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The 2016 Zendesk Rebrand

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  • เผยแพร่เมื่อ 8 ส.ค. 2024
  • It was a long road to our new look, but we've finally arrived at a place with more color, a new logo, and family of products designed to help users build better relationships with their customers. Go behind-the-scenes with Zendesk and watch as our new brand takes shape.

ความคิดเห็น • 26

  • @jehovacuevas6435
    @jehovacuevas6435 6 ปีที่แล้ว +4

    I really enjoyed this short. It surprised me how real and genuine the tone was. I believe it touched my soul! >.

  • @brocky
    @brocky 7 ปีที่แล้ว +11

    I love the process. Hearing the story, seeing the many iterations, and seeing the final icons and logo makes so much sense to me. My ux cohort and I really loved what you guys did. #inspired

  • @paulanthonyhatch
    @paulanthonyhatch 7 ปีที่แล้ว +3

    Love it! Great story, love the honesty - haha! Oh, and GREAT branding system!

  • @FluxAcademy
    @FluxAcademy 7 ปีที่แล้ว +1

    Thanks for putting this video together! It's great.

  • @ilyxxxa
    @ilyxxxa 7 ปีที่แล้ว +1

    Good move! Wish you a lot of success with the new brand.

  • @bobbybell8191
    @bobbybell8191 7 ปีที่แล้ว +5

    Really appreciate you guys sharing this story, it really brings to light the internal struggles when dealing with a rebrand. Although I can't say I love the new direction. I definitely understand the need to get away from an icon that you feels too constraining. Maybe redesigning the buddha in a more geometric form with additional geometric accents might have been a cool solution. Very inspiring... thanks again!

  • @maureenkelly1297
    @maureenkelly1297 7 ปีที่แล้ว +9

    Inspiring and authentic story. Brilliant design. This took courage. Way to be bold.

    • @TC-lk2ev
      @TC-lk2ev 7 ปีที่แล้ว +1

      It's a really nice redesign but this is the least courageous think I can think of haha

    • @bhaskarmondal9255
      @bhaskarmondal9255 2 ปีที่แล้ว

      @@TC-lk2ev 8

  • @cylcosimian
    @cylcosimian 7 ปีที่แล้ว +2

    Beautifully told. Thank you.

  • @meloshea7457
    @meloshea7457 7 ปีที่แล้ว +2

    I'm late to this but I found this a really cool Rebrand Check list for marketers and designers. 1. Make sure your new id connects with what you do. 2. Make sure it has depth, is flexible, provides you with lots of communication options. 3. Be BRAVE!
    I think Zendesk has been really courageous and thoroughly true to what they stand for.

  • @Eleyemes
    @Eleyemes 7 ปีที่แล้ว +3

    Love it! Great work

  • @MattLadner
    @MattLadner 7 ปีที่แล้ว +4

    great work, lovely.

  • @githinji
    @githinji 7 ปีที่แล้ว +7

    Amazeballs!

  • @BharatKV
    @BharatKV 7 ปีที่แล้ว +3

    Love it... well thought out... simplicity rocks and you guys just nailed it :) And you guys did the job for all the haters as well ;-)

  • @edwardoctavianusp
    @edwardoctavianusp 7 ปีที่แล้ว +2

    wow wow
    I would loveeee to see the design guidelinesss of this

  • @pomegranateink
    @pomegranateink 7 ปีที่แล้ว

    great job creative team at Zendesk. Well done.

    • @lukerhale
      @lukerhale 7 ปีที่แล้ว

      Yes, well done. But by whom? Who made this amazing video? Who is the Zendesk creative team?

  • @RyanHicks
    @RyanHicks 7 ปีที่แล้ว +2

    Amazing lol

  • @chastamar
    @chastamar 7 ปีที่แล้ว +2

    Sweet video and sweet people! Personally I'd opt to updated and refresh the Buddha instead. Now you just seem generic like all other software companies :(
    By the way, the icons at the very end of the video are so funny - these are just shapes and they do not help quickly grasping what the items (chat, connect, explore, etc) are about. If these icons are actual in-app icons then they don't really accomplish the purpose of icons, lol...

  • @jaywbus
    @jaywbus 7 ปีที่แล้ว +1

    "COOL SHIT TO HAPPEN"

  • @jaywbus
    @jaywbus 7 ปีที่แล้ว

    geometric shapes. It took me 3 days to make that square and half circle!

  • @johnybinlingkabanlingkaban7967
    @johnybinlingkabanlingkaban7967 2 ปีที่แล้ว

    🙋👍👌

  • @jokosi
    @jokosi 7 ปีที่แล้ว +3

    toke