. 😁
Great doc series, & I love that it's found its audience of fragrance-fascinated people (like me!) here on youtube. Thanks for sharing!
Amazing those 3 parts of that fragrance/perfumeurs documentary series, THANK YOU, for sharing this with us!! I dont knowed this documentary series, apreiate it a lot, that i found you and your great sharings!! :** ....SO inspiring, impressing to see this perfumeur icons seeing in their element, never saw such an in depth and detail documentary about fragrances and especially not of their star perfumeurs!! I LOVE the house Guerlain, their perfumes, have every single perfume of them, also their privat line (the more expensive one), but my absolutely champs are anyways still, mon Guerlain and Shalimar, all versions of them!:)) Of course i also love several Chanel, Dior, etc, etc, etc; fragrances and also love this iconic brands, but Guerlain and their history, Tierry Wasser, is one of our biggest, best and most talented parfumeurs of our time, just love his story and the relationship between him and Mr. Guerlain senior, for him fragrances and everything whats in this topic, is his hole life (sad, but also very impressing), more than his passion, its just his life! Ps And i dont give a .... about it, what Mr Guerlain senior said, he is an old man and of course its sucks, but that this icon the is really old and in his youth it wasnt as today, that he got this amount on hate, bulling, etc, etc; is just disgusting for me, nobody deserve such an backflash bcs of such an mistake, they should spend their energy in psychos like Donald Trump, who are just dangerous for the hole world and more, but of course they dont act like that......^^ ^^ so yeah, anyways... GREAT VIDEO/DOCUMENTARY SERIE!!! :** glG from austria, katharina :*
Loved these documentaries and how they remind us of the beauty of elements which make up perfume. Scent transports us places, like the pub, a telephone booth, a beach etc... And what we find appealing in food >> tomato leaves, vanilla, chocolate & citrus all plays a role in attraction. Thank you so much for the enrichment, my friend :) I wish you many #HappyDays.
these marketing goons crack me up they dont know what is good , they are killing the industry
I’m pretty much only interested that are on par with Dior, Chanel, and fragrances that are more costly. Fuck cheap shit from Calvin Klein lmao
I was always fascinated by Perfumary & how they were made; and still am.
And here we have... tarra... the scents you should stay away from. I love the French old school perfumers. There's still a bit of art left there. Perfumery should be about beauty, not about bucks. Apparently Jean-Claude Ellena is still in that class.
Thanks for sharing this 3 part program. I love fragrance.
A very interesting 3-part documentary. Thanks.
I do enjoy a more unique scent/perfume rather than mass market.
Awesome doc. Thanks for posting!
Creed Green Irish Tweed and Le labo Berg 22 are my absolute favorites. Very interesting documentary.
Irish Tweed is really an overpriced copy of Davidoff CW.
They fail to see the throwing newer and newer scents just to make money for a short period only continues to create "cheap thrills" that will never develop an intelligent, loyal and appreciative clients who stop and define themselves through the thoughtful purpose of defining a company, their style and their place in the world. Otherwise you just get followers.
10:01 - she goes to Brazil and the producers play tango music in the background. This kind of thing drives me mad!
And showing a cart load of coconut....in my tropical country coconut is not sensual, it’s too much like the smell of kitchen. What is sensual for the West, may not be so for tropics.
Same... for Argentina it would make sense..... but Brazil... why?
Me too!!
wouldn't be surprised to see commercials running in spanish
thank you MJacksonAlive and thank you BBC
Chanel No.5 for me
Fantastic doco!
that scent trend predictor works for lelabo, which is famous for doing regional frags. and it is niche, not designer
Literally nobody:
Roja Dove: “did you know rose de Mai costs 2x the price of gold?”
the man on 08:20...who is he talking to? Yes, you are a client but you can not say "you have a lot of work to do" and "don't be lazy". who are you? I am sorry but in all my years I have never spoken to any client /employer in such a disrespectful manner. You can see in their faces he has stepped over the line. You respect your vendor, thank them for the work they are doing, respectfully share your ideas and expectation and give them the opportunity to work.
great documentary ...all 3 parts.
“Thanks to her, adolescent youth the world over smells pungently sexy” 😳
Lancôme La Vie Est Belle went through 3 600 tweakings. That's how ridiculous all those focus groups are. A great perfume should be polarizing, not universally pleasant.
Axe/Lynx, I don't even consider it a perfume, it is more like an underarm deodorant. Take an Axe/Lynx fragrance up against any Chanel, enough said, close the book.
Just watching them spray Axe makes me gag! Some US middle schools banned Axe because it was so noxious to the teachers. Lol!
Both my middle and high school banned Axe
@@jocelyncooper1738 Thank goodness my Grandson got over his Axe phase several years ago. I was about to ban him from my car! 😖😆
It’s rampant on public transit oh my God, gag!
