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- เผยแพร่เมื่อ 15 ก.ย. 2024
- Streetwear's origin story dates back to both California’s surf-skate scene and New York’s hip-hop movement of the ’70s and ’80s. More than just a leisurely sport and music genre, these subcultures influenced people’s everyday lives, from the music they listened to and the art they created, to their hangout spots and how they dressed.
During the ’80s and ’90s, these two worlds proliferated and permeated throughout mainstream popular culture, but rarely mingled together. Then, in 2002, with the release of a single product, they collided to help birth streetwear as we know it today.
This moment can be largely attributed to the launch of Nike‘s skateboarding-centric SB Dunk and the fandom that surrounded its subsequent drops.
Having initially launched as a basketball sneaker in 1985, alongside the Air Jordan 1 and Terminator, the Dunk and its two cohorts had crossover appeal with young skaters like Tony Hawk, Mark Gonzales and Lance Mountain. These budding icons gravitated to these three models for their support, cushioning and traction, as well as their alignment with high-tech performance and superstar athletes.
In the ’90s, the Dunk’s outdated tech soon fell out of general production and into obscurity, however it remained a cult favorite among collectors and skaters. So in 2002, when Nike revived its failing skateboarding division as Nike SB, the team behind this relaunch chose to reimagine the Dunk as its flagship sneaker.
With an upgraded design, limited distribution network, key collaborators and thoughtful storytelling, the SB Dunk appealed to skaters and sneakerheads alike, and soon pairs began flying off the shelves of skate shops around the globe. As these two worlds bonded together over these kicks in both release lines and underground internet forms, a new culture emerged that combined elements of both.
Modern streetwear formed out of this community and into the now billion dollar industry it is today.
These became popular in skateboarding for their relatively slim & simple silhouette. They look bulky now, but compared to skate shoes in the early 2000's they were minimalistic. Probably the last shoe i'd chose to skate nowadays though. The shoe nerds can have em.
@Daisuke Young Compared to other shoes of the early 2000s they were way more refined. That's why I said relatively. Compared to today's shoes, of course everything including the current Dunk has slimmed down a bit.
Fr I used to buy all the p rods versions they are trash now
This guys voice getting lost in the music man, but love the SB, good memories wearing these
Ben Arthurs you eating popcorn ?
Im glad SBs are back man, the nostalgia.
They well built as long as you don't skatboard with it....
@@campkira but that's the whole point if the shoes to skate in them
Nostalgia for what? 2002? You should support skate brands that have been started by skaters. I’ll never understand why someone would choose to wear Nike’s over Emerica’s, Etnies, DC’s, etc. like they have such a cooler aesthetic and a deeper history with the subculture.
@@jjcooks7401 you must have never skated in dunks, I highly recommend that you do, best board control and grip ever
You mean SB dunks? Because SB has always been up there
this video coulda been 15 minutes longer, i just LOVE the model and the different artists that did their thing on it :)
I used to love the Nike SB Dunk "Shoe Goo" editions 😭😭 omfg the memories
I bet those goo s never worked at all
@@ipektanrica9029 wym?
@@luhburbz1027 oh its been 5months since you wrote it but still you saw it haha shoe goo is a shoe sticking glue and it never works at all
@@ipektanrica9029 no dork lol that's what they're called
@@luhburbz1027 i know but does shoe goo product works well???
Hey hypebeast your the reason why skaters can skate in these
You’re*
can’t*
And yes you can still skate dunks. Sb Dunks were made for skaters by skaters. At least i still skate mine. It does suck spending 200+ on them
@@kirillc160 try finding a pair of dunks for retail nowadays. You cant. Thats what he meant
SB dunks were THE shoe of the early sneaker head movement imo.
Fun times. I don't see how anything like that could be created around a single style again. The Kicks/Hi and Bisons were great.
Love the Terminator high 💎
Hey hype beasts, can you stop going nuts over dunks. I can no longer find dunks for $80-100 like I could 3-4 years ago, which means I now have to spend $200 plus to skate in even the most basic colourways of the dunk. The quickstrike collabs have always been fire, its honestly one of the reasons I love them so much, but I swear it takes one collab with the likes of travis scott or whoever else to ruin a shoe for good. Makes me really sad. I used to get clowned for wearing retros and dunks when the yeezy 350 was new and poppin and now ppl wont stop bugging me for my de la soul dunks. Stop riding waves and go find your own vibe, Like fuck outta here with your bs😤
Stop supporting Nike, they treat their workers poorly and pay them poorly, .75 cents an hour. And no that’s not a lot, even over there.
