Yes! I cannot believe how many people are STILL importing Analytics goals into G. Ads and optimizing towards them. One of the first things I look for on every account audit.
True, but there is nothing wrong with importing that into google ads account. The real problem is selecting this imported Google Analytics goal/conversion as primary conversion action. That is going to impact performance and account optimization.
What do you do when you see an account that uses GA as the conversion source? If you add a new conversion action and optimize for it, how do you reconcile reporting moving forward?
@@gabegarcia2017 I think you'd need to make sure it's well annotated and everyone is on the same page and understands that in-platform conversion volume should begin to increase going forward. But yeah, when you begin doing period over period comparisons in-platform that will always be a large caveat.
So If I have susbcription business in CPG space where users buy every other 30 days automatically that means I should set my click through conversion window 4 weeks or leave it to 90 days and change the Count to one?
In the video Regina says that Analytics doesn't track about 20% of all purchases. However in the example you show inside the Google Ads later on your conversion value is about 50% higher and purchases are about 80% higher. Some of my accounts have similar differences, but they never perform as good as the ones with about 20% difference. I've tried scaling the former ones, but the problem is that the reported conversion value does not reflect in total sales at all. I ended up just spending much more with almost the same revenue. The Analytics number seemed to be much more accurate. On the other hand when I have about 20% difference the account is much easier to scale and it also reflects in the total revenue. Is there any way to combat this? I feel like the algorithm just thinks it's doing really good when in reality it isn't if the difference is up to 100% in conversion value. Thanks.
one thing I have noticed is that the conversion value from the google tag tracking method is somehow always lower than the UA import method. and even though the GA4 is set upon tag manager event too, if you import GA4 conversion (purchase), it will still be different from using google tag event directly.
Love it! Sol8 school of Google Ads 🙏🏼🔥
Hi, Google keeps suggesting to up my daily budget and when I don't, it seems like my impressions the next day are a lot lower... what does this mean?
Yes! I cannot believe how many people are STILL importing Analytics goals into G. Ads and optimizing towards them. One of the first things I look for on every account audit.
True, but there is nothing wrong with importing that into google ads account. The real problem is selecting this imported Google Analytics goal/conversion as primary conversion action. That is going to impact performance and account optimization.
@@zapturemedia Exactly, that's why I said 'optimizing towards them'.
@@advertiser0001 haha yess! I missed that. I think it's time for appointment with my ophthalmologist. 😆
What do you do when you see an account that uses GA as the conversion source? If you add a new conversion action and optimize for it, how do you reconcile reporting moving forward?
@@gabegarcia2017 I think you'd need to make sure it's well annotated and everyone is on the same page and understands that in-platform conversion volume should begin to increase going forward. But yeah, when you begin doing period over period comparisons in-platform that will always be a large caveat.
Make the entire video available for members?
So If I have susbcription business in CPG space where users buy every other 30 days automatically that means I should set my click through conversion window 4 weeks or leave it to 90 days and change the Count to one?
In the video Regina says that Analytics doesn't track about 20% of all purchases. However in the example you show inside the Google Ads later on your conversion value is about 50% higher and purchases are about 80% higher. Some of my accounts have similar differences, but they never perform as good as the ones with about 20% difference. I've tried scaling the former ones, but the problem is that the reported conversion value does not reflect in total sales at all. I ended up just spending much more with almost the same revenue. The Analytics number seemed to be much more accurate. On the other hand when I have about 20% difference the account is much easier to scale and it also reflects in the total revenue. Is there any way to combat this? I feel like the algorithm just thinks it's doing really good when in reality it isn't if the difference is up to 100% in conversion value. Thanks.
These videos are so helpful to us. I am very grateful to sol8. Thank you 💗 heaps.
We don't have a bell curve. 96.16% (
Can you guys create a google ads community?
one thing I have noticed is that the conversion value from the google tag tracking method is somehow always lower than the UA import method. and even though the GA4 is set upon tag manager event too, if you import GA4 conversion (purchase), it will still be different from using google tag event directly.
You mentioned UA is not a good conversion source. Is GA4 better or does it still miss conversions?
This is exactly what I wanted to know aswell 👍🏻
Hi, great content as always. Could you guys do a video on keyword research?
👌