Scents have to be regional, in this age of internet, because it'd be easy for consumers to RESELL the cheap crappy fragrances at large profits to another country (that loves them), undercuttting the manufacturer's outlets there. Fragrance makers don't want to compete with scents they've unloaded elsewhere for a pittance. Just saying.
There's no accounting for people's tastes. Apparently people from 16-25....I'm young but I would never wear Lynx.
every time I spray Black Afgano..wash the shirt which I sprayed my black Afgano ..no matter how many times I wash it the scent of the fragrance is still there till couple of months it fades away.
Black Afgano - one of my favourite scents ever.
Fascinating documentary series, I was not particularly interested in perfume but this really got me in. But there is a large section missing from the odd jump at 34:05 - about 15 minutes, as I discovered from another upload of this episode.
Yeah I noticed that jump - got a link to the uncut version? Thanks.
th-cam.com/video/Jb0NJssG2Yk/w-d-xo.htmlm48s
How on earth BBC shows images of Brazil with sounds of Tango; the Argentinian music??? And YES; Brazilians buy tons of perfumes bottles.
I saw all the docs and it was on a topic I really love thank you; had a blast and I learnt a lot not your typical guy that learns of books one question I do have is the season of wearing a colonge winter spring summer fall how is that selected or determined and so many different colonges smell different on people I know it's because of body chemistry but how do you get to know what your body chemistry is is there a test or is it by blood type I really want to know.
My signature and only fragrance is YSL Paris. It's getting hard to find. Love it.
one particular fragrance i have i did not buy for the smell, i bought it for the packaging, it turned out that it smelled great but the performance was terrible. however i will never forget the box it came in.
The so-called futurologists totally underestimated the rise of the Middle East in terms of clone houses and crucially the technology to replicate the scent profiles on the molecular level along with AI
I think Widian are a criminally underappreciated house. The only criticism I have rides in on a terrific compliment, so it's bittersweet: their fragrances are incredibly well calibrated, just so beautifully blended. There's an extraordinary harmony where no note screeches over the gorgeous, enveloping hum of the choir. HOWEVER, there's no volume. And the choir disperses before I'm ready to stop enjoying them! I wish Widian would fix this wishy-washy performance as I find this a genuine issue with their fragrance quality. I can't even call them 'skin scents'. They just...evaporate after making me strain to hear the glorious melody. I resent this. If they could pump up the volume and increase the tenacity, Widian would grow to become a formidable, classic-- dare I say it-- legendary house, I'm sure of it. But until then...😞
I love Montblanc and Fantasy as well as Chanel chance
What do you do if you are allergic to synthetics? All of the natural ones I have smelled are not great.
Also a problem when you have designers trying to sell their fragrance only to certain markets and it will be a failure, because the new uneducated designers do not read about the people only they see the mass of people. Instead of making a fragrance for the skin tones which will give everyone in the world a great feeling.
Is there any sophisticated Brazil teenager?
Joop!, Chanel Egoiste ( not platinum), A⭐️MEN & Jil Sandler Strictly Night are my Essentials.
Axe: Douche Alert
The first test group did not give her what she wanted, so answer to the problem is to find a new set of test group and get the answer you want... What if the test group was not independent but was brought in to agree, Funny how not one disliked it... Also, to make scents to please a specific region is dumb and this is why they do not make good smelling perfume. People want to smell good and all smells would work around the world as everyone has different taste and some do like fruit, brash, strong, weak smells… I hope they changed this practice just like many car Co. had accountants make cars, and they wear boring and awful until some companies got smart and let engineers run the process so the cars became fun to drive and look at... So it is that perfume companies need to not let a marketing idiot run the development of a new perfume but just manage the selling of it...
who is the voice over and interviewer?
And 10yrs later we ARE influenced by East Asian tastes. Think Korean and Japanese cosmetics.
24:05 Very large middle-eastern clientele... Nicely timed (unintentionally, I guess) by the editor ;)
"mysterious land of the japans the orients" loooooooooooool
i live in usa and love it all - what does that say about me?
good
I think Ann Gottlieb was working for Calvin Klein here.
15:00 interesting story!
I really love Axe (on my boyfriend) and this lady is adorable
What does Mr dove mean at 17.15 saying "Civet is now banned."? That's unfortunately not correct, it's easily available everywhere to perfumers but a torture to the animals.
maybe depends on the market?
Now is artificial civet.
@@MJacksonAlive civetone.
I thought about yoyo during these docs
...but why the incidental music is Cuban? Brazil has great musicians and music
22:52 "M" from 007 does not approve.
