Episode 29 - Beyond Branding with Empathy - Irene Cassiotis

How people perceive your organisation is so important, which is why your brand becomes such a powerful asset! But it is far more than a logo, it is a feeling, an experience and a reflection of the deeper purpose within your organisation's soul. This is why experts like Irene Cassiotis are so important to help organisations to unlock their true brand. This is a wonderful chat that I'm sure you will enjoy.