IWTO 2022 - 91st Congress - Tonxiang-Puyuan, China - Jane Underhill - 加拿大羊毛地毯计划

Jane Underhill shares the Canadian Wool Council’s Carpet Plan, an innovative business model with a social giveback agenda to bring Canada’s wool industry to a place of autonomy and vitality.
Initially conceived as part of a larger industry shift that is part of the work of the Campaign for Wool Canada, the Carpet Plan helped Canadian wool find its wool identity. This has led to all sorts of positive outcomes and future plans, as you will discover!
#iwto #wool #china