CNBC-TV18 DISRUPTORS| The Untold Story Of India's Batter King, iD Fresh Food
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- เผยแพร่เมื่อ 27 มิ.ย. 2024
- Founded in 2005, iD Fresh always been about preserving the tradition of Indian cooking. Idli batter was iD Fresh’s first product and still remains more than half of its staple earnings.
The co-founder and CEO, Mustafa PC, 44, was born in a village called Wayanad where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness to build a world of equal opportunities.
Mustafa PC, a school dropout, went on to pursue Computer Science from NIT Calicut and his MBA from IIM Bangalore. He, along with his cousins, found a perfect mix of urad dal and rice which makes deliciously and soft idlis. The batter at iD Fresh is 100 percent natural.
Every now and then, a company emerges out of the blue and turns a market on its head. These are brands that are able to connect the dots and see the big picture. They are able to spot early on vital trends that are likely to play out in the future. They have a knack of presaging consumer habits and solving the pain points. They have the foresight to explore the fault lines and conflicts shaping their industries.
These brands focus on strategic expansion beyond traditional boundaries. They innovate by taking new approaches to the customer experience.These are the Disruptors.
CNBC-TV18 is India's No.1 Business medium and the undisputed leader in business news. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. India's most able business audience consumes CNBC-TV18 for their information & investing needs. This audience is highly diversified at one level comprising of key groups such as business leaders, professionals, retail investors, brokers and traders, intermediaries, self-employed professionals, High Net Worth individuals, students and even homemakers but shares a distinct commonality in terms of their spirit of enterprise.
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I was an employee at the beginning of that company... God bless Mustafa and his company..Bcz he is a good person..
Asal brand is his employee rt?
Amazing Idea, my mouth is watering.
@@eachneverything4230 Mustafa pc's son studies in my school
നിങ്ങൾ മണ്ടോക്കര ആണോ സ്ഥലം? Ubais ഇന്റെ ഏട്ടൻ അല്ലെ?
Can you give me Mustafa Sir contact number please...?
മലയാളിയാണ് 😍 ഈശ്വരൻ അനുഗ്രഹിക്കട്ടെ
I have a startup in Dubai. Voxel3d. We are a start up and going through hell lot of issues.. whenever im down, I watch Mr.PC Mustafa's videos. He inspires me . One of my indian heroes...
Hi Pradeep any changes that I can join with you ? Please tell me what business you do ?
@PAB Media hi, yes I would like to know more about this.. how can we collaborate?
For me it's not about how much the business man makes. But the quality of the person after making big money.
This person is an inspiration. He is too down to earth and highly energetic. No big English, no big style, no big pride. Just simple and happy person. Awesome guy
We want to Promote this company maximum. The product is very healthy ..And He is really down to earth..
Mt vlog കണ്ടു വന്നവർ ഇവിടെ
✋✋
Anchor without paying attention to the talk, says wow , absolutely etc. Irritating..
But the entrepreneur is really great.
Big kudos to dear bro Mustafa
@Maz Peters it should match the conversation right.. i found it a bit odd
Absolutely, wow, sure. These words were not needed wherever she says it. :( Causes us to deviate as well.
Don't think so,she is really in the topic,
Sure also 😁
@@NIZAMUDHEENnk yes she is good on that
We are selling ID products since they have started in Hyderabad. In the beginning we had some issues with the delivery team. I have sent them an email mentioning the issue, they have responded and sort the issue. I have a huge respect for the founders of the company. I wish them more success in coming future as well.
@Maz Peters We are located in 3rd Phase, KPHB colony, Kukatpally. Near VinayakTemple. My brother runs the general store, I stay outside India.
Super super 👍🏻
Musthafa is a great inspiration for the young entrepreneurs
True
ANCHOR - Cute, young, energetic, smart with easy and simple spoken English language skill. Regarding Mr. Musthafa -with his high tech education + traditional food + global marketing idea - became a super millionaire. Great.
