How to market your first indie game (6 marketing categories)
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- เผยแพร่เมื่อ 27 มิ.ย. 2024
- If you're a young indie studio looking to get your first game seen across the world, you'll have to know these 6 marketing categories so you stand the best chance at getting the most amount of online exposure possible! This type of high level stuff, you won't learn at GDC!
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LinkedIn: / madebytaz
Instagram: / made.by.taz
Portfolio: www.designedbytaz.com/
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#uxdesign #uidesign #socialmediamarketing #digitalmarketing #creativeindustry #gamingcommunity #gamedevelopers #indiegames #indiegamemarketing #indiegamedev #userexperiencedesign #userinterfacedesign #graphicdesign #webdesign #webdevelopment #contentcreation
Which category do you need to focus on the most?
The answer is the most efficient one, and the most efficient one depends on the creator, the game or project, their circumstances, and the markets conditions.
Well said! This is what I like to call the "it depends" statement.
I have a marketing degree, and this guy is spot on what they teach in school. Extra points for integrating analytics once you reach a point it's worth it for your funnel. Bare minimum do the stuff he said in the video, but you need to stand out. I recommend going on the new uploads for steam games and see which ones are doing good and bad and find the differences. It's not one size fits all..
Appreciate the kind words and the additional tips!
just starting to market my game, thanks for the breakdown!
Of course, thanks for watching and GOOD LUCK with your launch!!!
Thank you so much man! I loved it...seriously, got a great insight from your video
Glad it could help. Appreciate the support!
Actually very helpful. Thanks, and keep it up.
appreciate you!!!
As I am making my first PC/Console game, this is very informative and useful information. Thanks 💪
Thank you, glad it could help!!!
Thank you for your advice. I’m currently studying UE5 and have been researching marketing strategies for when I release my first game. I have a TH-cam channel now and used to do car videos and would have to say it was hard to grow an audience. I will definitely be applying the 6 steps you listed on your video when I start to market my game. Thank you again!
Of course, glad it could help!!!
Hope you keep going. Can you cover good UX examples for each genre? I think that can be like several videos.
Good/Unique UX in Horror for example. Or in RPG/Fantasy, Persona comes to mind
Good idea! I was honestly debating to do something similar to this in the future. I'll definitely get on it!
Thanks for the tips! Marketing really is one of the most important things
Absolutely! I appreciate you for watching!!!!
@@DesignedByTaz My sincere but wild sounding advice to you is to delete or hide your old and low-potential videos. Think of it as pruning a tree. Yellow leaves and all that.
will do, thanks!!!@@ultimaxkom8728
@@DesignedByTaz I commend the decisiveness. I promise you that the pruning will improve "subscribe-bility"... Although, I only said the advice but not the why. I know this is likely unnecessary or even patronizing, but I'll still elaborate because I learn by writing.
The following are my opinions based on logics and self-projections to show why:
> Audiences subscribe for many possible reasons.
> This video's main audiences are [Learners] and [Gamedevs]. I am one of those.
> [Learners] and [Gamedevs] watch for value, and mainly subscribe for value and efficiency (low time cost relative to the return).
> Value and efficiency can be packed and simplified as "quality".
> Those two types seeks more, and so they check the channels of quality videos (this video) for more.
> If the channel is bloated with videos unfit with their preference, then they're less likely to subscribe and or tick the bell, as it will fill their feeds.
> In short, quality makes them want to subscribe.
> In conclusion, focus on quality rather than quantity. Compress your channel to be a very valuable channel.
My personal extrapolation:
*A.* To grow your views is to provide low-cost value and or appeal to a certain target audiences.
*B.* To grow your subscribers is to show quality and or reliability to a certain target audiences.
I definitely appreciate the insights! Especially since I'm new to the whole TH-cam thing. Ended up going back and removing a bunch of my older random content. Looking forward to adding even more value for you guys in the future!!!
I needed this, thank you so much!
Of course, thanks for watching!
Really informative video, Thanks!
Thanks, really appreciate that!!!
Really well made video. Such a great breakdown. If you ever expand on the subject in the future I would be interested in your thoughts on attracting a publisher.
sounds like a great video idea...thanks!!!
Insanely useful video as well as well spoken and presented. You have earned a subscriber.
Appreciate your support!
Thank you sir
Hope it helps!
@@DesignedByTaz hey buddy self publishing or approaching the publisher which is better ?
Honestly depends on your unique situation. I know people that have done both and are successful. Each has their pros and cons. I think it was Thomas Brush that did a breakdown on publishing and the dos and donts. Highly recommend!
Thanks for another helpful video! Marketing is very time consuming. Often it is difficult to make the time for it, but it is very valuable if you want people to know your games exist.
1000%
One thing my business coach taught me years ago…you could have the greatest product and service ever created but if you’re preaching it to an empty room, it ultimately doesn’t matter. So we must learn how to fill that room with as many people as possible!
Thanks man! Useful video! As a new solo indie game dev, I'm really confident in my game (RoadHouse Manager on Steam) but man, sure have a lot to learn on the subject of marketing, I have no visibility. This video helps! Thanks.
Glad it could help! Don't hesitate to reach out if you have any questions!!!
How many people are watching this without even making a game
Good question
Really nice video! i was wondering if i could help you edit your videos and make them more engaging as well as it will save your time.
I appreciate it but I’m good for right now, thank you
thank you & best wishes@@DesignedByTaz
Does Luck play role on this to get their game become popular?
Good but loaded question! Simply - yes and no. For ex: I think it was the game Enshrouded that got a random shoutout from Asmongold which really helped with their exposure but at the end of the day, you gotta have a good and fun game that people want!