Small question. You said that tCPA shouldn't be on for situational scenarios-clients(Emergency plumbers, veterinarians etc) but how about something like, say a interior design company. Should you still not go for tCPA or is turning it on better?
Not sure I'm following the logic about why NOT to use tCPA. Why not keep budget much higher than what you expect to spend, and then scale up your tCPA target until you reach your target spend volume? Then Google will be spending as much as it can at a given level of efficiency. It also allows Google more flexibility with how much it spends on a given day - according to search volume and conversion potential rather than whatever daily budget you decide to put in.
So for brand new Campaigns on a new google ads account, should I do Maximize conversions and get 30 conversions and switch to maximize conversions. Or go to maximize conversions right away.
At 38:00 you talk about building a high-quality ad. You say that you want a high ad strength when you bid for position because you want to have as cheap a cpc as possible. However, wouldn't quality score and CTR be most important to achieve that? I have done this bidding for position a lot, and if I don't pin it will sometimes hurt my ad relevance (so my QS and then cpc), and often the RSA's with fewer high-performing headlines have higher CTRs than the ones google deemed excellent. In other words, optimizing for ad strength will hurt CTR and QS, which is what is used to calculate CPC. Curious as to why you think ad strength is a good metric to focus on here.
Couple of questions regarding this: 1. Are you segmenting your ad groups based on match type? 2. Is it a good strategy to add in Phrase and Exact match to ensure quality through campaigns? Or do you focus on one? Broad only, Phrase only, Exact only? Thanks!
Thanks for your questions! We will add them to our list and run them by our strategists. In the meantime, have you checked out our new mastermind? It's a great way to connect with top Google Ads marketers and learn the strategies that are working right now. youvsgoogle.com/
Was waiting for this epiode
if Kasim ever decides the freedom of running his own agency and helping other online marketers isn’t for him, he has a bright future as a Google rep
Small question. You said that tCPA shouldn't be on for situational scenarios-clients(Emergency plumbers, veterinarians etc) but how about something like, say a interior design company. Should you still not go for tCPA or is turning it on better?
Not sure I'm following the logic about why NOT to use tCPA. Why not keep budget much higher than what you expect to spend, and then scale up your tCPA target until you reach your target spend volume? Then Google will be spending as much as it can at a given level of efficiency. It also allows Google more flexibility with how much it spends on a given day - according to search volume and conversion potential rather than whatever daily budget you decide to put in.
So for brand new Campaigns on a new google ads account, should I do Maximize conversions and get 30 conversions and switch to maximize conversions. Or go to maximize conversions right away.
Should you still start with max conversions if the account has no conversion data? For example a brand new account no historical data
For brand new account go with clicks or manual cpc once you have 25 30 conversations then shift to maximize conversations
When are we getting an upgraded version for 2024
At 38:00 you talk about building a high-quality ad. You say that you want a high ad strength when you bid for position because you want to have as cheap a cpc as possible.
However, wouldn't quality score and CTR be most important to achieve that? I have done this bidding for position a lot, and if I don't pin it will sometimes hurt my ad relevance (so my QS and then cpc), and often the RSA's with fewer high-performing headlines have higher CTRs than the ones google deemed excellent. In other words, optimizing for ad strength will hurt CTR and QS, which is what is used to calculate CPC.
Curious as to why you think ad strength is a good metric to focus on here.
Couple of questions regarding this:
1. Are you segmenting your ad groups based on match type?
2. Is it a good strategy to add in Phrase and Exact match to ensure quality through campaigns? Or do you focus on one? Broad only, Phrase only, Exact only?
Thanks!
Thanks for your questions! We will add them to our list and run them by our strategists. In the meantime, have you checked out our new mastermind? It's a great way to connect with top Google Ads marketers and learn the strategies that are working right now. youvsgoogle.com/
I have! Just applied and waiting to hear back 😊
Hello there, Can I join your agency "google ads"
So the real question is "whats the best bidding stratergy"
Pun Intended 😝🤣
I'm in the market for a parachute, do you have any recommendations? (price is my biggest concern btw)