Glad they Mustafa is Thinking about Food Wastage, Wish they start thinking about the plastic packaging waste after use!!
How can you dislike such a positive video? Ppl r fucked up 🤦🏻♂️
Jealousy is one of the vices humans have got 😊
Power of determination,
Mt vlog 😁
Their factory is very clean Hygiene. We can Trust this company and their product.
Real man Tackling real life business problems
Batter exploding,
10 Rs per kg batter vs 45 Rs per kg I'd batter
Distribution problems
Selling Perishable food with no preservatives
Fighting for refrigerator space wich is more expensive than the shelf space
I salute the man
Superb Dear Mustafa for changing the life of Idly and Dosa eaters. Also you can look at idly chutney powder along with your pack
Very bad mindset, u cant use that language, please take it back. Do you know, Chance makes our parents, Choice makes our friend
Amit s .. You are a Dumb mindset...
നമ്മുടെ കേരളത്തിന് പുറത്ത് ബിസ്സിനസ്സ് തുടങ്ങിയത്കൊണ്ട് പുള്ളിക്കാരൻ രക്ഷപെട്ടു... ഇല്ലായിരുന്നെങ്കിൽ കുത്തുപാളയെടുത്തേനേ... anyway congratsss dude
Sathyam
Very true!
Sathyam anu bro
true ..
True
Mr. PC Musthafa,
You are the super inspiration for new start up Entrepreneurs.
Bengaluru the startup's dreamland❤️🇮🇳💪🏻✊🏻
Great innovation , effort , hustle & decision by Mustafa bro ✨
Musthakaa big salut
A Insprtion man
What a sensational story 😍 Bringing the sweet taste of dosa, vada and what not into our daily lives by enabling readymade batter! Thank you Mr.Mustafa 😀
Awesome mr.mustafa you have kept Ethics @ top of your business definitely you will Grow big God bless you
simple business made great turnover, and simple man turned millionaire
Congrats P.C. Mustafa ,great inspiration and great efforts...keep it up.
ശരിക്കും inspiration തന്നെ ഭായ്
ചേച്ച്യേ ✋️
Courage and respect in beliefs... and good role model.
Good luck bro... Over all the world...
Insha allah..☝️😀😘
Ms. Absolutely, thanks for your green eye shade !!! and of course this video...
great motivation from Mr. Mustafa..... specisly for younger generation....
*Anchor's "SURE" & "ABSOLUTELY" 😉😂🤣*
ROB ”interesting ”
Inspiring video Mr Mustafa you are the role model for youngsters. Who like to start a Startup business
Brilliant and humble person. India is proud of him.
Masha Allah.inspiration 👏👏👏👏
How is ID a disrupter? Its the pioneer! The host is over excited!
Fake
Oh god this amazing I appreciate you all the best
excellent video. Thank you soo much . loved it . hats off Mustafa.
All the anchor knew was the word "absolutely"
🤣🤣
You are being unfair to her. She also knows "sure" 😛
When seeing him...on ksum iedc startup summit we were sure he will reach to bigger heights.
Words heard again and again in this video
Sure , absolutely 😂 😂 😂
Inspirational vedio Superb hardwork of them hatts off u Team ID
He is really a good inspiring person to everyone..
Can I get store in bhopal
Filled with refresh after watching this interview.
Mustafa: Bangaloreans eat 21 meals (3 meals * 7 days) a week
Reporter: Wow! Brilliant, what an insight
Absolutely impressed .. with mustafa👏👏
Congrats to ID Fresh Food TEAM, Wow!..
Great sir,❤❤🙏🙏🙏
I really appreciate his thoughts and love it
A successfull business needs genuine approach not about what investing but how investing and where putting money and what u gain roll model for all mainly after getting crore monthly salary also he made his journey to his passion..... That positive move is success he is.... Do ur passion job sinciere dedicated and right approach and attitude u sure become successfull
Agreed
Amit S Asim premji invested 25m He is not muslim
I really hope he is successful in expanding the business in the rest of the world. As a Bangalorean I feel happy that he was able to establish his business here. South Indian foods need to be marketed outside India well, as people only identify naan and chicken Tikka as Indian food.