Why don’t you support traditional skate brands like Emerica, DC, Etnies, etc?
Jason Willis traditional huh 🤔 more to ancient brand
Did you cop any new dunks? 🤔
Hypebeast, you have to travel to The Philippines and feature Big Boy Chengs new collection. Its Lit
It’s annoying asl, I’m tryna skate a pair of dunks but they’re all hundreds of dollars or non existent
The greatest shoe of all time.
first pair of sb dunks were the Grip tape mids
Same!
Born In 01 Been Wearing SBs Since 06 My Uncle Got Me Right
Music too loud bro! Other than that good video 👌
Music too loud
Whats the song?
Amei...
And don't forget P Rod was the first to have the jumpman on a non Jordan shoe
“Marvel” Jesus Christ The Avengers aren’t Marvel. They were in reference to the tv series. Why tf you think it came with suits and umbrellas. This is what happens when children are allowed to be the gate keepers
nerdy comment, get a life loser.
I want to get some to skate but they so fucking expensive 😢
The most expensive nike dunk is the Paris though. Worth $100,000
I love my white widow's, wish I had skunks. 420 dunks are nasty
i like sb’s
Why are these shoes so expensive?
Good video
I’m glad I have my stussys 🍒 resale has been getting ridiculous.
THESE ARE SKATE SHOES BTW, SKATE THEM
Or just buy real skate shoes, created by real skaters, who have authentically and organically been apart of the subculture for decades. Or just continue to support a company that pays their employees 75 cents a day and forces them to work overtime
They’ve become too over hyped u can’t even find a pair for $60-70 “ike back in the day. As much as I want to skate em, if I get another pair, they’re going on the shelf.
@@jjcooks7401 relax lol, the reason why people skate sb dunks is because they’re made by other pros that skate for Nike. And plus everyone has their own comfort for example sb dunks were the most comfy shoe for me since my feet are wide.
I’m pretty sure Nike SB Dunks were made for skating not basketball at first
the shoe is called the dunk Smh 🤦♀️ what sk8 trick is called a dunk they r basketball shoes 1985
@UCNP6zu_UJ0pdSnk0DrxD1AQ Nike sb dunks mean Nike skateboarding dunks
Yo can anybody put me on? How can I get a pair of these??
If you're late to the party (and at this point, you are) and you're looking to lace yourself and not resell (which I'll assume you're not) I'd recommend checking out goat.com and search 'dunk' or 'sb dunk' and see what you ACTUALLY LIKE. You can also filter by size so you can see what's available that fits your smelly ass footage. You can buy new, used, or defect. If a few pairs catch your eye, search for that pair in your size on OTHER SITES FIRST like ebay, mercari, offer up, grailed, shit even your local Facebook marketplace might give you some steals locally. Even a general search on Google of that dunk might point you to a site that has a solid price on them. I recommend avoiding stockx, they had a security breach recently and I personally had my credit card info peeled as well as TONS of other ppl. That's aside from the fact that their prices are through the fucking roof for even general release dunks. I warned you, Jaymane. Research the price of that specific dunk before you buy, don't overpay for something you can cop for dirt cheap.
I know it's tempting to cop what's hype (like the Off White dunks) or super rare (like the freddy kruegers, Paris', og pigeon) but fuck that. Buy what you like and make sure they ain't some fakes. Follow r/dunksnotdead on reddit, as well as @nikesbornothing , @dunkslut , @sb_freak100, @verse001 etc on instagram for some knowledge and deals on these. Have fun 🤘
Carlos H Yo thank you so much. I’m not gonna Re-sell. 💯💯💯
My favorites are the Stussy Cherries.
What about the Travis Scott collab?
loud loud music
Use to skate with them I used to like em now they are trash like black Air Force for me
Cant even buy them now a days fuck the world. there all 500$
Beautiful 🥰
Definitely not the most coveted silhouette.
Then sneaker heads ruined the sb's
Sneaker heads are so cringy
Unsubbed
lol, how out of touch is your fashion forecaster. only reason for the resurgence of dunks is because of Sean Wotherspoon, don't get it twisted
... how?
How?
Naw it’s definitely cause of ts and hypebeast
Dunks comeback deserved to sean whoterspoon 🤣
It was for Travis
music too loud