I have noticed that people In the comments think that the Marketing approach taken by these companies are bad, I find this to be a bit ignorant! Although the goal of these campaigns is to Sell, the benefit for the users are still there! They are giving the consumers exactly what they want! Some of you are laughing about Axe and fabric fragrances which I think is Ignorant as well! These might be the only way for some people to come in contact with a pleasant secent! Fragrances are not only for the rich! It is not a class divider, our taste is formed based on our experiences! Let us not judge and categories in order to feel a bit better about ourselves!
O de cat's butt
Sophisticated scent for a teenage boy that doesn't shower? Seems coconut wouldn't cut that stench.
It was pointed out at least twice that Brazilians typically shower **more** than Western ppl because of the climate. Don't let your preconceived notions get in the way of the facts, boo.
I hate how perfumes get discontinued. I have already a few favourites that are not available. Did the lady in Brazil just listened to 1 group of people? XD How can you hear 5 people and decide they represent a whole country? Lol. Anyway I don't like or use Axe.
One think you notice , is these kids in the focus group are just that... kids !
What do they know
These kids are the target group, they do know what they would like to buy!
Lmfao!
PART 3 IS *DEATHLY* BORING!
👍 Hhh
un semi tango sonando en Brasil....jajajaajajajajajajajajajajajajajajjaja
10:04 brazilian flag, sounds a tango... (?)
12:57... another tango... (??)
Nie lubię serii zapachów AXE bo według mnie są zbyt mocne, wieje od nich jakimś rodzajem tandety, są grube i narzucające się, właśnie tak jak mówi Pani Gottlieb, zapach dla młodego chłopaka, który odkrył męską wodę i dawkuje ją w zbyt dużej ilości w celu przetestowania jakie wrażenia robi na otoczeniu, a fuuuuj!
This is supposed to be a PERFUME documentary and it's about AXE. I want my minutes back. Bleach. AXE/LYNX is not perfume!!!!!
+Aggie Jed I hear you Aggie. It should be entitled a fragrance documentary. Fortunately the part about Axe was confined to the 3rd installment.
lol so true!!!! Haha
Aggie Jed I totally agree with you
24:23
who is here because of Jeremy Fragrance?
I could never use axe ever again. Anytime I smell it on a young guy I cringe at the level of cheapness I smell
Oh Axe, the smell of our youth, complete with bleachers and bad makeouts, lol
AXE is not perfume!!!!
yes it is
i don't think so, it's aerosol body spray in my opinion
dakitsu luna your opinion does not matter
SuperSimpleasthat neither does yours, good day
Axe is girl repellent.My teenage sons brought some home in their sportsbags and every female in the house was immediately put off by it. Now I know who to blame
is it true some perfumes/colognes contain allergy inducing chemicals?
It's indeed minor case since fragrance has strong relationship to human evolution and cultural history of human mankind.
i didn't understand what the Asians like in fragrance?
Light, airy, like an aura fragrances.
@@MJacksonAlivefor indians little spicy but airy fresh . Not projecting too much but close to you arms length.
mens fragrances becoming more feminine? no thanks, ill stick with my Yatagan & Quorum.
Good man! don't forget Drakkar Noir and Azzaro Pour Homme!
lol, i was just wearing Drakkar Noir today as it happens! :) in my rotation i also have Brut and Paco Rabanne (although not worn as much). im 30years of age man and dont want to smell of unisex/female fragrances. infact, i work with women and often use their 'negative' reactions to fragrances i wear as a positive, as i know they wouldnt wear them! ive never tried Azzaro! i must try it. what about Farenheit? i heard a lof of good things about YSL M7 (the original one) but never smelled it. also Kouros is a revered fragrance but ive never tried it either
Fahrenheit is a masterpiece!
+XenatR You seem very boxed in and closed when it comes to fragrance. I don't think you really understand what a unisex fragrance is. A unisex fragrance has nothing to do with femininity or masculinity, but rather an exploration of complexities in scent that can not be defined by gender. A large percentage, if not most luxury/niche fragrances are unisex. This is 2016 and men are far more refined and individualistic than in the past. You should experiment with scents instead of worrying about your masculinity. The scents you listed literally smell like every other guy. If you're concerned about women, you should buy a fragrance that they'll always remember, which won't be a generic department store brand. Start with creed or something.
More of your favorite fragrances at www.YamomoEssentials.com
Axe always has smelled GROSS!!
I hope lynx fails lol
Axe, CK 🤢🤢🤢🤢🤢🤮🤮🤮🤮🤮🤮🤮🤮
Russian oligarchs will smell like borscht for the next 20 years
only thing annoying was the americAN
She worked for 20 years on Lynx... wtf. It stinks. Only deodorant that's ever smelled good was that Sure 48h sport thing, black and yellow bottle, discontinued. Smelled like wood. The rest of it all stinks