Wayanad - thippasandra - Dubai
You are an inspiration thank you
Great Job 👍
Nicely done...🙂🙂
The questions were good, super bro
Absolutely right 😃
Such an inspiration 🙂🙏
He spent his 3 year for making perfect hole in Vadas, Without knowing market of vadas success or fail....!!!
very impressive story...
best wishes
Moral of the story.
Day by day people is giving up wd the traditional way of eating and preparing food. Now a days people moving towards hygienic products. U don't need to always invent or made something really new or out of the box thing. Just go to the regular household make it in hygienic way and market is ready to welcome u.
All best mr mustaf god bless you and your thinking
finally a cheta decides to not have a bakery .....and vola! hes made a fortune for himself! good going man!
കേരളത്തിലെ ട്രേഡ് യൂണിയനുകൾ ഇല്ലരുന്നെങ്കിൽ ഇതുപോലെ എത്ര ഫാക്ടറികൾ ഇവിടെ ഉണ്ടവുമാരുന്ന്..
Good job done by ID. Keep it up in serving Bangalorians.
Meanwhile why not concentrate in Kerala market
Mustafa from Wayanad. Proud of Wayanad 😎😎😎
Kerala bro
Ys he is from wayanad...
Looks Pakistani
@@Mahalakshmi-Khan fuck u bitch
Muslim Peru Kandal Pakistani nammude nadinte oru avastha
Mustafa is a good muslim and hardowrking and honest, doos fair business with all communities. Very hard to find one these days after Wipro Ajeem Premji.
My cousin
How proud you might be feeling while watching this video..... mashallah..♥️
Waynad aano veed
One word "Sure"
ലോകത്തിൽ എവിടെയും ഒരു ചലനം സൃഷ്ടിക്കണമെങ്കിൽ മലയാളിവേണം....( മുസ്തഫ വയനാട്) ഒരു വയനാട്ടുകാരൻ ആയതിൽ ഞാൻ അഭിമാനിക്കുന്നു
19:34
Great
The best entrepreneur
The great innovator
The great man who having sound commonsense
👌👌👌👌👌👌👌👌👌👌👌👌
even though it's irritating when she frequently interrupting with her unnecessary little dialogues, she actually asked sensible and worthy questions. I appreciate it.
ANCHOR IS OVERACTING
Overacting is anchor
Auto Leaks yes
@@Martibro415 No.
She is very Brilliant having good skills...Fluency conversations. We should appreciate ...
@@shameershowkkathaly6332 bro ,we should appreciate her. Really she has good skills & fluency in the language...
over Acting its comman ladies
Great👍
Masha allah
If I were to ask you, sure, absolutely, hmm, aahaa . . .I think she used to do a lot of job interviews lol
Masha Allah ❣️.
Great interview
Tnk u..❤❤
He's such a nice person.
GOD bless you
So so proud of you Mustafa
Proud off .....
Idly Dose is a stamp of karnataka... thanks for keeping it solid.
He looks like "ATIF ASLAM" 😱 😉
Yes, exactly.....
"absolutely"
Good job sir
musthafa ikka .........poliya..mass
She wasn't listening to understand;
She listened to reply!
Filter coffee product is available in Bangalore?
He is inspiration for youth
Nice
All the best pc sir
Why is she using Sure inappropriately
Good quality products
👍👍
CNBC needs to fire this woman. She doesn't have enough patience to listen to the speaker.
Good
The power of determination
He created a branded, organised scalable model in his chosen field and the VC funds available , catapulted the brand into a safe orbit. But how his other products esp Panneer, Curd ( pro biotic) are going to fare is a million dollar question..
God bless you
Suuuper story
Good job
Sell fresh, hats off for this :)