Hi Sir, I would agree with you that TATA Nano was one of the cheapest car in India being offered at just ₹100,000. Its repairing and maintenance costs was low. However i would say the major reason it failed apart from the political disturbance was the psychological factor. The car was introduced in Indian market as "A car for middle income family", which however made people think it was "a car for poor". So people resisted buying it as it gave an image of inability of a family to buy a car thus opting to buy "a car for poor" however the idea with which Mr. Ratan Tata came up with Nano was nice and creative
I would love if you kept going with the book. What I find fascinating is how you break down the veery complex definitions (in the book) that not even my english speaking friends understand, to such a simple explanation.
Hi Sir, I would agree with you that TATA Nano was one of the cheapest car in India being offered at just ₹100,000.
Its repairing and maintenance costs was low. However i would say the major reason it failed apart from the political disturbance was the psychological factor. The car was introduced in Indian market as "A car for middle income family", which however made people think it was "a car for poor". So people resisted buying it as it gave an image of inability of a family to buy a car thus opting to buy "a car for poor" however the idea with which Mr. Ratan Tata came up with Nano was nice and creative
I would love if you kept going with the book. What I find fascinating is how you break down the veery complex definitions (in the book) that not even my english speaking friends understand, to such a simple explanation.
Thank you, Professor! You helped me understand 1 whole chapter's worth of reading, thus, saving my time. ^_^
I was struggling to understand this topic and in just few minutes I have understood the whole chapter... thanks professor ☺️
thank you, I didn't want to Read the textbook and focusing In the lecture was so difficult for me.
this is the best marketing learning channel
wow this was really helpful now im ready for my test thanks professor
Sir you will always be remembered in great words 💔 😭
Nicely put together. Thank you very much!
Congrats on your educational initiative 🙌
Thank you, Professor! Your video helped me to save time
Thank you sir, You made it really easy to understand.
Great content❤ , is this playlist complete??
Thank you Professor!
Thank you, Excellent
16:45 love from pakistan, its on other that the legend khan PMIK. making us proud
Thank you, professor! ❤️❤️
Thank you sir. This was amazing👍
Highly appreciated
Would you give me some tips of this research topic "cost reduction in supply chain for Automobile industry exports and imports in china ?
Thank you professr , God bless you
Yusss; thank you so much!
Thank you so much 😊🇳🇬
Sir plz upload this lecture in Urdu
thank you
Where is chapter 5 🥺
Thanks
THANK YOUU
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Thank you sir for your perfect explanations